wif 2008 conference - evolution theories applied to web navigation

www.strategy-interactive.com

WIF 2008

Appliquons les théories de la l’évolution aux modèles de navigations

Applying evolution theories to navigation patterns

Présenté par :Patricia GALLOT-LAVALLÉE

Date : 17/04/2008

www.strategy-interactive.com 204/12/23

I’m a web architect


I’m a consultant / Insultant Internet


Classified as: Usability expert


For those people


And a multimedia teacher / Productivity workshop



Why are the numbers to different?



Why are the numbers to different?I won’t tell you today.

Maybe in another conference. ;-)


And a multimedia teacher / Usability and innovation workshop


The book

Internet, give me what I want !

Give web users what they want, you will have what you want.


60 navigation patterns


Where do I stand? Le Web3 experience

Where is the web going?Can’t we just apply a method instead of talking, talking and saying $*# things?


Why this conference?


Amazon.com

Navigation patterns are subject to the rules of evolutions.


Let’s have a look at evolution theories

Where else?


Lamarck says « The Girafe always

wanted to grow a neck. »

Always in an environment.


How do I make my girafe grow a longer neck on the web?


Translation


Or more accurately


What do they want?


Small tree


Listening to them?


Big tree, need to grow a neck


Growing a neck


Observing them


Knowing what they don’t want


The story of the architect


Adapted to the need

Googlable keyphrases :Desired paths


Tag clouds


But…


Darwin says

No, too dangerous for species, the girafe didn’t choose to grow a neck.

All a tiny bit different!Whatever happen some might survive.


Select what’s appropriate and reinsert generated random diversity


Webwise Add Serendipity button:

Stumble Upon

Don’t try to be too perfect!• How to link 3000 pages?• Leave a little « Bordel »• Use other axes (like time, profil detection…)

Example of a good nav and serendipity mix • See Skaaz

Skaaz.fr


The « Monstres prometteurs »


Resets in evolution

Way evolution grows

reset

Reset /Big difference in the environment

New territories


Webwise? Let’s imagine we all became blind.

Then AI interface would look pretty good.Why can’t I sms Google with my questions?


Make evolution happen : play the little scientist

Turn the wheels of selection to create babies.


Let’s make navigation babies


How fast can we go?

If ideas were virusesLaggards would be the last to catch it.

I would be long dead.


My conclusions

• Publish, publish, publish by different people• Create agile models• If a company is not in « danger », if its environment is not offensive, it won’t evolve much. It will seem more dangerous than tiny changes. No, need to come up with big great propasals, they will be rejected.

A creative person best ennemy is its insecurity !

L’insécurité d’un créatif est son meilleur ennemi.


Googlable key phrases Livre « La révolution de l’évolution »

éditions PUF, Lamarckisme, Darwin, Neodarwinisme, gradualisme, sérendipité, algogénétique, Stephen Jay Gould, selection wheel, Patricia Gallot-Lavallée, Patricia,

Donne-moi ce que je veux, navigation web, modèles de navigation, théorie synthétique de l’évolution, dérive naturelle, sélection sexuelle, stratégie de reproduction, La théorie des mêmes, desired paths, wif 2008, Limoges webdesign.

Merci !

How do you say « Thank you » in Limousin ?

Special Thanks to Jean-Claude Heudin for his crash course in evolution theories.

wif 2008 conference - evolution theories applied to web navigation

Technology

navigation web

multimedia teacher usability

navigation babies

web architect

evolution way evolution

evolution theories

innovation workshop

web users