wine country real estate
DESCRIPTION
Market Guide 2015TRANSCRIPT
M a r k e t G u i d e 2 0 1 5 P r e s e n t e d b y
Dianne Vernon Bob Pennypacker
D i a n n e V e r n o n REALTOR® B o b P e n n y p a c k e r REALTOR®
RE/MAX Full Spectrum 338 Heal dsburg Ave HEALDS BURG, CA 95404
W i n e C o u n t r y R e a l E s t a t e
T a b l e o f C o n t e n t s How’s the Market? Healdsburg Market
Overview Starter Homes Mezzo Market
Downtown 55+ Community The River and Fitch Mountain Luxury Market $1,000,000-$2,000,000 Luxury Market $2,000,000 +
Land less than 5 acres Land greater than 5 acres
Wine Country Communities Overview Starter Homes Mezzo Market
Luxury Market $1,000,000-$2,000,000 Luxury Market $2,000,000 +
Land less than 5 acres Land greater than 5 acres
Meet Dianne & Bob
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3 5 6 7 9
10 11 12 13 14
15 17 19 21 2325 27
29
Location Location
t e l : 8 7 7 . 6 3 0 . 7 7 3 2
7 0 7 . 7 9 9 . 6 0 3 2
T hat is the question we are asked everyday. In answer, here is our Wine Country Real Estate Market Guide 2015. In our first edition dated January 2014 we reviewed the Healdsburg Real Estate Market beginning in 2009 and brought it forward, comparing sales data of similar wine country markets such as Sonoma, St. Helena, and Calistoga. The resulting information proved to be very useful to our clients in helping them to understand and assess which areas and price points were a good fit for their needs.
Encouraged by the success of our initial flagship publication, in the 2015 guide we have expanded on last year’s data by analyzing the transactions for 2014. Those 3,900 transactions for more than $2.5 billion represent an increase of 210 transactions and $313 million over 2013. To put that into perspective, that is the same as the entire Healdsburg market for 2014 selling
twice. Clearly, the market has grown. We hope that you find this market analysis helpful; once again answering that time-honored question, “So… how is the market?”
How’s the Market?
Location !
DATA MINING: N o t f o r t h e t i m i d
2
M a r k e t G u i d e 2 0 1 5
Welcome to Healdsburg
H ealdsburg is a small and wonderfully diverse real estate market where home ownership spreads over a wide financial realm. In other words, there is something for everyone! Although our beautiful town has grown to be a sought after destination, it is simply not true that home ownership in Healdsburg is restricted to the wealthy. Bob and Dianne have taken on the Healdsburg statistics – as well as surrounding environs- to help bring to light an accurate homebuyer’s price scenario. We have stratified the homes into segments depending on your neighborhood preferences.
2009 2010 2011 2012 2013 2014
1,842 1,884 1,948 1,878 1,881 1,768
164 161 143 139 113 88
376.07 441.88 347.86 362.50 437.52 486.02
739,102 837,389 711,731 785,030 883,156 937,660
Highest 5,750,000 6,750,000 9,200,000 8,400,000 7,200,000 5,500,000
Lowest 105,700 55,000 121,000 148,000 165,000 153,000
149 167 176 233 215 210
110,126,261 139,843,908 125,264,680 182,912,088 189,878,476 196,908,636
Average sale$/list $ 98.27%
Healdsburg and Vicinity
Average Home Area (SF)
Sales Volume (units)
AverageSales Price
Sales Volume ($)
DOM
$/sf
One of Smithsonian
Magazine’s
3
Very few conclusions can be drawn from the statistics illustrated below other than we have a strong real estate market in Healdsburg and we are recovering nicely from the mortgage crisis in 2007. Prices have risen 27% as compared to 2009, the relative number of homes sold has increased by 40% and the time a property is on the market (days on market-DOM) is down. This tells us that buyers are anxious to purchase and move into their homes without delay! It is important to note that the "word on the street" is that there is no inventory so why
bother even looking for a home. The truth is, there are plenty of homes to choose from and with a creative real estate professional leading the way, you will find the property that you desire. In reviewing recent past years’ real estate sales statistics, Bob and Dianne noticed a significant spread between the minimum and maximum price of homes sold in the Healdsburg real estate market. Our goal is to de-mystify these statistics and find you a home in a desirable neighborhood at a price point that works for your budget.
Best Small Towns
4
The Healdsburg Real Estate Market
Starter Homes
It is important to note that the number of homes being sold in this category has continued to rise.
There are more starter homes being built in Healdsburg due to the increase of buyers
The prices have climbed in the last couple of years but have not gone out of reach
Of the 73 starter homes that were sold in 2014, 55 of those were under $500,000.
5
2009 2010 2011 2012 2013 2014
1,140 1,229 1,221 1,229 1,258 1,168
5,019 5,422 5,316 5,112 4,906 4,137
139 149 108 87 60 70
317.7 284.26 274.39 287.38 341.47 382
358,615 352,804 330,403 339,803 415,437 439,702
Highest 525,000 799,000 730,000 590,000 900,000 875,000
Lowest 170,000 113,000 121,000 148,000 225,000 153,000
13,986,000 20,462,623 18,832,985 22,087,190 21,187,290 32,098,250
39 58 57 65 51 73
% of Local market share ($) 12.70% 14.63% 15.03% 12.08% 11.16% 16.30%
% of Local market share(units) 26.17% 34.73% 32.39% 27.90% 23.72% 34.76%
Average sale$/list $ 99.14%
Sales Volume (units)
DOM
$/sf
Starter Homes (up to
1,500 sf on lots smaller
than 8,000 sf)
Average Home Area (SF)
Average Lot Area (SF)
AverageSales Price
Sales Volume ($)
Wine is
sunlight
Mezzo Market
The mid-range or Mezzo Level homes have sold steadily, increasing in volume since 2010.
This level of home was least impacted by the mortgage crisis as the buyers that would normally be “moving up” stayed in their starter homes as did the Mezzo range homeowners until the crisis abated. Therefore the activity in these two categories of homes was much lower until 2010 and beyond.
This category serves a very large group in Healdsburg as do the starter homes belying the notion of “restricted to the wealthy”
2009 2010 2011 2012 2013 2014
1,789 1,747 1,701 1,737 1,777 1,782
0.5 0.72 0.5 0.62 0.52 1
180 151 121 139 105 84
314.15 316.18 271.11 306.56 351.51 433
566,617 551,559 494,494 550,943 645,857 785,139
Highest 1,325,000 1,050,000 1,225,000 1,600,000 2,000,000 1,700,000
Lowest 160,000 280,000 175,000 178,000 221,921 410,000
32,863,780 20,407,685 27,197,158 44,075,409 34,876,271 49,463,727
58 37 55 80 54 62
% of Local market share ($) 29.84% 14.59% 21.71% 24.10% 18.37% 25.12%
% of Local market share(units) 38.93% 22.16% 31.25% 34.33% 25.12% 29.52%
Average sale$/list $ 99.09%
Mezzo Market Homes
(1,500-2,100 sf on up to 5
acres)
Average Home Area (SF)
Average Lot Area (acres)
Sales Volume (units)
Sales Volume ($)
DOM
$/sf
AverageSales Price
6
Held together -Galileo Galilei
By water
The Healdsburg Real Estate Market
T
Downtown
7
2009 2010 2011 2012 2013 2014
1,723 1,658 1,656 1,770 1,762 1,467
6,583 8,367 10,575 9,958 8,517 0.14
DOM 133 115 127 111 49 65
$/sf 368.68 418.67 383.79 424.45 472.12 480
639,197 691,100 634,259 645,930 782,470 752,371
Highest 1,325,000 1,850,000 1,265,000 2,500,000 2,100,000 2,500,000
Lowest 335,000 210,000 210,000 290,000 400,000 153,000
21,093,500 13,822,000 18,393,500 21,315,700 25,821,500 41,380,393
33 20 29 33 33 55
% of Local market share ($) 19.15% 9.88% 14.68% 11.65% 13.60% 21.08%
% of Local market share(units) 22.15% 11.98% 16.48% 14.16% 15.35% 26.19%
Average sale$/list $ 99.36%
Sales Volume ($)
Downtown Sales
Average Home Area (SF)
Average Lot Area (SF)
Sales Volume (units)
AverageSales Price
Country Life
housands of years ago this beautiful, lush area called Healdsburg was home to the Pomo Indians. These early residents built their village in the open, fertile valleys along the Russian River. They hunted the elk, bears, and mountain lions that roamed the dense oak and madrone forests along the meandering river. Occasional visits of European sailing vessels on the California
Coast from the 1500's to early 1800's had little impact on the area. The mid-1800's, however, brought new settlers. The Russians built Fort Ross on the coast, and the Mexican government established the vast 48,000-acre Rancho Sotoyome. This enormous land grant was awarded to sea captain Henry Delano Fi tch in 1841 ( Fitch Mountain was named in his honor).
Fitch promptly hired trapper Cyrus Alexander to manage his bountiful Fitch rancho (the magnificent Alexander Valley is named for this early tenant). The California gold rush of 1849 brought itinerants, squatters, and failed miners to the more generous farming land here. Over the years these squatters settled on the verdant land owned by the family. In 1857, a fight named the "Westside Road Wars" commenced among the
squatters. One of the winners of this colorful conflict was Harmon Heald, an Ohio entrepreneur. In a stroke of inspiration, Harmon Heald mapped out a large, Spanish style plaza* for the center of the town in 1857. Today that plaza is still the hub of all activity in the area, 152 years later! Just about every day a visitor comes in to our offices at the corner of North and Healdsburg Avenue. They are enchanted by the Plaza, bandstand, charming shops, tasting rooms, and restaurants. They predictably declare: "I would like a home that is walking distance to downtown!"
This is a common goal and somewhat challenging to achieve. However, with a bit of patience, a ready bank account statement, pre-authorization from your lender, and ability to move quickly when the time comes, a "walk to the Plaza home" could be yours!
In reflecting on the statistics you will find that the volume of sales is steady and the prices continue to rise. This is all the more reason to act quickly when a home that works for you comes available. In addition many of the homes purchased near the Plaza are considered "Land Value" meaning they will be torn down and replaced with a larger home.
Bob and Dianne have been very successful in securing these properties for their clients. Experience, creativity and long standing trusted relationships are the keys.
Was Never So Chic
8
The Healdsburg Real Estate Market
55+ Community
drive all the way to the river, to the spot where a physician named Rose established a resort he named, “Camp Rose”, and this region’s Russian River Resort era began, bringing tourists and locals alike to the beach resort for summer swimming and boating, meals and lodging.
The road from Healdsburg, which
A nother neighborhood that is very eclectic and charming is the Fitch Mountain/Russian River community.
In the 1920’s a road was extended from Healdsburg’s plaza eastward several miles, opening up a roadway that allowed people to
2009 2010 2011 2012 2013 2014
1,154 1,239 1,249 1,316 1,261 1,300
0.10 0.08 0.09 0.10 0.08 0.09
119 120 83 110 56 50
289 242 235 222 270 329
333,786 297,725 290,391 290,375 338,892 423,140
Highest 470,000 350,000 400,000 455,000 380,000 565,000
Lowest 280,000 235,000 189,000 215,000 260,000 355,600
7 8 13 20 14 21
2,336,500 2,381,800 3,775,085 5,807,500 4,744,490 8,885,950
% of Local market share($) 2.12% 1.70% 3.01% 3.18% 2.50% 4.53%
% of Local market share(units) 4.70% 4.79% 7.39% 8.58% 6.67% 10.00%
Average sale$/list $ 99.56%
55 + Communnity
Sales Volume ($)
Sales Volume (units)
Average Home Area (SF)
Average Lot Area (acres)
DOM
$/sf
Average Sales Price
Life is Too Short
9
These 3 communities were built in mid-70s, now seeing resurgence with the influx of baby-boomers.
Still an affordable option for living the wine country dream
Houses are being updated and remodeled, and average sales prices are up over 25% from 2013.
River’s Bend, River View, Riverside
dead ended at Camp Rose, was eventually extended by 1935 to reach all the way around the impassable “wilds” of Fitch Mountain, opening up riverfront lots for the building of summer cabins, most frequently by residents of San Francisco, and thereabouts, wanting a restful vacation home away from the city.
Fitch Mountain
55 + Community
2009 2010 2011 2012 2013 2014
952 1,260 1,263 1,087 1,309 1,520
0.78 0.19 0.34 0.19 0.2 0.51
101 162 83 106 64 124
354.21 334.35 360.22 389.81 370.93 419
342,600 413,129 422,397 401,788 489,000637,192
Highest 659,000 680,000 885,000 765,000 900,000 1,430,000
Lowest 170,000 213,000 121,000 148,000 165,000 285,500
2,189,000 2,891,900 4,223,967 5,223,250 4,401,000 8,283,500
6 7 10 13 9 13
% of Local market share($) 1.99% 2.07% 3.37% 2.86% 2.32% 4.22%
% of Local market share(units) 4.03% 4.19% 5.68% 5.58% 4.19% 6.19%
Average sale$/list $ 98%
The River and Fitch
Mountain
Average Home Area (SF)
Average Lot Area (acres)
Sales Volume (units)
Sales Volume ($)
DOM
$/sf
Average Sales Price
To Drink Bad Wine
The River and Fitch Mountain
10
The Healdsburg Luxury Real Estate Market
$1,000,000-$2,000,000
T his market is among the most diverse in Healdsburg. Properties range from elegant in-town villas to country properties on a few acres. The entry level luxury market continues its strong comeback from the housing crisis. Sales volumes have doubled from their lows in 2009 and 2011; on average, prices are up 16% from their low point, and homes are selling faster. This is the only market segment we have bracketed an upper and lower price point. Any movement in these market statistics could mean a move to the next page.
2009 2010 2011 2012 2013 2014
2,759 2,922 2,533 2,724 2,454 2,594
7.87 3.74 10.12 6.69 6.62 12.82
173 211 168 164 125 95
550.15 482.47 563.17 608.63 613.35 596.71
1,360,722 1,396,042 1,168,944 1,448,800 1,427,294 1,350,176
24,493,000 33,505,000 21,041,000 36,220,000 48,528,000 44,555,795
18 24 18 25 34 33
% of Local market share($) 22.24% 23.96% 16.80% 19.80% 25.56% 22.63%
% of Local market share(units) 12.08% 14.37% 10.23% 10.73% 15.81% 15.71%
Average sale$/list $ 96%
Properties valued between
$1,000,000 and $2,000,000
Average Home Area (SF)
Average Lot Area (SF)
Sales Volume (units)
Sales Volume ($)
DOM
$/sf
AverageSales Price
Where Self-
indulgence
11
Estates $2,000,000 and over
T his market segment consists of big land, grand homes and exclusivity. These properties’ values are on the ascent. In this distinctive sector each property is unique. Therefore direct comparisons are generally not realistic. The relevant statistics to review are the sales volumes which have more than doubled since 2009.
2009 2010 2011 2012 2013 2014
3,631 4,311 5,491 4,222 3,251 3,273
33.01 74.12 20.7 36.71 15.23 11.38
188 149 232 189 176 133
946.03 1,138.64 836.18 1,046.54 840.95 1,063.67
3,245,785 4,076,818 3,788,889 3,824,038 2,888,174 3,119,101
Highest 5,750,000 6,750,000 9,200,000 8,400,000 7,200,000 5,500,000
25,966,281 44,845,000 34,100,000 57,360,574 51,987,000 65,501,125
8 11 9 15 18 21
% of Local market share($) 23.58% 32.07% 27.22% 31.36% 27.38% 33.26%
% of Local market share(units) 5.37% 6.59% 5.11% 6.44% 8.37% 10.00%
Average sale$/list $ 95.51%
Properties valued above
$2,000,000
House area (SF)
Sales Volume (units)
Sales Volume ($)
Lot (Acres)
DOM
$/sf
AverageSales Price
is A Virtue
12
Healdsburg Land Market
T he land market experienced a sharp dip during the financial crisis. During the years of 2007-2010 homes in this area were selling for less than it would cost to build them. Therefore investing, building, or lending on land was greatly reduced. Fast forward! Land is now very much in demand. New homes are appearing where old homes exhibiting deferred maintenance once stood. Thanks to the planning and architectural review departments in the town of Healdsburg the new homes continue to maintain the charm of our historic town.
Land up to 5 acres
0.69 1.12 0.73 0.71 1.01 1.60
166 298 490 668 216 152
329,670 288,135 385,718 362,481 661,407 470,759
188,500 374,781 191,258 188,407 320,555 351,174
Highest 265,000 260,000 425,000 330,000 725,000 790,000
Lowest 112,500 61,904 100,000 72,500 27,100 60,000
1,319,500 554,404 2,295,100 1,318,850 3,526,100 6,321,127
7 4 12 7 11 17
Average sale$/list $ 88.40%
2012 2013 2014
Average Land Area (acres)
Sales Volume (units)
2009 2010 2011
Sales Volume ($)
AverageSales Price
Average $/acre
DOM
13
Building The
T his segment of the market has been relatively stable—prices are slightly on the rise and volume is fairly consistent. These properties tend to have more of a commercial base .
Land more than 5 acres
2009 2010 2011 2012 2013 2014
59.38 69.416 105.93 93.26 31.44 60.86
265 321 322 349 318 353
57,885 39,750 62,462 53,977 66,595 59,126
Highest 171,429 148,000 217,725 106,082 150,330 133,333
Lowest 1,275 3,281 2,632 1,525 7,813 3,719
1,767,111 776,500 2,105,556 1,147,384 1,234,231 1,330,231
Highest 4,600,000 1,850,000 8,365,000 3,060,000 1,950,000 2,000,000
Lowest 204,000 275,000 210,000 192,500 430,000 53,000
15,904,000 7,765,000 18,950,000 18,358,150 16,045,000 17,293,000
9 10 9 16 13 13
Average sale$/list $ 92.42%
Land Area (acres)
Sales Volume (units)
Sales Volume ($)
Average $/acre
DOM
AverageSales Price
14
! Dreams
Wine Country Market
B ased in centrally located Healdsburg, Bob and Dianne are well-versed in the real estate markets in both Napa and Sonoma counties. As you consider searching for property in these areas, we hope our Market Guide will help you understand the nuances and variation in values from locale to locale.
15
Fodor’s Top
Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale
1,768 1,726 2,058 1,797 1,833 1,644
88 70 135 102 69 72
486.02 429.80 590.37 611.60 422 248
937,660 786,622 1,208,386 1,100,585 742,854 407,515
Highest 5,500,000 4,950,000 3,000,000 4,200,000 5,937,500 2,675,000
Lowest 153,000 155,000 414,000 130,000 106,000 102,000
196,908,636 379,938,408 26,584,500 60,532,202 216,170,622 68,054,979
210 483 22 55 291 167
8% 100.00% 100.00% 100.00% 9% 3%
6% 100.00% 100.00% 100.00% 8% 4%
98% 99% 98% 97% 101% 99%Average sale $/listing $
Market Share ($)
Overall Markets
Average Home Area (SF)
Sales Volume (units)
Market Share (units)
DOM
$/sf
AverageSales Price
Sales Volume ($)
Windsor St. Helena Calistoga Northeast Northwest Southeast Southwest
1,838 2,223 1,931 1,972 1,452 1,794 1,425
65 134 138 65 55 65 61
279 605.67 479.86 309 274.44 292 257.54
507,146 1,528,315 906,409 612,788 403,472 547,692 356,444
3,000,000 15,000,000 3,675,000 6,500,000 3,550,000 7,000,000 955,000
177,500 325,000 211,000 185,000 100,000 95,000 165,000
152,650,847 204,794,212 61,635,827 463,880,606 243,697,183 232,768,936 80,556,294
301 134 68 757 604 425 226
6% 9% 3% 19% 10% 10% 3%
8% 4% 2% 20% 16% 11% 6%
101% 96% 96% 100% 100% 100% 101%
Santa Rosa
16
Wine Destination
Wine Country Starter Homes
2013
Healdsburg
Sold for $415,000
1,249 Sf
3 BR, 2BA
4,956 sf lot
DOM 23
Healdsburg
St. Helena
Cloverdale
Healdsburg
2014
Healdsburg
Sold for $433,000
1,122 Sf
3 BR, 2BA
3926 sf lot
DOM 110
Starter Homes Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale
1,168 1,131 951 940 1,123 1,150
0.10 0.11 0.16 0.13 0.11 0.11
70 55 53 44 63 62
382.06 370.26 457.80 452.49 362 247
439,702 423,374 433,500 356,585 395,207 280,200
Highest 875,000 850,000 453,000 490,000 559,000 370,000
Lowest 153,000 155,000 414,000 130,000 106,000 102,000
32,098,250 74,513,855 867,000 2,496,092 11,461,010 16,251,600
73 176 2 7 29 58
7% 15.31% 0.18% 0.51% 2.36% 3.34%
5% 13.04% 0.15% 0.52% 2.15% 4.30%
99.14% 99% 100% 99% 101% 100%
$/sf
AverageSales Price
Sales Volume ($)
Market Share ($)
Sales Volume (units)
Market Share (units)
Average sale $/listing $
Average Home Area (SF)
Average Lot Area (acres)
DOM
17
Confrere Of Note
2013 Cloverdale Sold for $240,000 900 Sf 3 BR, 1BA 6,098 sf lot DOM 32
2014 Saint Helena Sold for $660,000 1,325Sf 3 BR, 2 BA 6528 sf lot
DOM 44
Most Affordable Market Most Expensive Market
Windsor St. Helena Calistoga Northeast Northwest Southeast Southwest
1,230 1,180 1,156 1,161 1,170 1,198 1,211
0.11 0.11 0.13 0.10 0.09 0.09 0.09
55 97 64 53 51 57 55
308 569.43 384.07 318 267.52 277 260.87
381,358 653,928 427,333 368,791 313,755 329,967 317,855
521,000 1,275,000 614,250 575,000 710,000 505,000 444,000
177,500 325,000 211,000 185,000 100,000 95,000 165,000
33,559,503 18,309,996 8,546,650 83,715,540 108,559,247 57,084,214 39,096,147
88 28 20 227 346 173 123
6.90% 3.76% 1.76% 17.21% 22.31% 11.73% 8.04%
6.52% 2.07% 1.48% 16.81% 25.63% 12.81% 9.11%
101% 98% 100% 100% 101% 101% 100%
Santa Rosa
2014
Cloverdale
Sold for $280,000
1,150 Sf
3 BR, 1 BA
6,528 sf lot
DOM 159
2013 Saint Helena Sold for $640,000 745 Sf 2 BR, 1BA 3,920 sf lot DOM 37
18
Celebrated Sights
Wine Country Mezzo Market
2013 Healdsburg Sold for $659,000 2,100 sf 3BR, 2BA 0.20 acre DOM 20
Healdsburg
St. Helena
Cloverdale
Healdsburg
Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale
Average Home Area (SF) 1,782 1,728 1,858 1,730 1,770 1,711
Average Lot Area (acres) 0.70 0.35 1.21 0.58 1.24 0.25
84 66 103 84 58 76
433 386.82 452.18 441.17 394 230
785,139 687,167 846,438 705,133 694,970 393,174
Highest 1,700,000 1,900,000 1,380,000 1,025,000 1,605,000 581,000
Lowest 410,000 302,400 455,000 130,000 372,500 258,000
49,463,727 98,264,830 6,771,500 10,577,000 53,512,665 22,017,720
Sales Volume (units) 62 143 8 15 77 56
8% 16% 1% 2% 9% 4%
6% 13% 1% 1% 7% 5%
99.09% 98% 99% 96% 101% 99%
Market Share ($)
Market Share (units)
Average sale $/listing $
DOM
$/sf
AverageSales Price
Sales Volume ($)
Mezzo Market
2014 Healdsburg Sold for $679,000 1926 sf 3BR, 2BA 0.74 acre DOM 1
19
Glorious Gatherings
Cloverdale Sold for $395,000 2050 Sf 3BR, 2BA 0.16 acre DOM 236
2013 Saint Helena Sold for $1,025,000 1,633 Sf 2 BR, 2BA 8,712 sf lot DOM 66
Most Affordable Market Most Expensive Market
Windsor St. Helena Calistoga Northeast Northwest Southeast Southwest
1,792 1,836 1,791 1,782 1,733 1,769 1,710
0.21 0.30 0.57 0.25 0.32 0.31 0.28
61 144 154 57 51 63 65
270 514.18 331.53 297.56 259.06 282 230.92
489,674 941,581 595,663 527,887 446,511 503,022 393,130
810,000 1,700,000 775,000 1,300,000 1,075,000 872,000 550,000
292,000 505,000 330,000 290,000 297,000 268,000 204,000
59,740,170 34,838,500 8,339,277 117,190,834 72,334,722 67,404,886 22,015,300
122 37 14 222 162 134 56
10% 6% 1% 19% 12% 11% 4%
11% 3% 1% 20% 15% 12% 5%
101% 98% 97% 100% 100% 100% 102%
Santa Rosa
2014 Saint Helena Sold for $958,000 2,100 Sf 3 BR, 2 BA 0.91 acre DOM 79
Cloverdale Sold for $365,000 1821 Sf 2BR, 2BA 6,035 sf lot DOM 67
20
Captivating Couture
Wine Country Market $1,000,000-$2,000,000
2014 Healdsburg Sold for $1,360,000 3,500 Sf 4BR, 4.5BA 0.16 acre DOM 40
Healdsburg
Calistoga
Windsor
Healdsburg
Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale
Average Home Area (SF) 2,594 2,476 2,561 2,561 2,818 2,767
Average Lot Area (acres) 12.82 1.78 3.99 3.99 9.79 31.55
95 83 237 237 82 62
596.71 622.17 742.82 742.82 551 525
1,350,176 1,380,413 1,529,286 1,529,286 1,294,585 1,405,875
44,555,795 92,487,680 10,705,000 10,705,000 50,488,800 5,623,500
Sales Volume (units) 33 67 7 7 39 4
11% 23% 3% 3% 12% 1%
11% 22% 2% 2% 13% 1%
96% 97% 95% 95% 100% 94%
Market Share (units)
Average sale $/listing $
$/sf
AverageSales Price
Sales Volume ($)
Market Share ($)
DOM
2013 Healdsburg Sold for $1,450,000 3474, Sf 4BR, 4BA 2.11 acre DOM 40
21
Distinguished
Discourse
2014 Windsor Sold for $1,196,000 3,686 Sf 4BR, 4BA 2.02 acre DOM 49
2014 Calistoga Sold for $1,690,000 1,126 Sf 2BR, 1 BA 41.28 acre
Most Affordable Market Most Expensive Market
Windsor St. Helena Calistoga Northeast Northwest Southeast Southwest
3,686 2,376 1,922 3,611 2,771 3,267 -
2.02 0.88 11.42 2.29 6.12 2.88 -
49 94 147 76 65 73 -
305 628.58 1,006.06 350 534.53 396 -
1,125,000 1,389,425 1,660,400 1,224,012 1,383,045 1,254,336 -
1,125,000 54,187,568 8,302,000 77,112,750 15,213,500 35,121,398 -
1 39 5 63 11 28 -
0.3% 13% 2% 19% 4% 9% -
0.3% 13% 2% 21% 4% 9% -
103% 96% 97% 99% 102% 96% -
Santa Rosa
2013 Glen Ellen Sold for $1,495,000 2.472 Sf 3BR, 2.5BA 6.03 acre DOM 22
2013 Windsor Sold for $1,196,000 3475, Sf 5BR, 4BA 0.48 acre DOM 18
22
Tasting Triumphs
Wine Country Market above $2,000,000
2014 Healdsburg Sold for $3,300,000 3,922 Sf 4 BR, 3.5 BA 6.13 acres DOM 17
Healdsburg
St. Helena
Cloverdale
Healdsburg
Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale
Average Home Area (SF) 3,273 3,650 3,103 2,743 3,162 3,000
Average Lot Area (acres) 11.38 7.49 6.69 30.43 47.58 15.69
DOM 133 101 83 131 143 165
$/sf 1,063.67 934.81 796.88 1,149.13 993 892
3,119,101 3,163,240 2,399,000 3,077,857 2,932,917 2,675,000
Highest 5,500,000 4,950,000 3,000,000 4,200,000 5,937,500 2,675,000
Lowest 2,025,000 2,125,000 2,000,000 2,300,000 2,100,000 2,675,000
65,501,125 75,917,750 11,995,000 21,545,000 17,597,500 2,675,000
Sales Volume (units) 21 24 5 7 6 1
Market Share ($) 17% 20% 3% 6% 5% 1%
Market Share (units) 19% 21% 4% 6% 5% 1%
Average sale $/listing $ 95.51% 97% 97% 97% 94% 92%
AverageSales Price
Sales Volume ($)
2013 Healdsburg Sold for $2,700,000 2,750 Sf 3 BR, 4BA 1.94 acres DOM 25
23
Glam Go-To
2014 Kenwood Sold for $2,350,000 3,044 Sf 3 BR, 3.5 BA 13.97 acres DOM 122
2014 St. Helena Sold for $4,700,000 6,429 Sf 6 BR, 5BA 63.91 acres DOM 312
Most Affordable Market Most Expensive Market
Windsor St. Helena Calistoga Northeast Northwest Southeast Southwest
6,320 4,149 3,507 5,166 5,490 4,431 -
3.39 19.37 15.76 17.54 20.01 27.24 -
280 211 158 215 246 157 -
412 1,037.20 997.80 632 586.49 679 -
2,543,750 4,539,707 2,726,250 3,492,857 3,100,000 3,041,896 -
3,000,000 15,000,000 3,675,000 6,500,000 3,550,000 7,000,000 -
2,231,250 2,100,000 2,325,000 2,100,000 2,650,000 2,125,000 -
7,631,250 99,873,556 21,810,000 24,450,000 6,200,000 21,293,275 -
3 22 8 7 2 7 -
2% 27% 6% 6% 2% 6% -
3% 19% 7% 6% 2% 6% -
89% 91% 92% 93% 97% 94% -
Santa Rosa
2013 Cloverdale Sold for $2,350,000 3300, Sf 4 BR, 5BA 27.17 acres DOM 318
2013 Sonoma Sold for $4,050,000 3,906 Sf 5BR, 5BA 7.46 acres DOM 30
24
Regal Retreats
Wine Country Market— 5 acres or less
2014 Healdsburg Sold for $417,000 Downtown Lot 0.91 acre DOM 722
Healdsburg
Sonoma
Cloverdale
Healdsburg
Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale
1.60 1.05 - 2.82 1.72 1.46
152 194 - 350 147 60
470,759 804,388 - 248,735 319,413 93,742
Highest 1,678,281 1,878,613 - 430,380 810,811 120,209
Lowest 50,847 80,153 - 70,111 34,809 67,275
351,174 512,868 - 527,500 287,987 117,000
Highest 790,000 2,000,000 - 907,000 475,000 149,000
Lowest 60,000 82,000 - 190,000 7,000 85,000
6,321,127 9,220,000 - 3,165,000 4,319,800 234,000
17 19 - 6 15 2
14% 21% 7% 10% 1%
16% 18% 6% 14% 2%
Average sale$/list $ 88.40% 93% - 88% 92% 85%
Sales Volume ($)
Sales Volume (units)
Average Land Area (acres)
DOM
Average $/acre
AverageSales Price
Market Share ($)
Market Share (units)
2013 Healdsburg Sold for $310,000 Downtown Lot 6,067 sf DOM 81
25
Lofty Leisure
2014 Cloverdale Sold for $149,000 2.20 acres DOM 26
2014 Sonoma Sold for $850,000 3.11 acre DOM 78
Most Affordable Market Most Expensive Market
2013 Cloverdale Sold for $160,000 10 minutes from town 2.38 acres DOM 407
2013 St. Helena Sold for $965,000 In town 1.02 acre DOM 239
Windsor St. Helena Calistoga Northeast Northwest Southeast Southwest
1.52 - 1.71 1.23 2.52 1.66 1.29
111 - 1,254 247 265 469 134
187,753 - 551,512 436,607 301,302 239,605 355,682
280,403 - 974,462 1,250,000 1,178,378 750,000 788,462
140,000 - 119,048 58,252 41,200 13,274 36,000
229,667 - 460,313 424,474 863,333 241,857 164,500
350,000 - 800,000 1,810,000 4,360,000 725,000 225,000
89,000 - 167,500 60,000 34,000 30,000 102,000
689,000 - 3,682,500 8,065,000 5,180,000 1,693,000 987,000
3 - 8 19 6 7 6
2% - 8% 19% 12% 4% 2%
3% - 7% 18% 6% 6% 6%
97% - 87% 89% 94% 97% 94%
Santa Rosa
26
Sense of
Place
Wine Country Market— more than 5 acres
2014 Healdsburg Sold for $1,295,000 20 minutes to town 87.10 acres DOM 450
Healdsburg
St. Helena
Cloverdale
Healdsburg
Healdsburg Sonoma Kenwood Glen Ellen Sebastopol Cloverdale
60.86 26.71 - 8.53 13.12 63.02
353 134 - 218 24 197
59,126 86,503 - 87,900 54,850 25,603
Highest 133,333 176,863 - - 80,569 60,865
Lowest 3,719 22,998 - - 29,131 3,005
1,330,231 1,972,833 - 799,000 545,000 460,000
Highest 2,000,000 5,200,000 - - 580,000 535,000
Lowest 53,000 425,000 - - 510,000 395,000
17,293,000 12,019,000 - 799,000 1,090,000 1,380,000
13 6 - 1 2 3
21% 15% 1% 1% 2%
22% 10% 2% 3% 5%
Average sale$/list $ 92.42% 105% - 107% 93% 99%
Market Share (units)
Sales Volume ($)
Sales Volume (units)
Market Share ($)
Average Land Area (acres)
DOM
Average $/acre
AverageSales Price
2013 Healdsburg Sold for $995,000 5 minutes to town 10.95 acres DOM 626
27
It’s Most
2014 Cloverdale Sold for $450,000 149.74 acres DOM 7
2014 St. Helena Sold for $2,900,000 32.81 acre DOM 20
Most Affordable Market Most Expensive Market
Windsor St. Helena Calistoga Northeast Northwest Southeast Southwest
29.59 33.38 10.93 25.33 9.67 220.53 6.61
81 245 358 284 175 726 720
79,551 171,614 83,731 76,146 59,477 11,336 61,279
99,487 441,176 208,797 380,259 105,166 - 124,082
59,615 963 19,671 2,000 32,064 - 25,031
2,425,000 2,701,889 1,218,375 749,545 765,850 2,500,000 406,667
3,300,000 6,500,000 3,750,000 2,350,000 1,901,410 - 845,000
1,550,000 80,000 149,500 160,000 190,140 - 175,000
4,850,000 24,317,000 4,873,500 8,245,000 2,297,550 2,500,000 1,220,000
2 9 4 11 3 1 3
6% 30% 6% 10% 3% 3% 2%
3% 16% 7% 19% 5% 2% 5%
92% 83% 97% 99% 73% 84% 108%
Santa Rosa
2013 Sebastopol Sold for $459,000 10.8 acres DOM 38
2013 Glen Ellen Sold for $2,000,000 Sonoma Valley Floor 25 acre DOM 606
28
Certainly Healdsburg
Meet Dianne & Bob
W
Because Confidence
29
Article reprinted from Top Agent Magazine
Hen clients choose to work with Agents Bob Pennypacker and Dianne Vernon , they’re truly getting a two-for-one that is not only special, but extremely unique in the Real Estate world: Pennypacker is that rare real estate professional who is both an accomplished sales and marketing professional and a world-class architect, providing his clients with property insight on not only the skin and bones of a potential purchase, but its DNA as well. Pennypacker, a SF Bay Area native, traces his interest in architecture to the mid-1960’s, when his mother briefly threw her hat into the home-selling arena. “Everything was on paper then, of course. I used to pore through the binders filled with her listings. I think that’s really where my love for structures began, particularly
residential homes.” Later, while studying architecture at UC Berkeley, Bob embarked on a student exchange program that took him to Sweden, where he was given his first exposure to—and discovered his passion for—architectural history. “It was absolutely a life-changing experience”, he recalls. “In Sweden, I learned to look at a house in a completely different way, to see where its design roots originate. That epiphany continues to inform my work today.” That school year in Sweden was followed by a summer in Norway and a spontaneous bout of employment. “I was walking along a village in a remote fjord, saw an architect’s office, and went in and asked if they were hiring,” Pennypacker laughs. That first year in Scandinavia was the beginning of a successful, nearly 30-year long career in
architecture. After returning to the states to complete his undergraduate studies at UC Berkeley, he moved to New York to obtain his graduate degree at Columbia University. His architecture career took off immediately, and Pennypacker spent the next thirty years indulging his passion for architecture and design. Contracted by several prominent corporations that included Bechtel and NBC Universal, he traveled the globe to service clients in locales that included France, the Middle East and Japan. In 2000 Pennypacker returned to California and settled in historic Healdsburg, a charming, wine country destination located in Sonoma County. His first order of business was to design and build a home for himself. Upon completion of his own home, he designed and built another, this
Earned is
30
time to sell. He obtained his Real Estate License, sold the home, found the business compelling and got hooked. Enter his business partner Di-anne Vernon. Prior to becom-ing a REALTOR®, for twenty years Dianne directed an inter-national team of sales and marketing professionals ad-dressing the Fortune 500 soft-ware market. For the last 10 years she had successfully sold Real Estate in the Silicon Valley. Over these last ten years, Di-anne also studied architecture, building, and design; no sur-prise her meeting and teaming with Bob. Relocated to Healdsburg she now combines her passion for real estate and as an Eco-Broker™, is a pioneer of the eco-friendly real estate and prefab home ethos.
Dianne and Bob are certified by the International Real Es-tate Society acknowledging their hard work to receive that designation and their acumen for the international real es-tate market. Bob and Dianne provide a unique combination of skills. Their clients are provided with an incomparable level of ser-vice, while their ability to func-tion as a REALTOR®, Architect, Designer, Builder, and accom-plished “real world” business executive are benefits few competitors offer. “There are times when the client isn’t able to see the potential of a home,” say Bob and Dianne. Noting that few home buyers have the opportunity to con-sult an architect or designer during the buying process, Di-anne and Bob’s clients are pro-vided with an extra tier of ser-vice that would normally set
the client back thousands of dollars. “As an architect, I can help them visualize what is possible.” states Pennypacker. “With a little guidance and vi-sion, the true potential of a home can be revealed,” adds Dianne. Today both Dianne and Bob are a world away from the jet-setting corporate culture of high tech companies and pro-fessional design firms. They are very happy with the kind of human connections forged in real estate. “Designing air-ports and theme parks and endless hours incorporate meetings are no match for the real connection we enjoy meeting new people, selling real estate and building homes in Healdsburg,” say Bob and Dianne
D i a n n e V e r n o n 8 7 7 . 6 3 0 . 7 7 3 2 [email protected]
C a l B R E 0 1 4 2 8 2 3 4
B o b P e n n y p a c k e r 7 0 7 . 7 9 9 . 6 0 3 2 [email protected]
C a l B R E 0 1 4 2 8 2 3 4
RE/MAX Full Spectrum 338 Heal dsburg Ave HEALDS BURG, CA 95404
B e c a u s e C o n f i d e n c e i s E a r n e d
#1 Re/Max agents in Healdsburg with over $20 million sold in 2014