why not invest into technology?

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Why Not Invest Into Technology? By integrating leading-edge Technology, organizations can differentiate themselves from their competition by being able to bring their products or services to the marketplace in a more efficient manner. Whether the business challenges are around Voice, Collaboration, Data, Video, Cloud or Managed Services areas, there is always a need to adapt technology and modify your strategy since being complacent doesn’t result in revenue streams for the Enterprise. I think it’s safe to say everyone can agree there is truth to these statements, but if that’s the case, why are so many organizations hesitant when it comes down to actually investing in Technology? Below are some of the common reasons I see why technology is not being adapted in the marketplace more often … Not leveraging the experts You can’t plan and attack if you don’t know, so always self-educate yourself and lean on sales people who like to talk about their wealth of knowledge (like me!) Reactive vs. Proactive thinking Don’t feel the pain before deciding to address the problem, the damage is already done and investing in safe-guard measures far outweighs the cost of doing nothing and feeling pain.

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Page 1: Why not invest into technology?

Why Not Invest Into Technology?

By integrating leading-edge Technology, organizations can differentiate themselves

from their competition by being able to bring their products or services to the

marketplace in a more efficient

manner. Whether the business

challenges are

around Voice, Collaboration, Data,

Video, Cloud or Managed

Services areas, there is always a need

to adapt technology and modify your

strategy since being complacent

doesn’t result in revenue streams for

the Enterprise. I think it’s safe to say everyone can agree there is truth to these

statements, but if that’s the case, why are so many organizations hesitant when it

comes down to actually investing in Technology?

Below are some of the common reasons I see why technology is not being adapted in

the marketplace more often …

Not leveraging the experts – You can’t plan and attack if you don’t know, so always

self-educate yourself and lean on sales people who like to talk about their wealth of

knowledge (like me!)

Reactive vs. Proactive thinking – Don’t feel the pain before deciding to address the

problem, the damage is already done and investing in safe-guard measures far

outweighs the cost of doing nothing and feeling pain.

Page 2: Why not invest into technology?

Cost too high - IT is a revenue stream, not a cost for the Enterprise. If you look at IT as

a cost, your fate might match the dinosaurs and you may find yourself extinct in the very

near future

Lack of budget – learn to adapt Cloud technologies for pay as you use OpEx service

costs and not have heavy CapEx outflow. If Cloud isn’t the right fit and you need an on-

premise solution, look at leasing, financing or consumption model options since scaling

back is not always the best answer when it comes to future-proofing the organization.

Communication and teamwork are lacking – Avoid and fix any disconnect and

ensure all lines of business are cross-communicating. Launch projects collaboratively to

avoid the solo approach which no one knows about, uses or applies.

Concern for job security – “If I do nothing, then I’m not at risk of losing my job if things

don’t work out.” When in fact, the risk is doing nothing. The rewards come when you

step out of your comfort zone and leverage the experts (see first point). My advice is to

help create the waves; don’t ride them as they will eventually crash along the shoreline.

“Technology will take my job away” – No it won’t, technology allows you become

more focused on driving revenue for the Enterprise and not spending time on break-fix

issues or users being able to access the applications they need to do their jobs.

Technology is only beneficial if people are using it, so plan, adapt and support

accordingly to get the greatest ROI.

Let’s be honest with ourselves, technology will not always be your best friend, but it can

prove to be a game changer for the Enterprise if people are forward thinkers.

Technology will never be presented on a silver platter with a bow wrapped around it,

however don’t be closed minded, as technology will allow you to fit the “square peg in

the round hole” depending upon how you choose to slice and dice your business case.

Be creative and drive value, as that’s the difference between humans and machines.

Page 3: Why not invest into technology?

By the way, if you need some help or just want to bounce some ideas off of me, I love to

resolve business challenges by helping to find the right customized IT solution for each

situation. Please feel free to get in touch with me at [email protected]

Article originally published on LinkedIn - https://www.linkedin.com/pulse/why-invest-

technology-michael-gray?trk=pulse_spock-articles