winter report on maruti swift and hyundai-20

I N S T I T U T E O F P R O D U C T I V I T Y & M A N A G E M E N T , M E E R U T

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THE INSTITUTE OF PRODUCTIVITY & MANAGEMENT, MEERUT

WINTER TRAINING REPORT

TITLE – TO CARRY OUT THE COMPARISION STUDY OF CUSTOMER SATISFACTION OF MARUTI SWIFT AND HYUNDAI I-20.

SUBMITTED TO

RESP. MR. V. S. SOLANKI FACULTY, IPM MEERUT.

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ACKNOWLEDGEMENT

A few people need a special mention, without whose help this project would

have been unthinkable.

Firstunthinkable. First of all, I would like to thank Resp. Mr. V. S. Solanki

for making available all the resources to facilitate the compilation of this

project. He left no stone unturned to help me in this endeavor.

I thank him whole heartily for his consent encouragement, warm response

and for filling every gap in my personal development and knowledge

enlightens and valuable idea that made this winter training successful.

I would like to thank Mr. Asit Mohan, for giving me permission and

guidance for undertaking the Winter Training Project.

Last but not least I am thankful to faculty members, library staff, and

seniors, who have shown us the correct path while I was struggling to make

this project.

A final thank to all those concerned with the completion of this project

directly or indirectly.

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CONTENTS

ACKNOWLEDGEMENT ......................................................................................................................................... 2

EXECUTIVE SUMMARY ........................................................................................................................................ 4

INTRODUCTION ................................................................................................................................................... 5

COMPANY PROFILE OF MRUTI SUZUKI .......................................................................................................... 5

COMPANY PROFILE OF HYUNDAI ................................................................................................................... 7

COMPARISION BETWEEN MARUTI SWIFT & HYUNDAI I-20 ............................................................................. 9

HYUNDAI I20 REVIEW ..................................................................................................................................... 9

MARUTI SWIFT REVIEW ................................................................................................................................ 16

METHODOLOGY ................................................................................................................................................. 25

OBJECTIVE OF RESEARCH .................................................................................................................................. 33

DATA ANALYSIS .................................................................................................................................................. 35

Findings .............................................................................................................................................................. 61

LIMITATIONS ...................................................................................................................................................... 64

RECOMMENDATIONS ........................................................................................................................................ 65

CONCLUSION...................................................................................................................................................... 66

BIBLIOGRAPHY ................................................................................................................................................... 67

ANNEXTURE - I ................................................................................................................................................... 68



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EXECUTIVE SUMMARY

The title of this exclusive report is “To carry out the comparative study

of customer satisfaction of Hyundai I-20 and Maruti Swift”. The

purpose of this report is to find out the consumer’s perception about both

the cars.

At the beginning of this report I have mentioned the company profile of

Hyundai as well as Maruti Suzuki. Along with the company profile I have

exclusively mentioned the vision and mission of both the companies.

After that I have done the comparative study between Hyundai I-20 and

Matuti Swift. I have mentioned all the different features of both the cars

such as interior, exterior, wheels, colour, engine capacity & performance.

Then I have mentioned the research methodology which was used by me

prepare the report.

I have done the data analysis after that, in which I have calculated the

percentage of all the data collected. In order to make the analysis more

comprehensive I have used the Pai Chat format. Along with that the

interpretation is mentioned just below the Pai Chat.

Then I have mentioned the key findings of the analysis, which is followed by

the limitation. Then I have mentioned the recommendation, conclusion and


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Bibliography. At the end of this report I have attached the copy of

Questionnaire which was prepared by me in order to do the survey.

INTRODUCTION

COMPANY PROFILE OF MRUTI SUZUKI

Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor Corporation, Japan. MSIL has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities have a combined capability to produce over a 1.2 million (1,200,000) passenger car units annually.

The company plans to expand its manufacturing capacity to 1.75 million by 2013. For this the company will be investing around Rs. 60 Billion (Rs 6,000 Crores) over the period till 2013. The company offers a wide range of cars across different segments. It offers 14 brands and over 150 variants - Maruti 800, people movers, Omni and Eeco, international brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on 5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.

In fiscal 2009-10 Maruti Suzuki became the only Indian company to manufacture and sell One Million cars in a year. Maruti Suzuki has employee strength over 7,600 (as at end March 2010). In 2009-10, the company sold a record 10,18,365 vehicles including 1,47,575 units of exports. With this, at the end of March 2010, Maruti Suzuki had a market share of 53.3 per cent of the Indian passenger car market (including C segment).

VISION AND CORE VALUE

1. Customer obsession.

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2. Fast, Flexible & First Mover.

3. Innovation & Creativity.

4. Networking & Partnership.

5. Openness & Learning.

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COMPANY PROFILE OF HYUNDAI

The spirit of creative challenge has been a driving force in leading HMC to where it is today. It is the permanent key factor for HMC to actively respond to change in the management system and seek creative and self–innovative system. With the spirit of creative challenge, we create profits, the primary objective of a private enterprise. Furthermore, we take responsibility for the environment and society we belong to, and offer sustainable mobility in order to implement our corporate philosophy and provide benefits to all stakeholders including shareholders, customers, executives, employees, suppliers, and communities.

VISION

We announced "Innovation for Customers" as our mid–to long–term vision with five core strategies: global orientation, respect for human values, customer satisfaction, technology innovation, and cultural creation. We desire to create an automobile culture of putting customer first via developing human–centered and environment–friendly technological innovation.

MANAGEMENT POLICY

Based on a respect for human dignity, we make efforts to meet the expectations of all stakeholders including customers and business partners by building a constructive relationship amongst management, labor, executives and employees. Also, we focus on communicating our corporate values both internally and externally, and gaining confidence from all stakeholders.

MID-AND LONG-TERM STRATEGIES

We developed five mid–and long–term strategies: global management, higher brand values, business innovation, environmental management, and strengthening product competitiveness. Especially, we selected environmental management as one of our strategies to meet the needs of our stakeholders and the society we belong to. We also intend to promote sustainability development and preservation of the environment.



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ABOUT HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second largest car manufacturer in India. HMIL presently markets 6 models of passenger cars across segments. The A2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and the Verna, the A5 segment includes the Sonata Transform and the SUV segment includes the Santa Fe.

HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second plant in February 2008, which produces an additional 300,000 units per annum, raising HMIL’s total production capacity to 600,000 units per annum.

In continuation with its commitment to providing Indian customers with cutting-edge global technology, HMIL has set up a modern multi-million dollar research and development facility in the cyber city of Hyderabad. It aims to become a centre of excellence for automobile engineering and ensure quick turnaround time to changing consumer needs.

As HMC’s global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 110 countries across EU, Africa, Middle East, Latin America, Asia and Australia. It has been the number one exporter of passenger car of the country for the sixth year in a row.

To support its growth and expansion plans, HMIL currently has a 307 strong dealer network and 627 strong service points across India, which will see further expansion in 2010.




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COMPARISION BETWEEN MARUTI SWIFT & HYUNDAI I-20

HYUNDAI I20 REVIEW April 7, 2010 - Hyundai Motor India Ltd (HMIL) has launched two new variants of Hyundai i20 - the Era and the Sportz. These variants are avialable with both petrol and diesel options. Era is the base variant of the car while Sportz will fill the bridge the gap between i20 Asta and Magna. The new Hyundai i20 is loaded with an array of smart features which are Fully Automatic Temperature Control (FATC) system and in-built USB port (in Magna) and several other attractive features like a burglar alarm, steering wheel with audio remote and passenger vanity mirror (in Sportz and Asta).Hyundai i20 is the first hatchback car in the Indian auto market which is packed with six speed manual transmission gearbox.

HYUNDAI I20 DESCRIPTION

OVERALL

In the hatchback category of cars Hyundai i20 is a new generation car with large headlamps and fog lamps. This new Hyundai i20 is even more spacious, stylish having amazing eye catching features. Equipped with standard safety features it has ABS, seat belts with pre-tensioner, dual air-bags for the driver and front passanger, auto-unlocking doors Hyundai i20 is one of the best car. Motor Driven Power Steering (MDPS) and suspension systems in the car are such that they provide maximum ease while driving the vehicle. This latest version of Hyundai i20 is best featured with many important special equipments that co-ordinates best with the activity of the driver. The hatchback segment has one more addition in their kitty with the launch of Hyundai i20 in place by non other than Hyundai Motor India Ltd. This premium hatchback car is fully enabled with breathtaking looks and yet not compromising on the quality features. Hyundai i20 is a very stylish and classy car with very elegant exteriors and interiors. The charisma of Hyundai i20 is outstanding with roomy and spacious interiors at place and the sleeky smart look of the car add wonder to the overall appearance. The sleeky and amazing look and technology of Hyundai i20 is by and larger inspired by its premium hatchback model Hyundai i30 which are already launched in Europe and Korea.

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Hyundai i20 is available in both petrol and diesel option with different variants. Hyundai i20 is the first hatchback car in the Indian auto market which is packed with 6 Speed Manual Transmission Gearbox in its 1.4 L CRDI engine that delivers an impressive power of 90 PS whereas in 1.2 L Kappa engine packed 5 Speed Manual Transmission gearbox produces a power of 80 PS and in 1.4 L Gamma engine 4 Speed automatic transmission gearbox offers a power of 100 PS. Hyundai i20 is packed with many advance features that are complementing the style and sophistication it carries. Hyundai i20 has concern not only for looks but i20 has taken care of all the safety measures of their passenger with highly advanced safety features and safeguards availability like ABS ( Anti Lock Braking System), MDPS ( Motor Driven Power Steering), etc. Hyundai i20 is the personification of the modern premium compact hatchback car with sharpness and style in the exteriors and versatile and roomy at the same time in respect of interiors, and not to forget the comfort and safety and reliability it brings with the affordable price range.

POWER

As already said, Hyundai i20 is available in three engine option i.e. a 1.4L, Gamma AT petrol, 1.2L Kappa PL petrol and 1.4L, CRDI diesel engine. Hyundai i20 which is powered by the 1.4L, 1396cc Gamma AT petrol is a very fuel efficient car with DOHC and MPFI fuel system. This In Line type petrol engine equipped with four speed automatic transmission gearbox, produces a maximum power of 100 PS at 5500rpm and a Maximum Torque of13.9kgm at4200rpm. Hyundai i20 powered by the 1.2L, 1196cc Kappa PL Petrol five Speed manual transmission gearbox also performs with stimulating effect and gives better performance. This 1.2L, In Line petrol engine delivers a maximum power of 80 PS at 5200rpm and a maximum torque of 11.4kgm at 4000rpm. Hyundai i20, with 1.4L CRDI diesel engine with new six speed manual transmission gearbox performs excellently and produces a maximum power of 90PS at 4000 rpm and a maximum torque of 22.4kgm at 1750~2750 rpm.




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COLORS

Hyundai i20 is available in seven exciting colors - Sparkle Blue, Silky Beige, Black Diamond, Crystal White, Sleek Silver, Berry Red, and Dark Grey.

ACCELERATION AND PICK UP

Hyundai i20, 1.4 L, Gamma AT Petrol with DOHC and MPFI fuel system and In Line type 4 Speed automatic transmission gearbox engine produces a maximum power of 100 PS at 5500 rpm and a maximum torque of 13.9kgm at 4200 rpm. The highly powered engine reaches the breakthrough 100 km in just a span of 15.4 seconds and top speed of 164 kmph. Hyundai i20, 1.2 L, Kappa PL petrol 5 Speed manual transmission gearbox with In Line type Engine produces a maximum power of 80PS at 5200 rpm and a maximum torque of 11.4kgm at 4000 rpm. This engine crosses the 100 km barrier in just 15.2 seconds with a top speed of 154kmph. Hyundai i20, 1.4 L CRDI Diesel engine with new 6 Speed manual transmission gearbox performs excellently and produces a maximum power of 90 PS at 4000 rpm and a maximum torque of 22.4kgm at 1750-2750 rpm. This extra high powered engine crosses 100 km in 13.2 seconds and reached top speed of 166kmph.

HYUNDAI I20 EXTERIORS

EXTERIOR APPEARANCE

The head turner, Hyundai i20 has a very elegant and stylish exterior look with sleek body and robust outer look to take the breath of anyone. The eye catching features of Hyundai i20 make it the most demanding car. Hyundai i20 front is defined with a low slung grille, large headlamps and sporty round fog lamps. The car has distinctive front image with chrome finish C grille integrated with the logo of the company. The steeply raked winds screen flows smoothly and merges with a novel tail section. Similar to Renault Clio, Hyundai i20 features an upright tailgate which means more room for luggage too. The multi reflector front fog lamps that are build in the lower section has a very elegant round shape. The flush mounted headlamps near to the front grille give a very clear vision for greater driving comfort. The wider air dam on the front of the car gives more style and at the same time gives cooling effect. The sunroof option also gives a stylish and elegant look.


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The alloy wheels and body colored outside mirrors with indicators and body colored door handles give the car a very aggressive and classy look.

EXTERIOR MEASUREMENT

Hyundai i20 is a premium segment hatchback car with a capacity for 5 to seat. The exterior dimensions of this car are length- 3940 mm, width - 1710 mm, height - 1505 mm with a wheelbase of 2525 mm. The ground clearance of 165 mm in this car is pretty good.

HYUNDAI I20 INTERIORS

INTERIOR APPEARANCE

Hyundai i20 is a premium hatchback segment car with mind-blowing interiors which gives the car a great and classy look and attracts the car lovers in just a glance. The roomy and spacious interiors of the car adds glory to it and the 2 tone beige color interior complements the car in all respects. The spacious interiors of theHyundai i20 makes you feel open even in traffic jams. Hyundai i20 is packed with metal finished center fascia to give a very stylish and impressive interior look.Hyundai i20 is the first of its kind with cooling blue LED of eye soothing illumination in the interior of the car. The tilted and telescopic steering wheel with leather cover and metal finish gives a very classy look to the interiors. Some of the advanced interior features of Hyundai i20 are Cool Glove box that keeps your refreshment cool, Sunroof for the looks and protection against sun, Aux in & USB Port for comfort, Multi Information Display, 2 DIN in Dash Audio for joy and pleasure, Fully Automatic Temperature Control, Speakers&Tweeters. The ergonomic Seats, Folding rear seat adds comfort while driving the car. Hyundai i20 is packed with theatre dimming Central room lamp. The storage in the car is also very good with the availability of centre consol multi purpose storage box, front door map pockets, passenger side seat back pocket, coat hook, Luggage hooks. Tachometer, Dual Trip meter, passenger vanity mirror, leather & chrome finish gear knob, front map lamps are some other excitements.






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INTERIOR COMFORT

Hyundai i20, a high end hatchback car is equipped with many advanced features to make the journey very comfortable and joyous. Some of the advanced features that adds comfort in this car are Air Condition with Heater for the cooling effect in the car, Cloth Seat Upholstery, AC vents with shut off options, Rear AC cooling Ducts for the back passengers, Electronic Power Steering ( MDPS) for a very smooth and comfortable driving, Power Window Option Front with time lag operation, Clutch Footrest helps driver to drive the car in a smooth and hassle free manner. The Height Adjustable Headrests at front seats makes the driving of Hyundai i20 very comfortable, Power outlet 12 V, Battery Saver, Internally Adjustable ORVMs for changing the view without opening windows, Electrically Adjustable ORVMs, Bench Folding rear seat with 60-40 split rear seat with flat folding option to make the portion for luggage when going for outings, Rear defogger with timer, Tilt & telescopic steering for greater driving comfort, Luggage Lamp, Power Window Switches, Height Adjustable headrest rear, Rear wiper & washer are extra comfort features.

INTERIOR MEASUREMENT

Hyundai i20 is a premium hatchback car with a sitting capacity of 5 people. Hyundai i20 is a very roomy and spacious car with elegant interiors that offers headroom of 95cm with a width of 135 cm. The rear seat has a generous legroom of 56cm (max) and 78cm (min).

ENGINE CAPACITY AND PERFORMANCE

Hyundai i20, 1.4 L, 1396cc Gamma AT Petrol is powered with DOHC configuration and MPFI fuel system. The In Line type 4 Speed Automatic Transmission Gearbox engines of 4 Cylinders and 4 valves is very fuel efficient and produces a maximum power of 100 PS at 5500 rpm and a maximum torque of 13.9kgm at 4200 rpm. Hyundai i20, 1.2 L,1196cc Kappa PL Petrol is packed with 5 Speed manual transmission gearbox with DOHC Valve Configuration and MPFI fuel supply system performs with stimulating effect The In Line type engine with 4 Cylinders & 4 Valves produces a Maximum Power of 80PS at 5200 rpm and a maximum torque of 11.4kgm at 4000 rpm. Hyundai i20, with 1.4 L CRDI Diesel engine is equipped with new 6 speed manual transmission gearbox with DOHC Valve configuration and CRDI fuel Supply system performs excellently and produces a maximum power of 90 PS at 4000 rpm and a maximum torque of 22.4kgm at 1750 ~ 2750 rpm.




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WHEELS

Hyundai i20, 1.4 L, 1396cc Gamma AT Petrol is packed with 14 inches alloyed wheels. Hyundai i20 comes with tubeless tyres which are puncture resistant and helps you with comfortable journey. The size of the tyre is 185/65 R14 which are very big and efficient in controlling the car in case of off-roading and skidding in slippery road. Hyundai i20, 1.2 L, 1196cc Kappa PL Petrol is packed with 14 inches alloyed wheels which give a very smart look. The size of the tyre is 175/70 R14 & 185/65 R14 tubeless tyre which helps you in controlling your car efficiently. Hyundai i20, with 1.4 L CRDI Diesel engine is equipped with 14 inches alloyed wheels to add more effect on the look of the car. The tyre size of the car is 175/70 R14 & 185/65 R14 puncture proof tubeless tyre for the hassle free journey.

BRAKING AND HANDLING

Hyundai i20 is a very safe car in all means with an ultimate braking system. The car is packed with ABS (Anti Lock Braking System) with EBD that helps in preventing wheel lock up during panic braking. The front brakes of Hyundai i20 are Disc brakes and the rear brakes are also disc brakes which are very efficient in case of unexpected surprises in the road. The suspension of the Hyundai i20 is very much distinctive and very efficient with front suspension of Mc Pherson strut with Gas shock absorber, rear suspension of couple torsion beam axle with gas shock absorber and rear shock absorber as gas filled, telescopic dual acting type.

HANDLING AND SAFETY

Hyundai i20 is a quite safe car with all the in built high technology safety features. The car has both active and passive safety features to safeguards against the unexpected surprises that come in our way. With the availability of array of advanced safeguards, Hyundai i20 can be driven with full peace of mind. Some of the advanced features in Hyundai i20 are Driver Airbag with Seatbelt pretensioner, Side & curtain Airbag, Dual Airbag with Seatbelt pretensioner which are of great help in the time of accidents and collision. PAB (Passenger Airbag) on/off switch, ABS (Anti lock Braking System) with








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EBD which helps the prevention of wheel locking in case of abrupt braking. Brake Assists is also a great safeguard, Low fuel warning Lamps, Door & tailgate Ajar warning lamps, Driver seat belt warning- Lamp & chim, Seat belt warning all are the warning safeguards that take car of the passengers. The day & night inside rear view mirror, RHD (Right Hand Drive) Control, Rear Fog Lamps are of great help in night and bad weather condition. Central Locking, Impact Sensing auto door unlock, Ignition key reminder - CLS disabled, Immobilizer, Keyless entry with burglar alarm and folding key, Child Safety lock are some exciting safety features that Hyundai i20 carries.

STEREO AND ACCESSORIES

Hyundai i20 is packed with In dash 2 DIN MP3 Music system with 4 Speaker and 2 tweeter attached in the car to make the journey very joyful and you can listen to your favourite tunes while driving. Some other accessories in Hyundai i20 are audio inputs – Auxiliary and USB and steering mounted audio controls.

HYUNDAI I20 PROS

More spacious, Stylish, Seating position is high compare to santro, Eye catching interior.

HYUNDAI I20 CONS

Very Costly, Engine is not much smooth.





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MARUTI SWIFT REVIEW

September 2, 2010 – India’s largest passenger car manufacturer Maruti Suzuki India Limited, launched the limited edition of Maruti Swift today. The newly launched limited edition of the car will be named "Swift One Million Edition" and will be available in “Goldsmith Black”color. The car will be loaded with smart and attractive features like splendid graphics, special integrated stereo with USB and speakers, luxurious leather seats, cushions, foot-mats and an artistic decal on the exteriors. Maruti has launched Swift One Million Edition only in the petrol version and is available at a price of Rs. 483,079 (ex-showroom, Delhi).

MARUTI SWIFT DESCRIPTION

In the category of B-segment cars, Maruti Swift delivers new quality of power, response and fuel efficiency. Swift at present is available in three to five way door opening options. Swift is a car with great body graphics that offers the car a very aggressive and sporty look. The sporty look of the car has made it the most demanding car amongst the young crowd. Maruti Swift is sure to be said a head turner with mind blowing style, design, technology and power attached to it. Maruti Swift not only poses great and stunning looks but the car is fully equipped with a world class technology and advanced features that makes the car a great performer and very economical to run on roads, This is one reason of huge and growing demand of Maruti Swift even after 4 years of its presence, Maruti Swift comes in both Petrol and diesel version. The petrol version of the car is packed with 1.2 L, 1197 cc K series engine. The K series engine is packed with 5 Speed Manual Transmission Gearbox and BS IV emission and offers a great performance in terms of power, torque and acceleration. The diesel version is packed with 1.3L, 1248 cc DDiS engine with % step multi point common rail fuel injection system which offers better combustion and fuel efficiency. Maruti Swift has unmatched classy exterior that are very irresistible and can attract anyone in just a glance. The sleek and curvier body graphics of the car gives it a very sporty and aggressive look. The bold and clear curved headlight gives a more clear vision and offers a class of style and elegant look to the overall exterior of the car. The body colored door handles and ORVM gives the looks more style an impression. Not only exterior, but the interior of the car is defined with class apart style and aura. Maruti Swift carries sophistication where ever it goes with its

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unmatched interiors. The roomy and spacious interior of the car makes you more comfortable even in long distance journey. The big dashboard also offers ample leg room space in the car. Maruti Swift is packed with many comfort features as well as safety features like power steering, tilt steering, power windows, air bags, electronic brake force distribution and even brake assist. COMPARE MARUTI SWIFT MODELS

MILEAGE, AVERAGE AND FUEL ECONOMY

The all new Maruti Swift comes in both petrol and diesel variants. The petrol version of Maruti Swift is packed with 1.2 L K series engine with a displacement of 998cc. The 1.2 L K series engine present in Maruti Swift is highly fuel efficient with the availability of 16 valve light weight DOHC engine that reduces friction and improves durability and fuel economy to the best in town. Maruti Swift is endowed with 5 Speed Manual Transmission Gearbox. This gearbox is cable type gearshift which is of great help at the time of shifting of gear. Maruti Swift’s powerful engine with the emission of BS IV and is very fuel efficient and a very good performer that offers an impressive mileage of 14.4 kmpl in the city roads and 18.1 kmpl on the highways. However, the diesel version of Maruti Swift is packed with 1.3 L DDiS engine with a displacement of 1248 cc. The 1.3 L diesel engine is packed with turbocharger and intercooler combination that offers efficient combustion and clear emissions. The diesel engine is endowed with 5 step multi injection common rail system that offers better fuel combustion and hereby gives good performance and makes the car economical to run. This compact diesel engine is incredibly fuel efficient and offers a mileage of 16.9 kmpl in the city roads and 19.6 kmpl on the highways.

POWER

Maruti Swift as already said is available in two version- Petrol and Diesel. The 1.2 L, K series petrol engine is packed with 5 Speed Manual Transmission Gearbox, with synchromesh in all gears and one reverse. The engine has MPFI (Multi Point Fuel Injection) supply system that offers very great performance. This K series engine of Maruti Swift is packed with BS IV complaint emission level that makes the car greener and eco friendly. This highly advanced engine of Maruti



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Swift produces an impressive power of 85 PS at 6000 rpm and a torque of 113 Nm at 4500 rpm. However the diesel version of Maruti Swift is packed with 1.3 L, 1248 cc displacement. The DDiS engine is packed with superior CRDI fuel injection system with turbocharger and intercooler combination that offers efficient combustion and higher torque. The DOHC packed engine is built of aluminum bed plate that produces less noise and vibration even at high speed. This advanced DDiS engine produces a power of 75 PS at 4000 rpm and a torque of 190 Nm at 2000 rpm.

ACCELERATION AND PICK UP

The petrol version of Maruti Swift is packed with 1.2 L K series engine with a displacement of 1197 cc. This K series engine is packed with light weight DOHC engine that reduces friction and performs better. The engine is packed with 5 Speed Manual Transmission Gearbox that is very fuel efficient and is economical to run by providing a very excellent mileage. This K series engine is a very great performer and produces highest power and torque with improved compression ratios and delivers better initial and passing acceleration in city driving conditions for zipper overtaking. This K series engine of Maruti Swift crosses the barrier of 100 kms in just 13.8 seconds and reaches top speed of 159 kmph. The diesel version of Maruti Swift is packed with 1.3 L DDiS engine with a displacement of 1248 cc. This engine is endowed with turbocharger and intercooler combination and 5 step multi injection common rail system that helps in better fuel combustion, fuel efficiency, higher torque etc. The engine is built of Aluminum bed plate which helps in reducing vibration and noises in high speed and offers smooth and hassle free driving experience. This high powered engine has a very great acceleration and reached 100 km in just 13.2 seconds and top speed of 152 kmph.

MARUTI SWIFT EXTERIORS

EXTERIOR APPEARANCE

Maruti Swift is a very smart and classy car that posses very robust and sporty look. The car is surely a head turner with a very elegant design and stylish exterior look. The body graphics and robust outer look is very much unadulterated and is quite irresistible which is sure to take the breath. The curvier body look of the car is its eye catching

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feature. The front grille of the Maruti Swift are very well defined and merges very appropriately with curvier headlights and makes the look of the car very stunning and attractive. The body colored bumpers and internally adjusted ORVMs gives the car a very elegant and offers a stylish look. The rear section of the Maruti Swift is designed with stylish LED tail lights that offer a very impressive look. The colored outside door handles and colored door mirror cowls gives that extra bit of finishing touch to the overall exterior of the car. The chrome finished Logo of the company of the front of the car throws the trust and faith the company have. The rear window wiper and demister are also some exterior features of the car. The alloy wheels and body colored outside mirrors with indicators and body colored door handles give the car a very aggressive and classy look.

EXTERIOR MEASUREMENTS

Maruti Swift is a premium hatchback car with a capacity for 5 members to seat. The Exterior dimensions of this car are Length- 3760 mm, Width- 1690 mm, Height- 1530 mm and with a wheelbase of 2390 mm. The ground clearance of 170 mm in this car is pretty good.

MARUTI SWIFT INTERIORS

INTERIOR APPEARANCE

Maruti Swift is a premium hatchback segment car with impressive, dynamic and mind-blowing interiors. The interior of Swift are an irresistible look and attract the car lovers in just a glance. The Maruti Swift is designed to offer roomy and spacious interiors that give you the ultimate princely comfort. The spacious interiors of the car makes you feel open even in very busy traffic on the roads. The fabric upholstery present in the Maruti Swift merges very well with the interiors and offers a very classy and stylish look to the overall ambience of the car. The silver painted door garnish inside door opener gives a royal and supreme touch to the interior of the car. The sports type spherical shift knobs present in the car gives the Maruti Swift very sporty and amazing interiors which are very much in demand amongst the younger crowd. The door trim fabric present in the car gives the elegance and


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stylish look to the interior. Some other interior features of Maruti Swift are vanity mirrors, digital display trip meter, Luggage room, Sun visor, day and night rear view mirror, etc. The shinning touch of the interior is completed with the front and rear cabin lamps in 3 positions and the anti glare inside rear view mirror.

INTERIOR COMFORT

Maruti Swift offers a cocoon of comfort and pleasure. Maruti Swift is packed with array of advanced and comfortable features that offers a very pleasant and comfortable driving. The car is packed with not only looks, style, interiors, and exteriors but with many comfort features to attract huge number of car lovers. The tilt Power Steering present in some variant of the Maruti Swift provides a very comfortable drive by customization in the position according to one’s need for any height of driver. The electric ORVM present in the offer offers comfort of changing the view without opening the windows of the car. Power window in both front and rear seat gives great comfort in closing the windows when needed. The storage section is also taken car of by offering huge luggage space, cup holders, ticket holders, console box, etc. The air conditioner with heater controls the inside temperature and offers a very comfortable driving. The single folding rear bench seat offers the optimum utilization of space when required. The head restraint and driver seat height adjuster offers a very good and comfortable driving experience to all drivers. The integrated audio system and speaker offered in some variants of Maruti Swift also gives a joyful driving experience. Some other comfort features are remote fuel lid opener, boot lid opener, cigarette lighter, antenna, etc.

INTERIOR MEASUREMENTS

Maruti Swift is a premium hatchback car with a sitting capacity of 5 people. Wagon R is a very roomy and spacious car with elegant interiors that offers front headroom of 1000 cm, rear headroom of 910 cm, shoulder room of 1290 cm and rear knee room of 855 cm (max) and 625 cm (min). The car offers a leg room of 1150 cm (max) and 690 cm (min).




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ENGINE CAPACITY AND PERFORMANCE

Maruti Swift is a very powerful and performing car with many advanced technology and features in its kitty. Maruti Swift comes in two versions – Petrol and diesel. Both the version of Maruti Swift has variants with many different features attached to it. The petrol version of Maruti Swift is equipped with 1.2 L, 1197 cc K series engine which is very economical and offer tremendous performance. The K series engine is packed with light weight DOHC (Double Over Head Camshaft) which helps in reducing friction and improving durability of engine. The engine is packed with Bharat Stage IV emission that makes the car more greener and eco friendly. The K series engine is very silent and reduces vibration even at high speed which enhanced the driving comfort and pleasure. The highly advanced K series engine of Maruti Swift offers great performance by delivering a power of 85 PS at 6000 rpm and a torque of 113 Nm at 4500 rpm. The diesel version of Maruti Swift is packed with 1.3 L, 1248 cc DDiS engine which is very well known for its performance and fuel efficiency. The high powered diesel engine is packed with 5 Step multi pint common rail fuel injection systems that offer better fuel combustion and optimized NVH. The DOHC valve configuration helps in precise and quick valve operation. The turbocharger and intercooler combination engine offers clear emission, higher torque. The cooled ERG system endowed in the engine helps in cooled exhaust gas recirculation and cleaner emissions. The 16 valve cylinder head offers improve breathing and better fuel efficiency. This high powered engine offers a maximum power of 75 PS at 4000 rpm and a torque of 190 Nm at 2000 rpm

WHEELS

Maruti Swift has a very stylish and classy looks with a variety of advanced features in its interiors to attract a huge volume of crowd. Maruti Swift is equipped with 14 inches wheels for ultimate look to its exteriors. Maruti Swift is available with tubeless tyres which are puncture proof and offer you a very comfortable journey without any tension of tyres. The size of the tyre is 165/80 R14 and 185/70 R 14. This big sized tyre of Maruti Swift is very efficient in controlling the car incase of off- roading and also helps in reducing the rate of skidding in slippery and watery roads.


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BRAKING AND HANDLING

Maruti Swift posses a very sound and dynamic braking system and offers a very safe drive to its passengers. The presence of ABS (Anti Lock Braking System) in some variants of the car helps in preventing wheel lock up during panic braking. The front brakes of Maruti Swift are Ventilated Disc brakes and the rear brakes drum brakes which are very efficient in case of unexpected surprises in the road. This powerful braking system helps in de- accelerating car when the car s moving in high speed. The suspension of Maruti Swift is very efficient. The front suspension is of Mc Pherson strut with coil spring and rear suspension is of torsion beam with coil spring. This new frame type front suspension present in the Maruti Swift offers better stability and driving comfort.

HANDLING AND SAFETY

Maruti Swift by all means is a very safe car with many advanced safety features. The car is packed with both active and passive safety features to safeguards against the unexpected surprises that come in our way. The presence of Dual SRS Airbag in the car is of great help at the time of accidents and collision which reduces the impact of collision and provides a cushioning effect in collision. The ABS (Anti lock Braking System) with EBD available in Maruti Swift helps the prevention of wheel locking in case of sudden braking and also controls the car’s stability. The brake assist present in the car is also a very important safety measure. The Intelligent Computerized Anti Theft System helps you to track your crack and reduces the chances of unwelcome guests. The halogen headlamps offer a very clear visibility to the roads and reduce the danger henceforth. The availability of front and rear fog lamps in some variant of the car acts as a safeguard against bad weather condition driving. The front and rear ELR seat belts are another safeguards present in the car. Some other safety measures are key not removed warning, child lock, high mounted stop lamp which is clearly visible, double horn, side impact beams etc helps you drive tension free when kids are on with you. With the availability of array of advanced safeguards, one can drive Maruti Swift with great peace of mind



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STEREO AND ACCESSORIES

Maruti Swift is packed with Integrated Audio System and speaker in some variants of the car. The base model has no inbuilt provision for music system, but you can definitely arrange for the same, and the car has the provision for speakers with surround sound effect that makes your journey very pleasant and very enjoyable wherein you can listen to your favorite tunes while driving.

MARUTI SWIFT PROS

Great fuel economy in city & on highways too, Good pick up with AC, Attractive sporty look, Easy to ride on Indian road

MARUTI SWIFT CONS

No parcel shelf, Less accessories, no hub caps and left ORVM, Boot less Spacious, Interiors of the car is not up to the mark, CD player is not available.


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METHODOLOGY

Research methodology is a way to systematically solve the research problems. When we talk about the research methodology we don’t talk about the research method but also consider the logic behinds the method use in the context of research results are capable of beings evaluated either by the researcher himself or by others. Here I used descriptive research design. In this type of research method researchers are supposed to describe the research, it is done for existing products. It helps segment and target markets, in some cases describing the situation may provide information and descriptive information is all that is needed to solve business problems. The major emphasis in such studies is on the discovery of the ideas and insights. Research design for such studies must be flexible enough to provide opportunity for considering different aspects of the problem under study

RESEARCH METHODS OF MY PROJECT:

DESCRIPTIVE RESEARCH:

Descriptive research includes surveys, fact findings enquiries of different kinds. The major purpose of this research is description of the state of affairs, as it exists at present. The main character of this method is that the researcher has no control over the variables; he can only report what has happened or what is happening. It also includes attempts by researchers to discover causes even when they cannot control the variables. The method of research utilized in descriptive research is survey methods of all kinds including comparative and co relational methods.

TYPES OF DATA:


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In my project I have classified the data into two specific types: 1. PRIMARY DATA 2. SECONDARY DATA

2.

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1. PRIMARY DATA: As it is known that primary data are collected a fresh and for the first time, and thus happen to be original in character. So, in order to collect such type of data various methods are being used, such as:

1. OBSERVATION. 2. QUESTIONNAIRE. 3. INTERVIEW.

2. SECONDARY DATA: Secondary data are those which already exist

and which have been collected for some purpose. In this project the vital sources for collecting secondary data are:

1. LIBRARY BOOKS. 2. NEWSPAPERS. 3. GUIDANCE FROM MENTOR.

SAMPLE SIZE:

I have used sampling method for survey purpose. The sample size for questionnaire is 55.

PERIOD OF STUDY:

This study is carried out for a period of 4510 days. It commenced on 25th November 2010 and completed on 5th January 2011.

FIELD AREA:

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This research study work is carried out in MEERUT, U.P. Meerut “The City of Revolution” is a major city of western U.P., located around 65 Km. from the national capitol DELHI. It has a population more than a million and it is considered to be one of the fastest developing cities in western U.P. Since it is close to the National Capital so the effect of rapid modernization can easily be seen in the lifestyle of the people

RESEARCH INSTRUMENT:

The research instrument for the purpose was questionnaire and some personnel interviews of some sales person at the showroom.





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INTRODUCTION

COMPANY PROFILE OF MRUTI SUZUKI

Maruti Suzuki India Limited (MSIL, formerly known as Maruti Udyog Limited) is a subsidiary of Suzuki Motor

Corporation, Japan. MSIL has been the leader of the Indian car market for over two and a half decades. The company has two manufacturing facilities located at Gurgaon and Manesar, south of New Delhi, India. Both the facilities

have a combined capability to produce over a 1.2 million (1,200,000) passenger car units annually.

The company plans to expand its manufacturing capacity to 1.75 million by 2013. For this the company will be

investing around Rs. 60 Billion (Rs 6,000 Crores) over the period till 2013.

The company offers a wide range of cars across different segments. It offers 14 brands and over 150 variants -

Maruti 800, people movers, Omni and Eeco, international brands Alto, Alto-K10, A-star, WagonR, Swift, Ritz and

Estilo, off-roader Gypsy, SUV Grand Vitara, sedans SX4 and Swift DZire In an environment friendly initiative, in August 2010 Maruti Suzuki introduced factory fitted CNG option on

5 models across vehicle segments. These include Eeco, Alto, Estilo, Wagon R and Sx4.

In fiscal 2009-10 Maruti Suzuki became the only Indian company to manufacture and sell One Million cars in a

year.


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Maruti Suzuki has employee strength over 7,600 (as at end March 2010),

In 2009-10, the company sold a record 10,18,365 vehicles including 1,47,575 units of exports. With this, at the end of March 2010, Maruti Suzuki had a market share of 53.3 per

cent of the Indian passenger car market (including C segment).

VISION AND CORE VALUE

1. Customer obsession.

2. Fast, Flexible & First Mover.

3. Innovation & Creativity.

4. Networking & Partnership.

5. Openness & Learning.

COMPANY PROFILE OF HYUNDAI

The spirit of creative challenge has been a driving force in leading HMC to where it is today.

It is the permanent key factor for HMC to actively respond to change in the management system and seek creative and self–innovative system. With the spirit of creative challenge, we create profits, the primary objective of a

private enterprise. Furthermore, we take responsibility for the environment and society we belong to, and offer

sustainable mobility in order to implement our corporate philosophy and provide benefits to all stakeholders





PAGE- 31

including shareholders, customers, executives, employees, suppliers, and communities.

Vision

We announced "Innovation for Customers" as our mid–to long–term vision with five core strategies: global orientation, respect for human values, customer

satisfaction, technology innovation, and cultural creation. We desire to create an automobile culture of putting customer first via developing human–centered and

environment–friendly technological innovation.

Management Policy

Based on a respect for human dignity, we make efforts to meet the expectations of all stakeholders including

customers and business partners by building a constructive relationship amongst management, labor,

executives and employees. Also, we focus on communicating our corporate values both internally and externally, and gaining confidence from all stakeholders.

Mid-and Long-term Strategies

We developed five mid–and long–term strategies: global management, higher brand values, business innovation, environmental management, and strengthening product competitiveness. Especially, we selected environmental


PAGE- 32

management as one of our strategies to meet the needs of our stakeholders and the society we belong to. We also

intend to promote sustainability development and preservation of the environment.

About HMIL

Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC), South Korea and is the largest passenger car exporter and the second

largest car manufacturer in India. HMIL presently markets 6 models of passenger cars across segments. The A2 segment includes the Santro, i10 and the i20, the A3 segment includes the Accent and the Verna, the A5

segment includes the Sonata Transform and the SUV segment includes the Santa Fe.

HMIL’s fully integrated state-of-the-art manufacturing plant near Chennai boasts of the most advanced

production, quality and testing capabilities in the country. To cater to rising demand, HMIL commissioned its second

plant in February 2008, which produces an additional 300,000 units per annum, raising HMIL’s total production

capacity to 600,000 units per annum.

In continuation with its commitment to providing Indian customers with cutting-edge global technology, HMIL has

set up a modern multi-million dollar research and development facility in the cyber city of Hyderabad. It aims

to become a centre of excellence for automobile engineering and ensure quick turnaround time to changing

consumer needs.


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As HMC’s global export hub for compact cars, HMIL is the first automotive company in India to achieve the export of 10 lakh cars in just over a decade. HMIL currently exports cars to more than 110 countries across EU, Africa, Middle East, Latin America, Asia and Australia. It has been the

number one exporter of passenger car of the country for the sixth year in a row.

To support its growth and expansion plans, HMIL currently has a 307 strong dealer network and 627 strong service points across India, which will see further expansion in

2010.

OBJECTIVE OF RESEARCH

To find out the perception towards Hyundai I-20 & Maruti Swift service operators.

To find out the market share of these two cars.

To find out the mode of communication which influences customer’s buying decision.

To find out the awareness level of customer regarding these two cars.

To know the factors which influence buying decision.decision?

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DATA ANALYSIS

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1) 1) GENDER

A) Male - 80%

B) Female - 20%

INTERPRETATION

Out of 55 people, 80% were male and 20% were female.

MALE

FEMALE

Female20%

Male 80%

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2) 2) AGE GROUP a) 21-30 - 21.81% b) 31-40 - 43.63% c) 41-50 - 14.54% d) 51-60 - 10.90% e) Above 60 - 9.09%

21-30

31-40

41-50

51-60

ABOVE 60

21-30 : 21.81%

31-40 : 43.63%

41-5

0 : 1

4.54

% 51-60 : 10.90%

Above 60 : 9.09%





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INTERPRETATION

21.81% people belong to 21-30 age group, 43.63% belong to 31-40 age group, 14.54% belong to 41-50 age group, 10.90% belong to 51-60 age group, and rest9.09% belong to above 60.


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3) 3) EDUCATIONAL QUALIFICATION a) Up to Matriculation - 0.00% b) Senior Secondary - 5.45% c) Graduation - 21.81% d) P.G. - 65.45% e) Professional degree - 7.27%

UP TO MATRICULATION

SENIOR SECONDARY

GRADUATION

P.G.

PROFESSIONAL DEGREE

Senior Secondary - 5.45%

Graduation - 21.81%

P.G. - 65.45%

Professional degree - 7.27%







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INTERPRETATION

Out of 55 people, 65.45% of them were Post Graduate, 21.81% have graduate, 5.45% have passed the senior secondary, where as 7.27% people have professional degree, such as B.Tec, B.E., Bio Tech.


PAGE- 41

4) 4) OCCUPATION a) Working in a Private sector - 52.72% b) Government Employee - 9.09% c) Business Person - 38.18% d) Others - 0.00%

WORKING IN A PRIVATE SECTOR

GOVERNMENT EMPLOYEE

BUSINESS PERSON

OTHERS

Working in a Private sector - 52.72%

Government Employee - 9.09%

Business Person - 38.18%




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INTERPRETATION

52.72% people work in private sector, 9.09% are government employee, and 38.18% are business person.

5) 5) FAMILY INCOME a) Up to 1.5 Lacks to 3.00 Lacks - 5.45% b) Up to 3.00 Lacks to 5.00 Lacks - 45.45% c) Up to 5.00 Lacks and Above - 49.09%




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INTERPRETATION

Out of 55 people, 5.45% people earn up to 1.5 Lacks to 3.00 Lacks, 45.45% people earn up to 3.00 Lacks to 5.00 Lacks, and 49.09% people earn up to 5.00 Lacks and above.

6) 6) Which car do you have? a) Hyundai I-20 - 40% b) Maruti Swift - 60%

UP TO 1.5 LACKS TO 3.00 LACKS

UP TO 3.00 LACKS TO 5.00 LACKS

UP TO 5.00 LACKS AND ABOVE

Up to 1.5 Lacks to 3.00 Lacks - 5.45%

Up to 3.00 Lacks to 5.00 Lacks - 45.45%

Up to 5.00 Lacks and Above - 49.09%






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INTERPRETATION

HYUNDAI I-20

MARUTI SWIFT

Hyundai I-20 - 40%

Maruti Swift - 60%





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Out of 55 people, 60% have Maruti Swift, where as rest 40% have Hyundai I-20.


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7) 7) Are you satisfied with your car’s performance? a) Fully satisfied - 78.18% b) Moderate - 21.81% c) Not satisfied - 0.00%

INTERPRETATION

78.18% have fully satisfied with their car’s performance whereas 21.81% people are not fully satisfied with their car’s performance.

FULLY SATISFIED

MODERATE

Moderate - 21.81%

Fully satisfied - 78.18%








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8) 8) Your purpose behind having a car? a) Education - 0.00% b) Job - 47.27% c) Family - 21.81% d) Business Travel - 30.90% e) Any Other - 0.00%

INTERPRETATION

EDUCATION

JOB

FAMILY

BUSINESS TRAVEL

OTHER

Job - 47.27%

Family - 21.81%

Business Travel - 30.90%









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Out of 55 people, 47.27% have car for job purpose, another 21.81% have car for family reason, whereas 30.90% have car for business purpose.

9) Where do you rate the after sale services on a scale of 1 to 10? a) Hyundai I-20 - 9.5 b) Maruti Swift - 9.24

9.1

9.15

9.2

9.25

9.3

9.35

9.4

9.45

9.5

9.55

HYUNDAI I-20 MARUTI SWIFT

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INTERPRETATION

The average marks given to Hyundai I-20 is 9.50, where as the average marks given to Maruti Swift is 9.24 on the basis of after sale service.


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10) Source of information which helps you to decide the best car for you?

a) TV/Newspaper/Internet - 16.36% b) Auto Magazine - 29.09% c) Dealer - 7.27% d) Friends/Family Members - 47.27% e) Others - 0.00%

INTERPRETATION

Out of 55 people, 16.36% depend on TV/Newspaper/Internet to get the information, 29.09% depend on auto magazine, 7.27% people get the information from nearby dealer, where as 47.27% depend on friends and family member in order to decide the best car for them.

TV/NEWSPAPER/INTERNET

AUTO MAGAZINE

DEALER

FRIEND/FAMILY MEMBERS

OTHERS

TV/Newspaper/Internet - 16.36%

Auto Magazine - 29.09%

Dealer - 7.27%

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111) If you are given only two options, then which car is best according to you and which one you would like to suggest for others? a) Hyundai I-20 - 40% b) Maruti Swift - 60%

INTERPRETATION

40% would like to suggest Hyundai I-20 for others where as 60% wants to suggest Maruti Swift.

HYUNDAI I-20

MARUTI SWIFT

Hyundai I-20 - 40%

Maruti Swift - 60%




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12) According to comfort level, out of 10 how much mark would you assign? a) Hyundai I-20 – 8.20 b) Maruti Swift - 8.29

1)

8.14

8.16

8.18

8.2

8.22

8.24

8.26

8.28

8.3

HYUNDAI I-20 MARUTI SWIFT



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INTERPRETATION The average marks given to Hyunai I-20 is 8.2, and Maruti Swift is 8.29, according to comfort level.


PAGE- 57

13) According to mileage out of 10 how much mark would you like to assign?

a) Hyundai I-20 – 7.98 b) Maruti Swift - 7.90

INTERPRETATION The average marks given to Hyundai I-20 is 7.98, and Maruti Swift is 7.90, according to the milage.

7.86

7.88

7.9

7.92

7.94

7.96

7.98

8

HYUNDAI I-20 MARUTI

Series 1


PAGE- 58

14) Which car did you use before purchasing Hyundai I-20/Maruti Swift? a) Hyundai I-20 - 16.36% b) Maruti Swift - 30.90% c) Other - 52.72%

INTERPRETATION

16.36% people used Hyundai and 30.90% used Maruti before, whereas 52.73% people used different brand.

HYUNDAI

MARUTI

OTHERS

Hyundai I-20 - 16.36%

Maruti Swift - 30.90%

Other - 52.72%



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15) In future, if you plan to purchase a new car, would you like to go for the same brand or you would like to change the brand? a) Same Brand - 90.90% b) Change - 9.09%

INTERPRETATION

90.90% people wants to use the same brand which they are using right now, rest of them, 9.09% wants to change the brand for various resionregion.

SAME BRAND

CHANGE

Same Brand - 90.90%

Change - 9.09%

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16) How frequently do you change your car?

a) 2-5 Years - 9.09% b) 5-10 Years - 74.54% c) After 10 Years - 16.36%

INTERPRETATION

9.09% wants to change the care in 2-5 years, and 74.54% wants to change the care in 5-10 years, whereas 16.36% wants to change the care in every 10 years.

2-5 YEARS

5-10 YEARS

AFTER 10 YEARS

2-5 Years - 9.09%

5-10 Years - 74.54%

After 10 Years - 16.36%


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FINDINGS 1. In this research I found that most of the people prefer Maruti Swift than

that of Hyundai I-20. When I raised the question why they like Maruti, most of them answered, that 1st of all Maruti is an Indian Company, and so far Maruti has been assisting the Indian Consumer since 1984, because of that people have trust on Maruti, however they didn’t deny the fact that Hyundai, although new but able to increase the market share, and giving competition to other players in the market.

2. When I asked whether they are satisfied with their car’s performance most of them answered in positive, and few of them explained very beautifully, that purchasing a car is not a small decision that can be taken in haste, there is a great difference between purchasing a car or any other product. It requires a complete understanding of your budget and requirements, because one purchases a car for various reasons such as job, business travel, family etc. So, it is obvious that one would be satisfied by his decision.

3. In this survey, I found that most people purchase the car for job purpose

than that of business travel. Some of them have family reason also for having a car.

4. The sample size of my survey is very less, it is only 55, but what I found

that more people are satisfied with the after sale service of Maruti Swift than Hyundai I-20. I talked with few person who have both the cars, and when I asked about the after sale service of their cars, they answered that the after sale service of Maruti is far much better than that of Hyundai.

5. When I asked them about the source of information which helps them to

decide which car is best for them, most of them answered that, they consult this with their friends and family members. Most of the time they prefer a person who is already using the brand which they want to purchase. Very few of them take help of Auto Magazines, or directly talk to the dealers as they provide biased information. Few people who are tech savvy they told that, now a days internet is the best option to get the information, before purchasing a car.

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6. When I asked if they want to change the brand in future, most of them answered in negative, as they said that they are fully satisfied with the brand, and they might change the car, but it would be of the same brand. The reason behind this is that they are fully satisfied with the service and they are brand loyal.

7. In this survey I found that most of the people wants to change the car in

5 to 10 years, very few of them want to change the car in short duration such as in 2 to 5 years. And somewhere around 9 to 10 customers said that they want to change the care after 10 years.


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LIMITATIONS

Though every effort is made to make the report as accurate and appropriate

but, yet it has some limitations because situation and environment are not in

control. Moreover human error is somewhat said to be inevitable. Study is

limited in terms of number of respondents that has been covered, which is

just 55 in numbers. As most of the time people were busy in some way or

other so, only verbal interaction and that to for few seconds could be

possible.

The limitations of this study are as follows:

1. This study is done in Meerut, UP. Hence this study is applicable only in this particular region and not elsewhere.

2. The sample size of my survey is only 55, as I got very few days to do the survey, the result could have been different if the time duration was bit longer.

3. I visited few main markets in Merrut, such as Begam Pul, Shashtri Nager,

and Milanch Mall, in order to complete the survey.to do the survey.

4. I found that few people didn’t take it seriously and was not in mood to answer all the questions, so some of the answers are not exactly correct.

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RECOMMENDATIONS

As we know that, it is very important for any company to sustain in the changing business environment. In recent years the automobile industry in India has grown by leaps and bounds. This phenomenal growth rate is owing to two factors mainly, which are better standard of living of the Indian middle class and a subsequent rise in their disposable income which in turn increases the purchasing power adding to the growth of the automobile industry as a whole and the automobile companies in particular. According to a market survey results the sale of passenger cars have increased by three folds than what it used to be five years down the line. Apparently there are 1 million passenger cars already on the Indian roads and the figure only promises to increase as the days go by. Be it small cars, medium cars or luxury cars all have their target customers and all do well in the market so much so that global giants from USA and Japan are entering the Indian automobile sector and working in collaboration with the Indian automobile majors.

This shows the kind of competition automobile industry has in India, it is very important for companies to come up with innovative ideas to fulfill the needs of the consumer in an effective way. As it is clearly mentioned that the new players are entering in the Indian market so it is very important for the existing player to retain the customers.

Company should come up with new innovative technology such as electronic cars, fuel efficient car. So that more and more people would be able to afford the car. Company should also come up with the low cost car. As the demand of low cost car is very high in India, Tata Nano is a good example of low cost car.



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CONCLUSION

The conclusion of this finding is that, there is no big difference between both the cars and as the customer who is using one of them always tend to say good about his/her car. Apart from one or two reason they are fully satisfied with their car. Only in case of after sale service, people like Maruti. In all other cases most of the answers were same; the average of satisfaction level is slightly different from one another.

In another case, most of the people do not want to change the brand and continue with the same brand. However they understand the fact that new models are coming every second day and it is very hard to decide the best car as every company is providing same kind of services and the competition is very high in the market.

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BIBLIOGRAPHY

BOOKS

Research Methodology Methods & Techniques - C. R. Kothari

Marketing Management - Philip Kotler

NEWSPAPER

The Economic Times

Business standard

INTERNET

http://www.marutisuzuki.com/

http://www.hyundai.com/IN/en/main/

http://www.google.co.in/

http://www.wikipedia.org/

http://www.cardekho.com/carmodels/Maruti/Maruti_Swift

http://www.cardekho.com/carmodels/Hyundai/Hyundai_i20

http://hubpages.com/hub/comparing-swift-dzire-vxi-and-i20-magna


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ANNEXTURE - I


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QUESTIONNAIRE

Dear Sir/Mam,

I am student of 1st Year of IPM, Meerut (Institute of Productivity & Management). I am conducting this study as part of my curriculum. You are requested to take out few minutes and help me getting the survey/study done. Thanking you.

Vivek Ranjan IPM, Meerut 1) Gender :

a) Male b) Female 2) Age Group:

a)d) 21-30 b) 31-40 c) 41-50 d)f) 51-60 e) Above 60

3) Educational Qualification: a)d) Up to Matriculation b) Senior Secondary c)

Graduation d)f) P.G. e) Professional degree

4) Occupation: a) Working in a Private sector b) Government Employee c) Business person d) Others (Plz. Specify)

5) Family Income:

a) Up to 1.5 Lacks to 3.00 Lacks b) Up to 3.00 Lacks to 5.00 Lacks c) Up to 5.00 Lacks and Above

6) Which car do you have?

a) Hyundai I-20 b) Maruti Swift

7) Are you satisfied with your car’s performance? a) Fully satisfied b) Moderate

c) Not satisfied

8) Your purpose behind having a car? a) Education b)Job c) Family d) Business travel e)g) Any Other (Plz. Specify)

9) Where do you rate the after sale services on a scale of 1 to 10?

(1 for minimum and 10 for maximum)


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10) Where do you rate your car for the following on a scale of 1to 10? (1 for minimum and 10 for maximum) a) Look b) Price c) Quality d) Service e) Mileage

11) Source of information which helps you to decide the best car for you?

a) TV/Newspaper b) Auto Magazine c) Dealer d) Friends/Family Members e) Others

12) If you are given only two options, then which car is best according to you and which one you would like to suggest for others? a) Hyundai I-20 b) Maruti Swift

13) According to comfort level, out of 10 how much mark would you assign? (1for minimum and 10 for maximum)


14) According to mileage out of 10 how much mark would you like to assign? (1for minimum and 10 for maximum)

a) Hyundai I-20 b)Maruti Swift

15) Which car did you use before purchasing Hyundai I-20/Maruti Swift?

16) In future, if you plan to purchase a new car, would you go for the same brand or you would like to change the brand? a) Same

b) Change (Reason) 17) How frequently do you change your car?

a)d) 2-5 Years b)5-10 Years c)After 10 Years

NAME :

CONTACT NO.:

E-MAIL:

ADDRESS:


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THANK YOU…..


winter report on maruti swift and hyundai-20

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