winning across europe - nomad foods

23
Wayne Hudson Managing Director Northern Europe Steven Libermann Managing Director Southern Europe Antje Schubert Managing Director Western Europe Winning Across Europe

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Page 1: Winning Across Europe - Nomad Foods

Wayne HudsonManaging Director Northern Europe

Steven Libermann Managing Director Southern Europe

Antje SchubertManaging Director Western Europe

WinningAcross Europe

Page 2: Winning Across Europe - Nomad Foods

45%of revenues

Northern Europe

Wayne HudsonManaging Director Northern Europe

UK Transformation

Page 3: Winning Across Europe - Nomad Foods
Page 4: Winning Across Europe - Nomad Foods

Aligning with Retailer Strategies

Strategic Brand Partnerships

Innovation Ranging Wins

Distribution Optimization on the Core

Strategic Joint Business Plans with our Retail Partners

67

Page 5: Winning Across Europe - Nomad Foods

Nomad FoodsMarket Share

Total vs E-comm

RSV Growthin E-commerce

YTD vs LY

Online Shareof Sales

Source: Kantar, Internal Covid19E-commerce Insights

TotalGrocery

FrozenFood

NomadFoods

4.3%

7.9%9.4%

14.7%13.0%

24.2%

NomadFoods

60.6%

FrozenFood

52.5%

TotalMarket

E-commerce

19.1%

24.2%

#2Selling brand in theUK after Coca-Cola

UK accountsfor 2/3 of Nomad’s

online revenues

Source: Nielsen/IRI as of Sep 2020

pre-COVID

since-COVID

E-commerce Provides a Strong Foundation for Growth

Page 6: Winning Across Europe - Nomad Foods

Supplier of ChoiceLead for targeted

categories

Targeting & RemarketingDrive retention using

e-CRM tools

Demand CreationOccasion Based

Meal Deals

Brilliant BasicsWin Visually at POP

Pillars of Growth in E-commerce

69

Page 7: Winning Across Europe - Nomad Foods

Adapt to the MacroEnvironment

Drive OnlineChannel Growth

Grow Plant ProteinPortfolio

Grow the Core

UK Growth Strategy

70

Page 8: Winning Across Europe - Nomad Foods
Page 9: Winning Across Europe - Nomad Foods

Steven LibermannManaging DirectorSouthern Europe

Southern Europe

30%of revenues

Winning in France

Page 10: Winning Across Europe - Nomad Foods
Page 11: Winning Across Europe - Nomad Foods

70%

2016 2020

65%

Fish Fingers

27%

2016 2020

21%

Natural Fish

2016 2020

28%

Potatoes

Revenues

Gross Profit

EBITDA

+5%CAGR

+6%CAGR

+10%CAGR

2016 2020

15%

11%

Market share

Source: Nielsen

73%

2016 2020

67%

Coated Fish Total France

Growth in France from 2016 to 2020 projected2020 values are YTD P9

35%

France has made Significant Progress Since Being Integrated into Nomad in 2016

Page 12: Winning Across Europe - Nomad Foods

Productsuperiority

Buildingon group

scale

Mediaefficiency

Commercialexecution

excellence

Success Has Been Enabled by Application of the Growth Model

75

Page 13: Winning Across Europe - Nomad Foods

Create RangeAwareness

In Store Visibility InfluencersGenerate Trial

Green Cuisine Growth Strategy

76

Page 14: Winning Across Europe - Nomad Foods

Antje SchubertManaging Director Western Europe

25%of revenues

Western Europe

Growing with All Consumers in Germany

Page 15: Winning Across Europe - Nomad Foods

Activation of our Brands Culture Eats Strategyfor Breakfast

Excellence in Execution

GrowthModel

Create Distinctive Brand

s

Innovate to

Bre

akO

ut Execute in-Store

Driv

e & Le

verage

Our

Scale

Through Penetra

tion

Barri

ers

Thro

ug

h Category Leadership

Our Winning Formula in Germany

78

Page 16: Winning Across Europe - Nomad Foods

2019Best Brand

TOP BRANDHEALTH

GERMANYYougov: Best Food Brand

Page 17: Winning Across Europe - Nomad Foods

LeafletseCom Packaging

POS

Xreferenz

Digital

HUBSEA | SEOContent

Youtube

FacebookInstagram

TVTags

PR

We Mobilized a 360-Degree Campaign which Contemporized Every Element of Our Brand…

80

Page 18: Winning Across Europe - Nomad Foods

Emotion Brand Icons Innovation Award 2021

…Leading iglo to be Recognized as a ‘Best Brand’

81

Page 19: Winning Across Europe - Nomad Foods

Discounters Traditional Retail

5

95

24

76

39

61

USA GermanyEurope

Market Share of FMCG

Source: Nielsen

Discounters Represent a Large Share of Retail in Germany

82

Page 20: Winning Across Europe - Nomad Foods

Discounters originated in

Germany in the

1960’s

Page 21: Winning Across Europe - Nomad Foods

Transcending Retail with Leading Brands

84

Page 22: Winning Across Europe - Nomad Foods

Discounters

Traditional Retail

12M to Aug 2020

17.2%

13.0%

4.2%13.0%

10.3%

2.7%

2016

+1.5 ppts

is gaining incremental market

share throughthe Discounter

Channel

iglo Market Share, Value Category Footprint

Source: Nielsen, Retail Panel

As a Result, We Gained Market Share Across Discounters and Traditional Grocers

85

Page 23: Winning Across Europe - Nomad Foods

Deliciousmeatless

Readyin

minutes

Discoverdelicious foodin the freezer

Easyinspiration fora vegetarian

meal