wirecard - the challenges in the past and for the future
DESCRIPTION
The presentation looks at different mobile payment solutions delivered by Wiroecard and successful marketing approaches. It shows that mobile payment is a complex environment - payment and mobile ecosystem are merging creating not only technological complexity. Consumers are not aware of technology standards and they shouldn't. Mobile payment must be embedded and seen as part of a mobile purchase process at the POS, in the Internet - in the situation the user is in. Mobile payment must deliver in those situations clear defined use cases and focus on the UX - not on technology. NFC, HCE, BLE, QR can in combination deliver the experience demanded by consumers.TRANSCRIPT
© 2014 Wirecard AG 1
Mobile PaymentNFC, QR, HCE, BLE …. NFCP 2014, LondonJUNE 2014
© 2014 Wirecard AG
WHO IS WIRECARD …
Leading international payment services provider More than 200 card programs worldwide Founded in 1999, listed on Frankfurt Stock
Exchange 2013 Revenue € 481.7 mn. / EBITDA € 126 mn. Full German Banking Licence and passported
European E-Money Licence Member of Visa, MasterCard, JCB, Discover,
Unionpay
© 2014 Wirecard AG
Mobile Payment Solutions launched by Wirecard
6 Co-branded Programmes
5 Countries
2 Years
© 2014 Wirecard AG
Customer Success Story – Telefonica
mpass is a new ubiquitous omni-channel payment solution offered by Telefonica o2 covering contactless as well as integrated e-commerce payment.
© 2014 Wirecard AG
Customer Case Study Mobile contactless payment product for
Telefonica O2 Account: Pre- and/or postpaid (de-coupled debit) Top-up methods: real-time money transfer, wire
transfer and direct debit Card Product: Maestro NFC-sticker, NFC mobile
card and virtual MasterCard Issuer: Wirecard Card Solutions Ltd. iPhone and Android Application Value-added Services:
Embedded real-time couponing and loyalty functionality Person-2-Person transfers Interface for e-commerce merchants
12/12
© 2014 Wirecard AG
© 2014 Wirecard AG
© 2014 Wirecard AG
Customer Success Story – Orange Cash
Orange Cash is a new way of paying with your mobile. The design and user experience is optimized focusing on usability and simplicity.
© 2014 Wirecard AG
Customer Case Study Contactless (NFC) mobile payment application Account: prepaid Top-up methods: wire transfer, credit card Card Product: NFC VISA mobile card and one-time
virtual VISA cards Issuer: Wirecard Card Solutions, UK Android Application (Windows planned) Specialities:
mobile-only product Embedded cashback / couponing functionality and POS locator
02/14
© 2014 Wirecard AG
CHALLENGES of the past and for the future?
© 2014 Wirecard AG Source: University of Augsburg, 2014
Technology Usability
Acceptance
Markets/Players
Scenarios (Usecases)
Security
Business Models
M-Payment System
obj
subj
Pay
men
t F
acto
rs
Mobile Applications
MOBILE PAYMENT IS COMPLEXITY2
© 2014 Wirecard AG
Payment Scenario
Perceived Security
Trust in MPSP
Perceived Ease of Use
Expressive- ness
Cost
Intention to use MP
Quantitative Factors for Active Use of Mobile Payment
-0,004
0,546
0,515
0,498
0,211 0,043
0,233-0,026
0,071
0,246
Source: University of Augsburg, 2014
Perceived Usefulness
© 2014 Wirecard AG
Successful mobile payment solutions must provide a good mobile UX and UI design.
© 2014 Wirecard AG
To be successful mobile payment solutions in addition require infusion of significant value throughout the purchase journey
before, during, and after payment.
© 2014 Wirecard AG
© 2014 Wirecard AG
Value Added Services are the key to drive adoption and usage: Request money from friends and relatives Person-2-Person transfers Online Payment Interface for secure and fast e-commerce
transactions (one-time) virtual cards for secure e-commerce transactions Loyalty and Coupouning
We must look at where the user is: sharing lunch with colleagues, paying at the POS, paying online, collecting and redeeming coupons and loyalty points, requesting money from friends and relatives, sharing purchase feedback through social networks, …
© 2014 Wirecard AG
Mobile Payment will come!
85% of 12 yrs old teenagers in Germany do have a smartphone!
NO ONE DOUBTS
© 2014 Wirecard AG
© 2014 Wirecard AG
Wirecard Technologies GmbH
Einsteinring 35
D-85609 Aschheim
Germany
christian.vonhammel@wirecard
Phone: 0049 89 4424 1405
Christian von Hammel-Bonten EVP Telecommunications Wirecard