why library super powers will save the world 09 04 14 perry
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Why I think Librarian Super Powers will Save the World. Keynote for Association of Small and Rural Libraries (ARSL) conference in Tacoma, WA. Trust, Knowledge, Technology and PlaceTRANSCRIPT
Uniquely Connected: Expanding community
in 21st century libraries
Karen Archer PerryClarion Collaborative@KarenAPerry
Librarian Super Powers in
Communities
Karen Archer PerryClarion Collaborative@KarenAPerry
Why I think Librarian Super Powers will Save the World
Connecting Coloradans to their water
Colorado Water 2012
Colorado Water 2012
Colorado Water 2012
Colorado Water 2012
Trust
Knowledge
Technology
Place
Librarian Super Powers
What’s your superpower?
#LibrarySuperPower@KarenAPerry
TrustSuper Powers
#LibrarySuperPower@KarenAPerry
Libraries are appreciated
• 91% say libraries are important to their communities
• 76% say libraries are important to them and their families
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/
#LibrarySuperPower@KarenAPerry
Libraries stack up well
• Gallup poll asks about personal confidence in specific American Institutions (Gallup does not include libraries)
• Pew poll asks about importance of libraries
Reference: Pew Internet and Gallup June 1-4, 2013 Confidence Poll, http://www.gallup.com/poll/1597/confidence-institutions.aspx
People like librarians• 98% of “ever” library visitors say interactions “very positive”• 81% of library visitors say librarians are “very helpful”• 50% of “last year” visitors got help from a librarian
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh and Carnegie Library of Pittsburgh Flickr
TrustSuper Powers
#LibrarySuperPower@KarenAPerry
Engage &Activate
TrustSuper Powers
Turn Outward
Connect and convene
Engage Deeply
Enlist support
Knowledge& LearningSuper Powers
#LibrarySuperPower@KarenAPerry
Librarians are THE champions of the first amendment• Intellectual
Freedom • Free speech• Privacy• Equal access• Open Internet• CopyrightPhoto credit: American Library Association President Roberta Stevens
#LibrarySuperPower@KarenAPerry
People appreciate core library services98% of Americans say borrowing books is “very important”
80% say reference librarians are “very important”
77% say free access to computers and the internet is "very important"”
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh
People love to read!
75% adults 16+ read a book last year23% adults read an e-book last year15 average # of books read last year24 average for those w e-readers30% e-content consumers say they read more41% table consumers say they read more5% borrowed at e-book from the library
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/ Photo credit: Carnegie Library of Pittsburgh
Libraries are open for learning!
Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/
99.5
Educ
ation
& L
earn
ing
32.5
47.7
9557.9
75
57.9
77.6
Rura
l
Empl
oym
ent &
Wor
kfor
ce
E-G
over
nmen
t & C
ivic
s
Hea
lth &
Wel
lnes
s
Tow
n
Subu
rban
City
% Libraries offering formal computer skills training
% Libraries offering programs, sessions & training
Navigate& Create
Knowledge& LearningSuper Powers
#LibrarySuperPower@KarenAPerry
There’s an information explosion!
• Knowledge is doubling every 12 months, maybe faster.
• People need help navigating to things that are meaningful
Reference: "Knowledge Doubling Every 12 Months, Soon to be Every 12 Hours," Industry Tap, David Russell Schilling, April 19th, 2013, http://www.industrytap.com/knowledge-doubling-every-12-months-soon-to-be-every-12-hours/3950
You can’t even trust a trusted source!
• Information professionals need to deepen skills and tools to differentiate content
Reference: Anne R. Kenney, Cornell University Librarian
#LibrarySuperPower@KarenAPerry
This world’s got a big skills gap!• 1/3 to 2/3 of adults -
depending on the country - lack the basic skills necessary for learning and working in modern economies
• Problem-solving in technology-rich environments, literacy, and numeracy
Reference: 2012 OECD Report, report, Better Skills, Better Jobs, Better Lives, http://skills.oecd.org/documents/SkillsHighlightsEnglish.pdf
• Libraries to the rescue with literacy, online, in-person, and partner learning opportunities
Skill yourself first Then help others
#LibrarySuperPower@KarenAPerry
Creating the future @YourLibrary
#LibrarySuperPower@KarenAPerry
TechnologySuper Powers
Borrow a music CD
Borrow an audio book
Use computer or internet
Borrow a DVD
Use a research database
16%
17%
26%
40%
46%
Among those who visited a library in-person in the past year, the % who did the following activities
Libraries are community hubs for technology and media
Reference: Pew Internet November 2012 survey. Data is for library visitors ages 16+.
Libraries are connected to more digital content & services
#LibrarySuperPower@KarenAPerry
Librarians are America’s Digital Literacy Corps
Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/
IMLSFramework
Building Digitally Inclusive
Communities
Librarians are winning the battle for tech access against evil budget foes
Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/ #LibrarySuperPower
@KarenAPerry
TechnologyTurbo Charge
You gotta be in the game!
Reference: E-Reading Rises as Device Ownership Jumps, Kathryn Zickuhr and Lee Rainie, January 16, 2014, Pew Research Internet & American Life Project, http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/
People are e-reading on everything
E-reader Tablet Computer Cell phone
41
23
42
28
57 55
29 32
2011 2014
Reference: E-Reading Rises as Device Ownership Jumps, Kathryn Zickuhr and Lee Rainie, January 16, 2014, Pew Research Internet & American Life Project, http://www.pewinternet.org/2014/01/16/e-reading-rises-as-device-ownership-jumps/
Among all e-book readers ages 18 and older, the % who read e-books on each device
Tell them!
• 62% of Americans say they do not know if their library lends out e-books.
• This includes 58% of library card holders.
#LibrarySuperPower@KarenAPerry
Libraries need a tech turbo charge
Reference: Digital Inclusion Survey 2011-2012, Information Policy & University of Maryland, http://digitalinclusion.umd.edu/
Libraries need an Edge to win this battle!
Practical and aspirational benchmarks organized into three categories that assess: • community value• Engaging the community• Organizational management
Libraries need an Edge to win this battle!
#LibrarySuperPower@KarenAPerry
The Power ofPlace
Half of America came to your place last year!• 54% of Americans used
a public library in the past year
• 48% visited in person
• 30% used a library website
• 72% of Americans live in a “library household”
Reference: Library Services in the Digital Age, Kathryn Zickuhr, Lee Rainie and Kristen Purcell, January 22, 2013, Pew Research Internet & American Life Project, http://libraries.pewinternet.org/2013/01/22/library-services/
Many wearing shirts proclaiming their love!
#LibrarySuperPower@KarenAPerry
The Power of Place
Strengthen Experience
#LibrarySuperPower@KarenAPerry
Engagement, loyalty and advocacy
is no longer driven by the products you sell.
It’s driven by how well the experience you deliver
meets your customers’
ever-changing emotional needs and wants.
47
Lewis Carbone
Create an experience not a product
48
Product or Service Environment People
#LibrarySuperPower@KarenAPerry
Six tips for strengthening relationship and experience!
Reference: King County Library System and Fernow Consulting
• Foster discovery• Less is more• Simplify• Visual trumps all other senses• Keep it fresh• Maintain your space
Library super heroes use space to their advantage!
Photo Credit: King County Library System, Newport Way and Federal Way Branches
The field of play is in the building and online
Reference: Ann Arbor District Library from Library Success Best Practices Wiki, http://www.libsuccess.org/Main_Page
Super powers needed to save world
Trust
Knowledge
Technology
Place
Engage & Activate
Navigate & Create
Turbo Charge
Experience
Google Images: Captain Information Technology, September 3, 2014
Google Images: Captain Information and Community, September 3, 2015
Thank you Super Heroes!
#LibrarySuperPower @KarenAPerry www.ClarionCollborative.com Clarion Collaborative
What’s your superpower?
What might a librarianSuper Hero look like?
#LibrarySuperPower@KarenAPerry