why mobile

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© Alan Duggan All pictures, characters, services, and devices are copyright their respective rights holders. Why Mobile? A presentation by Alan Duggan

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A 10000ft look at Content Distribution models as they were on mobile and how they are evolving. The presentation is intended for personal delivery so this is very much a summary.

TRANSCRIPT

Page 1: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Why Mobile?A presentation by Alan Duggan

Page 2: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Whois

Alan Duggan

Page 3: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Mobile Phones

This is gonna be easy

Page 4: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

4bn+ Mobile Subscribers

This is gonna be great

Page 5: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

1000’s SKUs

Fragmentation

Page 6: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

With lots of effort

We have a good game for everyone

Page 7: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

With many

Helpful distributors & partners

Page 8: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

With lots of effort

We have distribution

Page 9: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Finally

We get our reward

Page 10: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Well

Sort of

Page 11: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Sowhy

bother?

Page 12: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

The mould is broken

Device + Biz Model + Integrated Distribution

Page 13: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Others will follow

Device + Biz Model + Integrated Distribution

Page 14: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Others will follow

Device + Biz Model + Integrated Distribution

Page 15: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Life is better

Maybe I can pay the bills

Page 16: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Some things don't change

You need an audience

Page 17: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Getting through the noise

Reaching them can be difficult

Page 18: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Take your game to them

Wherever your players may be

Page 19: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Take your game to them

Wherever your players may be

Page 20: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Take your game to them

Wherever your players may be

Page 21: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Take your game to them

Let them play the way they want to

Page 22: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Take your game to them

Let them play the way they want to

Page 23: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Bring them together

Around you

Page 24: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Now

We rule!

Page 25: Why Mobile

© Alan Duggan

All pictures, characters, services, and devices are copyright their respective rights holders.

Over to you

Alan Duggan

[email protected]

Twitter.com/lordugg