wild rivers coast rural tourism studio bicycling wants and needs presentation

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Page 1: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Page 2: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

• Facilities: Road & Mountain

• Business Goods & Services

• Itineraries

• Marketing & Communication

Page 3: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

What do cycle tourists want and need?

• Facilities: Road & Mountain

• Business Goods & Services

• Itineraries

• Marketing &

Communication

Page 4: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Day Riders

• Destination driven

• Diverse ride options

Multi Stage /

Touring Rides

• Credit Card

• Self- supportive

• Event driven

Page 5: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

• Experience and challenge

Epic Ride - Scenic Bikeway

Page 6: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Wild Rivers Coast Scenic Bikeway

Page 7: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Diverse Road Options

Photo by bikeportland.org

Page 8: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Self-supported Through Riders

Page 9: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Credit Card Touring

• Shorter distance tours

• Require hotels and

services

Page 10: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

• Low traffic

• Good pavement

• Wide shoulders

Roads good for bicycling

Page 11: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Bike-route signage

Page 12: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Resources signage

Photo: oregonlive.com

Page 13: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Bike-parking / bike racks

Page 14: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Public restrooms

Page 15: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Water

Page 16: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Bike-friendly transportation options

Page 17: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Visitor information

centers

Page 18: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Page 19: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Page 20: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Image: Bicycle Touring Pro

Page 21: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Page 22: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Page 23: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Page 24: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Copper Harbor, Michigan

Page 25: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Page 26: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Page 27: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Page 28: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Page 29: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

What do cycle tourists want and need?

• Facilities: Road & Mountain

• Business Goods & Services

• Itineraries

• Marketing &

Communication

Page 30: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Page 31: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Tourist-related signs

Page 32: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Visitor center

Page 33: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Services at appx 20-mile intervals

Page 34: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Bike shop / Rental(s)

Page 35: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Guide services and Concierge

Page 36: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Bike-friendly food (carbs and protein)

• Quality

• Quantity

• Home cooking!

Page 37: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Bike-friendly beverage

• Coffee (a.m.)

• BEER (p.m.)

Page 38: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Bike-friendly lodging

Page 39: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Bike-friendly lodging

Page 40: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Link in with other tourism

Page 41: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Other Amenities • Amusement Parks

• Mini Golf

• Big Golf

• Local Shopping

• Bowling

• Interpretive Centers

• Unique Natural Features

• Museums

• Historical Sites

• Hiking

• White Water

• Rock Climbing

• Running

• Bird Watching

• Hot Springs

• Skiing

• Etc.

Page 42: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

What do cycle tourists want and need?

• Facilities: Road & Mountain

• Business Goods & Services

• Itineraries

• Marketing &

Communication

Page 43: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Niche Pairing

Page 44: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Coastal

Routes

Page 45: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Tours and Rides

Page 46: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Cycling-specific maps

Page 47: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Events

Page 48: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Races

Page 49: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

What do cycle tourists want and need?

• Facilities: Road & Mountain

• Business Goods & Services

• Itineraries

• Marketing &

Communication

Page 50: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation
Page 51: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Websites

Page 52: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Articles and Publications

Page 53: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Social Media

Page 54: Wild Rivers Coast Rural Tourism Studio Bicycling Wants and Needs Presentation

Scott Bricker Bricker Consulting

503.757.8342

[email protected]