willoughby packaging
TRANSCRIPT
P A C K A G I N G | P O I N T O F S A L E | C O M M U N I C A T I O N S
designs packaging that sells.
From initial concepts and product naming to branding,
commercialization and merchandising, our design process
is focused on engaging customers across every touch point
of the shopping experience. We bring innovative ideas,
heightened emotion and meaningful stories to consumer
packaged goods. Let us take what makes your brand special
and make it irresistible.
Willoughby Design Barn, our creative retreat located in Platte County, Missouri.
Willoughby is recognized by industry peers
as one of the leading flobal design firms.
Willoughby has helped clients
connect with women for more than 30 years. Women make
85% of consumer purchasing decisions for their families,
businesses and themselves. As a woman-owned firm, we
know this audience well.
We specialize in brand strategy and identities, consumer
packaged goods and retail experiences. With clients ranging
from small entrepreneurial companies to international leaders,
we have deep experience collaborating with in-house teams to
refresh, invigorate and manage brands.
We designed the Dictionary of Brand from A to Z.
These are some of the great brands we’ve worked with.
TM
F U L L C O L O R L O G O O N E C O L O R L O G O G R E Y S C A L E L O G O
How do you design an organic
skincare brand to feel
eco-friendly & luxurious?
Organicare
How do you infuse the personality of a
beloved style maveninto a premium brand of artisan paints?
Mary Carol Artisan Paints
Lee Jeans
How do you design labeling to
attract and differentiateon the retail floor?
Après Peau
How do you design a signature boutique product around
l iving and givingthat captures a flair for clean, modern style?
How do you promote the solution to a fashion emergency
with a smile?
Playtex Stop the Slip
Osmia Organics
How do you create a feminine, eco–friendlybrand that reflects the philosphy behind the products?
Feng
How do you design product for a
retail boutique conceptthat fuses Asian influences with western style?
How do you re-imagine everyday chocolate as a
ready-to-give addition to any gift?
Hershey’s Kisses
Hershey’s Kisses
Nestle: Jamba Juice
How do you bottle an energetic retail experience for the grocery aisle?
How do you refresh a product as simpleas sliced bread for today’s mom?
How do you partner with a cause to create anemotional connection with a brand?
Wonder Bread Promotions
How do you reintroduce a legacy brand to
engage today’s consumers?
Retro Wonder Bread
Retro Hostess Twinkies
How do you inspire people to treat their furry friends with
nutritious and whimsical doggie delights?
Three Dog Bakery
How do you package crafting
materials to feel like
luxury jewels?
EK Success Brands
How do you design an eco-friendly paper line that brings
style and sustainability to the mass market?
New Leaf Paper
New Leaf Paper
How do you transform a child’s crafting brand into an exciting toy that
moms and kids love?
Perler Beads Funfusion
How do you create new products for an iconic brand that
connect emotionally with each new generation?
Hallmark Cards
How do you turn everyday groceries into inspirational packages
of hope, compassion, optimism and love?
NET WT 28OZ(1LB 12OZ) 794g
How do you fix a tomato? With tomato paste!!!
What kind of bug comes out at night?
A nightling bug!!!
What is a bee's favorite dance? The Bee Bop!!!
Who writes ghost stories? A ghost writer!!!
Did you hear the peach Joke?? It was pityful!!!
LAUGHS
HAHA
HA
NEW!
PUT ITHERE!
Willoughby tablescape for DIFFA’s Dining by Design Showcase
How do you create a product
that has it all: style,convenience and
sustainability?
Willobag
A N N W I L L O U G H B Y | president and chief creative officer
Guided by her ongoing mission to make a difference in the world through design, Ann’s creative oversight is always set on the big picture. A passionate designer, Ann has built Willoughby Design into one of the most respected branding firms in the U.S.
Willoughby Design headquarters, located in Kansas City, Missouri.
M E G A N S T E P H E N S | principal, brand voice
Megan specializes in people-centered design thinking. She guides the creative process by defining what makes each brand special to consumers and then bringing emotion to the story. Megan has been responsible for strategic development and client satisfaction for more than 14 years at Willoughby.
K A T Y B R I G G S | principal, brand strategy
Katy brings nearly 20 years of retail advertising/marketing experience to Willoughby with an emphasis on strategy and brand development. She is a strategic thinker with a driving curiosity to uncover insights. Katy has both agency and client-side experience.
Z A C K S H U B K A G E L | principal, brand experience
Zack, bringing over ten years of design experience, specializes in the creation of innovative, branded environments that engage audiences at every touchpoint. Zack is also a champion for sustainability and encouraging considered design choices.
I N T R I G U E D ? W E H O P E S O .
Contact
Megan Stephens
Pr incipal , Brand Voice
816.979.3016
est. 1978 | staff of 15 creatives | affiliations: aiga, aaf, designer’s accord