lightinganddecormag.comMARCH 2018

winter markets recap

8 F R O M T H E E D I T O R

1 2 D E S I G N N O T E B O O K Designer Lisa McDennon’s new

collection for Hinkley Lighting.

1 4 R E T A I L G U I D E How to get useful feedback

and reviews.

1 6 C O N S U M E R S N A P S H O T An introduction to our new

department dissecting generational behaviors to help you serve and sell more effectively.

1 8 D I G I T A L B U L L E T I N Four easy steps to building

a basic digital marketing strategy.

5 0 L A S T L O O K Michigan-based designer

Corey Damen Jenkins updates a traditional sitting room.

contents continued...

A D V E R T I S E R I N D E X

A D V E R T I S E R P A G E

Auskin ....................................................................9

Craftmade Brands .................................................7

Dallas Market Center ..........................................13

Eurofase...............................................................15

Fanimation ...........................................................19

High Point Market ...............................................17

Hinkley Lighting ........................ Inside Front Cover

Kichler Lighting Group ............... Inside Back Cover

Lightfair International ..........................................27

Matthews Fan Company ................................10-11

Moe’s Home Collection .........................................5

PaciƂ c Coast Lighting ............................................3

Surya ......................................................Back Cover

O N T H E C O V E R

The HK Living scene on our cover this month showcases several looks we included in our trend reports in this issue, including the Large Wicker hanging lamp, Wall Chart XXL Palms, and the Army Green couch and leather pouf. For information on all products, visit www.hklivingusa.com.

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A F F I L I A T E S

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last look

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1. Daring design is all about the push and pull of various elements and that includes the competition between light and dark hues. In this situation, we painted the walls a rich, dark chocolate color. It was a bit of a sell for the client, but I convinced her that we’d keep the space visually balanced by infusing it with white, crème and lime green in the furnishings, bright artwork, mirrors and a neutral-colored rug. Plus, the parlor’s large windows let in tons of natural light so that played into the decision-making process for the color palette too.

2. A carefully edited room not only looks best; it’s also more functional. Many of my clients have small children, and cluttering surfaces with lots of stuff creates more opportunities for speedy little Tasmanian devils to break things. Also, it’s a pain to have to clean and dust a million tchotchkes and put them all back perfectly in snyc again. It’s the 21st century and we’re post-Recession. The days of showing off everything you own are over — no one cares! Restraint is a sign of class because it denotes humility: a choice to showcase only the best and most meaningful things life has given you.

3. The settee was previously owned by the client. Originally, it was covered in a mauve-colored damask silk — very dated 1990s fare. My client loved it, however, and it was in great condition. So, I decided to make it a major feature in the room by re-covering it in a medley of solid and patterned fabrics. The existing painted frame color was perfect for what we were doing, so I kept it as is. I’m glad we were able to reuse a cherished piece of furniture for the homeowner. It was also a cost-effective choice.

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