wif digital hollywood workshop
DESCRIPTION
Building momentum for your digital project through the power of relationships.TRANSCRIPT
Momentum & the Power of Relationships
How to get your project noticed in the age of Content Shock
The Average American
Consumes 10 hours of content a day, including video
Every second, 1 hour of video is uploaded to YouTube
We’re living in an age of
Content Shock*
*Term coined by Mark Schaefer
Content Shock
How do you generate momentum?
• Digital marketing tactics – Social Media – Video optimization – Platforms – All covered in Brittany’s excellent talk …
– But you’re still at risk of being trapped in Content Shock …
A little secret.
• The little talked-about secrets of MCN’s: the top 5-10% of talent get all the attention.
• You can employ all the tools at your disposal to gain audience, but that still often won’t get your foot through the door. And if it does …
• Well, unless you’re in that top tier … crickets.
The Power of Relationships
• Who can help me? • And what can I do for them in return?
The “yes” usually comes from someone you know.
Checklist
q Make a list! q Lunch list q Coffee list q 10-minutes-to-pick-your-brain list q Organizations list q Friends/Family list q Communications list q Interactions list
The Lists
• Lunch list = people you know well
• Coffee list = acquaintances who are willing to give a little time
• 10-minutes list = people you don’t know but want to
• Organizations list = groups that you should join/attend functions
The Lists
• Friends and Family list – This is about sharing, not money. – Arm everyone who cares about you with
information about your project. – Show them how to share.
• Communications list – This is an aggregation of all your lists. Keep
everyone informed. Share readily. (Add “get an email provider” to your list.)
The Lists
• Interactions list – This is a list of the WAYS that you can interact
with your audience. – Use commenting, social media channels. – Create responses for people who like your
work. – Stay on top of it. – Much viral growth driven by interaction with
content.
Keep At It
• Build your lists. • Check everything off. • Rinse and repeat.