why%20 do%20it%20for%20 economic%20 development

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Social Media- Why Do it for Economic

By

Mark J James, CEcDED Solutions Inc

for Economic Development

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ED Solutions, [email protected]

http://www.linkedin.com/in/edsolutions

http://twitter.com/EcoDev

Objectives

• Social Media for the Practical ED!

• Listening is Job #1

• SoMe for Business Recruitment

• SoMe for Business R t ti

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Retention

• SoMe for Tourism

2010 © ED Solutions, Inc.

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Listening with Social Media

1. TweetDeck (or HootSuite)

2010 © ED Solutions, Inc.3

2. Google Alerts


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Social Media Integration


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SEO & SoMe

• Social media optimization (SMO) is a set of methods for generating publicity through social media, online g g p y gcommunities and community websites. Methods of SMO include adding RSS feeds, social news buttons, blogging, and incorporating third-party community functionalities like images and videos. Social media optimization is related to search engine marketing, but differs in several ways, primarily the focus on driving traffic from sources other than search engines, though

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g , gimproved search ranking is also a benefit of successful SMO.

SEO & SoMe

• “Search is where they find you, SM is where they hear about you ”they hear about you.

• Relevancy

• The goal is to get your content picked up and passed along via shared links. Driving

t d b k k t it i


comments and bookmarks to your site gives your page “authority”. It feeds upon itself with scrapers and reposters.

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Using Social Media for Prospecting/Recruitment

• LinkedInW k t k– Work your network

– Specializations (targets)

• Advertising

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• Virtual Fam Tours

• Listening

Using Social Media for BRE/Existing Business Services

• LinkedIn– Services

• Ning– Services– Groups

• Twitter– Jobs placements– Events

• Slideshare– Sites and Buildings

– Programs

• Google Maps• YouTube

– Programs– Services

• Google Maps– Suppliers

– Existing employers

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Using Social Media for Tourism

• LinkedIn– Services

• SlideshareSites and Buildings– Services

– Groups

• Twitter– Buzz– Events

– Sites and Buildings

– Programs

• Google Maps– Places

• YouTube– Virtual tours

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About LinkedIn

• “A professional network of trusted contacts.”

• 42 Million plus users worldwide, in 170 industries and 200 countriesp ,

• Execs in the Fortune 500

• 60% of incomes over $93,000

• Segments:

– Executives: 28%

– Networkers/Consultants: 30%

– Late Adopters: 22%

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– Exploring options: 20%

• People with incomes of $200K + were seven times more likely to have 150

plus connections than lower income users.

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Don’t forget Keywording…


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www.xobni.com

2010 © ED Solutions, Inc.17http://www.xobni.com/learnmore/#


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Idea: Conduct Prospect Tours Online!

• Fuze MeetingFuze Meeting• GoToMeeting• WebExG T W bi

Future watch:www.DimDim.com

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• GoToWebinar• Adobe Connect

Blount IDB Webinar

Target SSC's

30 minutes

Content aroundPellissippi Place

Lunch


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Using YouTube

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1. Inventory the assets you have 2 Categorize them by audience

Develop a video strategy

2. Categorize them by audience3. Identify your communications needs, and plot

how video could help you tell your story:• Virtual familiarization tours• Industry specific presentations• Expansion or relocation announcements• Policy announcements

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• Policy announcements• Company or stakeholder profiles• Annual accomplishments

4. Identify a low cost production partner or invest $2,500 to $5,000 in the tools

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1. Produce or record videos

Upload all of your videos to YouTube, and embed

2. Check format, file size, and length. Offer multiple formats (e.g.,

mov, mpeg, mp4)

3. Include meta data, keywords, etc. in video titles

4. Use one video per URL

5 Enable comments

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5. Enable comments

6. Autoshare with various social media networks

7. Embed them in your website

8. Send to partners to embed in their websites

1. A place for all of your community’s videos

Establish a YouTube channel for your community

2. Can include multiple organizations in your community,

such as economic development, tourism, workforce,

and more

3. Develop a profile

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p p

4. Invite others to subscribe

5. Subscribe to other channels

6. Solicit comments

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2525http://www.youtube.com/user/NCDeptofCommerce

Get your video indexed-http://www.quickonlinetips.com/archives/2010/03/videos-indexed-by-google/

1. Put a video on your page : I mean a real video, hosted on your site, not on Youtubeor DailyMotion. You need a .flv file (or .mpg, .avi, .mp4) and a video plugin thator DailyMotion. You need a .flv file (or .mpg, .avi, .mp4) and a video plugin that supports this kind of video formats. Jing is perfect to record onscreen action and make nice video tutorials.

2. Create a thumbnail of your video : that’s the thumbnail that Google will display on its search results page, so making a good quality thumbnail out of your video is an important step. Personally, I’ve found that 160×120 gif or jpg works well for that purpose….and they actually don’t need to be extracted from your video. Any image pertinent to the content of your video will make the trick.

3. Create a video sitemap : Video sitemaps are XML files similar to usual sitemaps but


using a different syntax. See an example below.4. Submit your video sitemap to Google : Video sitemaps can be submitted in

Google Webmaster Tools exactly as a standard sitemap. If you had not yet registered your site in Google Webmaster Tool, that’s the perfect occasion to do it now.

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Using YouTube to drive traffic-http://www.blastmedia.com/blog/2010/02/7-ways-to-get-

website-traffic-from-youtube/


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ayneallia292010 © ED Solutions, Inc.

ance.org


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Connect Slideshare to LinkedIn


Ning

AboutAbout

• Ning is a hosting service and a set of tools that let any individual or organization create its own social network

• Ning powers over 46,000 social networks and counting

Why

• Diversity of social networks

2009 © ED Solutions, Inc.322009 © ED Solutions, Inc. 32

• Personalize network by adding videos or a photo gallery

• Standard tools of social networking: discussion forums, blogs, and lists of "popular members"

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Idea:Put on Podcasts…


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Greater Spokane Podcast

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www.tinytwitter.com

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Add Your Organization to Google Maps


Use Launchpad for Buy Local Campaign

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Social Media Tactics for Tourism

• Twitter Posts- •

• TwitPic-

Fli k

• Trip Advisor

• Virtual Tourist


• Flickr • Virtual Tourist

Source: Karen Ballard, AdministratorIdaho Division of Tourism Development

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B1 Why do we have tourism in here? Consider cutting. BenW, 7/14/2009

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[email protected]

[email protected]

Thanks for your attention!


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