wigmore open day_april 2016_zo marketing and social media update (1)
TRANSCRIPT
ZO Marketing and Social MediaALEX BODIKIAN
zo-skinhealth.co.uk
ZO MARKETING & SOCIAL MEDIA
WHAT WE’RE DOING TODAY (new products, educational marketing, PR & Advertising)
SOCIAL AND DIGITAL MEDIA UPDATES
HOW WIGMORE MEDICAL CAN HELP YOU MARKET ZO (both online and offline/PR)
NEW EDUCATION AND DIGITAL CONTENT FOR NEW PRODUCTS ON DROPBOX
ONLINE DELIVERANCE AND TOLERANCE
Q & A
zo-skinhealth.co.uk
INFOGRAPHICS
zo-skinhealth.co.uk
FACEBOOK ADVERTS
POST BOOST CONVERSION TO WEBSITE PAGE BOOST
zo-skinhealth.co.uk
FACEBOOK KEY METRICSLast 28 days
11,613Engaged users
165,910Reach
91%Women
People engaged
2,874Likes
zo-skinhealth.co.uk
14 SEPTEMBER 2015
343FOLLOWERS
31 MARCH 2016
2,874FOLLOWERS
+735%
zo-skinhealth.co.uk
INSTAGRAM CONTENT
zo-skinhealth.co.uk
14 SEPTEMBER 2015
49FOLLOWERS
1 APRIL 2016
675FOLLOWERS
+1187%
zo-skinhealth.co.uk
INSTAGRAM ENGAGEMENT ANALYSIS
2,621Post Likes
107Comments
47Engagement per Post
2,728Total Engagement
Last 4 months
zo-skinhealth.co.uk
YOUTUBE
ZO – Skin Health UK
60VIDEOS
135SUBSCRIBERS
zo-skinhealth.co.uk
YOUTUBE
INTERVIEWS
TYPE OF CONTENT
PRODUCT PRESENTATIONS
zo-skinhealth.co.uk
zo-skinhealth.co.uk
BLOG
zo-skinhealth.co.uk
UK COMPETITOR ANALYSIS
NO
NO
58 subscribers
320 followers
128 followers
NO
1,214 followers
145 followers
NO
2,874 followers
675 followers
135 subscribers
zo-skinhealth.co.uk
ZO WEBSITE ANALYTICS
7,605Unique Users
20,225Page views
9,425Sessions
TRAFFIC CHANNELS
5,913Social
2,008Organic Search
1,362Direct
145Referral
March 2016
zo-skinhealth.co.uk
ZO WEBSITE ANALYTICS
TRAFFIC CHANNELS
5,913Social
2,008Organic Search
1,362Direct
145Referral
March 2016
zo-skinhealth.co.uk
ZO WEBSITE ANALYTICS
MOST VISUALISED PAGES
March 2016
POST PAGE VIEWS % OF VISITORS
1 “What is Rosacea?” – Blog Post 2,672 13.20
2 Homepage 1,967 9.72
3 Find ZO 1,663 8.22
4 “What is Retinol?” – Blog Post 1,357 6.71
5 ZO Products 910 4.50
6 “What is Hydroquinone?” – Blog Post 676 3.34
7 ZO Skin Health Offects Correct and Conceal 594 2.94
8 Vitamins for the skin – Blog Post 533 2.63
9 ZO Skin Health – Products for Rosacea 296 1.46
10 ZO Skin Health Oclipse Smart Tone Sunscreen SPF50 289 1.43
CONTENT BOOSTED
THROUGH FACEBOOK ADS
zo-skinhealth.co.uk
DIVERSION & TOLERANCE
zo-skinhealth.co.uk
PRESS HIGHLIGHTS JAN-MARCH 2016
zo-skinhealth.co.uk
AVE JANUARY-MARCH 2016
Month Cuttings AVE Value
January 9 £94,933
February 12 £88,147
March 7 £77,096
zo-skinhealth.co.uk
REACH JANUARY-MARCH 2016
Month Circulation Readership Unique Online Users
January 1,755,334 5,266,002 12,062,713
February 2,141,487 6,424,461 442,504
March304,040 912,120 1,234,000
TOTAL 4,200,861 12,602,583 13,739,217
zo-skinhealth.co.uk
OUR PRESS SUPPORT
SOCIAL PRESS BLOG
zo-skinhealth.co.uk
DROPBOX
THANK YOUCONTACT US TO FIND OUT MORE – [email protected]
FOLLOW US
zoskinhealth_uk
ZO Skin Health UK
ZO – Skin Health UK
zo-skinhealth.co.uk