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Brandsand Designs

WIPO Publications 2017

The World Intellectual Property Organization (WIPO) is the global forum for intellectual property services, policy, information and cooperation.

As the United Nations specialized agency for intellectual property (IP), we:

• assist our 191 member states in developing a balanced IP framework;

• offer business services for obtaining IP rights in multiple countries and resolving disputes;

• deliver capacity-building programs to help developing countries benefit from using IP; and

• provide free access to unique knowledge banks of IP information.

This catalogue features a selection of our publications on several types of IP rights that are used to protect industrial property, including trademarks to protect brands, geographical indications that safeguard the reputation of products from certain places, and protection for industrial designs.

WIPO’s publishing program is as varied as our activities. Our publications range from formal legal texts to research and policy studies, practical guides and information materials for the general public.

All the publications in this catalogue are available free of charge from WIPO’s website: www.wipo.int. In keeping with our aims and values as an international organization, we encourage wide dissemination of our work and so you are welcome to download, print and share any of our publications. You can also order professionally printed copies of some publications using a print-on-demand service ( ). The print prices given in this catalogue are recommended retail prices set with the broad aim of covering print and shipping costs. For enquiries about possible bulk orders, please contact: [email protected].

WIPO publications are available in one or more of the following languages:A – ArabicC – ChineseE – EnglishF – FrenchG – GermanH – HungarianI – ItalianJ – JapaneseP – PortugueseR – RussianS – Spanish Details in this catalogue are correct as at October 1, 2017, but please check on our website as publications may be updated.

Contents

Protecting brands through marks 7Treaty texts and commentaries 8International protection of marks through the Madrid System 21Economic and policy studies 28Information and educational materials 34

Protecting geographical indications 41Treaty texts 42Information materials 46

Protecting industrial designs 49Treaty texts 50Information materials 55

Protecting brands through marks

Brands are crucial to distinguish products and services, so enterprises need to protect their trademarks and other distinctive signs. WIPO administers treaties relating to marks, runs the international system that helps to protect them, and produces essential information for policymakers, business and the general public.

Treaty texts and commentaries

WIPO administers several international treaties relating to marks. We publish the texts of these agreements and other formal texts plus commentaries and information materials explaining some key provisions.

9

Paris Convention for the Protection of Industrial Property

The Paris Convention was one of the first modern initiatives to protect intellectual property through international law. It covers many types of industrial property including patents. Originally concluded in 1883 but subsequently revised and amended, it remains an important source of international law in this area.

E: 978-92-805-0291-6 F: 978-92-805-0235-2 S: 978-92-805-0254-9

A: 978-92-805-0636-6C / R

20 CHFWIPO Publication No. 2011984 44 pages

10

Guide to the Application of the Paris Convention for the Protection of Industrial Property

A discussion of the history, principles and provisions of the Convention based on the version of 1967.

E: 92-805-0368-5F / S / J

WIPO Publication No. 6111969 258 pages 45 CHF

11

Madrid Agreement Concerning the International Registration of MarksProtocol relating to the Madrid Agreement Concerning the International Registration of MarksRegulations as in force on April 1, 2017 and Administrative Instructions as in force on January 1, 2008

The system of international registration of marks is governed by the Madrid Agreement. A Protocol relating to the Agreement was concluded in 1989 to make the Madrid System more flexible. This book provides the texts of both plus relevant Regulations and Administrative Instructions.

E: 978-92-805-2821-3 F: 978-92-805-2822-0

S: 978-92-805-2823-7A / C / R


WIPO Publication No. 204E

ISBN 978-92-805-2821-3

World Intellectual Property Organization34, chemin des ColombettesP.O. Box 18CH-1211 Geneva 20Switzerland

Tel: + 41 22 338 91 11Fax: + 41 22 733 54 28

For contact details of WIPO’s External Offices visit: www.wipo.int/about-wipo/en/offices/ 2017

Madrid Agreement Concerning the International Registration of Marks

of April 14, 1891, as revised at Brussels on December 14, 1900,at Washington on June 2, 1911,at The Hague on November 6, 1925,at London on June 2, 1934,at Nice on June 15, 1957,and at Stockholm on July 14, 1967,and as amended on September 28, 1979

Protocol Relating to the Madrid Agreement Concerning the International Registration of Marks

adopted at Madrid on June 27, 1989,as amended on October 3, 2006,and on November 12, 2007

Regulations

(as in force on July 1, 2017)and

Administrative Instructions

(as in force on January 1, 2008)Tr

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12

Nairobi Treaty on the Protection of the Olympic Symbol

The Nairobi Treaty obliges states to protect the Olympic symbol – five interlaced rings – against use for commercial purposes without the authorization of the International Olympic Committee.

E / F / S / A / C / R

WIPO Publication No. 2971981 31 pages

13

Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks

The Nice Agreement establishes a standard classification of goods and services for the purposes of registering trademarks and service marks.


E: 978-92-805-0433-0F / S / A / C / R

20 CHF

14

Vienna Agreement Establishing an International Classification of the Figurative Elements of Marks

The Vienna Agreement establishes a standard classification for marks that consist of or contain figurative elements.

E: 978-92-805-0424-8 F: 978-92-805-0468-2

S: 978-92-805-0742-3A / C / R


15

Trademark Law Treaty (TLT) and Regulations

The TLT aims to make national and regional trademark registration systems more user-friendly by simplifying and harmonizing procedures.

E: 978-92-805-0568-9 F: 978-92-805-0569-6 S / A / C / R


16

Joint Recommendation Concerning Provisions on the Protection of Well-Known Marks

This Recommendation was formally adopted by the Assembly of the Paris Union for the Protection of Industrial Property and the General Assembly of WIPO in 2000, the first product of WIPO’s policy to adapt to the pace of change in the field of industrial property by considering new options for accelerating the development of international harmonized common principles. It provides a set of guidelines for the protection of well-known marks that are recommended to Member States.

E: 978-92-805-0858-1 F: 978-92-805-0880-2 S: 978-92-805-0881-9

C: 978-92-805-0929-8 R: 978-92-805-0930-4

A


17

Joint Recommendation Concerning Trademark Licenses

This Recommendation was formally adopted by the Assembly of the Paris Union for the Protection of Industrial Property and the General Assembly of WIPO in 2000. It aims to harmonize and simplify the formal requirements for recording trademark licenses, and supplements the Trademark Law Treaty (TLT) of October 27, 1994.

A:978-92-805-0934-2E / F / S / C / R


18

Joint Recommendation Concerning Provisions on the Protection of Marks, and Other Industrial Property Rights in Signs, on the Internet

This Recommendation was formally adopted by the Assembly of the Paris Union for the Protection of Industrial Property and the General Assembly of WIPO in 2001. It contains provisions, recommended to Member States, intended to facilitate the application of existing laws relating to marks and other industrial property rights in signs on the Internet.

E: 978-92-805-1044-7 S: 978-92-805-1046-1

R: 978-92-805-1048-5 F / C


19

Singapore Treaty on the Law of Trademarks

The Singapore Treaty aims to create a modern and dynamic international framework for the harmonization of administrative trademark registration procedures. Building on the Trademark Law Treaty of 1994 (TLT), the Singapore Treaty has a wider scope of application and addresses more recent developments in the field of communication technologies.

E: 978-92-805-2123-8 F: 978-92-805-2124-5 S: 978-92-805-2125-2

A: 978-92-805-2126-9C / R


20

Records of the Diplomatic Conference for the Adoption of a Revised Trademark Law Treaty – Singapore, 2006

Includes the texts of the Treaty, the Regulations and the Model International Forms as well as the Final Act, the Basic Proposal and a comparison of the texts of the Trademark Law Treaty of 1994 (TLT) and the Singapore Treaty.

E: 978-92-805-1692-0 F: 978-92-805-1693-7 S: 978-92-805-1694-4


International protection of marks through the Madrid System

Registering a mark internationally is the first step in protecting commercial interests abroad and an integral part of any successful global business strategy. WIPO’s Madrid System provides a simple, low-cost and effective means of obtaining and maintaining protection for marks in multiple countries. We publish a suite of information materials about the Madrid System.

22

Protecting your Marks Abroad – The Madrid System

A short booklet introducing the System.

E / S / C / I


23

Guide to the International Registration of Marks under the Madrid Agreement and the Madrid Protocol

A detailed guide to using the Madrid System, for the benefit of mark holders, applicants and industrial property administrators in Member States.

E: 978-92-805-2781-0 F: 978-92-805-2782-7 S: 978-92-805-2783-4

C: 978-92-805-2785-8A / R


24

Madrid System e-Services

WIPO offers a range of online tools and resources for the Madrid System. This booklet explains how they can help users at each stage of the international trademark registration lifecycle: search, file, monitor, manage.

E

2017 12 pages

Madrid System e-Services

The tools you need to protect your trademark.Globally.

25

Madrid System e-Services – Madrid Monitor: Quick-Start Guide

Use Madrid Monitor to track the status of your international application or registration, access detailed information on all trademarks registered through the Madrid System, and keep an eye on competitor’s marks.

E

2017 16 pages

Madrid System e-Services Madrid MonitorQuick-Start Guide

Use Madrid Monitor to track the status of your international application or registration, access detailed information on all trademarks registered through the Madrid System, and keep an eye on competitors’ marks.

26

Madrid System e-Services – Member Profiles Database: Quick-Start Guide

Whether you’re preparing an international application or managing your existing portfolio of trademark registrations, the Member Profiles Database gives you free access to the practices and procedures of Madrid System members across the globe.

E

2017 12 pages

Madrid System e-Services Member Profiles DatabaseQuick-Start Guide

Whether you’re preparing an international application or managing your existing portfolio of trademark registrations, the Member Profiles Database gives you free access to the practices and procedures of Madrid System members across the globe.

27

A Guide to the Main WIPO Services

An introduction to the Madrid System and other useful WIPO services.

E / F / S / A / C / R / G


A Guide to the Main WIPO Services

28

The Madrid System for the International Registration of Marks: Objectives, Main Features, Advantages

An overview of the System which explains the international registration process and its effects.

E / F / S / A / C / R / J / P


A

The Madrid System for the International Registration of Marks

Objectives, Main Features, Advantages

29

Madrid Yearly Review

Comprehensive facts, figures and analysis of the international registration of marks.

E: 978-92-805-2862-6


MadridYearly Review 2017

International Registrationof Marks

2017 6 CHF

30

Study on Accession to the Madrid System for the International Registration of Marks

Joining the Madrid System offers potential benefits but also poses legislative and administrative challenges. This study of five countries’ experience of accession will help policymakers make informed decisions regarding accession and implementation.

E


31

Madrid Experience Sharing Report: Japan’s Experience in Joining and Using the Madrid System

Japan joined the Madrid System by acceding to the Madrid Protocol in March 2000. This report looks in detail at the advantages and challenges of that process.

E

2014 65 pages

Madrid Experience Sharing Report

Japan’s Experience in Joining and Using the Madrid System

2014

Rep

ort

Economic and policy studies

Developing and implementing national laws on trademarks involves consideration of complex factors. WIPO produces analysis of major issues to spur further research and inform policy discussions.

33

Intellectual Property as a Policy Tool for Development: The Ethiopian Fine Coffee Designations Trade Marking & Licensing Initiative Experience

IP can create wealth, and not just in developed economies. This case study shows how one of the world’s least developed countries, Ethiopia, used trademarks to boost the image of its coffee and strengthen its position in a key export market.

E: 978-92-805-2103-0


34

Brands as Productive Assets: Concepts, Measurement, and Global Trends

Economic Research Working Paper No. 13

The paper looks at brands from an economic point of view. It defines concepts; analyzes the conditions under which brands are long-lived productive assets and contribute to economic growth; and reviews the measurement of investment in brands.

E

2014 77 pages

Economic Research Working Paper No. 13Brands as Productive Assets: Concepts, Measurement and Global Trends

2014WIPO Economics & Statistics Series January

Carol A. Corrado Janet X. Hao

35

An “Algorithmic Links with Probabilities” Concordance for Trademarks for Disaggregated Analysis of Trademark and Economic Data


Rigorous empirical analysis of trademarks in the modern economy is difficult because trademark data and economic activity data are organized differently. The authors propose a solution to this research problem and use their proposed approach to investigate some of the key determinants of international technology transfer.

E

2014 30 pages

Economic Research Working Paper No. 14An “Algorithmic Links with Probabilities” Concordance for Trademarks

For Disaggregated Analysis of Trademark and Economic Data

2014WIPO Economics & Statistics Series January

Travis J. Lybbert Nikolas ZolasPrantik Bhattacharyya

36

Defining and Measuring the “Market for Brands”: Are Emerging Economies Catching Up?


Trademarks and brands are increasingly the object of commercial transactions, but markets for brands are relatively under-researched. This paper offers a taxonomy of different brand markets, analyzes their economic rationale and assesses the relative importance of the different brand-related transaction types in both developed and emerging economies.

E

2014 35 pages

Economic Research Working Paper No. 21Defining and Measuring the “Market for Brands”: Are emerging Economies Catching Up?

2014WIPO Economics & Statistics Series September

Carl Benedikt FreyAtif Ansar Sacha Wunsch-Vincent

37

Trademarks Squatters: Evidence from Chile


“Trademark squatting” arises when someone other than the original brand owner obtains a trademark on a brand. This paper examines its economic causes and consequences.

E

2014 54 pages

Economic Research Working Paper No. 22Trademarks Squatters: Evidence from Chile

2014WIPO Economics & Statistics Series September

Carsten FinkChristian Helmers Carlos Ponce

38

Information and educational materials

WIPO is committed to making intellectual property work for everyone. An important part of our mission is to help educate and inform businesses and the general public about IP issues including marks.

39

Understanding Industrial Property

An introduction to industrial property for non-specialists and newcomers to the subject – covers brands and designs as well as patents.

E / F / S / A / C / R


2016

Understanding Industrial Property

40

Making a Mark – An Introduction to Trademarks for Small and Medium-Sized Enterprises

Trademarks are an essential business tool. This practical guide for small and medium-sized enterprises explains how to use them strategically to help build and protect your brand.

E

WIPO Publication No. 900.12017 88 pages

Intellectual Property for Business SeriesNumber 1

Making a MarkAn Introduction to Trademarks for Small and Medium-sized Enterprises

41

In Good Company: Managing Intellectual Property Issues in Franchising

Franchising is one of the fastest and most popular means of business expansion. At its heart is the licensing of intellectual property rights (IPRs). Packed with examples and tips, this practical guide for business people outlines different types of franchise and takes you through the franchising process, identifying the key issues to consider at each stage.


E: 978-92-805-2265-5

4.50 CHF

42

Honmono: Genuine Goods

Counterfeit products are not just unfair to legitimate traders – they can be deadly for consumers. This prize-winning manga comic book from Japan highlights the risks.

E: 978-92-805-2101-6 F: 978-92-805-2217-4 S: 978-92-805-2219-8 A: 978-92-805-2215-0

C: 978-92-805-2216-7 R: 978-92-805-2218-1

J


43

Trademarks Comic Book

What are trademarks and why do they matter? This comic book provides a fun but informative answer through the adventures of teenage entrepreneur Chuli and her friends.

E / F / S / A / C / R


44

Your Own World of IP

This colourful booklet introduces trademarks, geographical indications, industrial designs and the other main types of intellectual property. It is designed to appeal to young people, with plenty of relevant examples and interesting facts.

E / F / S / A / C / R


Your Own World of IP

Protecting geographical indications

Protecting the geographical uniqueness of a product is key for many businesses. WIPO administers treaties on geographical indications and runs the international system that helps to protect appellations of origin.

Treaty texts

47

Lisbon Agreement for the Protection of Appellations of Origin and their International RegistrationRegulations (as in force on January 1, 2016)Administrative Instructions (as in force on January 1, 2010)

Text of the main treaty underpinning the Lisbon System plus related regulations and administrative instructions.

E: 978-92-805-2793-3 F: 978-92-805-2794-0

S: 978-92-805-2795-7A / C / R


48

Geneva Act of the Lisbon Agreement on Appellations of Origin and Geographical Indications and Regulations under the Geneva Act of the Lisbon Agreement

The Geneva Act allows the international registration of geographical indications (GIs) in addition to appellations of origin, and permits the accession to the Lisbon Agreement by certain intergovernmental organizations.

E: 978-92-805-2626-4 F: 978-92-805-2627-1 S: 978-92-805-2628-8

A: 978-92-805-2658-5 C: 978-92-805-2659-2 R: 978-92-805-2660-8


49

Madrid Agreement for the Repression of False or Deceptive Indications of Source on Goods

The Madrid Agreement (Indications of Source) obliges contracting states to seize or prohibit imports of goods which falsely or deceptively indicate another contracting state as the source.

E: 978-92-805-0270-1F / S / A / C / R


50

Information materials

51

Geographical Indications: An Introduction

An introduction to geographical indications for non-experts.

E: 978-92-805-2280-8 F: 978-92-805-2348-5 S: 978-92-805-2349-2

WIPO Publication No. 9522013 44 pages 3.50 CHF

52

The Lisbon System: International Protection for Identifiers of Products from a Defined Geographical Area

The Lisbon System facilitates the international protection of appellations of origin through a single registration procedure. This short leaflet explains how it works.

E / F / S / A


Protecting industrial designs

Industrial design means the aesthetic aspects of a product – its look and feel. These can be very important to consumers, and so it is important for businesses to protect their designs. WIPO runs the Hague System for the International Registration of Industrial Designs, which makes it easy to protect designs in multiple countries, and also administers several treaties relating to industrial designs.

Treaty texts

55

Hague Agreement Concerning the International Registration of Industrial DesignsCommon Regulations (as in force on January 1, 2017)Administrative Instructions (as in force July 1, 2014)

Contains text of the Acts that constitute the system for the international registration of industrial designs plus relevant Regulations and Administrative Instructions.

E: 978-92-805-2787-2 F: 978-92-805-2788-9

S: 978-92-805-2789-6A / C / R



Tel: + 41 22 338 91 11Fax: + 41 22 733 54 28

For contact details of WIPO’s External Offices visit: www.wipo.int/about-wipo/en/offices/ 2017

Hague Agreement Concerning the International Registration of Industrial Designs

of November 6, 1925

I. Hague Act 1960II. Complementary Act of Stockholm 1967 as amended on September 28, 1979III. Geneva Act 1999

Common Regulations

(as in force on January 1, 2017)and

Administrative Instructions

(as in force on July 1, 2014)

Trea

ties

Hag

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2017

WIPO Publication No. 269E

ISBN 978-92-805-2787-2

269E-CaP.indd Toutes les pages 09.01.2017 13:30:43

56

Hague Agreement Concerning the International Registration of Industrial Designs

Contains the text of the London 1934 Act of the Hague Agreement plus the Common Regulations under the 1999 Act, the 1960 Act and the 1934 Act of the Hague Agreement, in the version that came into force on January 1, 2009, which remains applicable solely to recordings made under the London Act.

E: 978-92-805-1902-0 F: 978-92-805-1903-7


57

Locarno Agreement Establishing an International Classification for Industrial Designs

The Locarno Agreement establishes a standard classification to be used for the deposit or registration of industrial designs. This booklet contains the text of the Agreement.

E: 978-92-805-0423-1 F: 978-92-805-0467-5

S: 978-92-805-0574-0A / C / R


58

International Classification for Industrial Designs (Locarno Classification – Tenth Edition)

The tenth edition of the Locarno Classification, which came into force on January 1, 2014.

E: 978-92-805-2323-2 F: 978-92-805-2324-9

S


59

Information materials

60

Industrial Designs and The Hague Agreement: An Introduction

A brief introduction to industrial designs – what they are, why they should be protected and how national and international protection systems work.

E / F / S / A / C / R


61

The Hague System for the International Registration of Industrial Designs: Main Features and Advantages

An overview of the Hague System explaining who can use it, how the registration process works and how it may benefit users.

E / F / S / C / R / P


A

The Hague System for the International Registration of Industrial Designs

Main Features and Advantages

62

Hague Yearly Review

Comprehensive facts, figures and analysis of the international registration of industrial designs.

E: 978-92-805-2869-5

WIPO Publication No. 9302017 68 pages 5.50 CHF

63

Looking Good: An Introduction to Industrial Designs for Small and Medium-sized Enterprises

The aesthetic appeal of a product is often crucial to its success, so it is important that businesses protect the look and feel of products by registering their industrial designs. This guide explains how industrial design protection works, and in particular how it can be used by small and medium-sized enterprises.

E / F / S / A / C / R / I / P


All WIPO’s publications are available free of charge from our website: www.wipo.int.


Tel: + 41 22 338 91 11Fax: + 41 22 733 54 28

For contact details of WIPO’s External Offices visit: www.wipo.int/about-wipo/en/offices/

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wipo publications brands and designs · protecting brands through marks brands are crucial to...

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