2016 media planner

2016 editorial calendar

January/FebruaryWe Dare You!We challenge readers to conquer something completely new—whether it’s a bucket-list ride, a race, or even getting back on a bike after a long layoff. This is our call to action to make 2016 your best cycling year ever.

MarchHow to do Everything RightFor one day, this writer vowed to be the perfect cyclist. What could go wrong? PLUS: Shop dogs, trail dogs, ride-along dogs, barrier dogs. Meet 25 cool canines and their bike-loving human sidekicks.

aprilBuyer’s GuideBicycling’s answer to the perennial question, “What bike should I buy?” is captured in a lush buyer’s guide filled with road, mountain, and city bikes for riders of every stripe.

MayGet Someone Riding!Meet the people who discovered cycling thanks to our Get Someone Riding! campaign—learn how their lives changed, their advice for getting started, and more.

JuneEditors’ ChoiceHonoring the year’s best bikes that make our readers dream of their next upgrade, delivered in a range of popular categories that represent our readers’ shopping habits.

JulyThe New Heroes of CyclingIn the last decade, cycling has gone through a reality check, making us want to replace our traditional heroes with ones who are more authentic, inspiring, and relatable. Our list of the 100+ men and women who embody today’s cycling hero.

augustTour de FranceBicycling’s annual celebration of the world’s greatest race.

septeMberReader Cover contest Real riders—amazing stories. Thousands of Bicycling readers entered. Now meet the 10 authentic, inspiring, fit, passionate, unstoppable finalists who wowed us—and the two winners who moved us most.

OctOber2017 Bike and Gear PreviewOur annual look at the best new bikes and gear. PLUS: Grimy fingers, garage shops, and the godfather of American steel framebuilding: We explore the gritty, under-celebrated world of making bikes and fixing them.

nOveMber/DeceMberBest Cities for CyclingOur biennial roundup of the cities that, thanks to infrastructure, culture, people, and all-around vibe, are ideal places to live on your bike.* Editorial lineups subject to change

world’s leading cycling media brand

1.7 mil lion magazine readers

700,000+ social media fans 1 million+ participants in partner events1 m i l l i o n + unique v isi t ors

reader profile F print

Total Audience

MenWomenAge 25-54Age 35-44Age 35-54Age 45-54Median Age

MarriedAny College+

Grad College+

EmployedProfessional/Managerial

HHI $75,000+HHI $100,000+HHI $150,000+Average HHIMedian HHI

1.7 million

68.7%31.3%59.1%23.2%47.9%24.7%46.3

54.9%81.4%

54.0%

66.8%32.9%

61.3%44.5%18.8%

$103,516 $91,895

Source: Gfk MRI Spring 2015

reader profile F digital

Source: January-August 2015 comScore Multi-Platform; 2015 comScore/GfK MRI Media + MMx Fusion (7-15/S14)

MenWomenMedian AgeAge 18-34Age 18-49Age 25-54

Median HHIHHI $75,000+HHI $100,000+

EmployedProfessional/Managerial

Any CollegeGraduated College+Married

61%39%38.6

41.7%69.4%69.0%

$91,62565.4%42.0%

76.5%42.9%

74.9%47.6%56.9%

Unique Visitors (Per Month)

798,814

unduplicated reach

Tennis 95.7%Golf Magazine 95.7%Ski 94.8%Golf Digest 92.5%Runner’s World 91.3%Men’s Journal 91.1%Esquire 91.0%Outside 88.0%GQ 87.9%Men’s Fitness 83.9%Sports Illustrated 81.1%Men’s Health 77.5%

% of Bicycling readers who do not read…

Source: Gfk MRI Spring 2015

Decline 99.6%Cycle Sport 98.0%Peloton 96.9%ProCycling 96.1%Dirt Rag 95.3%Mountain Bike Action 94.9%Triathlete 94.5%Road 93.7%Road Bike Action 93.7%Mountain Biking 93.4%Velo 90.2%Bike 88.7%Bicycle Times 87.9%

% of Bicycling readers who do not read…

Source: 2014 Bicycling Subscriber Study conducted by Gluskin Townley Group

unduplicated reach

2016 rate card

Discount

RUN oF Book4-colorFull Page

2/3 Page

1/2 Page

1/3 Page

Spread

BW

Full Page

2/3 Page

1/2 Page

1/3 Page

CoVERS

Second

Third

Fourth

$60,310

$47,040

$37,385

$27,740

$120,620

$42,820

$33,165

$26,530

$19,290

$69,355

$69,355

$77,195

oPEN

$59,100

$46,095

$36,640

$27,185

$118,200

$41,965

$32,500

$26,000

$18,900

4-PAGE2%

$58,195

$45,390

$36,080

$26,775

$116,390

$41,320

$32,010

$25,600

$18,615

7-PAGE4%

$56,685

$44,215

$35,140

$26,075

$113,370

$40,245

$31,175

$24,940

$18,130

11-PAGE6%

$55,480

$43,275

$34,395

$25,520

$110,960

$39,395

$30,515

$24,410

$17,750

18-PAGE8%

advertising rates

circulatiOn

RATE BASE

325,000

MEMBER

Alliance for Audited Media

SUGGESTED SUBSCRiPTioN PRiCE

$19.97

SiNGlE-CoPY PRiCE

$5.99

A 15% commission is allowed to recognized advertising agenciesBleed: Add 15% (including covers)

2016 production requirements

print production specs

material requirementsElectronic advertising file delivery available at www.adshuttle.com. Send 4/C SWOP proof (made from supplied file) directly to printer (see Mailing Instructions, below) or agree to waive proof in Ad Shuttle. Please do not send back-up file on disk after posting to Ad Shuttle. Also, send copy of insertion order or cover sheet containing advertiser and issue name OR send materials on disk, along with SWOP proof directly to printer (see Mailing Instructions, below). E-mailing files or uploading to FTP site is not acceptable.

DiGiTAl FilE FoRMATSAccepted File Formats: PDF/X-1a:2001 version 1.3

General File Requirements: File to contain only 1 page or 1 spread. The page size must be consistent from page to page. Pages must be created to include bleed when required. All trapping should be done prior to creating the file. Include quality control patch (color bars) within maximum dimension of ad file. All marks (trim, bleed, center) should be included in all colors.

PDF/X-1a:2001 File Requirements: File must be PDF/X-1a:2001 compliant. Scanned images must be high resolution (300dpi), CMYK (no spot colors, RGB, LAB or ICC color profiles), and saved in TIFF or EPS format. All fonts must be included and be Type 1 or 3 (no TrueType).

DiGiTAl FilE NAMiNGThe job number and/or advertiser name should be used to name the file. Do not use the magazine title as the file name. File name/s must be less than 23 characters.

HARD CoPY PRooFS (must be made from supplied file): All proofs must be an offset press proof made to SWOP specifications, or an off-press proof made according to the manufacturer’s SWOP Application Data Sheet using a SWOP Certified Proofing System. All proofs must contain a color control bar in order to be considered an acceptable SWOP proof and be clearly marked with available job information and proofing system identification. All color proofs should be in exact register. All proofs must be at 100% of final size. The publisher cannot be held responsible for the reproduction quality if the proofing requirements are not met or if materials are submitted electronically and proof is not supplied or if materials are submitted past closing date.

PRoDUCTioN CoSTSThe 15% commission will be forfeited if we produce your ad or re-create your digital file to meet press compliance.

PRoDUCTioN SPECS/DUE DATESFor production specs and due dates contact: lynn laudenslager(610) [email protected]

For any questions regarding inserts or BRCs contact:karen Stinner Magazine Production Manager(610) 967-8009

SHiPPiNG iNSTRUCTioNSAll materials should be clearly marked with BICYCLING Magazine and the issue date on the mailing label. Materials should be shipped to:

Vicki Beagle Quad/Graphics ImagingBicycling Magazine56 Duplainville RoadSaratoga Springs, NY 12866 (518) 581-4220

Magazine trim size is 7 7/8” x 10 1/2”

UNiT SizE

Spread

Full Page

2/3 Page

1/2 Page (horizontal)

1/2 Page (vertical/digest)

1/2 Page (spread)

1/3 Page (vertical)

1/3 Page (square)

NoN-BlEED

14” x 9 5/8”

7” x 9 5/8”

4 1/2” x 9 5/8”

7” x 4 3/4”

4 5/8” x 7”

14” x 4 3/4”

2 1/4” x 9 5/8”

4 1/2” x 4 3/4”

BlEED

16 1/8” x 10 3/4”

8 1/8” x 10 3/4”

5 1/4” x 10 3/4”

8 1/8” x 5 3/8”

5 1/4” x 7 7/8”

16 1/8” x 5 3/8”

2 15/16” x 10 3/4”

5 1/4” x 5 3/8”

liVE AREA

15 1/4” x 10”

7 3/8” x 10”

4 1/2” x 10”

7 3/8” x 4 5/8”

4 1/2” x 7 1/8”

15 1/4” x 4 5/8”

2 3/16” x 10”

4 1/2” x 4 5/8”

2016 production schedule

production schedule

ISSUE

Jan/Feb

March

aPril

May

June

July

august

sePteMber

OctOber

nOv/Dec

10/20/15

12/14/15

1/12/16

2/16/16

3/15/16

4/12/16

5/17/16

6/14/16

7/26/16

8/23/16

10/29/15

12/22/15

1/21/16

2/25/16

3/24/16

4/21/16

5/26/16

6/23/16

8/4/16

9/1/16

11/11/15

1/4/16

2/1/16

3/7/16

4/4/16

5/2/16

6/6/16

7/5/16

8/15/16

9/12/16

12/8/15

2/2/16

3/1/16

4/5/16

5/3/16

5/31/16

7/5/16

8/2/16

9/13/16

10/11/16

ad cloSE

ad matErIalS dUE

fUrnIShEd InSErtS dUE on-SalE


digital advertising executions

LEADERBOARD728 x 90

RECTANGLE300 x 250

SPONSORED CONTENT WITH NATIVE UNIT

SPONSORED CONTENT ARTICLE PAGE

SKINS448 x 510

INTERACTIVE VIDEO MODULE (IVM)

SKINS448 x 510


digital production specs

creative DeaDlinesF .gif, .jpg—Must be submitted at least 3 business days prior to state of campaign.

F .swf/ Rich Media—Must be submitted at least 5 business days prior to state of campaign.

3rD party aD tagsRodale Inc allows for third party. Ad Ops requires standard third party tags such as IFrames or JavaScript. Third Party code must include clear instructions for trafficking. For a list of approved Rodale Inc. vendors please go to the following URL. http://www.rodaleinc.com/third-party-advertising

guiDelinesF Click-throughs must open up in a new browser window or tap

F All expanding units must be user initiated

F All creative will be sent back to agency/advertiser to fix, no make goods will be provided for a late start date due to creative that does not meet Rodale’s specifications.

F Rodale Inc. has final approval for all ad units with respect to editorial/ creative content.

F Rodale Inc, has the right to remove an advertisement from its web sites at any time for any reason

FlashF ActionScript 2.0 or below accepted unless 3rd party served

F DFP supports Flash (SWF) files version 10.1 or lower.

F Flash must be submitted as a .swf file with an accompanying back up static .gif/.jpg for display to users who do not accept Flash.

F Click-through must be parameterized in the .swf file using clickTAG. For instructions on implementing clickTAG, please go to the following link: http://www.adobe.com/ resources/richmedia/tracking/designers_guide/

F Click-through URL must be supplied with each .swf unit.

F This site is responsive. Please provide all standard sizes (320x50, 300x250, 728x90) for sponsorships and roadblocks.

* Unit is available only as Run-of-Article pages. ** If built and served through 3rd party. We accept clickable skins. Please reach out to your Bicycling Sales Representative.

Max Animation length: 15 secondsVideo: User initiated play, no length, sound must be user initiatedLead Time: minimum of 6 days before campaign startBackup image: please provide a 970x90 or 970x66 static image

UNiT

Pushdown

DiMENSioNS

970x90 or 970x66

EXPANDED

970x415

iNiTiAl FilE SizE

60KB

PoliTE FilE loAD

110KB

USER- iNiTiATED FilE loAD

2.2 MB

ACCEPTED FoRMATS

3rd party built & served

UNiT

Leaderboard

Medium Rectangle

Mobile Banner

Half Page* / FilmStrip *

Interstitial

DiMENSioNS

728x90

300x250

320x50

300x600

550x480

EXPANDED

728x315

600x250

N/A

N/A

N/A

iNiTiAl FilE SizE

728x315

600x250

N/A

N/A

N/A

PoliTE FilE loAD

100KB

100KB

N/A

110KB

100KB

USER- iNiTiATED FilE loAD

2.2 MB

2.2 MB

N/A

2.2 MB

2.2 MB

ACCEPTED FoRMATS

.gif, .jpg, .swf

.gif, .jpg, .swf

.gif, .jpg

.gif, .jpg, .swf

.gif, .jpg, .swf

high iMpact units



interstitialF 550x480 sized creative, which would be placed inside a template by AdOps.

F Custom Interstitials will need to be 3rd party built and served

F Subject to Rodale marketing review and approval

DynaMic lOgicF Advance notification/approval is required before running a user study on Rodale Inc. sites.

bicycling viDeO // pre-rOllF Size : 480x360 (4:3) or 480x270(16:9)

F Formats: FLV, .swf, .mov, VAST 2.0

F Length: 15 seconds ONLY

F File size: 2 MB

F Video Ads can be clickable (please provide a click-through URL with video) Bicycling uses Magnify video player which can handle VAST 2.0 wrapper tags

bicycling newsletterF All Newsletters have a 30KB creative size limit

F Due to eNewsletter delivery system, we can serve only image files; no flash

F Rodale will accept click commands to track clicks, however impression data is only available through our Acxiom reporting. We are unable to accept tracking pixels at this time

F Newsletter impressions, opens, and click reporting is available on the 4th business day of the following month. (Ad hoc requests honored when time permits.)

* All IAB Rising Star units are required to be built and served through a 3rd party.** All Units with audio should be user-initiated only. In-Banner video may play upon user interaction or mouse-over.

WIDESKYSCRAPER

160x600

UNiT

Wide Skyscraper

DiMENSioNS

160x600

SizE

30KB

ACCEPTED FoRMATS

.gif, .jpg,

ANiMATioN

3 Loop Limit/10 Seconds



skinsF overall M Overall width: 2000px

M Accepted Files: jpeg, gif

M Size: 100k

M Site Served ONLY

M Click trackers are accepted

F Primary Area M Light blue area within example below

M Desired location for logos and Call-to-Actions to best accommodate smaller screens

M Dimensions: 88 pixels wide by 510 pixels high

F Center Area M White out area behind editorial content: 1104 pixels wide centered

M Center background color: #f9f9f9

F Note M We have no max dimensions for skins; only desired constraints for user experience.

M File size and white out area must be adhered to

Keep clear of logos and copy


88px

Left creative:448 px

Prim

ary

Are

a


Total skin width: 2000px

Center area: #f9f9f9: 1104px(accounts for margin around content)

Bicycling content + margins: 1100px


88px

Right creative:448 px

190p

x

700p

x

510p

x

Prim

ary

Are

a

signature events

The third-annual Bicycling Spring Classic will bring our editors and readers together on some of the most scenic roads in Northern California. Cyclists of any ability enjoy routes of 25, 60, and 90 miles

while riding alongside our editors, and enjoy mechanical, nutrition, and medical support on course. The finish line party features the Bay Area’s best food trucks and craft beer, and an industry expo.

may 2016 morgan hill, casPRing CLAssiC

signature events

More than 1,500 cyclists will pedal alongside Bicycling editors on scenic routes of 10, 25, 50 and 90 miles traversing our favorite eastern Pennsylvania country roads in the sixth-annual Bicycling Fall Classic.

Riders of all ability levels will enjoy the pro treatment with attentive on-course mechanical, medical, and nutritional support; prizes for the fastest climbers; and a post-ride party with lunch, free beer, live music and free massage.

october 2016 lehigh Valley, PafALL CLAssiC

advertising contacts

Contact us to learn why so many leading brands trust Bicycling to deliver influential, hard-to-reach consumers who live at full speed

Christopher l. lambiaseSVP/Group Publishing Director(212) [email protected] zack GricePublisher(610) [email protected]

Susan FerberNational Digital Advertising Director(212) 573-0468 [email protected]

new yOrkGeoff MaddenAccount Manager(212) [email protected]

DallasMichael AustryMJA Media, Inc.(214) [email protected]

Jackie CokerMJA Media, Inc.(801) [email protected]

chicagOSteve BrawleyMidwest Advertising Manager(312) [email protected]

DetrOitkathy ThorpeAccount Manager(248) [email protected]

sOuthern caliFOrniaMark MaseroAccount Manager(310) [email protected]

Alex JarmanAccount Manager(212) [email protected]

nOrthern caliFOrniaNicholas FreedmanMedia Hounds, Inc.(707) [email protected] David McRobieMedia Hounds, Inc.(707) [email protected]

Sales Team of the Year

2015

2016 media planner - bicycling

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