Windows 7 & the Optimized Desktop

Rich ReynoldsGeneral Manager, Windows Commercial MarketingMicrosoft Corporation

State of Economy: Impact on IT Spend

Client Computing Trends and Choices

ConsumerizationCosts

Compliance

Contingency

Carbon-Neutral

(“Green”)

Optimized Desktop

Windows Optimized Desktop

Unique Value with SA+MDOP

Core PC Platform

Traditional configurationTight binding between layers

With VirtualizationReduced dependency between

layers

Decoupling layers enables flexibility

Driving Separation of technology layers

Operating System

Hardware

Application

User State (Data and Settings)

Realizing Optimized Desktop value

“APP-V resulted in huge benefits right off the bat, including ease and speed of deploying applications, true roaming experiences, and the ability to easily swap out desktops. It's been a fantastic solution for us.”

Mike Criss, Manager of Infrastructure Engineering

“We’re saving money, providing better service levels, and now we’re able to address application issues more quickly than before. It’s almost like our application environment went to summer school and came back in September smarter than ever.”

Wilson Chan, Technical Services Manager

Client Computing ScenariosGrowing variety of needs

Fundamentals

Windows 7 builds on Windows Vista Deployment, pilots and testing today will continue to pay off

Improve UserProductivity;

Mobility

IncreaseSecurity and

Data Protection

Optimize YourDesktop

infrastructure

Make UsersProductiveAnywhere

ImproveSecurity and

Control

Streamline PCManagementto Save Costs

Windows 7 EnterpriseThe best Windows edition for Large businesses

Direct AccessBranchCacheFederated SearchNavigationIE8 Web Standards

App-VMED-V

BitLockerBitLocker To GoAppLockerSecurity development lifecycleIE8 InPrivate Filtering

AIS; App-V; AGPM; DEM

PowerShellWindows Troubleshooting PlatformDeployment ToolsVDI EnhancementsIE8 Group Policies

DEM; DART; AGPM; App-V; MED-V

Performance | Reliability | Compatibility

MD

OP

The Windows 7 Beta“FASTER”

New York Times

“DON’T WAIT”Gartner

“BEST VERSION YET”Financial Times, UK

“A PLEASURE”Walt Mossberg,Wall Street Journal

“READY”Computerworld

“STABLE AND QUICK” Saskatoon Star Phoenix – Canada

“EASIER”Globe & Mail – Canada

“DELIGHTFUL”cnet

“THEY GOT THINGS RIGHT”Strategic Counsel - Canada

Increased Value in Optimized Desktop: MDOP 2009

Make Users Productive Anywhere • DirectAccess

• BranchCache™

• Enterprise Search Scopes

Enhance Security and Protect Data• BitLocker & BitLocker To Go

• AppLocker

Streamline PC Management • MUI Language Packs

• VDI Enhancements (VDI requires VECD license)

• Boot from VHD

• Subsystem for UNIX

• 4 Virtual Operating Systems

• Network Boot License

SA Client SA Client SA

w/MDOP

27.0%32.0%

60.2%

56.0%

62.7%

35.2% Don’t Know

Very

Dissatisfied

Somewhat

Dissatisfied

Somewhat

Satisfied

Very Satisfied

SA Customer Satisfaction

Deploying the Optimized Desktop

What you can do….Today

Pick up your copy of Windows 7 RC

Visit the Windows 7 and MDOP demo pods

Attend the “Windows 7 and the Optimized Desktop User Scenarios” breakout sessions

When you get home

Start a small pilot and test applications

Take advantage of subsidized Microsoft Services and Certified Partner engagements:

Partner-led knowledge exchange and deployment action plans

Application Compatibility Factory - Identify and remediate application compatibility blockers

MDOP Proof of Concepts

Join the Windows 7 early adopter program for support and resources