windows 8 camp ottawa - 2012-04-14 - introducing the windows store
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Introducing the Windows Store
Frédéric HarperDeveloper Evangelist @ Microsoft Canada
@fharper | outofcomfortzone.net
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We are reimagining a partnership
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The store
Metro style app, displayed on Start
Spotlight, Recommend, Browse/Filter, Search
IE10 & Deep links
Designed for Discovery
Global reach: 200+ markets, 100+ languages
Enterprise distribution
Unprecedented reach
Free, paid, in-app, trials
3rd party in-app and advertising support
Flexible business models
Key documents published
WACK, track progress, actionable feedback
Transparent terms
Developers control pricing
Up to 80% revenue share
Best economics
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Discovery
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Store & discovery
demo
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Reach
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Unprecedented Reach
100+languages
Store & Apps in:
200+markets
Buy from:
70+ markets ( including top 40 by GDP)
Local pricing & settlement:
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Economics
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Revenue Sharing
Starts at 70%for new apps
Jumps to 80%once your app makes $25,000
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Pricing You control the pricing of your app
Prices from $1.49 to $999.99
Tiered model
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Business Models
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Flexibility of options
Existing relationship
Subscriptions
Consumable purchases
Use Your Existing Commerce
Use our ad system
Bring your own
Ad Supported
Time limited trials
Feature differentiated trials
One time Purchase
Persistent purchases
Expiring purchases
Purchases over time
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Trials Matter
70x
downloads
10%
conversion
10x
revenue
Windows Phone Developer blog, March 2011
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Trials in Windows 8
Time limited Feature differentiated
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Time-based trials
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Trial conversion // get current productvar currentProduct = Windows.ApplicationModel.Store.CurrentProduct;
// get the license informationvar licenseInformation = currentProduct.licenseInformation;// check to see if the user has an active non-trial license
if (licenseInformation.isTrial) { // user has trial version of the application // prompt them to purchase before so we can enable full functionality
currentProduct.requestProductPurchaseAsync().then( function () { // Purchase succeeded
EnableFullFunctionality(); });
}
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Trial Conversion
demo
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In-App Purhase// can’t do in-app purchase in trial mode, must convert first if (!appLicensingInformation.isTrial) { //load the listings with all the products currentApp.loadListingInformationAsync().then( function (listing) {
//lookup a specific product var product1 = listing.productListings.lookup("product1"); if (!product1.isActive) {
// purchase currentApp.requestProductPurchaseAsync("product1").then(
enableProduct1 ); }
});
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Simulating licensing & product options WindowsStoreProxy.xml
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In-App purchase
demo
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Advertisment Choices
Your ownMicrosoft Advertisement
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Why Microsoft Advertising?
www.windowsadvertising.com
3
Simple API for integrating SDK Support for Metro HTML/XAMLEasy onboarding of Ads in appsAd SDK available today
2
Variety of immersive Ad formats Targeted and relevant ads
Ads keep user within the appSafe and secure ads
Keep Users Engaged
Monetize Your App
Quickly Enable Ads1
Attractive revenue sharePremium Advertiser demandGet paid in your local currency
Rich reporting
Monetize Your App
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Add advertising to Windows 8 Apps
3
Set Ad Unit/App IDs in your AppSubmit Ad-enabled App to StoreTrack your success at PubCenter
1
Download Ad SDKAdd few lines of code to add AdsSupport for Metro HTML/XAML
2
Sign in to PubCenterRegister your app at PubCenterGenerate App ID and Ad Unit IDs
Activate Live AdsDownload Ad SDK Publish App to Store
www.windowsadvertising.com
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Transparent Terms
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Transparent terms Organized around a few, simple principes
Concise and clear
No carve-outs for app categories
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Opportunity
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Opportunity
500M
Windows
234M
Android phones
112M
iPhone
40M
iPad
13M
Android tablets
247M
Android
152M
iOS
30M
Mac
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The Most Significant Developer Opportunity.
Ever.
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Backup slides