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Page 1: Why Subscription Models are the New Hot Business Model (Again)

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Why Subscription Models are the New Hot Business Model (Again)

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Four Characteristics of Subscription Economy Customers

1. Savvy2. Metrics Driven3. Service-Driven4. Loyal

“In a subscription economy, the economic value of a customer is realized over time, instead of up front at the initial sale.

This means that the duration of the customer relationship has a greater economic impact on the company’s financial health.”

– Forrester Research

http://blogs.forrester.com/kate_leggett/15-05-15-gainsights_pulse_conference_underlines_the_importance_of_customer_success_in_a_subscription_economy
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Case Study

#1

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Case Study #2

Page 10: Why Subscription Models are the New Hot Business Model (Again)

10Partner logo 1 Partner logo 2

Thank you!

Catherine GiffiDirector, Strategic Market [email protected]

mailto:[email protected]

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