wi-fi for the next ten years: evolving the offering 3 september 2009
TRANSCRIPT
Wi-Fi for the Next Ten Years: Evolving the Offering
3 September 2009
2Wi-Fi Alliance Beijing September 2009
Topics
• Wi-Fi Today
• Wi-Fi in China Today
• Evolving the Wi-Fi Offering
• The Next Ten Years
• Summary
3Wi-Fi Alliance Beijing September 2009
Wi-Fi today: Unique success story
• One of every 10 people in the world uses Wi-Fi for work and leisure
• Two billion cumulative shipments by end of 2009
• Double-digit growth year over year … strong momentum continues
• Everywhere: home, office, around town and around the world
4Wi-Fi Alliance Beijing September 2009
Wi-Fi Today: strong in traditional networking . . . and beyond
• One billion products per year expected by 2011; 40% in Asia
• Highest growth from handsets, consumer electronics
5Wi-Fi Alliance Beijing September 2009
Wi-Fi Today: Wi-Fi Alliance enabling industry growth and the best user experience
• International trade association of 300+ member companies (service providers, device makers, silicon, software)
• Industry leader and collaboration forum, innovating for 10 years
• Testing, market building, and regulatory programs
• Wi-Fi CERTIFIED™ products deliver the best user experience and the latest security protections
Complete list of members at www.wi-fi.org
6Wi-Fi Alliance Beijing September 2009
Wi-Fi Today: 802.11n draft 2.0 certification an unprecedented success story
• Wi-Fi CERTIFIED 802.11n draft 2.0 program began in June 2007
• Response to market need
• Substantial performance and range enhancements
• Over 700 devices arecertified
802.11n draft 2.0 certification has been an industry catalyst
7Wi-Fi Alliance Beijing September 2009
Wi-Fi Today: Wi-Fi in handsets becoming popular, driving growth
Wi-Fi is a differentiator for feature and smartphones
•77% of USA users of Wi-Fi-enabled mobile phones report high satisfaction:more satisfied than those without Wi-Fi (ABI Research, 2009)
•Wi-Fi handsets forecast:
49.5% CAGR 2008 – 2012, more than double the growth rate of the overall smartphone category (In-Stat, 2009)
8Wi-Fi Alliance Beijing September 2009
Wi-Fi Today: Wi-Fi CERTIFIED is a model for interoperability, security, multimedia, and coexistence
Today’s Certifications from the Wi-Fi Alliance
Core PHY layer interoperability: 802.11 a/b/g/h/d/n draft 2.0
WPA2® (Wi-Fi Protected Access)*: Standards-based security supports AES encryption and a range of authentication methods
Voice-Personal: Best user experience with Voice over Wi-Fi n the home and small office
WMM® Power Save: Advanced power-saving mechanisms for battery-operated devices
Wi-Fi Protected Setup™: Ease set up of security-protected home and small office Wi-Fi networks
CWG-RF (with CTIA): Performance mapping of RF in mixed-radio environment
WMM® (Wi-Fi Multimedia) Quality of Service: Prioritize multimedia applications such as gaming, voice and video
*New WPA2 Whitepaper available at www.wi-fi.org
9Wi-Fi Alliance Beijing September 2009
Wi-Fi Today: First 10 Years of Wi-Fi Exceeded All Expectations Beyond What We Imagined
Asset Tracking
Imaging
Multimedia Gaming
Telematics
Location & positioning
PC Networking
Infoterminals
Content delivery Traffic control
Home metering and control
TelecomsHealthcare
SmartGrid
Automotive
Health monitoring
Airtravel
Personal mobile hotspot
Wi-Fi in China Today: New consumer data from Wi-Fi Alliance and CCIDNET.com
11Wi-Fi Alliance Beijing September 2009
Wi-Fi in China Today: New poll shows strong affinity for Wi-Fi among Chinese broadband users
• In August 2009, Wi-Fi Alliance and CCIDNET.com polled more than 1,000 Chinese broadband users
• 40% of these Chinese broadband subscribers have used Wi-Fi
• 77% of Chinese Wi-Fi users say they like Wi-Fi convenience most of all
• 60% of Chinese Wi-Fi users use Wi-Fi every week– Read news – 69%– Work – 62%– Check email – 53%– Chat– 48%– Play video games – 34%– Watch or share multimedia – 31%
12Wi-Fi Alliance Beijing September 2009
Wi-Fi in China Today: Chinese have increasing confidence in Wi-Fi, and want it on handsets
• Sixty-two percent of Chinese Wi-Fi users say they rely on Wi-Fi
• Chinese users have strong interest in Wi-Fi enabled handsets– 60% of respondents plan to or are
considering purchasing a Wi-Fi enabled phone within a year
– 34% of users have already used a handset to connect to a Wi-Fi network
• Eighty-two percent of Chinese users report that they feel confident in the security of Wi-Fi Some Wi-Fi enabled phones available
in China from Nokia, Moto and ZTE
Evolving the Wi-Fi Offering
14Wi-Fi Alliance Beijing September 2009
Evolving the Wi-Fi Offering: Updates to 802.11n Wi-Fi certification will preserve compatibility
• IEEE 802.11n finalization expected later this month
• Wi-Fi Alliance has reaffirmed the draft 2.0 certification requirements, and will add some optional features
• All Wi-Fi CERTIFIED 802.11n products will interoperate with Wi-Fi CERTIFIED 802.11n draft 2.0 products
• All Wi-Fi CERTIFIED products must support WPA2/AES security features
• About 50% of products shipped this year will support 802.11n technology
15Wi-Fi Alliance Beijing September 2009
Evolving the Wi-Fi Offering: Wi-Fi Direct planned for 2010
A new way to use Wi-Fi: Wi-Fi CERTIFIED™ Wi-Fi Direct
• Connect Wi-Fi devices to each other anywhere, with or without a Wi-Fi network or internet connection
• Connect two or more devices, quickly and easily to enable a range of applications:• Print a picture directly from your camera• Share music directly with a friend• Synchronize contacts, music, etc.• Display pictures directly from your
mobile phone on a television• Play a video game with friends on
different devices
Live demonstrations this afternoon from Wi-Fi Alliance, Intel and AtherosLive demonstrations this afternoon from Wi-Fi Alliance, Intel and Atheros
16Wi-Fi Alliance Beijing September 2009
Evolving the Wi-Fi Offering: Mature process for developing industry-wide solutions
Single, industry-wide SolutionSingle, industry-wide Solution
Early 2010Early 2010
Demonstrated interoperabilityDemonstrated interoperability
Q3/Q4 2009Q3/Q4 2009 Mid 2010Mid 2010
17Wi-Fi Alliance Beijing September 2009
Evolving the Wi-Fi Offering: Steady stream of solutions to enable even more Wi-Fi adoption
Ahead802.11n: Support of final 802.11n standard
Voice-Enterprise, Excellent user experience with voice in large Wi-Fi deployments
WMM® Admission Control, Ensures network connection quality is maintained and manages requests for additional sessions and services
Wi-Fi Peer-to-Peer: Mechanisms to connect two devices without a network
Wi-Fi Protected Setup Extensions: simple set up of security in ad-hoc Wi-Fi mode
Early stages / under developmentMesh networks
Wireless Network Management
Display applications
Tunneled Direct Link Setup
18Wi-Fi Alliance Beijing September 2009
The Next Ten Years: No Limit In Sight
From Market
• Appetite for Wi-Fi connectivity likely to remain unlimited
• Demand for unimagined– Products and applications– Intelligence, flexibility– Diversity, extensibility
• Compelling business opportunities
“The ubiquity of Wi-Fi is proving unstoppable”
In-Stat Market Alert April 29, 2009
From Wi-Fi Alliance
• Vision of seamless connectivity
• A forum for fair and open collaboration
• Leadership, imagination, innovation
“The Wi-Fi Alliance . . . is one of the more successful multi-partner alliances in recent years.”
Massachusetts Institute of Technology (MIT) Sloan Management Review, May 2008
19Wi-Fi Alliance Beijing September 2009
Summary
• Wi-Fi market continues to grow
• China consumers today use Wi-Fi for a variety of activities
• Evolving Wi-Fi with 802.11n, Wi-Fi Direct, and a stream of technologies over the foreseeable future
• The next ten years of Wi-Fi are limitless
Thank You!
Please visit www.wi-fi.org for white papers and a list of all Wi-Fi CERTIFIED products
Background materials
21Wi-Fi Alliance Beijing September 2009
About 330+ Wi-Fi Alliance members today