Packaging

designs packaging that sells.

From initial concepts and product naming to branding,

commercialization and merchandising, our design process is

focused on engaging consumers across every touchpoint of

the shopping experience.

We bring innovative ideas, heightened emotion and

meaningful stories to consumer packaged goods. Let us

take what makes your brand special and make it irresistible.

Willoughby Design Barn, our creative retreat located in Platte County, Missouri.

Willoughby is recognized by industry peers

as one of the leading global design firms.

Established in 1978, Willoughby is a full-service brand

strategy and design firm with a passion for creating branded

experiences for women. As a woman-owned firm, we know

this audience well.

We transform consumer-facing brands through vision, naming,

identity, packaging, communications and environmental design.

With clients ranging from small entrepreneurial companies to

global leaders, we have deep experience collaborating with

in-house teams to refresh, invigorate and manage brands.

We designed theDictionary of Brand from A to Z.

Following are some of the great brands on our client list and a snapshot of our work.

For our full portfolio, please visit willoughbydesign.com.

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F U L L C O L O R L O G O O N E C O L O R L O G O G R E Y S C A L E L O G O

How do you design an organic

skincare brand to feel

eco-friendly & luxurious?

Organícare

How do you infuse the personality of a

beloved style maveninto a premium brand of artisan paints?

Mary Carol Artisan Paints

Lee Jeans

How do you design labeling to

attract and differentiateon the retail floor?

Après Peau

How do you design a signature boutique product around

l iving and givingthat captures a flair for clean, modern style?

How do you promote the solution to a fashion emergency

with a smile?

Playtex Stop the Slip

Osmia Organics

How do you create a feminine, eco–friendlybrand that reflects the philosophy behind the products?

Feng

How do you design product for a

retail boutique conceptthat fuses Asian influences with Western style?

How do you re-imagine everyday chocolate as a

ready-to-give addition to any gift?

Hershey’s Kisses

Hershey’s Kisses

Nestlé: Jamba Juice

How do you bottle an energetic retail experience for the grocery aisle?

How do you refresh a product as simpleas sliced bread for today’s mom?

Hostess Brands

How do you partner with a cause to create anemotional connection with a brand?

Wonder Bread Promotions

How do you reintroduce a legacy brand to

engage today’s consumers?

Retro Wonder Bread

Retro Hostess Twinkies

How do you inspire people to treat their furry friends with

nutritious and whimsical doggie delights?

Three Dog Bakery

How do you package crafting

materials to feel like

luxury jewels?

EK Success Brands

How do you design an eco-friendly paper line that brings

style and sustainability to the mass market?

New Leaf Paper

New Leaf Paper

How do you transform a child’s crafting brand into an exciting toy that

moms and kids love?

Perler Beads Funfusion

How do you create new products for an iconic brand that

connect emotionally with each new generation?

Hallmark

How do you turn everyday groceries into inspirational packages

of hope, compassion, optimism and love?

NET WT 28OZ(1LB 12OZ) 794g

How do you fix a tomato? With tomato paste!!!

What kind of bug comes out at night?

A nightling bug!!!

What is a bee's favorite dance? The Bee Bop!!!

Who writes ghost stories? A ghost writer!!!

Did you hear the peach Joke?? It was pityful!!!

LAUGHS

HAHA

HA

NEW!

PUT ITHERE!

DIFFA’s Dining by Design

How do you create a product

that has it all: style,convenience and

sustainability?

Willobag

Willoughby Design headquarters, located in Kansas City, Missouri.

A N N W I L L O U G H B Y | president and chief creative officer

Guided by her ongoing mission to make a difference in the world through design, Ann’s creative oversight is always set on the big picture. With a passion for great design, Ann has built Willoughby Design into one of the most respected branding firms in the U.S.

M E G A N S T E P H E N S | principal

Megan specializes in people-centered design thinking. She guides the creative process by defining what makes each brand special to consumers and then bringing emotion to the story. Megan has been responsible for strategic development and brand voice for more than 14 years at Willoughby.

Z A C K S H U B K A G E L | principal

Zack, bringing over twelve years of design experience, specializes in the creation of innovative, branded experiences that engage audiences at every touchpoint. Zack is also a champion for sustainability and responsible design choices.

est. 1978 | staff of 15 creatives | affiliations: aiga, aaf, designer’s accord

I N T R I G U E D ? W E H O P E S O.

Contact

info@wil loughbydesign.com

602 Westport Road

Kansas City, MO 64111

816.561 .4189