why you need to do visual pr
DESCRIPTION
There are many reasons to include visual content in your press releases, but the biggest by far is that visual content gets shared more. A lot more.TRANSCRIPT
![Page 1: Why you need to do visual PR](https://reader033.vdocument.in/reader033/viewer/2022051512/53f9ef8d8d7f7253318b5154/html5/thumbnails/1.jpg)
PRvisualwhy you
need
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Visual content gets shared more
![Page 3: Why you need to do visual PR](https://reader033.vdocument.in/reader033/viewer/2022051512/53f9ef8d8d7f7253318b5154/html5/thumbnails/3.jpg)
Visual content gets shared a lot more
![Page 4: Why you need to do visual PR](https://reader033.vdocument.in/reader033/viewer/2022051512/53f9ef8d8d7f7253318b5154/html5/thumbnails/4.jpg)
Editors also know that
![Page 5: Why you need to do visual PR](https://reader033.vdocument.in/reader033/viewer/2022051512/53f9ef8d8d7f7253318b5154/html5/thumbnails/5.jpg)
I begged, begged, PR professionals to send video and multiple photos with their news releases.“ Clay Morgan,
Former editor, The Daily News Journal
source 〉
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Here are the numbers
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Tweets with imagesget more clicks, favorites and retweets
+18%
+89%
+150%
source 〉
![Page 8: Why you need to do visual PR](https://reader033.vdocument.in/reader033/viewer/2022051512/53f9ef8d8d7f7253318b5154/html5/thumbnails/8.jpg)
Facebook posts with imagesget more likes and comments
+53%
+104%
source 〉
![Page 9: Why you need to do visual PR](https://reader033.vdocument.in/reader033/viewer/2022051512/53f9ef8d8d7f7253318b5154/html5/thumbnails/9.jpg)
Articles with imagesget viewed more
+94%
+150%
source 〉
![Page 10: Why you need to do visual PR](https://reader033.vdocument.in/reader033/viewer/2022051512/53f9ef8d8d7f7253318b5154/html5/thumbnails/10.jpg)
Press releases with multimediaget viewed more
source 〉
+77%
+48%+
+ +
+20%
+14%
= Attachments, soundbites, charts, interactive,…
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The more you can give journalists what they need to be successful, the more
coverage you’ll get for your clients
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Learn all about visual press releases
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The ULTIMATE
GUIDE to
VISUAL PRESS
RELEASES
read our blog post
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Get a multimedia PR pitching tool