winter report on maruti swift and hyundai-20.pdf

8/6/2019 WINTER report on maruti swift and hyundai-20.pdf

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I N S T I T U T E O F P R O D U C T I V I T Y & M A N A G E M E N T , PAGE- 1

THE INSTITUTE OF PRODUCTIVITY &MANAGEMENT, MEERUT

WINTER TRAINING REPORT

TITLE TO CARRY OUT THE COMPARISION STUDY OF

CUSTOMER SATISFACTION OF MARUTI SWIFT AND

HYUNDAI I -20.

SUBMITTED TO

RESP. MR. V. S. SOLANKI

FACULTY, IPM MEERUT.

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CONTENTS

ACKNOWLEDGEMENT ......................................................................................................................................... 2

EXECUTIVE SUMMARY ........................................................................................................................................ 4

INTRODUCTION ................................................................................................................................................... 5

COMPANY PROFILE OF MRUTI SUZUKI .......................................................................................................... 5

COMPANY PROFILE OF HYUNDAI ................................................................................................................... 7

COMPARISION BETWEEN MARUTI SWIFT & HYUNDAI I-20 ............................................................................. 9

HYUNDAI I20 REVIEW ..................................................................................................................................... 9

MARUTI SWIFT REVIEW ................................................................................................................................ 16

METHODOLOGY ................................................................................................................................................. 25

OBJECTIVE OF RESEARCH .................................................................................................................................. 33

DATA ANALYSIS .................................................................................................................................................. 35

Findings .............................................................................................................................................................. 61

LIMITATIONS ...................................................................................................................................................... 64RECOMMENDATIONS ........................................................................................................................................ 65

CONCLUSION...................................................................................................................................................... 66

BIBLIOGRAPHY ................................................................................................................................................... 67

ANNEXTURE - I ................................................................................................................................................... 68

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EXECUTIVE SUMMARY

The title of this exclusive report is To carry out the comparative study

of customer satisfaction of Hyundai I-20 and Maruti Swift. The

purpose of this report is to find out the consumers perception about both

the cars.

At the beginning of this report I have mentioned the company profile of

Hyundai as well as Maruti Suzuki. Along with the company profile I have

exclusively mentioned the vision and mission of both the companies.

After that I have done the comparative study between Hyundai I-20 and

Matuti Swift. I have mentioned all the different features of both the cars

such as interior, exterior, wheels, colour, engine capacity & performance.

Then I have mentioned the research methodology which was used by me

prepare the report.

I have done the data analysis after that, in which I have calculated the

percentage of all the data collected. In order to make the analysis more

comprehensive I have used the Pai Chat format. Along with that the

interpretation is mentioned just below the Pai Chat.

Then I have mentioned the key findings of the analysis, which is followed by

the limitation. Then I have mentioned the recommendation, conclusion and


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Bibliography. At the end of this report I have attached the copy of

Questionnaire which was prepared by me in order to do the survey.

INTRODUCTION

COMPANY PROFILE OF MRUTI SUZUKI

Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited)

is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader

of the Indian car market for over two and a half decades. The company has

two manufacturing facilities located at Gurgaon and Manesar, south of New

Delhi, India. Both the facilities have a combined capability to produce over a

1.2 million (1,200,000) passenger car units annually.

The company plans to expand its manufacturing capacity to 1.75 million by

2013. For this the company will be investing around Rs. 60 Billion (Rs 6,000

Crores) over the period till 2013. The company offers a wide range of cars

across different segments. It offers 14 brands and over 150 variants - Maruti

800, people movers, Omni and Eeco, international brands Alto, Alto-K10, A-

star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara,

sedans SX4 and Swift DZire In an environment friendly initiative, in August

2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across

vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.

In fiscal 2009-10 Maruti Suzuki became the only Indian company to

manufacture and sell One Million cars in a year. Maruti Suzuki has employee

strength over 7,600 (as at end March 2010). In 2009-10, the company sold

a record 10,18,365 vehicles including 1,47,575 units of exports. With this, at

the end of March 2010, Maruti Suzuki had a market share of 53.3 per cent of

the Indian passenger car market (including C segment).

VISION AND CORE VALUE

1. Customer obsession.

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2. Fast, Flexible & First Mover.

3. Innovation & Creativity.

4. Networking & Partnership.

5. Openness & Learning.

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COMPANY PROFILE OF HYUNDAI

The spirit of creative challenge has been a driving force in leading HMC to

where it is today. It is the permanent key factor for HMC to actively respond

to change in the management system and seek creative and selfinnovative

system. With the spirit of creative challenge, we create profits, the primary

objective of a private enterprise. Furthermore, we take responsibility for the

environment and society we belong to, and offer sustainable mobility in

order to implement our corporate philosophy and provide benefits to all

stakeholders including shareholders, customers, executives, employees,

suppliers, and communities.

VISION

We announced "Innovation for Customers" as our midto longterm vision

with five core strategies: global orientation, respect for human values,

customer satisfaction, technology innovation, and cultural creation. We

desire to create an automobile culture of putting customer first via

developing humancentered and environmentfriendly technological

innovation.

MANAGEMENT POLICY

Based on a respect for human dignity, we make efforts to meet the

expectations of all stakeholders including customers and business partners

by building a constructive relationship amongst management, labor,

executives and employees. Also, we focus on communicating our corporate

values both internally and externally, and gaining confidence from all

stakeholders.

MID-AND LONG-TERM STRATEGIES

We developed five midand longterm strategies: global management,

higher brand values, business innovation, environmental management, and

strengthening product competitiveness. Especially, we selected

environmental management as one of our strategies to meet the needs of

our stakeholders and the society we belong to. We also intend to promotesustainability development and preservation of the environment.

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ABOUT HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai

Motor Company (HMC), South Korea and is the largest passenger car

exporter and the second largest car manufacturer in India. HMIL presently

markets 6 models of passenger cars across segments. The A2 segment

includes the Santro, i10 and the i20, the A3 segment includes the Accent

and the Verna, the A5 segment includes the Sonata Transform and the SUV

segment includes the Santa Fe.

HMILs fully integrated state-of-the-art manufacturing plant near Chennai

boasts of the most advanced production, quality and testing capabilities in

the country. To cater to rising demand, HMIL commissioned its second plant

in February 2008, which produces an additional 300,000 units per annum,raising HMILs total production capacity to 600,000 units per annum.

In continuation with its commitment to providing Indian customers with

cutting-edge global technology, HMIL has set up a modern multi-million

dollar research and development facility in the cyber city of Hyderabad. It

aims to become a centre of excellence for automobile engineering and

ensure quick turnaround time to changing consumer needs.

As HMCs global export hub for compact cars, HMIL is the first automotive

company in India to achieve the export of 10 lakh cars in just over a decade.

HMIL currently exports cars to more than 110 countries across EU, Africa,

Middle East, Latin America, Asia and Australia. It has been the number oneexporter of passenger car of the country for the sixth year in a row.

To support its growth and expansion plans, HMIL currently has a 307 strong

dealer network and 627 strong service points across India, which will see

further expansion in 2010.




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COMPAR ISION BETWEEN MARUTI SWIFT & HYUNDAI I -20

HYUNDAI I20 REVIEW

April 7, 2010 - Hyundai Motor India Ltd (HMIL) has launched two new

variants of Hyundai i20 - the Era and the Sportz. These variants are

avialable with both petrol and diesel options. Era is the base variant of thecar while Sportz will fill the bridge the gap between i20 Asta and Magna. Thenew Hyundai i20 is loaded with an array of smart features which are Fully

Automatic Temperature Control (FATC) system and in-built USB port (inMagna) and several other attractive features like a burglar alarm, steeringwheel with audio remote and passenger vanity mirror (in Sportz andAsta).Hyundai i20 is the first hatchback car in the Indian auto market whichis packed with six speed manual transmission gearbox.

HYUNDAI I20 DESCRIPTION

OVERALL

In the hatchback category of cars Hyundai i20 is anew generation car with large headlamps and fog

lamps. This new Hyundai i20 is even more spacious,stylish having amazing eye catching features.Equipped with standard safety features it has ABS,seat belts with pre-tensioner, dual air-bags for thedriver and front passanger, auto-unlocking doors Hyundai i20 is one of the

best car. Motor Driven Power Steering (MDPS) and suspension systems in

the car are such that they provide maximum ease while driving the vehicle.This latest version of Hyundai i20 is best featured with many importantspecial equipments that co-ordinates best with the activity of the driver.

The hatchback segment has one more addition in their kitty with the launch

of Hyundai i20 in place by non other than Hyundai Motor India Ltd. This

premium hatchback car is fully enabled with breathtaking looks and yet notcompromising on the quality features. Hyundai i20 is a very stylish andclassy car with very elegant exteriors and interiors.

The charisma of Hyundai i20 is outstanding with roomy and spaciousinteriors at place and the sleeky smart look of the car add wonder to the

overall appearance. The sleeky and amazing look and technology of Hyundaii20 is by and larger inspired by its premium hatchback model Hyundai i30

which are already launched in Europe and Korea.

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Hyundai i20 is available in both petrol and diesel option with different

variants. Hyundai i20 is the first hatchback car in the Indian auto marketwhich is packed with 6 Speed Manual Transmission Gearbox in its 1.4 L CRDIengine that delivers an impressive power of 90 PS whereas in 1.2 L Kappa

engine packed 5 Speed Manual Transmission gearbox produces a power of80 PS and in 1.4 L Gamma engine 4 Speed automatic transmission gearbox

offers a power of 100 PS. Hyundai i20 is packed with many advance featuresthat are complementing the style and sophistication it carries.

Hyundai i20 has concern not only for looks but i20 has taken care of all thesafety measures of their passenger with highly advanced safety features andsafeguards availability like ABS ( Anti Lock Braking System), MDPS ( Motor

Driven Power Steering), etc.

Hyundai i20 is the personification of the modern premium compacthatchback car with sharpness and style in the exteriors and versatile androomy at the same time in respect of interiors, and not to forget the comfort

and safety and reliability it brings with the affordable price range.

POWER

As already said, Hyundai i20 is available in threeengine option i.e. a 1.4L, Gamma AT petrol, 1.2LKappa PL petrol and 1.4L, CRDI diesel engine.Hyundai i20 which is powered by the 1.4L, 1396ccGamma AT petrol is a very fuel efficient car with DOHC

and MPFI fuel system. This In Line type petrol engine

equipped with four speed automatic transmission gearbox, produces amaximum power of 100 PS at 5500rpm and a Maximum Torque of13.9kgmat4200rpm.

Hyundai i20 powered by the 1.2L, 1196cc Kappa PL Petrol five Speed manualtransmission gearbox also performs with stimulating effect and gives betterperformance. This 1.2L, In Line petrol engine delivers a maximum power of80 PS at 5200rpm and a maximum torque of 11.4kgm at 4000rpm.

Hyundai i20, with 1.4L CRDI diesel engine with new six speed manualtransmission gearbox performs excellently and produces a maximum powerof 90PS at 4000 rpm and a maximum torque of 22.4kgm at 1750~2750rpm.




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COLORS

Hyundai i20 is available in seven exciting colors - Sparkle Blue, Silky Beige,Black Diamond, Crystal White, Sleek Silver, Berry Red, and Dark Grey.

ACCELERATION AND PICK UP

Hyundai i20, 1.4 L, Gamma AT Petrol with DOHC and

MPFI fuel system and In Line type 4 Speed automatictransmission gearbox engine produces a maximumpower of 100 PS at 5500 rpm and a maximum torque of

13.9kgm at 4200 rpm. The highly powered enginereaches the breakthrough 100 km in just a span of 15.4

seconds and top speed of 164 kmph.

Hyundai i20, 1.2 L, Kappa PL petrol 5 Speed manual transmission gearboxwith In Line type Engine produces a maximum power of 80PS at 5200 rpm

and a maximum torque of 11.4kgm at 4000 rpm. This engine crosses the100 km barrier in just 15.2 seconds with a top speed of 154kmph.Hyundai i20, 1.4 L CRDI Diesel engine with new 6 Speed manual

transmission gearbox performs excellently and produces a maximum powerof 90 PS at 4000 rpm and a maximum torque of 22.4kgm at 1750-2750

rpm. This extra high powered engine crosses 100 km in 13.2 seconds and

reached top speed of 166kmph.

HYUNDAI I 20 EXTERIORS

EXTERIOR APPEARANCE

The head turner, Hyundai i20 has a very elegant and

stylish exterior look with sleek body and robust outerlook to take the breath of anyone. The eye catchingfeatures of Hyundai i20 make it the most demandingcar. Hyundai i20 front is defined with a low slung grille,large headlamps and sporty round fog lamps. The car has distinctive frontimage with chrome finish C grille integrated with the logo of the company.

The steeply raked winds screen flows smoothly and merges with a novel tailsection. Similar to Renault Clio, Hyundai i20 features an upright tailgatewhich means more room for luggage too. The multi reflector front fog lamps

that are build in the lower section has a very elegant round shape. The flushmounted headlamps near to the front grille give a very clear vision for

greater driving comfort. The wider air dam on the front of the car gives morestyle and at the same time gives cooling effect. The sunroof option alsogives a stylish and elegant look.


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The alloy wheels and body colored outside mirrors with indicators and body

colored door handles give the car a very aggressive and classy look.

EXTERIOR MEASUREMENT

Hyundai i20 is a premium segment hatchback car with a capacity for 5 to

seat. The exterior dimensions of this car are length- 3940 mm, width - 1710mm, height - 1505 mm with a wheelbase of 2525 mm. The ground clearanceof 165 mm in this car is pretty good.

HYUNDAI I20 INTERIORS

INTERIOR APPEARANCE

Hyundai i20 is a premium hatchback segment car withmind-blowing interiors which gives the car a great and

classy look and attracts the car lovers in just a glance.The roomy and spacious interiors of the car adds glory

to it and the 2 tone beige color interior complementsthe car in all respects. The spacious interiors of theHyundai i20 makes youfeel open even in traffic jams.

Hyundai i20 is packed with metal finished center fascia to give a very stylish

and impressive interior look.Hyundai i20 is the first of its kind with coolingblue LED of eye soothing illumination in the interior of the car. The tilted andtelescopic steering wheel with leather cover and metal finish gives a very

classy look to the interiors.

Some of the advanced interior features of Hyundai i20 are Cool Glove boxthat keeps your refreshment cool, Sunroof for the looks and protectionagainst sun, Aux in & USB Port for comfort, Multi Information Display, 2 DIN

in Dash Audio for joy and pleasure, Fully Automatic Temperature Control,

Speakers&Tweeters.The ergonomic Seats, Folding rear seat adds comfort while driving the

car. Hyundai i20 is packed with theatre dimming Central room lamp. Thestorage in the car is also very good with the availability of centre consolmulti purpose storage box, front door map pockets, passenger side seatback pocket, coat hook, Luggage hooks.

Tachometer, Dual Trip meter, passenger vanity mirror, leather & chromefinish gear knob, front map lamps are some other excitements.






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INTERIOR COMFORT

Hyundai i20, a high end hatchback car is equipped withmany advanced features to make the journey very

comfortable and joyous. Some of the advanced featuresthat adds comfort in this car are Air Condition withHeater for the cooling effect in the car, Cloth Seat

Upholstery, AC vents with shut off options, Rear AC cooling Ducts for the

back passengers, Electronic Power Steering ( MDPS) for a very smooth andcomfortable driving, Power Window Option Front with time lag operation,

Clutch Footrest helps driver to drive the car in a smooth and hassle freemanner.The Height Adjustable Headrests at front seats makes the driving of Hyundai

i20 very comfortable, Power outlet 12 V, Battery Saver, Internally Adjustable

ORVMs for changing the view without opening windows, ElectricallyAdjustable ORVMs, Bench Folding rear seat with 60-40 split rear seat withflat folding option to make the portion for luggage when going for outings,Rear defogger with timer, Tilt & telescopic steering for greater drivingcomfort, Luggage Lamp, Power Window Switches, Height Adjustable

headrest rear, Rear wiper & washer are extra comfort features.

INTERIOR MEASUREMENT

Hyundai i20 is a premium hatchback car with a sitting capacity of 5 people.Hyundai i20 is a very roomy and spacious car with elegant interiors thatoffers headroom of 95cm with a width of 135 cm. The rear seat has a

generous legroom of 56cm (max) and 78cm (min).

ENGINE CAPACITY AND PERFORMANCE

Hyundai i20, 1.4 L, 1396cc Gamma AT Petrol is powered with DOHC

configuration and MPFI fuel system. The In Line type 4 Speed Automatic

Transmission Gearbox engines of 4 Cylinders and 4 valves is very fuelefficient and produces a maximum power of 100 PS at 5500 rpm and a

maximum torque of 13.9kgm at 4200 rpm.Hyundai i20, 1.2 L,1196cc Kappa PL Petrol is packed with 5 Speed manualtransmission gearbox with DOHC Valve Configuration and MPFI fuel supply

system performs with stimulating effect The In Line type engine with 4Cylinders & 4 Valves produces a Maximum Power of 80PS at 5200 rpm and amaximum torque of 11.4kgm at 4000 rpm.Hyundai i20, with 1.4 L CRDI Diesel engine is equipped with new 6 speed

manual transmission gearbox with DOHC Valve configuration and CRDI fuelSupply system performs excellently and produces a maximum power of 90

PS at 4000 rpm and a maximum torque of 22.4kgm at 1750 ~ 2750 rpm.




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WHEELS

Hyundai i20, 1.4 L, 1396cc Gamma AT Petrol is packedwith 14 inches alloyed wheels. Hyundai i20 comes with

tubeless tyres which are puncture resistant and helpsyou with comfortable journey. The size of the tyre is185/65 R14 which are very big and efficient in controlling

the car in case of off-roading and skidding in slippery road.

Hyundai i20, 1.2 L, 1196cc Kappa PL Petrol is packed with 14 inches alloyed

wheels which give a very smart look. The size of the tyre is 175/70 R14 &185/65 R14 tubeless tyre which helps you in controlling your car efficiently.

Hyundai i20, with 1.4 L CRDI Diesel engine is equipped with 14 inches

alloyed wheels to add more effect on the look of the car. The tyre size of thecar is 175/70 R14 & 185/65 R14 puncture proof tubeless tyre for the hasslefree journey.

BRAKING AND HANDLING

Hyundai i20 is a very safe car in all means with an ultimate braking system.

The car is packed with ABS (Anti Lock Braking System) with EBD that helps

in preventing wheel lock up during panic braking. The front brakes ofHyundai i20 are Disc brakes and the rear brakes are also disc brakes which

are very efficient in case of unexpected surprises in the road.

The suspension of the Hyundai i20 is very much distinctive and very efficient

with front suspension of Mc Pherson strut with Gas shock absorber, rearsuspension of couple torsion beam axle with gas shock absorber and rearshock absorber as gas filled, telescopic dual acting type.

HANDLING AND SAFETY

Hyundai i20 is a quite safe car with all the in built hightechnology safety features. The car has both active andpassive safety features to safeguards against theunexpected surprises that come in our way. With the

availability of array of advanced safeguards, Hyundaii20 can be driven with full peace of mind.

Some of the advanced features in Hyundai i20 are Driver Airbag withSeatbelt pretensioner, Side & curtain Airbag, Dual Airbag with Seatbelt

pretensioner which are of great help in the time of accidents and collision.PAB (Passenger Airbag) on/off switch, ABS (Anti lock Braking System) with



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EBD which helps the prevention of wheel locking in case of abrupt braking.

Brake Assists is also a great safeguard, Low fuel warning Lamps, Door &tailgate Ajar warning lamps, Driver seat belt warning- Lamp & chim, Seat

belt warning all are the warning safeguards that take car of the passengers.The day & night inside rear view mirror, RHD (Right Hand Drive) Control,

Rear Fog Lamps are of great help in night and bad weather condition.Central Locking, Impact Sensing auto door unlock, Ignition key reminder -CLS disabled, Immobilizer, Keyless entry with burglar alarm and folding key,

Child Safety lock are some exciting safety features that Hyundai i20 carries.

STEREO AND ACCESSORIES

Hyundai i20 is packed with In dash 2 DIN MP3 Music system with 4 Speaker

and 2 tweeter attached in the car to make the journey very joyful and youcan listen to your favourite tunes while driving. Some other accessories inHyundai i20 are audio inputs Auxiliary and USB and steering mounted

audio controls.

HYUNDAI I20 PROS

More spacious, Stylish, Seating position is high compare to santro, Eyecatching interior.

HYUNDAI I 20 CONS

Very Costly, Engine is not much smooth.





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MARUTI SWIFT REVIEW

September 2, 2010 Indias largest passenger car manufacturer Maruti

Suzuki India Limited, launched the limited edition of Maruti Swift today. Thenewly launched limited edition of the car will be named "Swift One MillionEdition" and will be available in Goldsmith Blackcolor. The car will beloaded with smart and attractive features like splendid graphics, specialintegrated stereo with USB and speakers, luxurious leather seats, cushions,

foot-mats and an artistic decal on the exteriors. Maruti has launched SwiftOne Million Edition only in the petrol version and is available at a price of Rs.483,079 (ex-showroom, Delhi).

MARUTI SWIFT DESCRIP TION

In the category of B-segment cars, Maruti Swift deliversnew quality of power, response and fuel efficiency. Swiftat present is available in three to five way door opening

options. Swift is a car with great body graphics thatoffers the car a very aggressive and sporty look. Thesporty look of the car has made it the most demanding car amongst theyoung crowd. Maruti Swift is sure to be said a head turner with mind blowingstyle, design, technology and power attached to it.

Maruti Swift not only poses great and stunning looks but the car is fullyequipped with a world class technology and advanced features that makesthe car a great performer and very economical to run on roads, This is one

reason of huge and growing demand of Maruti Swift even after 4 years of itspresence, Maruti Swift comes in both Petrol and diesel version. The petrolversion of the car is packed with 1.2 L, 1197 cc K series engine. The K seriesengine is packed with 5 Speed Manual Transmission Gearbox and BS IVemission and offers a great performance in terms of power, torque and

acceleration. The diesel version is packed with 1.3L, 1248 cc DDiS enginewith % step multi point common rail fuel injection system which offersbetter combustion and fuel efficiency.

Maruti Swift has unmatched classy exterior that are very irresistible and can

attract anyone in just a glance. The sleek and curvier body graphics of thecar gives it a very sporty and aggressive look. The bold and clear curvedheadlight gives a more clear vision and offers a class of style and elegantlook to the overall exterior of the car. The body colored door handles and

ORVM gives the looks more style an impression.

Not only exterior, but the interior of the car is defined with class apart styleand aura. Maruti Swift carries sophistication where ever it goes with its

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Swift produces an impressive power of 85 PS at 6000 rpm and a torque of

113 Nm at 4500 rpm.

However the diesel version of Maruti Swift is packed with 1.3 L, 1248 cc

displacement. The DDiS engine is packed with superior CRDI fuel injectionsystem with turbocharger and intercooler combination that offers efficient

combustion and higher torque. The DOHC packed engine is built ofaluminum bed plate that produces less noise and vibration even at highspeed. This advanced DDiS engine produces a power of 75 PS at 4000 rpm

and a torque of 190 Nm at 2000 rpm.

ACCELERATION AND PICK UP

The petrol version of Maruti Swift is packed with 1.2 L K

series engine with a displacement of 1197 cc. This Kseries engine is packed with light weight DOHC enginethat reduces friction and performs better. The engine is

packed with 5 Speed Manual Transmission Gearbox thatis very fuel efficient and is economical to run by providing a very excellentmileage. This K series engine is a very great performer and produces highestpower and torque with improved compression ratios and delivers better

initial and passing acceleration in city driving conditions for zipperovertaking. This K series engine of Maruti Swift crosses the barrier of 100kms in just 13.8 seconds and reaches top speed of 159 kmph.

The diesel version of Maruti Swift is packed with 1.3 L DDiS engine with a

displacement of 1248 cc. This engine is endowed with turbocharger and

intercooler combination and 5 step multi injection common rail system thathelps in better fuel combustion, fuel efficiency, higher torque etc. The engineis built of Aluminum bed plate which helps in reducing vibration and noisesin high speed and offers smooth and hassle free driving experience. This

high powered engine has a very great acceleration and reached 100 km injust 13.2 seconds and top speed of 152 kmph.

MARUTI SWI FT EXTERIORS

EXTERIOR APPEARANCE

Maruti Swift is a very smart and classy car that possesvery robust and sporty look. The car is surely a head

turner with a very elegant design and stylish exteriorlook. The body graphics and robust outer look is very

much unadulterated and is quite irresistible which is sureto take the breath. The curvier body look of the car is its eye catching

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feature.

The front grille of the Maruti Swift are very well defined and merges veryappropriately with curvier headlights and makes the look of the car very

stunning and attractive. The body colored bumpers and internally adjustedORVMs gives the car a very elegant and offers a stylish look.

The rear section of the Maruti Swift is designed with stylish LED tail lightsthat offer a very impressive look. The colored outside door handles and

colored door mirror cowls gives that extra bit of finishing touch to the overallexterior of the car. The chrome finished Logo of the company of the front ofthe car throws the trust and faith the company have. The rear window wiper

and demister are also some exterior features of the car.

The alloy wheels and body colored outside mirrors with indicators and bodycolored door handles give the car a very aggressive and classy look.

EXTERIOR MEASUREMENTS

Maruti Swift is a premium hatchback car with a capacity for 5 members toseat. The Exterior dimensions of this car are Length- 3760 mm, Width-

1690 mm, Height- 1530 mm and with a wheelbase of 2390 mm. The groundclearance of 170 mm in this car is pretty good.

MARUTI SWIFT INTERIORS

INTERIOR APPEARANCE

Maruti Swift is a premium hatchback segment car withimpressive, dynamic and mind-blowing interiors. The

interior of Swift are an irresistible look and attract the

car lovers in just a glance. The Maruti Swift is designedto offer roomy and spacious interiors that give you the

ultimate princely comfort. The spacious interiors of the car makes you feelopen even in very busy traffic on the roads.The fabric upholstery present in the Maruti Swift merges very well with theinteriors and offers a very classy and stylish look to the overall ambience of

the car. The silver painted door garnish inside door opener gives a royal andsupreme touch to the interior of the car.

The sports type spherical shift knobs present in the car gives the MarutiSwift very sporty and amazing interiors which are very

much in demand amongst the younger crowd. The doortrim fabric present in the car gives the elegance and


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stylish look to the interior.

Some other interior features of Maruti Swift are vanity mirrors, digitaldisplay trip meter, Luggage room, Sun visor, day and night rear view mirror,

etc. The shinning touch of the interior is completed with the front and rearcabin lamps in 3 positions and the anti glare inside rear view mirror.

INTERIOR COMFORT

Maruti Swift offers a cocoon of comfort and pleasure.Maruti Swift is packed with array of advanced and

comfortable features that offers a very pleasant andcomfortable driving. The car is packed with not onlylooks, style, interiors, and exteriors but with many

comfort features to attract huge number of car lovers.

The tilt Power Steering present in some variant of

the Maruti Swift provides a very comfortable drive bycustomization in the position according to ones need forany height of driver. The electric ORVM present in theoffer offers comfort of changing the view without opening the windows of the

car. Power window in both front and rear seat gives great comfort in closingthe windows when needed. The storage section is also taken car of byoffering huge luggage space, cup holders, ticket holders, console box, etc.The air conditioner with heater controls the inside temperature and offers avery comfortable driving.

The single folding rear bench seat offers the optimum utilization of spacewhen required. The head restraint and driver seat height adjuster offers avery good and comfortable driving experience to all drivers.The integrated audio system and speaker offered in some variants of Maruti

Swift also gives a joyful driving experience. Some other comfort features areremote fuel lid opener, boot lid opener, cigarette lighter, antenna, etc.

INTERIOR MEASUREMENTS

Maruti Swift is a premium hatchback car with a sitting capacity of 5 people.Wagon R is a very roomy and spacious car with elegant interiors that offersfront headroom of 1000 cm, rear headroom of 910 cm, shoulder room of1290 cm and rear knee room of 855 cm (max) and 625 cm (min). The car

offers a leg room of 1150 cm (max) and 690 cm (min).




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ENGINE CAPACITY AND PERFORMANCE

Maruti Swift is a very powerful and performing car with many advancedtechnology and features in its kitty. Maruti Swift comes in two versions

Petrol and diesel. Both the version of Maruti Swift has variants with manydifferent features attached to it.

The petrol version of Maruti Swift is equipped with 1.2 L, 1197 cc K series

engine which is very economical and offer tremendous performance. The Kseries engine is packed with light weight DOHC (Double Over Head

Camshaft) which helps in reducing friction and improving durability ofengine. The engine is packed with Bharat Stage IV emission that makes thecar more greener and eco friendly. The K series engine is very silent and

reduces vibration even at high speed which enhanced the driving comfort

and pleasure. The highly advanced K series engine of Maruti Swift offersgreat performance by delivering a power of 85 PS at 6000 rpm and a torqueof 113 Nm at 4500 rpm.

The diesel version of Maruti Swift is packed with 1.3 L, 1248 cc DDiS engine

which is very well known for its performance and fuel efficiency. The highpowered diesel engine is packed with 5 Step multi pint common rail fuelinjection systems that offer better fuel combustion and optimized NVH. TheDOHC valve configuration helps in precise and quick valve operation. Theturbocharger and intercooler combination engine offers clear emission,

higher torque. The cooled ERG system endowed in the engine helps in cooledexhaust gas recirculation and cleaner emissions. The 16 valve cylinder headoffers improve breathing and better fuel efficiency. This high powered engine

offers a maximum power of 75 PS at 4000 rpm and a torque of 190 Nm at2000 rpm

WHEELS

Maruti Swift has a very stylish and classy looks with a variety of advanced

features in its interiors to attract a huge volume of crowd. Maruti Swift isequipped with 14 inches wheels for ultimate look to its exteriors. MarutiSwift is available with tubeless tyres which are puncture proof and offer youa very comfortable journey without any tension of tyres. The size of the tyre

is 165/80 R14 and 185/70 R 14. This big sized tyre of Maruti Swift is veryefficient in controlling the car incase of off- roading and also helps inreducing the rate of skidding in slippery and watery roads.


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BRAKING AND HANDLING

Maruti Swift posses a very sound and dynamic braking system and offers avery safe drive to its passengers. The presence of ABS (Anti Lock Braking

System) in some variants of the car helps in preventing wheel lock up duringpanic braking. The front brakes of Maruti Swift are Ventilated Disc brakesand the rear brakes drum brakes which are very efficient in case of

unexpected surprises in the road. This powerful braking system helps in de-

accelerating car when the car s moving in high speed.The suspension of Maruti Swift is very efficient. The front suspension is of Mc

Pherson strut with coil spring and rear suspension is of torsion beam withcoil spring. This new frame type front suspension present in the Maruti Swiftoffers better stability and driving comfort.

HANDLING AND SAFETY

Maruti Swift by all means is a very safe car with many advanced safetyfeatures. The car is packed with both active and passive safety features tosafeguards against the unexpected surprises that come in our way.

The presence of Dual SRS Airbag in the car is of great help at the time of

accidents and collision which reduces the impact of collision and provides a

cushioning effect in collision. The ABS (Anti lock Braking System) with EBDavailable in Maruti Swift helps the prevention of wheel locking in case of

sudden braking and also controls the cars stability. The brake assist presentin the car is also a very important safety measure.

The Intelligent Computerized Anti Theft System helps you to track yourcrack and reduces the chances of unwelcome guests. The halogenheadlamps offer a very clear visibility to the roads and reduce the dangerhenceforth. The availability of front and rear fog lamps in some variant ofthe car acts as a safeguard against bad weather condition driving. The frontand rear ELR seat belts are another safeguards present in the car.

Some other safety measures are key not removed warning, child lock, highmounted stop lamp which is clearly visible, double horn, side impact beamsetc helps you drive tension free when kids are on with you.

With the availability of array of advanced safeguards, one can drive MarutiSwift with great peace of mind



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STEREO AND ACCESSORIES

Maruti Swift is packed with Integrated Audio System and speaker in somevariants of the car. The base model has no inbuilt provision for music

system, but you can definitely arrange for the same, and the car has theprovision for speakers with surround sound effect that makes your journeyvery pleasant and very enjoyable wherein you can listen to your favorite

tunes while driving.

MARUTI SWIFT PROS

Great fuel economy in city & on highways too, Good pick up with AC,Attractive sporty look, Easy to ride on Indian road

MARUTI SWIFT CONS

No parcel shelf, Less accessories, no hub caps and left ORVM, Boot lessSpacious, Interiors of the car is not up to the mark, CD player is not

available.


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METHODOLOGY

Research methodology is a way to systematically solve the research

problems. When we talk about the research methodology we dont talk about

the research method but also consider the logic behinds the method use in

the context of research results are capable of beings evaluated either by the

researcher himself or by others. Here I used descriptive research design. In

this type of research method researchers are supposed to describe the

research, it is done for existing products. It helps segment and target

markets, in some cases describing the situation may provide information and

descriptive information is all that is needed to solve business problems. The

major emphasis in such studies is on the discovery of the ideas and insights.

Research design for such studies must be flexible enough to provide

opportunity for considering different aspects of the problem under study

RESEARCH METHODS OF MY PROJECT:

DESCRIPTIVE RESEARCH:

Descriptive research includes surveys, fact findings enquiries of differentkinds. The major purpose of this research is description of the state of

affairs, as it exists at present. The main character of this method is that the

researcher has no control over the variables; he can only report what has

happened or what is happening. It also includes attempts by researchers to

discover causes even when they cannot control the variables. The method of

research utilized in descriptive research is survey methods of all kinds

including comparative and co relational methods.

TYPES OF DATA:


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In my project I have classified the data into two specific types:

1. PRIMARY DATA2. SECONDARY DATA

2.

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1. PRIMARY DATA: As it is known that primary data are collected afresh and for the first time, and thus happen to be original incharacter. So, in order to collect such type of data various methodsare being used, such as:

1. OBSERVATION.2. QUESTIONNAIRE.3. INTERVIEW.

2. SECONDARY DATA: Secondary data are those which already existand which have been collected for some purpose. In this project thevital sources for collecting secondary data are:

1. LIBRARY BOOKS.2. NEWSPAPERS.3. GUIDANCE FROM MENTOR.

SAMPLE SIZE:

I have used sampling method for survey purpose. The sample size for

questionnaire is 55.

PERIOD OF STUDY:

This study is carried out for a period of 4510 days. It commenced on 25th

November 2010 and completed on 5th January 2011.

FIELD AREA:

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This research study work is carried out in MEERUT, U.P. Meerut The

City of Revolution is a major city of western U.P., located around 65 Km.

from the national capitol DELHI. It has a population more than a million and

it is considered to be one of the fastest developing cities in western U.P.

Since it is close to the National Capital so the effect of rapid modernization

can easily be seen in the lifestyle of the people

RESEARCH IN STRUMENT:

The research instrument for the purpose was questionnaire and some

personnel interviews of some sales person at the showroom.





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INTRODUCTION

COMPANY PROFILE OF MRUTI SUZUKI

Maruti Suzuki India Limited (MSIL, formerly know n as

Maruti Udyog Limited) i s a subsidiary of Suzuki MotorCorporation, Japan. MSIL has been the leader of the Indiancar market for over two and a half decades. The company

has two manufacturing facilities located at Gurgaon andManesar, south of New Delhi, India. Both the facilities

have a combined capability to produce over a 1.2 million

(1,200,000) passenger car units annually.

The company plans to expand its manufacturing capacity

to 1.75 million by 2013. For this the company w ill be

investing around Rs. 60 Billion (Rs 6,000 Crores) over theperiod till 2013.

The company offers a wide range of cars across different

segments. It offers 14 brands and over 150 variants -Maruti 800, people movers, Omni and Eeco, international

brands Alto, Alto-K10, A-star, WagonR, Swi ft, Ritz andEstilo, off-roader Gypsy, SUV Grand Vi tara, sedans SX4 and

Swift DZire In an environment friendly initiative, in August

2010 Maruti Suzuki introduced factory fitted CNG option on5 models across vehicle segments. These include Eeco,

Alto, Estilo, Wagon R and Sx4.

In fiscal 2009-10 Maruti Suzuki became the only Indian

company to manufacture and sell One Million cars in ayear.


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Maruti Suzuki has employee strength over 7,600 (as at endMarch 2010),

In 2009-10, the company sold a record 10,18,365 vehiclesincluding 1,47,575 units o f exports. With this, at the end ofMarch 2010, Maruti Suzuki had a market share of 53.3 per

cent of the Indian passenger car market (including C

segment).

VISION AND CORE VALUE

1. Customer obsession.

2. Fast, Flexible & First Mover.

3. Innovation & Creativity.

4. Networking & Partnership.

5. Openness & Learning.

COMPANY P ROFILE OF HYUNDAI

The spirit of creative challenge has been a driving force inleading HMC to where it is today.

It is the permanent key factor for HMC to actively respond

to change in the management system and seek creative

and selfinnovative system. With the spiri t of creative

challenge, we create profits, the primary objective of a

private enterprise. Furthermore, we take responsibility forthe environment and society w e belong to, and offer

sustainable mobility in order to implement our corporatephilosophy and provide benefits to all stakeholders


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including shareholders, customers, executives, employees,

suppliers, and communities.

Vision

We announced " Innovation for Customers" as our midtolongterm vision w ith five core strategies: global

orientation, respect for human values, customersatisfaction, technology innovation, and cultural creation.

We desire to create an automobile culture of puttingcustomer first via developing humancentered and

environmentfriendly technological innovation.

Management Policy

Based on a respect for human dignity, we make efforts tomeet the expectations of all stakeholders including

customers and business partners by building a

constructive relationship amongst management, labor,executives and employees. Also, we focus on

communicating our corporate values both internally andexternally, and gaining confidence from all stakeholders.

Mid-and Long-term Strategies

We developed five midand longterm strategies: global

management, higher brand values, business innovation,environmental management, and strengthening product

competitiveness. Especially, we selected environmental


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management as one of our strategies to meet the needs of

our stakeholders and the society we belong to. We al sointend to promote sustainability development and

preservation of the environment.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly ownedsubsidiary of Hyundai Motor Company (HMC), South Korea

and is the largest passenger car exporter and the secondlargest car manufacturer in India. HMIL presently markets

6 models of passenger cars across segments. The A2

segment includes the Santro, i10 and the i20, the A3segment includes the Accent and the Verna, the A5

segment includes the Sonata Transform and the SUVsegment includes the Santa Fe.

HMILs fully integrated state-of-the-art manufacturingplant near Chennai boasts of the most advanced

production, quality and testing capabilities in the country.To cater to rising demand, HMIL commissioned its second

plant in February 2008, which produces an additional300,000 units per annum, raising HMILs total production

capacity to 600,000 units per annum.

In continuation w ith its commitment to providing Indiancustomers with cutting-edge global technology, HMIL has

set up a modern multi-million dollar research anddevelopment facility in the cyber city of Hyderabad. It aims

to become a centre of excellence for automobileengineering and ensure quick turnaround time to changing

consumer needs.


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As HMCs global export hub for compact cars, HMIL is thefirst automotive company in India to achieve the export of

10 lakh cars in just over a decade. HMIL currently exportscars to more than 110 countries across EU, Africa, MiddleEast, Latin America, Asia and Australia. It has been the

number one exporter of passenger car of the country forthe sixth year in a row.

To support its growth and expansion plans, HMIL currently

has a 307 strong dealer network and 627 strong servicepoints across India, which w ill see further expansion in

2010.

OBJECTIVE OF RESEARCH

To find out the perception towards Hyundai I-20 & Maruti Swift serviceoperators.

To find out the market share of these two cars.

To find out the mode of communication which influences customersbuying decision.

To find out the awareness level of customer regarding these two cars.

To know the factors which influence buying decision.decision?


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DATA ANALYSIS Formatted: Font: 14 pt, Not Bold, Und

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1) 1) GENDERA)Male - 80%B)Female - 20%

INTERPRETATION

Out of 55 people, 80% were male and 20% were female.

MALE

FEMALE

Female20%

Male 80%

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2) 2) AGE GROUPa) 21-30 - 21.81%b)31-40 - 43.63%c) 41-50 - 14.54%d)51-60 - 10.90%e) Above 60 - 9.09%

21-30

31-40

41-50

51-60

ABOVE 60

21-30 : 21.81%

31-40 : 43.63%

41-50:14.54

%51-60 : 10.90%

Above 60 : 9.09%


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INTERPRETATION

21.81% people belong to 21-30 age group, 43.63% belong to 31-40 age

group, 14.54% belong to 41-50 age group, 10.90% belong to 51-60 age

group, and rest9.09% belong to above 60.


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3) 3) EDUCATIONAL QUALIFICATIONa) Up to Matriculation - 0.00%b)Senior Secondary - 5.45%c) Graduation - 21.81%d)P.G. - 65.45%e) Professional degree - 7.27%

UP TO MATRICULATION

SENIOR SECONDARY

GRADUATION

P.G.

PROFESSIONAL DEGREE

Senior Secondary - 5.45%

Graduation - 21.81%

P.G. - 65.45%

Professional degree - 7.27%


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INTERPRETATION

Out of 55 people, 65.45% of them were Post Graduate, 21.81% have

graduate, 5.45% have passed the senior secondary, where as 7.27% people

have professional degree, such as B.Tec, B.E., Bio Tech.


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4) 4) OCCUPATIONa) Working in a Private sector - 52.72%

b) Government Employee - 9.09%

c) Business Person - 38.18%

d) Others - 0.00%

WORKING IN A PRIVATE SECTOR

GOVERNMENT EMPLOYEE

BUSINESS PERSON

OTHERS

Working in a Private sector - 52.72%

Government Employee - 9.09%

Business Person - 38.18%


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INTERPRETATION

52.72% people work in private sector, 9.09% are government employee,

and 38.18% are business person.

5) 5) FAMILY INCOMEa) Up to 1.5 Lacks to 3.00 Lacks - 5.45%b) Up to 3.00 Lacks to 5.00 Lacks - 45.45%c) Up to 5.00 Lacks and Above - 49.09%


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INTERPRETATION

Out of 55 people, 5.45% people earn up to 1.5 Lacks to 3.00 Lacks, 45.45%

people earn up to 3.00 Lacks to 5.00 Lacks, and 49.09% people earn up to

5.00 Lacks and above.

6) 6) Which car do you have?a) Hyundai I-20 - 40%

b) Maruti Swift - 60%

UP TO 1.5 LACKS TO 3.00 LACKS

UP TO 3.00 LACKS TO 5.00 LACKS

UP TO 5.00 LACKS AND ABOVE

Up to 1.5 Lacks to 3.00 Lacks - 5.45%

Up to 3.00 Lacks to 5.00 Lacks - 45.45%

Up to 5.00 Lacks and Above - 49.09%



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INTERPRETATION

HYUNDAI I-20

MARUTI SWIFT

Hyundai I-20 - 40%

Maruti Swift - 60%





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Out of 55 people, 60% have Maruti Swift, where as rest 40% have Hyundai

I-20.


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7) 7) Are you satisfied with your cars performance?a) Fully satisfied - 78.18%

b) Moderate - 21.81%c) Not satisfied - 0.00%

INTERPRETATION

78.18% have fully satisfied with their cars performance whereas 21.81%people are not fully satisfied with their cars performance.

FULLY SATISFIED

MODERATE

Moderate - 21.81%

Fully satisfied - 78.18%


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8) 8) Your purpose behind having a car?a) Education - 0.00%b) Job - 47.27%c) Family - 21.81%

d) Business Travel - 30.90%e) Any Other - 0.00%

INTERPRETATION

EDUCATION

JOB

FAMILY

BUSINESS TRAVEL

OTHER

Job - 47.27%

Family - 21.81%

Business Travel - 30.90%



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Out of 55 people, 47.27% have car for job purpose, another 21.81% have

car for family reason, whereas 30.90% have car for business purpose.

9) Where do you rate the after sale services on a scale of 1 to 10?a) Hyundai I-20 - 9.5

b) Maruti Swift - 9.24

9.1

9.15

9.2

9.25

9.3

9.35

9.4

9.45

9.5

9.55

HYUNDAI I-20 MARUTI SWIFT


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INTERPRETATION

The average marks given to Hyundai I-20 is 9.50, where as the average

marks given to Maruti Swift is 9.24 on the basis of after sale service.


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10) Source of information which helps you to decide the best car for

you?

a) TV/Newspaper/Internet - 16.36%b) Auto Magazine - 29.09%

c) Dealer - 7.27%d) Friends/Family Members - 47.27%e) Others - 0.00%

INTERPRETATION

Out of 55 people, 16.36% depend on TV/Newspaper/Internet to get the

information, 29.09% depend on auto magazine, 7.27% people get the

information from nearby dealer, where as 47.27% depend on friends and

family member in order to decide the best car for them.

TV/NEWSPAPER/INTERNET

AUTO MAGAZINE

DEALER

FRIEND/FAMILY MEMBERS

OTHERS

TV/Newspaper/Internet - 16.36%

Auto Magazine - 29.09%

Dealer - 7.27%

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111) If you are given only two options, then which car is best according to

you and which one you would like to suggest for others?

a) Hyundai I-20 - 40%

b) Maruti Swift - 60%

INTERPRETATION

40% would like to suggest Hyundai I-20 for others where as 60% wants to

suggest Maruti Swift.

HYUNDAI I-20

MARUTI SWIFT

Hyundai I-20 - 40%

Maruti Swift - 60%




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12) According to comfort level, out of 10 how much mark would you assign?

a) Hyundai I-20 8.20

b) Maruti Swift - 8.29

1)8.14

8.16

8.18

8.2

8.22

8.24

8.26

8.28

8.3

HYUNDAI I-20 MARUTI SWIFT


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INTERPRETATION

The average marks given to Hyunai I-20 is 8.2, and Maruti Swift is 8.29,according to comfort level.


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14) Which car did you use before purchasing Hyundai I-20/Maruti Swift?

a) Hyundai I-20 - 16.36%

b) Maruti Swift - 30.90%

c) Other - 52.72%

INTERPRETATION

16.36% people used Hyundai and 30.90% used Maruti before, whereas

52.73% people used different brand.

HYUNDAI

MARUTI

OTHERS

Hyundai I-20 - 16.36%

Maruti Swift - 30.90%

Other - 52.72%



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15) In future, if you plan to purchase a new car, would

you like to go for the same brand or you would like to change the brand?

a) Same Brand - 90.90%

b) Change - 9.09%

INTERPRETATION

90.90% people wants to use the same brand which they are using right now,

rest of them, 9.09% wants to change the brand for various resionregion.

SAME BRAND

CHANGE

Same Brand - 90.90%

Change - 9.09%

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16) How frequently do you change your car?

a) 2-5 Years - 9.09%b)5-10 Years - 74.54%c) After 10 Years - 16.36%

INTERPRETATION

9.09% wants to change the care in 2-5 years, and 74.54% wants to change

the care in 5-10 years, whereas 16.36% wants to change the care in every

10 years.

2-5 YEARS

5-10 YEARS

AFTER 10 YEARS

2-5 Years - 9.09%

5-10 Years - 74.54%

After 10 Years - 16.36%


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FINDINGS1. In this research I found that most of the people prefer Maruti Swift than

that of Hyundai I-20. When I raised the question why they like Maruti,

most of them answered, that 1st of all Maruti is an Indian Company, and

so far Maruti has been assisting the Indian Consumer since 1984,

because of that people have trust on Maruti, however they didnt deny

the fact that Hyundai, although new but able to increase the market

share, and giving competition to other players in the market.

2. When I asked whether they are satisfied with their cars performancemost of them answered in positive, and few of them explained very

beautifully, that purchasing a car is not a small decision that can be taken

in haste, there is a great difference between purchasing a car or anyother product. It requires a complete understanding of your budget and

requirements, because one purchases a car for various reasons such as

job, business travel, family etc. So, it is obvious that one would be

satisfied by his decision.

3. In this survey, I found that most people purchase the car for job purposethan that of business travel. Some of them have family reason also for

having a car.

4. The sample size of my survey is very less, it is only 55, but what I foundthat more people are satisfied with the after sale service of Maruti Swiftthan Hyundai I-20. I talked with few person who have both the cars, and

when I asked about the after sale service of their cars, they answered

that the after sale service of Maruti is far much better than that of

Hyundai.

5. When I asked them about the source of information which helps them todecide which car is best for them, most of them answered that, they

consult this with their friends and family members. Most of the time they

prefer a person who is already using the brand which they want to

purchase. Very few of them take help of Auto Magazines, or directly talk

to the dealers as they provide biased information. Few people who are

tech savvy they told that, now a days internet is the best option to get

the information, before purchasing a car.

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6. When I asked if they want to change the brand in future, most of themanswered in negative, as they said that they are fully satisfied with the

brand, and they might change the car, but it would be of the same brand.

The reason behind this is that they are fully satisfied with the service and

they are brand loyal.

7. In this survey I found that most of the people wants to change the car in5 to 10 years, very few of them want to change the car in short duration

such as in 2 to 5 years. And somewhere around 9 to 10 customers said

that they want to change the care after 10 years.


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LIMITATIONS

Though every effort is made to make the report as accurate and appropriate

but, yet it has some limitations because situation and environment are not in

control. Moreover human error is somewhat said to be inevitable. Study is

limited in terms of number of respondents that has been covered, which is

just 55 in numbers. As most of the time people were busy in some way or

other so, only verbal interaction and that to for few seconds could be

possible.

The limitations of this study are as follows:

1. This study is done in Meerut, UP. Hence this study is applicable only inthis particular region and not elsewhere.

2. The sample size of my survey is only 55, as I got very few days to do thesurvey, the result could have been different if the time duration was bitlonger.

3. I visited few main markets in Merrut, such as Begam Pul, Shashtri Nager,and Milanch Mall, in order to complete the survey.to do the survey.

4.I found that few people didnt take it seriously and was not in mood toanswer all the questions, so some of the answers are not exactly correct.

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RECOMMENDATIONS

As we know that, it is very important for any company to sustain in the

changing business environment. In recent years the automobile industry in

India has grown by leaps and bounds. This phenomenal growth rate is owing

to two factors mainly, which are better standard of living of the Indian

middle class and a subsequent rise in their disposable income which in turn

increases the purchasing power adding to the growth of the automobile

industry as a whole and the automobile companies in particular. According to

a market survey results the sale of passenger cars have increased by three

folds than what it used to be five years down the line. Apparently there are 1

million passenger cars already on the Indian roads and the figure only

promises to increase as the days go by. Be it small cars, medium cars or

luxury cars all have their target customers and all do well in the market so

much so that global giants from USA and Japan are entering the Indian

automobile sector and working in collaboration with the Indian automobile

majors.

This shows the kind of competition automobile industry has in India, it is

very important for companies to come up with innovative ideas to fulfill the

needs of the consumer in an effective way. As it is clearly mentioned that

the new players are entering in the Indian market so it is very important for

the existing player to retain the customers.

Company should come up with new innovative technology such as electronic

cars, fuel efficient car. So that more and more people would be able to

afford the car. Company should also come up with the low cost car. As the

demand of low cost car is very high in India, Tata Nano is a good example of

low cost car.



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BIBLIOGRAPHY

BOOKS

Research Methodology Methods & Techniques - C. R. Kothari

Marketing Management - Philip Kotler

NEWSPAPER

The Economic Times

Business standard

INTERNET

http://www.marutisuzuki.com/

http://www.hyundai.com/IN/en/main/

http://www.google.co.in/

http://www.wikipedia.org/

http://www.cardekho.com/carmodels/Maruti/Maruti_Swift

http://www.cardekho.com/carmodels/Hyundai/Hyundai_i20

http://hubpages.com/hub/comparing-swift-dzire-vxi-and-i20-magna


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QUESTIONNAIRE

Dear Sir/Mam,I am student of 1st Year of IPM, Meerut (Institute of Productivity & Management). I

am conducting this study as part of my curriculum. You are requested to take out

few minutes and help me getting the survey/study done.

Thanking you.

Vivek RanjanIPM, Meerut

1) Gender :a) Male b) Female2) Age Group:a)d) 21-30 b) 31-40 c) 41-50d)f) 51-60 e) Above 60

3) Educational Qualification:a)d) Up to Matriculation b) Senior Secondary c)

Graduation

d)f) P.G. e) Professional degree4) Occupation:

a) Working in a Private sector b) Government Employeec) Business person d) Others (Plz. Specify)

5) Family Income:a)

Up to 1.5 Lacks to 3.00 Lacksb) Up to 3.00 Lacks to 5.00 Lacks

c) Up to 5.00 Lacks and Above6) Which car do you have?

a) Hyundai I-20 b) Maruti Swift7) Are you satisfied with your cars performance?

a) Fully satisfied b) Moderatec) Not satisfied

8) Your purpose behind having a car?a) Education b)Job c) Family d) Business travele)g)

Any Other (Plz. Specify)

9) Where do you rate the after sale services on a scale of 1 to 10?(1 for minimum and 10 for maximum)


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a) Hyundai I-20 b) Maruti Swift

10) Where do you rate your car for the following on a scale of 1to 10?(1 for minimum and 10 for maximum)

a) Look b) Price c) Quality d) Service e) Mileage11) Source of information which helps you to decide the best car for you?

a) TV/Newspaper b) Auto Magazine c) Dealerd) Friends/Family Members e) Others

12) If you are given only two options, then which car is best according to youand which one you would like to suggest for others?


13) According to comfort level, out of 10 how much mark would you assign?(1for minimum and 10 for maximum)


14) According to mileage out of 10 how much mark would you like to assign?(1for minimum and 10 for maximum)

a) Hyundai I-20 b)Maruti Swift

15) Which car did you use before purchasing Hyundai I-20/Maruti Swift?

16) In future, if you plan to purchase a new car, would you go for the samebrand or you would like to change the brand?

a) Sameb) Change (Reason)

17) How frequently do you change your car?a)d) 2-5 Years b)5-10 Years c)After 10

Years

NAME :

CONTACT NO.:

E-MAIL:

ADDRESS:


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THANK YOU ..


winter report on maruti swift and hyundai-20.pdf

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