gary brown winning and retaining customers dew 2014
DESCRIPTION
Marketing Presentation on Winning and retaining customers delivered during Donegal Enterprise Week 2014TRANSCRIPT
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Turn your customer base
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into a fan baseGary Brown | [email protected]
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The only true function of a business isTo create and keep satisfied customers
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MAKE PEOPLE WANTTO DO BUSINESS
WITH YOUEach day , everyday
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STEP UPOUR GAMEGET GOING
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Turning your customer base in to a fan base
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Turning your customer base in to a fan base
Means engendering loyalty and forming strongemotional bonds with your customer
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Characteristics of Great Loyatly Strategies
• Good Start
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Characteristics of Great Loyatly Strategies
• Good Start• Dialogue
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Characteristics of Great Loyatly Strategies
• Good Start• Dialogue• Relevance
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Characteristics of Great Loyatly Strategies
• Good Start• Dialogue• Relevance• Recognition
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Characteristics of Great Loyatly Strategies
• Good Start• Dialogue• Relevance• Recognition• Support In Difficulty
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Characteristics of Great Loyatly Strategies
• Good Start• Dialogue• Relevance• Recognition• Support In Difficulty• Keeping In Touch
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Characteristics of Great Loyatly Strategies
• Good Start• Dialogue• Relevance• Recognition• Support In Difficulty• Keeping In Touch• Trust
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Characteristics of Great Loyatly Strategies
• Good Start• Dialogue• Relevance• Recognition• Support In Difficulty• Keeping In Touch• Trust• Spontaneity
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Marketing leadership is always in the hands of those who have formed loyal bonds with their customers.
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The ONLY function of a business
is to create and keep satisfied customers
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The ONLY function of a business
is to create and keep satisfied customers
The Result should be to make money