why publishers need independent identity & access management

Why publishers need independentIdentity & Access Management

Tim Lloyd, Founder & CEO of LibLynx

Identity & Access Management = IAM

Identity Management = “Who are you?”

Authentication methods include

username & password,IP ranges, and Single

Sign On (SSO)

Access Management = “What can you access?”

Authorization logic includes validating

online purchases and subscription start &

end dates

5 reasons why IAM is a critical tool for growth


1) Enable sales to new customer types

● Individuals e.g. ORCID, social logins

● Institutions e.g. Shibboleth, OpenAthens

● Corporates e.g. LDAP, SSO, ADFS

● Public libraries e.g. SIP2, library card matching


2) Enable product/pricing innovation

● Time-based & perpetual subscriptions

● Single title sales models e.g. PDA

● Metered and concurrent access models

● Vouchers, tokens and coupon codes


3) Promote Usage & Renewals

● Reduce access friction to promote usage

● Expand range of access scenarios supported

● Quickly identify & resolve access failures


4) Integrate new acquisitions

● Deliver a consistent access experience to users

● Seamless, low friction access across products

● Unify access management

● Centralize data management


5) Understand user needs

● Capture valuable access & usage data

● Centralize data management

● Behavioural analytics reveal user preferences

● Drive user personalization & engagement

Distribution channels are splintering


One platform doesn’t fit all needs

● Content e.g. text, audio, video, images, data

● Audience e.g. author, member, user, customer

● Technology e.g. open source, in-house, vendor


IAM must be unified, and independent of:

● Markets & customer types addressed

● Business and pricing models adopted

● Technology

● Platform & vendor

However, in-house IAM lack investment

However, in-house IAM lack investment

• Low priority vs user content & features

• Often born with minimum viable features

• Degrade over time

• High opportunity cost of support

… making future enhancements costly

• Architecture not designed for future needs

• Backlog of fixes awaiting prioritization

• Reduced developer familiarity with code

• Original developers may have left …

Traditional vendor solutions are monolithic, inflexible and expensive

Most vendor IAM is baked into platforms

● Typically does one job well

● Designed for a single platform

● Not technology/platform agnostic

● Can’t unify IAM across multiple platforms


Traditional dedicated solutions perform poorly

● Inflexible (not architected for modular expansion)

● Expensive to integrate (not API-centric)

● Often require additional fees for multi-tenancy

● Often tethered to related vendor platforms


LibLynx offers an Independent alternative

A true, unifiying IAM solution

• Technology & vendor agnostic

• API can be understood in minutes

• Freedom to choose platforms and technologies

that best fit each publishing use case


The agility to be innovative

• Simple API call to manage visitor requests

• Quickly & easily support new customer types

and business/pricing models

• Free up valuable technical resources


Only pay for what you use

• Usage-based pricing delivers a highly featured

solution at a fraction of the cost

• Low volume use cases become viable

• Volume discounts ensure pricing scales affordably

learn more at www.liblynx.com

Image Credits:● La alegría del número 8 by mingusmutter (used under cc-by-sa-2.0 license)● Splintered Post at Aberlady bay by Ronan (used under cc-by-nc-nd-2.0 license)● desk by Michael Cory (used under cc-by-nc-2.0 license)● stonehenge by Jeremy Sorrells (used under cc-by-nc-2.0 license)● lappland hike 67 by Raphaël Vandon (used under cc-by-nc-nd-2.0 license)● Cheetah Run by David Siu (used under cc-by-2.0 license)● Candy by Kevin Tao (used under cc-by-nd-2.0 licence)

LibLynx Connect:secure, cloud native IAM

or email us at [email protected]

http://www.liblynx.com/

why publishers need independent identity & access management

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