"winning in the digital world" masterclass by peter fisk, part 1 of 4
TRANSCRIPT
Winning in the
di i l ld digital world
(part 1/4)Peter Fisk, CEO of GeniusWorks
Author of Marketing Genius
(part 1/4)
Copyright Peter Fisk [email protected]
Author of Marketing Genius
Winning in thePart 1. Digital World
• Times of crisis and change, winners and losersPower shifts and the digital revolution g
digital world
• Power shifts and the digital revolution• Technology and communications 2.0 and 3.0• Amazon and Zappos, Nokia and GiffGaff• What will you do? : Digital Vision 2020
Part 2. Digital Brands
• Digital people: natives ,immigrants and others• Harnessing the groundswell, embracing networks • Brands in connected, collaborative, communities
Part 3. Digital Marketing
• Nike+ and Nintendo Wii, T-Mobile and M-Pesa• What will you do? : Digital brand 2012
• Reinventing marketing around the 7 digital Cs• Propositions, conversations and relationships• Search, readers, pages, links, blogs, tweets, etc• Coca Cola and Fedex, Threadless and Turkcell
Part 4. Digital Impact
• What will you do? : Integrated marketing 2010
• Migrating customers to the digital worldg g g• Integrating digital initiatives and experiences• Delivering, measuring and evolving digital impact• Apple iTunes and Dove, Tchibo and O2• What will you do? : Marketing Priorities 2010
Copyright Peter Fisk [email protected]
Restart BUSINESSin times of crisis and change
• West to East• Mass to Niche• Volume to Profit
Crisis as opportunityCrisis as opportunity
• From Edison and Gates• Green• Women
Net orks• Networks• To Aldi and Zopa
Redefining markets
• From Swatch and Apple• Purpose• Audience• Propositions• To Karla and Nokia• To Karla and Nokia
Changing business models
• From IBM and Skypeyp• Partners• Channels• Services• To Air Asia and Current TVNetwork power : Current TV
Copyright Peter Fisk [email protected]
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Every yearWe destroy 44 million acres of forestWe lose 100 million acres of farmlandWe create 15 million acres of new desertWe use 160 billion tons of waterOur population rise towards 9 billionThe rich get richerWe want more
Green powerCopyright Peter Fisk [email protected]
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EastCHIME ... China, India, Middle East$2.2 trillion consumer spending in China by 2015
Globality
p g y
2.5 billion people with mobile phonesGlobality p p p13% of world’s population are migrants
Ageing in Japan the people over 75 year oldsexpected to increase by 36% in 10 years
GRINGenetics, robotics, internet, nanotechand implications for work and lifestyles
Environment Climate change and resource depletion - peak oil peak people
Seismic trends
peak oil, peak people
Copyright Peter Fisk [email protected]
Future of mobile communicationsCopyright Peter Fisk [email protected]
BezosCopyright Peter Fisk [email protected]
AmazonCopyright Peter Fisk [email protected]
AmazonCopyright Peter Fisk [email protected]
AmazonCopyright Peter Fisk [email protected]
AmazonCopyright Peter Fisk [email protected]
NokiaCopyright Peter Fisk [email protected]
O2Copyright Peter Fisk [email protected]
GiffGaffCopyright Peter Fisk [email protected]
GiffGaffCopyright Peter Fisk [email protected]
