wind rose visual identity guidelines

Wind RoseVISUAL IDENTITY GUIDELINES

Established in 2009, Wind Rose is operating an exlusive Resort Park in Montenegro. With

our current expansive portfolio, Wind Rose Resort Park prides itself in providing guests

with distinctive Nature experience. Wind Rose Resort Park is one of a kind, possesing

distinctive concepts and design elements. This special relationship with the Nature and its

culture enables Wind Rose Resort Park to provide guests with genuine, close-up

experience of the best destination has to offer in varied aspects such as cultural,

geography and history. Windrose Resort Park provides the full range of Hotel

Management Services.

Resort Park

The Book

The Visual Identity Guidelines book is created to ensure right representation of Corporate

identity and its values within multimedia world. It will support, initiate, shape and

polarize Your original creativity and innovation, as well as reveal the rules and

principles for identity reproduction of Wind Rose Resort Park.

Please read it and keep it near. That way, we will keep visual integrity for those who are living from and for high standards, like the audience participating on this expectation.

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VISUAL IDENTITY GUIDELINES

Corporate Identity


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This MUST be the only logo to be branded orused by the Wind Rose internally or

externally. UNDER NO CIRCUMSTANCES must the above logo be recreated digitally or

otherwise. The corporate identity will be supplied on request through corporate

website www.windrose.me

Wind RoseR E S O R T P A R K

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Corporate Colours

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Wherever the logo is printed in five colours the corporate Pantone© colours must be

used. When the logo and branding is printed out of four colour process, apply the CMYK breakdowns for both corporate colours. The

RGB and WEB breakdowns are for use when applying the logo or branding to electronic

communications, for example websites, emails or powerpoint presentations.

RAL specifications are given for colour used on signage, vehicles and uniforms.

All CMYK equivalents stated are from the Pantone© solid to process guide coated and

they vary with older specifiers produced. Pantone© recommend printing with a line

screen of 175lpi round dot.

Pantone 185 C

c3 m100 y85 k0R231 G0 B51# e70033

Direct

CMYKRGBWEB

3020RAL

Pantone 123 C

c0 m22 y91 k0R255 G200 B46# ffc82e

Direct

CMYKRGBWEB

1018RAL

Pantone 285 C

c84 m53 y0 k0R0 G114 B207# 0072cf

Direct

CMYKRGBWEB

5015RAL


Nature is waiting Wind Rose Corporate Red Wind Rose Corporate Yellow Wind Rose Corporate Blue

Pantone 368 C

c64 m0 y100 k0R102 G188 B41# 66bc29

Direct

CMYKRGBWEB

6018RAL

Pantone 426 C

c91 m74 y51 k93R0 G0 B15# 00000f

Direct

CMYKRGBWEB

9005RAL

Wind Rose Corporate Green Wind Rose Corporate Black


Logo Usage

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Incorrect usageUnder no circumstances can the logo be

applied elongated, stretched, skewed, have any effect like perspective or colours be

swapped round.

Correct usageThis may seem obvious but it is critical

that the logo appears in its correctproportions.

The logo must always appear as shown the Colour, Typography and the Symbol.


Logo Usage - Colour


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Five/four colour versionThe corporate Five/Four colour version of the

logo must sit on a white background otherwise you may use the logo in one of the Corporate tint in Mono colour version.

Mono colour versionsDue to budgets there will be occasions when

single colour print is required. The ONLY REASON for using a logo in any of the Mono

colours is if you need to produce a single colour piece of communications. The Mono

coloured logo MUST NOT be used when printing in four colour process, the five/four

colour logo must then be applied. When applying the logo and branding in a single

colour the designer MUST use either the Corporate Red, Yellow, Blue, Green or Black

colour. The preferred choice is left open.


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Reversal versionsDue to various background situations there

will be occasions when Reversal usage will be the only solution to place over

Imagery or tints.Wind Rose

R E S O R T P A R K

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Logo Usage - Reversed

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Correct usageWhen the logo is to sit on a coloured background the reversed logo may be

applied. This is dependant on the strength or weight of the chosen colour but it must fall

within a comparable tint range of 100% - 40% Black. This ‘range’ is also

applicable when applying the reversed logo above an image.


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Incorrect usageThe reversed logo must only appear in solid white and under no circumstances must be

changed to a five/four colour version as illustrated here. If the background colour is

below a 40% tint of black, the reversed logo must not be used. If the background image’s strength is too weak to be able to read the logo effectively the reversed logo must not

be used.


Logo | Symbol Usage with Imagery or Tints

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10 %20 %30 %40 %50 %60 %70 %80 %90 %100 %

Mono Colour VersionsWhen printing or designing a single colour

piece of communication, the followingrules apply when placing a mono logo over

an image: 0%-40% A solid logo must be applied for Corporate Red, Yellow and Green.

For over 40% the reversed logo must be used. For Corporate Blue and Black solid

logo must be applied for 0%-30%. For over 30% the reversed logo must be used.

Five/Four colour versionThe corporate Five/Four colour version of the

logo MUST SITON A WHITE BACKGROUND.This is due to the two colour primary

branding having maximum impact on a white background.


It’s mandatory usage is for Corporate Slogan localization. It should be used observingly, taking care on it’s legibility and ligatures.

Baker Script presented will help to improve the Natural Style and quality of texts overall.

A a B b C c D d E e F f G g

H h I i J j K k L l M m N n O o

P p Q q R r S s T t U u V v

W w X x Y y Z z

Corporate Slogan Typeface

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Baker Script

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P riroda Vas zove


Primary Corporate Typeface

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Rotis San Serif must be used for all designed and printed communications material.

The Rotis San Serif family has been chosen for Wind Rose’s corporate font and must be

used as the primary typeface. Rotis San Serif Std is a very clear and legible face, available in a variety of different styles.

The variety of styles provides flexibility and means clarity can be maintained at all

different sizes, from the smallest advert to the largest sign.

There are no restrictions except Rotis San Serif must be used. Obviously text treatment

will not be appropriate for large pieces of information like body copy or general

headings. The general rule is to keep the typographic elements clean and

uncluttered to communicate quickly andeffectively.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo

PpQqRrSsTtUuVvWwXxYyZz

12345678910!@€£$%^&*()-=_+[]{};’:

”\|,.<>/

Rotis San Serif Std Normal

The quick brown fox jumps over the lazy dog

Rotis San Serif Std Normal Italic


Rotis San Serif Std Bold


Rotis San Serif Extra Bold


Rotis San Serif Std Light


Rotis San Serif Std Light Italic


Rotis San Serif Std


Electronic Corporate Typeface

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Verdana

The Verdana family is to be used for electronic communications including the

website, intranet, email updates and Powerpoint presentations.

The reason for choosing Verdana font for allelectronic communications is due to high on

screen legibility at any size.

Verdana is a system typeface on PCs and Apple Macs which means that a consistent

look and feel can be created and maintained outside of the Wind Rose Resort Park

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOo

PpQqRrSsTtUuVvWwXxYyZz

12345678910!@€£$%^&*()-=_+[]{};’:

”\|,.<>/

Verdana Normal


Verdana Normal Italic


Verdana Bold


Verdana Bold Italic



Clear space and minimum size

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Minimum sizeOnce again it is essential to let the logo

communicate effectively, so a minimum size has been set of 20mm in height.

Any smaller and the typographic elements become less legible.

Clear spaceFor the Wind Rose Resort Park logo to

communicate effectively, it should not be crowded or overpowered by other elements.

This clear space is shown opposite and clearly illustrates an invisible exclusion zone around the logo. The actual dimensions of this area are determined by the size of the logo but are equal to the height of the word ‘Wind

Rose’ element within the logo.

= Wind RoseRESORT PARK

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Wind RoseRESORT PARK

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EXCL

USI

ON

ZO

NE

EXCLUSION ZONE

EXCLUSIO

N ZO

NE


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EXCL

USI

ON

ZO

NE

EXCLUSION ZONE

EXCLUSIO

N ZO

NE Wind Rose

RESORT PARK

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=20mm


Logo Construction

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ConstructionIt is always good to know how the Corporate

Logotype is constructed. Knowing the relations will help us to determine original Coroprate Logotype. The Height of the first letter of the Wind Rose will serve for index

spacing and will show relations in sizes between construction elements. The Logotype should not be reconstructed in any case and all artwork bearing the Wind Rose Logotype

symbol must be provided to the designer / production in electronic form.


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1/2

1/

2

1/2

1

1

1/2

1/2


Symbol Usage

Symbol UsageSymbol is essential part of the logotype and should not be used witout other typografic elements. Howewer it could be used with

moderation only for background abstraction purposes. Mandatory usage will support

maximum half of the symbol body to appear on the layout, as shown.


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Primary Branding

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Primary Branding DeviceWhen designing a successful look and feel or

branding, it is not just a matter of rubber stamping the logo onto all communications. Consistency is the key to effective branding,

with the aim that the general public associates the new branding with a service

or message provided. The curved ‘swoosh and logo’ unit should be seen and used as

the primary branding device for delivering the corporate identity in a consistent manner.

The ‘swoosh and logo’ are stylish representation represent of the winds that are running through the district. The blue

area is the image area where an illustration, photograph, montage or solid colour would sit. Templates are available on

demand.


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Branding Device Examples

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Leisure Comfort


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Wind RoseBRANDING IMPLEMENTATION PACK

Branding Impelementation Pack


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Cover 3Letterhead 5

Business Card 6With Complimets Card 7

Envelope 9Fax Memo 11Note Block 12Invitation 13


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Dobra Voda, Veliki pijesak bb, 85000 Bar, MontenegroTel. + 382 20 280030Fax. + 382 20 [email protected]

Established in 2009, Wind Rose is operating an exlusive Resort Park in Montenegro. With

our current expansive portfolio, Wind Rose Resort Park prides itself in providing guests

with distinctive Nature experience. Wind Rose Resort Park is one of a kind, possesing

distinctive concepts and design elements. This special relationship with the Nature and its

culture enables Wind Rose Resort Park to provide guests with genuine, close-up

experience of the best destination has to offer in varied aspects such as cultural,

geography and history. Windrose Resort Park provides the full range of Hotel

Management Services.


žiro racun (banka) 000-0000-00PIB: 00000000PDV: 00/00-00000-0

Petar PetrovicMarketing Manager

Dobra Voda, Veliki pijesak bb, 85000 Bar, [email protected]

M. +382 69 123 456T. + 382 20 280030F. + 382 20 280031E. [email protected]

With compliments card

Wind Rose Resort Park, Dobra Voda, Veliki pijesak bb, 85000 Bar, Montenegro Tel. + 382 20 280030 Fax. + 382 20 280031 [email protected] www.windrose.me

Dobra Voda, Veliki pijesak bb, 85000 Bar, [email protected]

Dobra Voda, Veliki pijesak bb, 85000 Bar, Montenegro | Tel. + 382 20 280030 Fax. + 382 20 280031 | [email protected] | www.windrose.me

PLEASE RETURN FAX TO + 382 20 280031

www.windrose.me

Pozivamo Vas da u Ponedeljak 1. jula 2009, svecano otvorimo Wind Rose Resort Park

adresa otvaranja


www.windrose.me


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wind rose visual identity guidelines

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