maruti swift new

8/8/2019 Maruti Swift New

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Count on us

Presented by:- Madhurjya Taye


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MARUTI SUZUKI the parent

TYPE: public(NSE MARUTI ,BSE MARUTI)FOUNDED: 1981(as Maruti Udyog Limited)

HEADQUARTERS: GURGAON ,HARYANA,

KEY PEOPLE:

REVENUE: US 4.8 billion (2009)

EMPLOYEES: 6903


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800 (Launched 1982)

Omni (Launched 1984)

Gypsy (Launched 1985)

WagonR (Launched 2001)

Alto (Launched 2000)

Swift (Launched 2005)

Estilo (Launched 2006)

SX4 (Launched 2007)

Swift DZire (Launched 2008)

A-star (Launched 2008)

Ritz (Launched 2009)

Eeco (Launched 2010)

Suzuki Grand Vitara


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Competing with the other cars of Maruti, Maruti Swift isgradually making its position in the world of mid-sizedfamily car. Maruti Swift has come up with the specialtechnical specifications of 16 valve 4-cylinder, 1300 cc engine,

generating power of solid 87bhp @ 6000 rpm.

There are four variants in this car :

Swift LXi

Swift VXiSwift ZXi

Swift Diesel'Ldi'

Swift Diesel 'Vdi'


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Psychographic

Geographical

Technological

Demographic


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Delhi NCR is one of the major targeted markets .

. REASON FOR THIS SEGMENTATION

launching the base model at the 4-lakh price tag. Thereis another advantage in doing so considering in thecapital city of Delhi NCR road tax on the sub 4 lakhpriced cars is comparatively lower at 2%. Cars at a pricehigher than 4 lakh have to pay a 4% road tax.


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FEATURE LOVING

USER FRIENDLY


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PREMIUM HATCHBACK SEGMENT

18-45 yrs


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SPECIFICATIONS

Body Type Hatchback

Number of Doors 5

Seating Capacity 5

Number of Cylinders 4

Number of Valves 16

Bore x Stroke 74.0mm x 75.5mm

Compression Ratio 9.0:1Maximum Power 87bhp @ 6,000rpm

Maximum Torque 113Nm @ 4,500rpm

Fuel Distribution Multipoint injection


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SPECIFICATIONS CONTD..Overall Length 3,695mm

Overall Width 1,690mm

Overall Height 1,530mm

Wheelbase 2,390mm

Track Front

Rear

1,470mm

1,480mm

Ground Clearance 170mm

Minimum Turning radius 4.7 metres

Luggage Capacity232 litres (with seatback raised)

Steering Power assisted

Gross Vehicle Weight 1,415 kgs

MAXIMUM SPEED 160 kmph

FUEL TANKC

APAC

ITY 43 litre


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Super 6 advantagey SSP: Suzuki surround protection

y 6CANBUS:six on board computers

yAUTO TEMP:automatic climate controlyALTEC:all aluminum valves

y RBSS:rally based suspension system

y DYNAMIC EUROPEAN STYLING


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International awardsy RJC Car of the Year - Automotive Researchers' &

Journalists' Conference

y

2005-2006 Car of the Year Japan "Most Fun" - CO

TYy Goof Design Award - Japan Industrial Design

PromotionOrganization

y Carview of the Year 2005-2006 - Carview


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COMPETITION-within

industryy U-VA

y TATA INDICA

y HYUNDAI GETZy FIAT PALIO

y FORD FUSION

y OPEL SAIL

y SANTRO

y CHEVY SPARK


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reviewsy CAR INDIA: has more than its fair share of silicon livery

under its hood

y

AUTO INDIA: its really peppy in city trafficy CAR INDIA: average mileage of 15.6 kmpl

suspension is turned out to be taut and sporty..

first hatchback in country to have front air bags


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SALES CHART IN INDIA


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Ex showroom prices

(new delhi)y MARUTI SWIFT LXI (BHARAT STAGE III)3,99,990y MARUTI SWIFT VXI (BHARAT STAGE III)4,43,874y MARUTI SWIFT VXI (BHARAT STAGE III WITH ABS)4,63,725y

MARUTI SWIFT LDI (BHARAT STAGE III)4,78,016y MARUTI SWIFT VDI (BHARAT STAGE III)5,13,211y MARUTI SWIFT ZXI (BHARAT STAGE III WITH ABS)5,25,589y MARUTI SWIFT VDI (BHARAT STAGE III WITH ABS)5,32,356


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CONSUMERS WANT SERVICE STATIONS ATMAXIMUM POSSIBLE PLACES

QUICK SERVIVE

EMERGENCY SERVICE


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Conclusion :yWith the unmatchable success and popularity of

Maruti swift in Indian market , Maruti Suzuki has

recently launched anew sedan : SWIFT DEZIRE ,which promised to give a cut throat competition tomid level luxury cars and has succeeded in doing so toa great extent.


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THANK YOU

maruti swift new

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