WHY UMATTER?

Many students feel disempoweredand aren’t getting consistent information

about ways to positively influenceour learning environment.

WHY UMATTER?

Suicide is the second leading causeof death among college students.

Source: Suicide Prevention Resource Center, www.sprc.org

WHY UMATTER?Many UMass students feel disconnected.• 1 in 3 think violence is a problem at UMass.• 1 in 5 have observed or experienced violence

in the past year.• 1 in 3 know how to report an incident.• 1 in 4 say they’d be “unlikely” to report

harassment or violence.• Many believe high-risk drinking is the norm.

Source: UMass Undergraduate Campus Climate Study, Spring 2012

WHY UMATTER?Core Concepts

CareCommunityCompassionConnection

InclusionActive Bystandership

Create a culture of active engagement and care • Reinforce UMass’ longstanding commitment

to inclusion, care, compassion andcollective action.

• Reduce student isolation.• Increase feelings of connection and

belongingness.• Create a culture of active bystandership.

GOALS

Community of Care• Implement and support programs and initiatives

related to health and wellness.• Increase help-seeking behavior

reduce stigmaremove barriers to accessing care.

PROGRAMS

PROGRAMSBystander Intervention• Active bystander training for campus community. • Empower individuals to act: prevent

and respond to incidents of bias,violence, sexual assault, bullying, hazing,high-risk drinking and other community problems.

• Can be done early.• Employs positive actions

direct to indirectimmediate to ongoing

• When possible: attract allies and act jointly

An Active Bystander can increase effectiveness and create safety for all involved.

ACTIVE BYSTANDERSHIP

• Concept of Caring Community introducedduring NSO.UMatter branding on UCard sleeves.

• Active bystander intervention trainingsfor RAs and RDs.

ACTION ITEMS COMPLETED

Sticker applied to all UCard sleeves

ACTION ITEMS COMPLETED • Chancellor spoke about Caring Community and

Active Bystandership concepts at Convocation and multiple other opening events.Framing our

communityaspirations.

• Video collaboration with Northwestern DA’s Office: Active bystandership demonstration, sexual assault prevention (Three Ds)

ACTION ITEMS COMPLETED

Chancellor’s introduction to

video series

• Posters, ads and resource materialsMaroon folder

distributed tofaculty and staffand availableonline.

ACTION ITEMS COMPLETED

ACTION ITEMS COMPLETED Social influence messaging for students

Active Bystandership bulletin board postersfor residence halls and other campus buildings

ACTION ITEMS COMPLETED

Molly educational/awareness materialsin response to regional health crisis

ACTION ITEMS COMPLETED

IN PROCESS: SPRING SEMESTER ROLLOUT• UMatter website

Central location forsupport resources

• Social MediaFacebook, Twitter,

digital storytelling

IN PROCESS: SPRING SEMESTER ROLLOUT

IN PROCESS: SPRING SEMESTER ROLLOUT• Poster and bus ad campaign

Sexual assault and harassment prevention

MOVING FORWARD• Expand training and workshop opportunities.• Expand Active Bystander training

Start with targeted groups: Student leaders,RSOs, Greeks, etc.

Plan campus-wide implementation.• Implement UMatter awards

Honor community members who exemplifyactive bystander approach.

Enku Gelaye, Harry Rockland-Miller, Prof. Ervin Staub, Tom Schiff (CHP), Sally Linowski (Dean of Students

Office), Jean Ahlstrand MacKimmie (Residential Life), Erin Donnally Drake (CSD), Marcy Clark (SACL,

Assessment) , Kathy Rubin (College of Engineering), Sara Littlecrow-Russell, Lynn Phillips, undergraduate

and graduate student representatives

THE TEAM

QUESTIONS?

Acknowledgment: Thank you to the student actors of SHAHA: The Storytellers diversity peer education troupe for consenting to appear in photo illustrations for UMatter.

Prevent

Intervene

Reach out

Care

Belong