winning back lost customers

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email to retailers & manufacturers with basic 101 marketing idea.

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Page 1: Winning back lost customers

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Due to an error, yesterday's email contained an incorrect spelling of the word winning.Thecorrect information is listed below. We apologize for the inconvenience.

matchmarketinggroupWinning Back Your Lost Customers

The Single Easiest Way to Grow Your Business!

Companies often fail to tap into and benefit from the datathey possess. Possibly the single most ignored informationpool is that about a company’s ex-customers. Such data, ifused properly, could lead to the acquisition of a significant

number of customers and the generation of significantrevenues.

There is a better chance of winning back a former customerthat signing up

a new one.

Companies typically lose 50% of their customers every 5 years Companies have a 5 – 20% chance of turning a prospect into a customer Companies have a 20 – 40% chance of winning back an ex-customer

The facts speak for themselves. What’s baffling is that most companies do not activelyaddress these facts. Sure, many companies have some formal type of retention effort in

place, trying to actively reduce churn, but how many actively try to win back customers? It is a company few and far between that has

employees dedicated solely to winning back customers. In light of the above facts, onewonders why.

Why? - It’s relatively easy, and, relativelycost-effective. Whereas acquiring new customers

involves significant spend to get their attention,winning back lost customers could be as easy and

cost-effective as making a few phone calls.

We provide solutions to help business ofALL Sizes to Compete!

matchmarketinggroup

Page 2: Winning back lost customers

"The best way to predict the future is to create it"

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Match Marketing Group124 Sheldon StreetWyckoff, New Jersey 07481US

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