Why use Medium?

Why use Medium? Recommended by a millennial as platform for talking about clients

Freedom of publishing: no ads, no cost

Nice WYSIWYG editor, loves multimedia, mobile-friendly

Why use Medium?

Marriott curates travel and adventure stories to fuel

wonderlust

Slack uses the platform for its corporate blog, with news and

tips

Why use Medium?

Our advocates are already there

How can we use Medium?

Original use case: talking about clients

Anchor a story and all its elements

Key facets to the story

Embedded multimedia

CTAs. Press coverage, etc.

How can we use Medium?

Offer a curation platform for our advocates and influencers

How can we use Medium?

How can we use Medium?

Test stories and see which drive highest engagement

How can we jump in?

Build out calendar for new content (eg. client stories)

Coverage and wrap-ups for major events

Build UGC network of advocates and influencers

Daryl Pereira IBM Cognitive Marketing @cagedether