Winter NAMM 2015Hall C Booth #4340

Follow Us Live at Winter NAMM@fishmanmusic

Marketing Contacts:Chris DeMaria – Director of Marketing

P: 978-253-5423 / E: cdemaria@fishman.comRayne DuPaul – Marketing Manager

P: 978-253-5429 / E: rdupaul@fishman.com

FISHMAN TRANSDUCERS, INC 6 Riverside Drive, Andover MA 01810 www.fishman.com P: +1-978-988-9199 / F: 978-988-0770

Media Contact:JC Costa – Brainstorm MediaJCBrainstorm@nyc.rr.com

FISHMAN TRANSDUCERS, INC 6 Riverside Drive, Andover MA 01810 www.fishman.com

Fishman Debuts New Fluence 7-String Humbucker Pickup Andover, MA — Fishman is introducing the Fluence Modern 7-String Humbucker active pickup at Winter NAMM 2015.

The Fluence Modern 7-String Humbucker active pickup is available in Alnico and Ceramic models, each with two voices.

The Alnico model has all of the musicality, power and explosiveness this type of pickup is known for. Voice 1 is the ideal Alnico full, round sound with exceptional articulation and dynamics. The second voice delivers crisp, clean sounds never before heard in an active Alnico Humbucker.

The Ceramic model delivers a cutting attack with aggressive power. Voice 1 has the ideal Ceramic Humbucker tone for sharp-edged crunch with extra clarity and definition. Voice 2 produces high output ceramic tone and superlative distortion charac-teristics with Fluence dynamics and response.

Original and totally re-imagined, Fishman Fluence pickups are free from the hum, noise and frustrating inductance issues that plague even the most coveted wire-wound pickups; revealing pure, uncorrupted and musical tone.

Available in Nickel, Gold, Black, and Brushed Stainless finishes, the new Fluence Modern 7-String Humbuckers can be pow-ered by a 9-volt battery or Fishman’s optional rechargeable lithium-ion battery packs, available in three models to easily and seamlessly fit most electric guitars.

For more information about Fishman and Fluence Humbucking Pickups, please stop by Booth #4340 Hall C, Anaheim Con-vention Center, or click to www.fishman.com.

®

Nickel Black Plastic Brushed Stainless

FISHMAN TRANSDUCERS, INC 6 Riverside Drive, Andover MA 01810 www.fishman.com

Fishman Ships Fluence® Humbucker Classic and Modern Pickups Andover, MA — Following the successful introduction of Fluence Single Width pickups, Fishman is now shipping its ground-breaking Fluence Classic and Modern Humbucker pickups.

Totally re-imagined, Fluence are fully analog active humbucker pickups that are combined with Fluence Core printed “coils” and feature true Multi-Voice electronics to consistently create the best possible versions of the classic and customized sounds guitarists demand. Unlike passive pickups made with traditional wire-wound coils, Fluence pickups are not susceptible to spu-rious noise, hum, cable capacitance problems, and loss in tonal response and clarity due to small volume changes and other inductive issues.

Each Fluence pickup has two selectable, complementary voices onboard, which offer classic timbres and tone; colors you ex-pect from great guitar pickups as well as some you’ve never expected. And, Fluence pickups let players control their volume without sacrificing high end or clarity.

Fluence is also the first pickup system to eliminate two of the main reasons many players avoid going active—battery cost and implementation. When coupled with the Fluence rechargeable Lithium-ion battery pack, time between charges is literally weeks instead of hours. And, when the battery is low, there is no need to remove screws, pickguards or other “trap doors.” Just plug in a standard USB charger and another 200+ hours of playing time is on tap. A standard 9V battery can also power Fluence pickups.

Fluence Humbucking Pickup Pricing

CLASSIC HUMBUCKERFluence Classic Humbucker Neck & Bridge, Nickel - $168.77 ListFluence Classic Humbucker Neck & Bridge, Gold, Black Nickel, and Brushed Stainless - $181.75 ListFluence Classic Humbucker Set, Nickel - $324.61 ListFluence Classic Humbucker Set, Gold, Black Nickel. and Brushed Stainless - $337.60 List

MODERN HUMBUCKERFluence Modern Humbucker, Alnico, Ceramic, Black Plastic, - $168.77 ListFluence Modern Humbucker, Alnico, Ceramic, Nickel - $181.75 ListFluence Modern Humbucker, Alnico, Ceramic, Gold - $194.74 ListFluence Modern Humbucker, Alnico, Ceramic, Brushed Stainless- $181.75 ListFluence Modern Humbucker Set, Black Plastic - $311.62 ListFluence Modern Humbucker Set, Nickel - $324.61 ListFluence Modern Humbucker Set, Gold - $337.60 ListFluence Modern Humbucker, Set, Brushed Nickel - $324.61 List

For more information about Fishman and Fluence Humbucking Pickups, please stop by Booth #4340 Hall C, Anaheim Convention Center, or click to fishman.com/fluence

®

Classic Humbucker Single Width Modern Humbucker Rechargeable Battery Pack

FISHMAN TRANSDUCERS, INC 6 Riverside Drive, Andover MA 01810 www.fishman.com

Fishman Ships New Platinum Analog Acoustic Preamps

Andover, MA — Fishman is shipping the new Platinum Pro EQ and Platinum Stage acoustic preamps. These new additions to Fishman’s family of preamp products introduce the next generation of professional quality features and performance for this popular line along with a clean look and feel.

Completely redesigned from the ground up, the all-analog Platinum Pro EQ and Platinum Stage universal instrument preamps deliver incredibly accurate sonic detail for any acoustic instrument. Their discrete, high-headroom Class-A preamp uses preci-sion, high-speed circuitry for the highest fidelity and low distortion.

Classic Fishman tone centers with sweepable mid are combined with a switchable guitar/bass EQ mode, making the Platinum preamps more musical for bass instruments and more universal for recording and performing musicians. The new Platinum pre-amps integrate critical performance features such as adjustable volume boost, balanced XLR D.I. outputs housed in a beautiful, road-ready design.

The Platinum Pro EQ is built to be stomped on with durable foot switches that activate either the adjustable volume boost or high-contrast chromatic tuner. It also includes a simple and effective analog soft-knee compressor, effect loop and precision sweepable notch filter.

With an included belt-clip, the Platinum Stage is perfect for mobile instrumentalists such as mandolin and fiddle players. It can also be powered via 48V phantom power, offering complete control over your sound without batteries.

Platinum Pro $384.54 List Platinum Stage $184.54 List

For more information about Fishman’s new Platinum Analog Preamps, please stop by Booth #4340 Hall C, Anaheim Convention Center, or click to fishman.com.

FISHMAN TRANSDUCERS, INC 6 Riverside Drive, Andover MA 01810 www.fishman.com

Fishman Neo-Buster Soundhole Pickup Reduces Feedback

Andover, MA — The newly introduced Neo-Buster soundhole pickup combines Fishman’s popular Neo-D Single Coil pickup with a feedback-fighting soundhole cover for superior acoustic tone in any performance setting.

The flexible integrated soundhole cover reduces the build-up of energy inside the soundhole that often leads to uncontrol-lable “howling” during high volume playing situations.

This single coil magnetic soundhole pickup shares the same neodymium magnet structure as Fishman’s award winning Rare Earth® pickup for exceptional string balance and sparkling acoustic clarity. Its low profile, high impedance design requires no battery and is easy to install in most standard acoustic guitars with no alterations.

List Price: $99.95Street Price: $69.95

For more information about Fishman and the Neo-Buster Soundhole Pickup, please stop by Booth #4340 Hall C, Anaheim Convention Center, or click to www.fishman.com.

FISHMAN TRANSDUCERS, INC 6 Riverside Drive, Andover MA 01810 www.fishman.com

Fishman Debuts ToneDEQ Acoustic Preamp

Andover, MA — Fishman is introducing the ToneDEQ Acoustic Preamp with effects at this year’s Winter NAMM Show.

The complete performance solution for acoustic musicians, ToneDEQ combines a high quality preamp, dual effects section, tone controls, a compressor, level booster and a balanced DI in one device.

End to end analog circuitry from preamp to output in the ToneDEQ provides a richer tonal quality. Digital effects are mixed in parallel to maintain signal purity. A low noise ¼ inch amplifier output and XLR DI output with automatic ground-lifting and se-lectable pre/post EQ settings are also included.

A discrete Fishman Class A preamp ensures superior quality signal conditioning with a high impedance input that improves performance for any passive instrument pickup. Fishman’s acclaimed 4-band equalizer design ensures superior tone control for any acoustic instrument with a low cut filter to reduce sub-bass effects.

List Price: $461.46Street Price: $299.95

For more information about Fishman and ToneDEQ, please stop by Booth #4340 Hall C, Anaheim Convention Center, or click to www.fishman.com.

FISHMAN TRANSDUCERS, INC 6 Riverside Drive, Andover MA 01810 www.fishman.com

Fishman Fluence, Hal Leonard, Premier Guitar magazine & Greg Koch Join Forces To Create the “WIN GREG KOCH” Promotion

Andover, MA —Three of MI’s (Musical Instrument Industry) most notable brands have teamed up to create the Win Greg Koch Sweepstakes, where one lucky winner, chosen at random, will be visited upon by Greg himself for a personal lesson, jam, a Fluence-equipped guitar, and a few more surprises – in the privacy of their own home.

Called everything from “fiendishly talented” to “a twisted guitar genius,” none other than Joe Bonamassa calls Greg “… pound for pound the best guitar player in the world today. His, tone, feel and style are unrivaled in today’s guitar playing community. He is scary good. It was a true honor to do shows with him.” A familiar fixture at NAMM shows, on YouTube and on stages all over the world. His singular musicianship mixed with more than a touch of humor has won him recognition and “Artist of the Year” in last year’s Milwaukee Radio Awards.

Greg is a faculty member at McNally Smith College of Music, and has recorded over 12 CDs and authored or co-authored dozens of method and instructional books, videos and web presentations for Hal Leonard where his Guitar Method series is the #1 selling in the world. Greg also makes appearances as a clinician and brand ambassador for Fishman.

The sweepstakes winner will indeed win some alone-time with Greg Koch! In Greg’s own words, “I will convey myself to the winner’s domicile and unleash a splendiferous fury of riffage and musical mayhem upon him. And if he chooses to invite them, some friends and family can also join in the festivities. Our time together can include a lesson, jamming out, ordering a pizza, or any G-rated mu-sical mischief that can be packed into an afternoon’s visit. Just be ready, because I’m coming!”

Other prizes include books and other media from Hal Leonard, free subscriptions from Premier Guitar and sets of Fluence pickups from Fishman.

®