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Year 3 – Visual Communications and Design Project 001.

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Project Introduction: Choose a product, using colour, shape, typography and structure create a distinctive new piece of packaging for the product. It must clearly communicate and reflect the the contents. It must also reflect the target market demographic.

Packaging Design – Group ProjectBA (Hons) Visual Communications & Design – Creative Studio – Year 3

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• Shape, form, size and quantities• Compare with similar products and

brands• Uniqueness of colour associated with

the product.• Uniqueness of packaging structure and

materials• Places the product is displayed

Consideration:

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• Look at all existing identities and brands?

• Compare high quality and low quality?• Shape, size and construction of

containers?• What materials the packaging is made

from?• Can you see the product inside, and is

that necessary or not?

Explore:

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The Project

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Distribution and Storage:Your product will be displayed on the shelves of major supermarkets and convenience stores nationwide.

The product will be distributed in boxes of 50 to these retail outlets.

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What does this mean

Your design(s) solutions must

reflect the Brand. { You must investigate this }

{ What is the products brand ? }

Define The Brand

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Project Structure

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Each group will contain three students.

GROUP PROJECT

Keep minutes of every meeting.

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Project Duration = 4 weeks

Project Structure.

STAGES

1. Research

2. Concept Generation3. Concept

Development

4. Final Design

Presentation

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{ Research is formalized curiosity – it is poking and prying with a purpose }

1.

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Week 1 -2 : RESEARCH STAGE

Project Structure.

Demographics and Character profiles | Aims | Drivers & Barriers | Existing Products | Manufacture | Design Trends | Market | Imagery | Typography | Layout | Colour | Production | Questionnaires & Interviews | Qualitative &

Quantitative | Categorization

Note .. Define the problem and decide What do you want to say?

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Project Structure.

Hint.. Categorize ALL the information gathered..

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Hint.. Develop a persona(s) of you the end user from the information gathered.

Project Structure.

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Note : Better Research

makes Better Design….

Note : Research give you

direction and focus….

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Week 1 -2 : RESEARCH STAGE

Project Structure.

At the End of week two each group must present a design research report and 3 mocked up concepts

End of week two YOU rewrite a draft of your brief for sign off.

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{ All ideas can be entertained at this stage - from the obvious to the most obscure. As the focus is on idea generation.}

Concept Generation :

2.

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Week 2: CONCEPT GENERATION

Project Structure.

Brainstorming & Post it note exercise | Mood board |

Sketching | Mockups | Themes | Thumbnail sketching | Imagery sourcing | Colour | Typography | Selection | Feedback | Presentation Boards |

Storyboard

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Project Structure.Hints…Sketch a lot of concepts .. Then sketch more

concepts

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Project Structure.

Hints… Put your concepts up on the wall and use the group to discuss solutions.

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Project Structure.Hints… Build a design evolution storyboard for group discussion

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Week 1-2: CONCEPT GENERATION

Project Structure.

End of week two you must present 3 concepts for

class discussion. You must be able to back up you design solutions with information.

Concept 1. Concept 2. Concept 3.

Match research to concepts.

Backup conclusions with facts.

Explain research methods used.

Explain the most effective research methods.

Give each concept equal attention.

Never assume.

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Week 3: CONCEPT DEVELOPMENT

Project Structure.

{ Concept development sees small yet significant changes made to a design in order to enhance the idea and increase the effectiveness of its ability to communicate. }

3.

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Week 3: CONCEPT DEVELOPMENT

Project Structure.

Selection |Prototyping | Refine Layout | Compare against Principles of Design | Refine Typography family | Refine Colour selection |Style Guide | Print and production specifications

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Project Structure.

Hints… Define your image styles to be used.

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Project Structure.

Hints… Define your Material, Typography and Colour styles to be used in the packaging.

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Project Structure.Hints… On conclusion, construct your final design – it will give you a tactile understanding of the product – and to check for last minute modifications.

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Week 4: FINAL DESIGN PRESENTATION

Project Structure.

For presentation :1. Fully constructed finished design.2. Promotional poster to a complement

and backup the finished product.3. Design Research Report4. Group report ( with minutes of

meetings in the Appendix) –Three concepts

4.

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Note:

1. Research

3. Concept Generation

2. Concept Development

4. Final Design Presentation

INDENTIFY

IMMERSE

INNOVATE EVALUATE

DELIVER

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Project Grading

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LEARNING OBJECTIVES

Project Structure.

1. Demonstrate an understanding of the packaging design process.

2. Demonstrate knowledge in relation to real world

professional practice of packaging design.

3. Demonstrate problem solving and critical thinking skills through every stage of the design process.

4. Demonstrate the ability to work collaboratively.

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GRADING STRUCTURE:

Project Structure.

Concepts– 20%Reports– 10%Concept Development – 10%Final Design – 40%Poster -10%Individual and Group Contribution – 10%

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Questions ?