Wimbledon fans love real-time analytics

Insights from Wimbledon 2015

IBM Analytics

Real-time analytics helped Wimbledon sharemoments that matter with tennis fans worldwide.

IBM Analytics

IBM Analytics

Wimbledon was able to score by

breaking news of records

and milestones in seconds, before competing media.

IBM Analytics

Alexandra Willis Head of Digital and Content, AELTC

“Unlike other media organizations, our team has direct access to live match data from each

of the courts–we wanted to turn this to our

advantage by getting the data to help us trace

the narratives of the tournament in real time.”

To develop match statistics for IBM SlamTracker®, Wimbledon leveraged 48 court-side experts, who captured approximately 3.4 million data points, allowing them to track shot types and the outcome of each point.

IBM Analytics

IBM Analytics

Wimbledon was able to break

the news about milestone

announcements as a result of the notifications its

media team received as a

milestone approached.

Alexandra Willis Head of Digital and Content,

AELTC

“The clever part is that the streaming tool

didn’t just notify us when he hit the 1,500th winner–it gave us early warning when he had

hit his 1,497th.”

Alexandra Willis Head of Digital and Content,

AELTC

IBM Analytics

The advance notice provided by the notifications gave Wimbledon time not only to generate a story surrounding the data but, also to make that story have impact.

IBM Analytics

An example:Wimbledon’s media team had the ability to publish a series of Tweets nearly instantly when Sam Groth hit a 147mph serve on day six–the second-fastest ever at Wimbledon.

They also included links to video highlights that drove more traffic to the wimbledon.com website.

IBM Analytics

“By acting on these insights at this year’s

championships, we were able to break the biggest

stories first and drive even greater fan engagement

with wimbledon.com, helping us exceed our target with more than

71 million visits.”

Alexandra WillisHead of Digital and Content,

AELTC

IBM Analytics

IBM Analytics

Solutions that transcend industries The use cases for collecting data as it is created,

comparing it with historical data and triggering alerts, extend beyond Wimbledon and the world of tennis.

IBM Analytics

Seize the competitive advantage by learning more about

IBM’s solutions for Media & Entertainment,

including IBM Behavior-Based

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