New Facebook Timeline For Brand Pages

“How to Use Facebook to Retaining New Customers at a Fraction of the

Cost of Traditional Advertising”

by Matt Astifan

Matt Astifan Internet Marketing Expert and Social Media Educator

Social Media Consultant

Director & Organizer

"We’re building toward a web where the default is social."

- Mark Zuckerberg

Part 1: Reach More People, The Secret Sauce To Facebook Visibility

Part 2: Facebook Landing PagesHow To Generate Leads On Facebook

Part 3: Facebook AdsHow To Get Fans And Leads With Ads

Reach More PeopleThe Secret Sauce To Facebook Visibility

Affinity: Relationship between people and pages

Weight: Amount of comments, likes, links, tags, ect

Time Decay: How long ago the post was created

What is Facebook EdgeRank?

Weight:• Comments• Likes • Photo/videos/location tags• Mobile photos/videos• Photos/videos• @Mentions• Questions• Events• Links

Affinity:• Engagement on each others

posts• Public/private messages to

each other• Photo/video/location tags &

mentions together• Mutual friends, fan pages &

groups• Mutual activities & interests• Events attended together• Phone calls to each other

Best Days To Post

Best Times To Post11am 3pm 8pm

graph source: danzerrella.com

Wednesday at 3:14pm

What should you say?

Here are 8 ways to increase engagement...

Tip #1: Ask For & Share Opinions

Tip #2: Post Contests and Trivia

Tip #3: Ask Questions

Tip #4: Attach Photo/Video

Tip #5: Discuss Current Events

Tip #6: Interact with Fan Engagement

Tip #7: Mention Friends/Pages In Posts

Tip #8: Us Action KeywordsFans Follow Instructions Well: the simpler, the better

Bonus Tip: Give Away Free Stuff

VS

VS

Fans are important

Facebook Landing PagesHow To Generate Leads On Facebook

Old Facebook Pages

New Facebook Timeline

Facebook AdsHow To Get Fans And Leads With Ads

What are Sponsored Stories?

Friend’s Photo & NameThe photo and link take you tothis friends profile

Page Image Thumbnail50px wide, 50px high (same as thumbnail managed by Page; aspect ration is preserved). Takes you to page.

Page Name Full name of Page is preserved (up to 70 characters)

Like Clicking on it makes you a fan of the page.

1. Page Like Story

Page Name & PhotoTakes you to Page.

Comments & LikesTakes you to the permalink for the News Feed story, where you can comment and/or like story as well

Page Post Takes you to the permalink for the News Feed story

Share Allows you to share the Page post on your profile or send as a message to a friend

2. Page Post Story

Friend’s Name & PhotoThe photo and link take you to this friends profile

Comments & LikesTakes you to the permalink for the News Feed story, where you can comment and/or like story as well

Page Name Takes you to the Page.

Page Post Takes you to the permalink for the News Feed story

3. Page Post Like Story

The ad on the left targets woman

• ages 30-55• Married• Interested in Internet marketing

The ad on the right targets men

• ages 30-55• Single• Interested in business

Optimize Ads:5 Pictures - 5 Interest - 5 Descriptions

Don’t run ads with a CTR below 0.04%

$21.84 / 18= $1.21 per fan

57 clicks / 34.2% Conversion Rate= $1.07 per fan

June 18th and 19th, 2012 @ The Prestige Hotel

"How Social Media-Savvy Restaurant Owners are Acquiring & Retaining New Customers at a Fraction of

the Cost of Traditional Advertising"

Getting Your Restaurant Started With Social Media

$947 gets two full days of training

Register Here

REVEALED TO ONLY 30 PEOPLE IN KELOWNA

"How Social Media-Savvy Restaurant Owners are Acquiring & Retaining New Customers at a Fraction of the Cost of

Traditional Advertising"

Sign up for Social Media Workshop today and as a bonus you get...

Social Media Setup:$500 Value

First Month Social Marketing Strategy:$500 Value

Thank You