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wisconsin MBA

Wisconsin

Evening MBA

A W i s c o n s i n E n t E r p r i s E M B A p r o g r A M

be ut frt


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How It Works 3

Our Story 3

Breakthrough Learning 12

Connections that Count 20

A Dynamic Community 28

Lasting Transformation 32

What Our People Say 35

Make Your Move 65 Learn More 67

Visit the School 67

Apply Now 67

Contact Us 68

Become a Wisconsin MBA >

Photo:AnnaDulmes

Cover art: AJ LaGasse (2009 AJ LaGasse)


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Photo:BruceFritz


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Our StoryConnection. Leadership. Innovation.

Community. These four values dene

the Wisconsin School of Business at the

University of Wisconsin-Madison.

Since 1900 we have created knowledge and

produced alumni with signicant impact on

business. At the graduate level we have been

a leader in the development of focused,

applied offerings connecting ambitious

students with the needs of industry.

One dramatic innovation in the schools

history came in 1998, with the creation of a

completely re-imagined Wisconsin MBA for

working professionals. Designed to meet theneeds of students working full-time, todays

Wisconsin Evening MBA program produces

graduates with bridge-building organizational

expertise and connections no traditional

part-time MBA program can hope to match.

Since 2006 it has been a key part of a

portfolio of graduate business degree

programs for working professionals, managed

as part of the Enterprise MBA programs at the

Wisconsin School of Business. The Evening

MBA program boasts high student satisfaction,

excellent ROI in terms of post-graduation

salaries and career advancement, and ringing

endorsements from alumni as well as the

broader corporate community.


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The Wisconsin Evening MBA Experience

To begin, you dont just enter our Evening

MBA programyou join a strong, close

community of working professionals who

share your goals for professional development.

You will benet from a lock-step cohort

program that offers access to all the resources

of a world-class public research university,

while experiencing a unique team-focused

approach. If our students had a motto it would

be: Work hard, play hard, and succeed

together. The intense personalized attention

our students receive, and the strong

relationships that form, are hard to describe.

In fact, we wont even try. Well let you getan idea by reading the stories of some of our

students, alumni, faculty, and staff, starting on

page 35.

Our focused general management curriculumis designed to leverage your existing expertise

while helping you integrate and develop

cross-functional uency. But our unique

curriculum is only the start of the story. The

many opportunities to connect and learn from

leaders outside the classroom are an integral

part of the Evening MBA program. They

include speaker events, an international trip

experience, and networking opportunities

with other working professionals within

and across our Enterprise MBA programs.Extensive involvement with team members on

real-world projects facilitates these types of

connections and makes you part of a strong

professional network that supports you during

and after your time in the program.


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People have the understanding that they are part of something

bigger. Im going to school with everyone who came through

before me or will come after. We are all a part of the Wisconsin

School of Business. We all have different experiences, but its

something that we all share. Theres denitely a connection that

you can feel.

Melissa Mand, MBA 2009

HR Shared Services Team Leader

QBE the Americas6

Photo:BruceFritz


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And when you graduate? The Wisconsin

Evening MBA model produces real results

when it comes to career advancement. Our

graduates achieve quickly and notably. The

reason why is no mystery. Often current

employers have already identied EveningMBA students as high-potential leaders.

Once they have earned their MBA, the added

value they provide can open new doors of

opportunity within their current rms.

Those who wish to switch careers after

graduation are equipped with a powerful

marker of expertiseas well as membership

in one of the strongest alumni networks in the

world. As a Wisconsin MBA you will make

your own future, equipped with the skills and

uency to succeed in general management

and the ability to deliver value in an

increasingly complex environment.


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We totally re-engineered our Evening

MBA program to allow us to recruit the

best working professionals, deliver a

superior experience, and provide the

best career opportunities possible.

The results have exceeded our expectations.

Michael Knetter

Albert O. Nicholas Dean

Wisconsin School of Business


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Photo:BruceFritz


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The Wisconsin School of Business offers high-

quality MBA programs specically designed to

meet the needs of working professionals.

The Wisconsin Evening MBA

Designed to give you the opportunity

to be a cross-functional leader. The

curriculum focuses on building bridges

across business units while developing your

own organization-wide expertise. Meets two

evenings a week for 32 months.

The Wisconsin Executive MBA

Targets the needs of senior business leaders

seeking the ability to transform their

organizations by reinforcing core business

principles, expanding strategic mindsets, and

exploring emerging issues. Meets alternate

Fridays and Saturdays for 22 months.

The Wisconsin Executive MBA

The Managers Program

Customized and created in partnership with

a company or other organization, and offered

exclusively to a select group of its employees.

Wisconsin Enterprise MBA Programs


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Partnership for Value Creation

As a Wisconsin Evening MBA, you will be an active lifelong partner in creating and maintaining

the value of your degree.

Our programs success is based on extensive, integrated offerings across our learning

environment, community, student support, and career management services. While a student

in the program, you will learn, contribute, and grow as part of a community committed to

excellence across these areas.

Our graduates maintain close ties, mentor students, serve as guest lecturers, offer their company

headquarters for site visits, hire our graduates, serve on school advisory boards, and help to build

continued degree equity in many ways.

Community

CareerManagement

StudentSupport

TeamCohort Current Evening MBA students

Other Enterpris

Enterprise alu

Wisconsin Schof Business alu

UW alumni

Corporate sponsors

Coaching

Other services

Assessment tools

Academic advisingOther services

LearningEnvironment

Peers,individual efforts

Faculty, curriculum

Auxiliary learning experiences(trip, speakers, etc.)

Course materials

Parking(under Grainger Hall)

Food/beverages

ComplimentaryMilwaukee coach service

Student Advisory Board

Social Leadership C

ndustry and communityconnections

Industry co

Networking opportunities

Career mappi

Strategic pl


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>> breakthrough learning

The Wisconsin Evening MBA program is

designed to help you achieve breakthrough

learning by enhancing your knowledgeof business and opening new doors of

opportunity.

Every aspect of the programintegrated

curriculum, convenient schedule, ideal

facilities and technology for working in

teamsis designed to help you make the

most of your learning while maintaining your

career.

When you learn

The Evening MBA program meets at Grainger

Hall two evenings a week. This format allows

busy professionals to earn a valuable degree

without interrupting their careers. Extensive

use of technology provides exibility in

working on team projects.

Year 1:Building the Platform

In the rst year of the program,

you will focus on key

leadership skills and business

fundamentals. The year runs

from late August through earlyJuly.

Year 2:Developing Expertise

In the second year of the

program, you will focus on

developing your expertise

across key functional areas.

Your increased understandingof global business issues will

culminate in an international

study tour during the break

between the fall and spring

semesters. This second year

runs from September through

early July.

Year 3:

Pulling It All Together

In the last year of the

program, you will

concentrate on developing

advanced skills in

functional areas andintegrating them into a

nal capstone project.

Graduation in May marks

the successful completion

of your remarkable journey.

The Evening MBA experience is made up of three program years:


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Having worked for

several years at the mid-

management level, I came

to the program eager

to acquire a strategic

perspective in business

management. In the rich

tradition of the Wisconsin

experience, my classmates

and instructors have

prodded me out of my

learning comfort zone.

As a result, I am being

equipped with dynamic

tools to critically review

my past assumptions and to

create future opportunities.

Tamanjong Fusi, MBA 2010

Retail Sales and Appliance Analyst

Broan-NuTone, LLC

Photo:BruceF

ritz


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We plan lots of activities

outside the classroom. Its

great because you hang

out with people that you

wouldnt necessarily nd

yourself drawn to

otherwise, but you come

to realize that all of these

people are so interesting,

and have so much to offer

Its really energizing to

come and interact with

the other students twice

a week.

Kristeen Barth, MBA 2009

Business Analyst

American Girl

Photo:BruceFritz


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What you learn

Our curriculum develops the quantitative,

behavioral, and ethical foundations of

management. The integrated course structureis designed to address the fundamental

issues that face cross-functional managers

throughout their careers. Coursework areas

include:

Values-Based Leadership

Financial and Cost Accounting

Managerial Communications

Economics for Managers

Data Analysis and Decision Making

Marketing Finance

Managing People

Operations Management

Strategy

Through a diverse set of courses, you

will master important skills you can use

immediately in your work and that will foster

your long-term personal growth. For example,

in a capstone class in management, youll

learn how to create a strategy mapan

invaluable tool in setting strategic goals you

will be able to use right away and throughout

your career. In other classes, youll tackle

semester-long assignments, some on behalf

of area rms.


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How you learn

Collaboration and teamwork are critical

features of the Wisconsin MBA. For each

of the three years of the program, you will

work as part of a standing team. Your small

group will feature a complementary mix

of backgrounds and expertise. The reason

for the heavy emphasis on team projects issimple: thats how things get done in the

real world. Sitting quietly while taking notes

seldom makes things happen. As a Wisconsin

MBA, you will have many opportunities

to work on teams of diverse individuals to

achieve joint goals.

The Evening MBA program is also known for

applied learning, taking academic concepts

and integrating study into industry settings.

A unique feature of the Evening MBA

program is the second-year international

study trip. We have found that traveling

with your class to a global business center

outside the United States provides invaluable

rsthand experience of the opportunities andchallenges of doing business abroad.

Applied learning also happens closer to

home. Many of the courses incorporate

class-based projects for area businesses.

Professors also periodically invite noted

industry leaders to the classroom as guest

lecturers to share their expertise.

The nal, and perhaps most important, way

our students learn is from each other. Mostof our students have considerable work

experience, and each student entering the

program brings unique expertise and insight to

the classroom. Professors welcome the wide

array of business perspectives and encourage

dialogue on the topics. The opportunity

to learn as part of a cohort of high-caliber

working professionals is a key benet of the

Wisconsin Evening MBA program.

Evening MBA students often work on in-depth projects involving

area businesses. Giene Wicker-Keyes, the owner of Dog Den,

LLC, a Madison dog-care business, says, They created a whole

marketing communications plan for us which weve put into

practice, plus created video advertisements weve used on the

web. The combination of strategic insight and real-world tactics

that we could use immediately was great.

Photo:KeifeTomaino


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Youve been in a classroom with people, but when youre all together in

foreign country for seven straight days, you really see a whole different

side. Friendships and bonds emerge or grow really strong. Now as a gro

we know each other more and know what makes each other tick, givin

more understanding of where people are coming from. The trip was

denitely a dening moment for the class as a whole.

Terri Leigh Rhody, MBA 2009

Director of Marketing

Epic


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Photo:BruceFritz


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Where you learn

The home of the Wisconsin School of

Business is Grainger Hall, near the heart ofthe University of Wisconsin-Madison campus.

In 2008, an award-winning, $40.5-million

addition opened to provide enhanced

resources for the full-time MBA and the

Wisconsin Enterprise MBA programs for

working professionals.

The new wing offers:

Comfortable new classrooms

Enhanced space for Evening MBA careermanagement and other student services

Student-friendly gathering spaces and

common areas for networking and team

meetings, including a rst-oor caf open

during evening hours

Evening MBA student lounge and

business center

In 2007, a group of innovative leaders pledged

$85 million to name our school in honor of

a state and a university that have supported

a world-class business school for more than

a century. The gift has positioned the

Wisconsin School of Business to grow and

strengthen our faculty and to provide higher-

quality experiences for our students.


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>> connections that count

When you become a Wisconsin MBA, you

make connections that matter. Your network

broadens to include faculty who are noted

in their disciplines, industry leaders making

a difference in their elds, and alumni from

among the more than 36,000 Wisconsin

business alumni around the world.

Connecting with Faculty Leaders

The outstanding instructors who teach in

the Evening MBA program bring experience

and understanding of the world of business.

Youll learn from academic faculty known for

expanding knowledge through groundbreaking

research as well as industry practitioners who

bring in-depth, specialized expertise into the

classroom.

Connect with Morris Davis

Assistant Professor, Real Estate

and Land Economics

Morris Davis has earned national attention for

his research on U.S. home prices. A former

Federal Reserve economist, he has testied

before the U.S. Senate Finance Committee on

home prices and the broader economy.

Connect with Hollis Skaife

Associate Professor, Accounting and

Information Systems

Hollis Skaife, through her research on capital

markets regulation, is playing an important

role in the ongoing debate on competitiveness

of U.S. capital markets. She serves on a

key advisory council to the International

Accounting Standards Board.

Connect with Greg DeCroix

Associate Professor, Operations and

Information Management

Greg DeCroix is an expert in supply chain

management, particularly in the areas of

decentralized decision-making in supply

chains and environmental impact.

Connect with Antonio Mello

Professor, Finance, Investment, and BankingAntonio Mello has taught at leading

institutions around the world. He has

consulting experience with governments,

international institutions, private nancial

institutions, and corporations worldwide. Prior

to joining academia, he was chief economist

of the Central Bank of Portugal.


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Connect with Lori Cross

Lori Cross is president of Mind Span Consulting, a rm that specializes in development of authe

leaders in high-tech environments. She has more than 25 years of experience in leading global

organizations through turnarounds, start-ups, and execution of new business models.


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John Morgridge, a Wisconsin School of Business alumnus

and chairman emeritus of Cisco Systems, shares his

experience leading the rm.

Photo:BruceFritz


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Connecting with Industry Leaders

Another hallmark of the Wisconsin Evening

MBA program is its strong connection to

leaders in innovation across a variety of elds.

The Enterprise MBA Programs Speaker

Series is expressly designed to broaden

the understanding of important issues for

Evening and Executive MBA students. Noted

business leaders, highly regarded academics

from relevant elds, and others with uniqueexpertise share their knowledge with students.

You will also have the chance to learn

and connect at other special events held

throughout the school year.

Field trips to local companies are another

important source of real-world understanding.

Several trips throughout the year build on

concepts covered in the classroom.


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Connecting with Alumni Leaders

The Wisconsin School of Business has an

extensive network of more than 36,000

alumni living and working around the world.

Graduates of our Evening MBA program

benet from being part of this powerful group.

Alumni stay in touch with their alma mater

in a variety of ways: as guest lecturers, case

competition judges, advisory board members,

and informal student mentors.


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Events such as the Enterprise MBA Programs Speaker Series connect current students and alumni.


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The opportunity to

participate in career

workshops and network

events has been

tremendously helpful. I

have made connections

both personally and

professionally with my

cohorts, other Evening M

students, Executive MBA

professionals, departmen

faculty, and alumni. Tak

advantage of these

resources has prepared m

to condently walk into

room of strangers,

introduce myself, learn

about others, and discus

opportunities for buildin

connections. Career

services has helped me

develop my brand and

skills I need to be a mast

networker and successfu

leader.

Julie Lussier, MBA 2011Membership & Development

Coordinator

Dane County Humane Society

Photo:BruceFritz


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Connecting with Career Management Experts

In addition to the business knowledge gained

in the program, you will benet from high-

quality career coaching. A full-time career

services expert focuses exclusively on theneeds of the working professionals enrolled

in the Evening and Executive MBA programs.

Career management services are tailored

to the backgrounds, experience levels,

and interests of students. Workshops and

individual counseling cover key topics in

developing your career.

Salary information and other statistics on our students are available online at bus.wisc.edu/evemba.

ManagingYour Career

NetworkingOpportunities

IndustryConnections

Create a brand statement for yourcurrent employer identifying theROI of earning a degree from theWisconsin Evening MBA program.Learn techniques to enhance yourexisting rsum.

Attend speaker series and othernetworking events to interact witharea business leaders. Learn aboutusing social media tools to advanceyour network.

Connect with industry contactsthrough classmates in the EveningMBA and other Enterprise MBAprograms.

Work with Career Services staffto develop a master plan foridentifying and meeting yourfuture career goals.

Continue to attend networkingevents. Benet from access to anextensive database of Wisconsinbusiness alumni.

Explore new industries and jobfunctions for those interested in a

job search. Learn techniques forconducting advanced job searches.

Prepare a promotion proposal foryour current employer or exploreother career opportunities identiedthrough Career Services.

Identify the most valuablenetworking associations for yourindustry. Become an active memberof Wisconsin business alumni.

For job seekers and careerswitchers, learn about employersby attending on-campus recruitingevents and employer informationsessions. Master the latest onlinerecruiting tools.

YEARONE

YEARTWO

YEARTHREE

Wisconsin Evening MBA Career ServicesA process for creating your own strategic career plan


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When you become a Wisconsin MBA, you

join a dynamic community rich in diversity.

Students in the Wisconsin Evening MBAprogram come from a wide variety of

locations and backgrounds. They work at a

wide range of rms and organizations. In

each class, public and private companies,

non-prots, family-owned businesses, and

governmental units are represented.

Evening MBA students vary in their primary

areas of expertise, the extent and nature of

their work experience, and in their different

career goals. They are also in varying lifestages. Some are relative newcomers to large

organizations. Others are entrepreneurs

whose dream is to build a successful company

of their own. Many are parents looking to

balance the needs of their families with their

work and school commitments.

The members of this diverse community

all share one thing: the belief that being a

Wisconsin MBA will transform their lives.

They also share the talent and commitment

to make it happen.

All Roads Lead to Madison

People come from near and far to join the

Wisconsin Evening MBA program. Although

many students are based within an hours drive

of Madison, others come from Chicago, the

Fox Valley, Iowa, and beyond.

A signicant number of students enrolled in

the Evening MBA program come from the

greater-Milwaukee area. Their participation is

made easier by the luxury coach service we

provide between Milwaukee and GraingerHall on class nights. Students tell us that the

complimentary Milwaukee Shuttle allows

them to study, relax together, and generally

make the most of their valuable free time.

>> a dynamic community

Luxury coach service provides a convenient

transportation option for Milwaukee-based

students.Photo:BruceFritz


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Photo:BruceFritz


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The Student Advisory Boa

was born out of the need

a more direct line of

communication from the

students to the administra

Our focus the rst year w

create the fundamental

structure of the student

advisory board. This year

have been working with f

groups to create greater v

in our learning environmand strengthen our reach

the community.

Erika ODonohoe, MBA 2009

Director of Training Services

Amicas

Photo:BruceFritz


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An Active, Engaged Community

There is nothing passive about earning

a Wisconsin MBA. We believe the more

engaged our students are, the deeper their

learning experience will be.

Students on the Evening MBA Student

Advisory Board partner with the school on

ways to continuously improve the program

and enhance its value to students. Students

use the analytic skills they are honing in theclassroom to benet their own education

and to build an even stronger program for

the classes that follow.

The Evening MBA Social Leadership

Committee plans events for students, their

spouses, and families. Along with all the hard

work and dedication, our students still like to

have fun!

Be a Badger

Wisconsin wrote the book when it comes to

school spirit. Theres something about beingpart of a world-class research institution that

knows how to rock a football stadium. It tends

to generate lifelong loyalty.

Being a Badger means different things to

different people. To some, its about being

an avid fan of Big Ten sports. To others, it

means relaxing at the Union Terrace. For

others, its the satisfaction of being part of a

highly respected university with a spirit of

exploration, possibility, and forward thinking.

Badgers become part of a network that can

open doors wherever alumni encounter one

anotherwhether across town or around the

globe.

It might be hard to explain what makes being

a Badger so special, but its easy to feel it.


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>> lasting transormation

In the short term, becoming a Wisconsin MBA

is a way to broaden your skill set and

enhance your value to your employer. But

in the long run, its a way to maximize your

potential. As effective and condent leaders,

Wisconsin MBAs are uniquely positioned

to see and capitalize on unexpected

opportunities.

We have every expectation that the three years

you spend earning your Wisconsin MBA will

be among the most important ones in your life.

Our graduates tell us that they never worked

harderor learned morethan during their

time in our program.

You will graduate with the tools to identify

problems and develop strategies, and the

know-how to successfully implement those

strategies. But thats just the beginning.

Information can quickly become outdated.

The Wisconsin MBA will train you in a way

of thinking that can adapt to the inevitable

challenges the business world will throw your

way. It will give you access to resources that

you can depend on for the rest of your career.

Photo:BruceFritz


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All of my promotions have

stemmed from what I

learned through the

Wisconsin Evening MBA

program. It gave me a

broader business

prospective, helped me

hone my management skills,

and strengthened my

expertise in marketing and

product development. If you

can apply what you learned

at night in the program to

what you do in your day

job, you get so much more

out of the experience. It is

a real benet.

Mike Hollenstein, MBA 2002

Vice President/

Direct Purchase Catalog

G&K Services

Photo:BobRashid


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What Our People Say

The story of the Wisconsin Evening MBA

program is the story of people: students,

faculty, staff, employers, and alumni. In these

pages, a few people tell their stories, sharingthe paths that brought them hereand what

each has found along the way.


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Photo:BruceFritz


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LaShell Lentz was 17 when she joined the

Wisconsin Army National Guard and served

in the Guard while attending Edgewood

College in Madison. It was the start of a dual

role she has played throughout her career.

As a freshman, she earned an internship with

The Burish Group of UBS Financial Services.During the past 12 years, she has stayed

with the company, moving steadily up to her

current position as account vice president.

Along the way, she earned her Certied

Financial PlannerTM designation and Series 7

license for general securities. At the same time,

she continued with her National Guard duties,

culminating in a tour of Iraq in 2005, where

she led a platoon of 55. Her next assignment:

earning a Wisconsin MBA in order to become

an even more valuable player at UBS.

The military and nance have a few things

in common: theyre both demanding,

male-dominated arenas. Ive always been

a ghter, so I like the challenge. In the

military, your cadre would say: Here, yourein charge of this situation. Do something.

That training really translates well into

nancial management because youre in

charge of helping your clients pursue their

goals. Clients need college, retirement, and

wealth-distribution planning. Youre asking

the questions and giving the guidance. Its

a collaborative effort, but youre still taking

charge.

Being in the MBA program has helped giveme perspective on other industries. I think a

big benet of the Wisconsin Evening MBA

program is that you have many people with

different backgrounds, and we are able to

learn from each other. Through the MBA

experience, Ive been able to relate to my

clients better because I now have a better

understanding of their particular business

situations.

Going in, my perception was that earningmy MBA while working would be a very

long and difcult journey. It turns out, I have

done many things in life that were harder and

less worthwhile. Ill be excited to be able to

say, I did it. I was smart enough, and I was

dedicated enough, to become an MBA.

LaShell Lentz, MBA 2010

Current Employment:Account Vice PresidentBurish Group of UBS Financial Services Inc.

the next step or

a fnancial warrior


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Eric Dehn received his undergraduate degree

in biology from St. Olaf College, but has spent

his career in information technology in variousindustries including insurance, transportation,

and nancial services. Until now, all of his

business training has been on-the-job. Today

his goal is to acquire the necessary general

management skills to assume progressive levels

of responsibility to reach the highest levels of

senior management.

I believe for me to continue to acquire the

necessary skills to succeed in business, I need

more formal general management training tobetter understand the language of business,

effectively lead teams, and develop superior

talent. Its something Ive been exposed to a lot

over a number of years, but before now I have

not been able to pull it all together and fully

understand the far reaching implications of

decisions. Now I can leverage my technology

expertise more effectively to enable strategic

decision-making across other divisions within

my organization.

Current EmploymentManager

Thrivent Financial for Lutherans

Eric Dehn, MBA 2011

his mission: it + mba = success

The lock-step approach at Wisconsin is

important to me because I wanted an MBA

program that emphasized long-term

relationship-building and teamwork. We

establish teams right away, which provides an

immediate anchor to support our learning.

Because of this we quickly get to know at leasta subset of people more intimately, which has

resulted in a better understanding of material

and an immediate network for support. The

team-based atmosphere is essential to the

learning process in part because teamwork is

essential to success outside of the classroom.

I have already applied my education in my

current position. I have applied the learnings

from the leadership and managing behavior

courses to more effectively manage teams;nancial accounting training to manage a

project requiring general ledger integration;

and risk management to better understand the

consequences of risk-mitigation strategies for

technology projects.


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Photo:BruceFritz


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Photo:BruceFritz


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An economist by training, Donald Hausch has

been a member of the UW-Madison faculty

since 1984. He has seen many changes in the

25 years since he joined the university, and

has been involved with the Evening MBA

program since its inception. As a member of

the committee looking into the feasibility of

creating a formal Evening MBA program in the

early 1990s, Hausch helped develop the

curriculum and has taught in the program formany years. He nds real joy in teaching

Evening MBA students and is awed by their

drive and perseverance.

Our goal when we created this program

was to maintain the academic integrity of a

world-class MBA program, but to deliver the

program in a way that t with peoples lives. I

think weve done that, but make no mistake

this is a hard program. Those who join are

really sharp people who nd a way to becomeunbelievably organized. They dont function

without having a textbook at the coffee table

and one on their bedside table, taking every

opportunity to keep current with their studies.

Students have a great laboratory, which is

the workplace. One of the exciting things is

the idea that anything we talk about, the next

morning theyre already thinking about in the

context of their workplace. Theyre testing out

what theyre learning and coming to class thenext time and maybe saying, That isnt the

way it works. Then youve got this incredible

conversation about why it didnt work, which

can go a lot of ways. The students example

may be the perfect vehicle for clarifying the

ideas from class, or maybe theres a way to

reconcile the theory and the practice in a

way that reveals more clearly the economicprinciples underlying our ideas, or maybe our

conversation will show some limitations of

our concepts and highlight the need to view

things in a little bit richer environment, all of

which improve the relevance and the value of

the program.

Other times theyll come back and say,

What we talked about last class, you know,

thats what happened, and its a very powerful

thing for everybody in the class. It is one thingfor me to say something is right; its another

thing for one of their classmates to say, Yes,

that was my experience this week. I mean,

Im irrelevant at that point. They bought

it because their classmate just gave it the

thumbs up.

The students have a great sense of humor

and they really just hunker down, do what

they have to do, and for the most part are

pretty cheerful about it. After all, they choseto be here! They become very close with one

another and respect each other. They end up

not just sharing their coursework, they share

their lives. Their classmates become very

important and when somebodys sick or has

a challenge in his or her life, the support kicks

in really quickly. Its very powerful.

Donald B. Hausch, Wisconsin School of BusinessDickson-Bascom Professor of BusinessOperations and Technology Management

connecting the classroom and the workplace


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Ami Sandhu never thought she would end up

in Wisconsin. Growing up in South Carolina,

she earned her undergraduate degree from

Mount Holyoke in Massachusetts. Eager to

jump-start her career, she secured a number of

marketing/advertising internships throughout

college. Following graduation, she worked at

a top New York City advertising agency,

representing brands like RCA, Gortons,

Ballpark, Mont Blanc, and Burger King.

Eventually, she became interested in switching

to the client side of marketing, moved to

Madison, and obtained a position at American

Girl. Her aim is to obtain the formal

education and credentials needed to keep

growing in her eld.

Ami Sandhu, MBA 2010

Current Employment

Marketing Manager

Mattel/American Girl

Because of my backgroundI majored in

politicsI didnt have traditional business

training. What I learned was on the job. But

I always wanted to have a more disciplined

approach and a more objective understanding

of how business works.

I want to be a real expert. I want to

be somebody who has a diverse base of

knowledge who can easily adapt and

understand different market situations or

different industries and categories. The MBA

is helping me to become that person.

The coursework has been great. For

example, marketing has given me a more

disciplined approach in looking at how to

address a market opportunity or gure out a

key challenge, such as whether to launch a

product or an initiative.

I do feel I will be more condent in my

abilities when I graduate, not just because

I can say I have an MBA, but because I

actually have learned valuable skills. Gaining

that functional knowledge has always been

my goal.

career marketer looks to move to the next level


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Deborah Mitchell has built a career creating

market-focused organizations, by leveraging

both academic and professional expertise.

Mitchell, who holds a doctorate in marketing

and behavioral science from the University of

Chicago, founded a successful consulting

business after teaching marketing as a faculty

member at Wharton and Stanford. Executives

at CNN, Bristol Myers Squibb, GeneralMotors, Time-Warner, Syngenta, and many

other rms have sought her marketing

expertise.

Mitchell joined the Wisconsin School of

Business in 2003 and leads the schools

Enterprise MBA Programs, which include the

Evening MBA, Executive MBA, and Executive

MBAThe Managers Program.

In my professional life, Ive balanced beinga professor with being a strategic marketing

consultant to leading companies. As a

consultant, you go in and work for a time,

and then you leave, and you dont really

get to establish deep relationships or even

necessarily see through to completion the

kind of work that youre involved in. You

partner with your client for a time and then

move on. With the Enterprise MBA Programs

and my position as associate dean, I have

the great pleasure of getting to know thestudents and seeing the arc of transformation

that starts when they come in and then builds

to graduation. With our stepped-up efforts

to stay connected to our alumni, Im able to

follow the transformation as it continues after

graduation.

We see many people come into the Evening

MBA program who are very good at what they

do, but they are looking to put all the pieces

together. Theyre looking to get that kind of

integration across all the different areas oftheir rms and develop expertise with regard

to the whole, not just one vertical or one

area. And over the course of the three-year

experience, I see that come together for them,

and I hear from them that they understand

so much better now how all the pieces do

contribute together cross-functionally and

otherwise.

Transformation also happens in terms of

how Evening MBA students view their careerdevelopment. People come into this program

and nd a lot of value in what we offer in

terms of career serviceswhether its to get

a promotion, change careers, or just develop

professionally through things like executive

coaching. We have full-time dedicated staff

who work with all of our Enterprise students

no matter what their goals are.

In general, weve put the Evening MBA

program together with the core being aboutthe total experience. Many people initially

think about it just in terms of attending classes

and getting a degree, but quickly realize it is

much more than thatits an experience, a

partnership. When you enroll in one of our

programs, you dont become a studentyou

become our partner. Its a lifelong journey and

a lifelong partnership.

building partnershipsor the journey

Deborah Mitchell, Wisconsin School of Business

Associate Dean of Enterprise MBA Programs

Senior Lecturer, Marketing


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Stephen Arnold decided to pursue an MBA to

combine more formal business training with

his on-the-job experience to become a more

well-rounded manager and leader. The

Wisconsin Evening MBA was the best t for

him, because it allowed him to continue

working while fullling his goal of becoming

a graduate of the University of Wisconsin-

Madison.

He joined CUNA Mutual while in the Evening

MBA program, and has gone on to receive

multiple promotions, which he attributes to a

combination of good fortune, strong

mentoring from his leaders and peers, and the

advantage of his Wisconsin education. In his

current position, he leads a team whose

mission is to listen and learn from customerfeedback and then take action on that

feedback to drive decision making with the

customers requirements in mind.

Stephen H. Arnold, MBA 2007

Current Employment

Director, Voice of Customer

CUNA Mutual Group

I expected a high level of experience,

professionalism, passion, and drive with this

program, and my expectations were absolutelymet. I was surprised by the diversity of

backgrounds and perspectives, both from the

faculty and the students. This diversity led to a

rich educational experience.

The formal business management and

leadership training I received in the program

has been an invaluable complement to my on-

the-job challenges and opportunities. One of

the great benets of the Evening MBA program

is the immediate ability to put classroomlearning into action. The experience and

education also enables me to take a broader,

more strategic view of work and leadership.

In the program we learned what it means to

be stretchedmentally with the coursework,

physically with the time constraints, and

emotionally with the burden we put on our

families and friends as they picked up our

slack at home. But ultimately, the degree has

provided tremendous value for me personallyand professionally.

fnding new ways to listen and learn


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Terri Leigh Rhody began her career as a sports

writer and editor, rst for small newspapers and

then the Wisconsin State Journal and Des Moines

Register. After eight years of the 24/7 realities of

a sports journalists life, she decided to switch to

marketing. She found her journalism backgroundand experience helped her to quickly understand

different industries, particularly health care and

information technology. She moved back to the

Madison area for a marketing role at Epic, where

after two years she was overseeing its marketing

team. Being a single mom hasnt slowed her

downeager to expand her network and

knowledge base, she decided the time was right

to earn an MBA.

I think the professional world has gotten to

the point where, at a certain level, you really

need to have an MBA just to keep up with

whats going on and to be considered for the

next job.

The Wisconsin MBA appealed to me

because of its location and reputationand

maybe even more importantly, the access to

the alumni network, the program resources,

and the UW connections throughout the

business community. From a relationship

standpoint, it is invaluable to have those

intricate networks available to you.

Ill be done before my son hits kindergarten,and thats great. Im surprised, looking back,

how quickly it went. When I started the

program, three years seemed like a really

long time. Now it doesnt seem like all that

long ago that we were all starting out, getting

together and forming study groups. Its been

a great balancing act, and I really feel a

sense of accomplishment.

The MBA is something that, from the very

beginning, I decided to go ahead withbecause I want my son to be able to look

back and see, Okay. Even though all this

was happening, Mom did this. And I want

him to understand the value of education,

whether its formal or informal. You always

should be growing and learning. If Im not

living that reality, then I really cant teach

him that by words alone.

Terri Leigh Rhody, MBA 2009

Current Employment:

Director of Marketing

Epic

sports journalist turns

marketing supermom


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Sachin Tuli immigrated to the United States

from India as a child with his family. Growing

up biculturally, he has had an international

viewpoint as long as he can remember. Tuli

received his undergraduate degree in

marketing from the Wisconsin School of

Business. After working in the private sector

for a few years, he returned to the school in

2002 to serve as the assistant director of the

Center for International Business Education

and Research. In 2006, Tuli assumed new

roles to further internationalization through

new overseas partnerships and programs and

global business education.

An international study tour wasnt always part

of the Evening MBA curriculum, and whenI came on board it had just recently been

integrated as a required experience for

students. Were ahead of other institutions

in that regard. Its vital as a school to give

tomorrows managers the tools they need to

grapple with the issues of the global economy,

and it takes a tremendous amount of planning,

coordination, and resources to make these

trips happen.

Sachin Tuli, Wisconsin School of Business

Lecturer, International Business

Co-Director, International Programs

Helping students understand how an

economy like Chinas is integrated into the

work they do is crucial. I think oftentimes

these destinations are portrayed as places to

outsource or to save money, but an important

learning that comes out of these trips for

students is to see potential future markets.

Students get to understand the cultural

differences that exist, and how they might

need to localize their products if they want to

succeed in these nations.

Students are deeply engaged in their trip. The

preparation on the culture and understanding

of the countrys political landscape happens

well before we depart. We bring in UW

faculty with expertise in the countrys history,

economy, legal system, and other important

macro-level issues, and students receive

several lectures on these topics. They discuss

readings and cover the basics of language.

In teams, students pick an industry or

company and do research and briengs so

that the conversations we have with company

executives and industry experts overseas are at

a higher level.

Its hard for me to think of what I do as work

most of the time. To come back from a trip and

to hear from students that it really helped them

think about the world and their work in a new

waythats the most rewarding thing I think

anyone could really ask for.

sharing the benefts o global perspective with others


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Jessica Antosiewicz-Bourget received her degree

in molecular biology from UW-Madison and

began working in the lab of famed stem-cell

researcher James Thomson. Over time, she came

to realize that she needed an advanced business

degree to pursue the career she desired in thebiotechnology industry. But, working in the

fast-developing area of stem-cell research, she

felt she couldnt leave the eld for two years to

attend school full time. So for her, the Evening

MBA format proved ideal. Applying the skills she

learned in the classroom the next day at work was

invaluable and helped her gain quick recognition

for her contributions.

The program has paid off immeasurably

for me. I could never have guessed I wouldhave such a quick return on investment.

There is the obvious economic benet. Since

graduating, Ive had several offers in the

biotechnology industry and recently took a

position as associate director of regenerative

biology at the Morgridge Institute for

Research. I am responsible for all aspects

of lab operations and the technical staff has

doubled. I would not have been competitive

for this position if I did not have an MBA.

Before applying to any graduate programs,I asked people within the biotechnology

industry what would make me stand out

what would bring my rsum to the top of the

pile. Across the board, everyone said an MBA

would be the right choice, and the return has

been much more than I expected.

My classmates were from a variety ofdifferent backgrounds, which was really

amazing. I nd that since I have been

promoted post-business school and been

in different situations, when I think back to

class, I continue to gain insight from our

class discussions. We had people from

nance, accounting, engineering, sales,

marketing, banking, IT, and I really enjoyed

everyones input and all the different

perspectives on situations. There were people

who had been managing teams of people foryears, and there were people who had no

management experience, so being able to

work through issues in a group environment

was really valuable to me.

Its fantastic how much has stuck with me

since I graduated. Now that I am moving

forward in my career in even more of a

leadership role and doing marketing in a

consulting role, its really starting to pay

off. I have such a great knowledge baseto understand the implications of why

decisions are being made. Ive had additional

opportunities because I have an MBA, where

others might not be progressing quite as

quickly. People notice that you went out

and got an MBA while continuing to work

full-time and it shows you have initiative and

drive to push your career to the next level.

Jessica Antosiewicz-Bourget, MBA 2007

Current Employment:

Associate Director, Regenerative Biology

Morgridge Institute for Research, UW-Madison

the usion o cutting-edge

science and business


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Pete Dietrich grew up in a family with a long

history of entrepreneurial activity. The family

businesses have ranged from banking to

hardware. While entrepreneurship is clearly

in his DNA, he initially pursued another

path. It wasnt until he took a course in

entrepreneurship at UW while earning a

masters degree in exercise psychology that

he began to embrace his calling for business.

Following graduation, he took a project

management position at Epic in Verona, Wis.,

where he implemented electronic medical

records for more than three years. He now

works for a local Madison IT rm as a project

manager and is becoming more involved with

his familys businesses. He believes that the

expertise and connections provided by the

Wisconsin School of Business will enable him

to create and run his own successful company

someday.

putting the pieces together

Pete Dietrich,MBA 2010

Current Employment:

Project Manager

Safe Bridge Solutions

The Wisconsin MBA has given me greater

condence in decision making. In between

going to school, working full-time, and planning

a wedding, I applied for and received a grant to

grow one of my familys businesses. My MBA

training gave me condence to search out and

to ask the right questions in writing the grant and

developing the business plan. My professors

have been very supportive of my success both in

the classroom and professionally.

My theme for the Wisconsin MBA is to apply

my learning from the classroom immediately to

my life. My nance and marketing courses have

been especially valuable in this regard.

My advice to future students is, When working

toward your MBA, try to experience as many

things as you can both inside and outside the

classroom. UW is a great place to grow and

network. Sometimes in life you may think that

events are isolated with little relevance, but later

you can apply these experiences to the present

situation. Its like you had this box of puzzle

pieces and you can now form the puzzle. It gives

you direction as to where you need to go.


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Vijit Jayasheela grew up in India and studied

industrial engineering. After realizing he wanted

to broaden his scope in a manufacturing career,

he came to the United States for his masters in

manufacturing systems engineering, which he

received from Wayne State University. Upon

graduation he worked for a few years as a full-time automotive reliability engineer at Visteon,

and moved to Wisconsin after receiving an offer

from the Kohler Company. Jayasheela commutes

from Sheboygan twice a week for the program

driving to Milwaukee to catch the Wisconsin

Evening MBA motor coach that takes him to the

Madison campus. He appreciates the exibility

Kohler has given him to attend the Evening

MBA program, and is condent it will provide a

worthwhile return, both for him and his company.

The biggest challenge for me when I joined

the program was the commute. It took me

some time to get adjusted to it. In the winter

youre talking about the possibility of putting

in at least four hours of driving each way on

a bad snowy day, but you can still make it

to class in spite of that. For me, I look at it in

terms of an investmentnot just in money

and time, but in myself. Any opportunity I can

take to enhance my skills is always a plus, be

it short or long term. This is going to be with

me for a lifetime.

On the way to Madison, were busy reading

on the bussure, were talking to each other

and getting caught up, but we often use it as

an opportunity to prepare for classreviewing

class notes, discussing cases, that sort of

thing. On the way back to Milwaukee the

atmosphere is more relaxed. Well watch a

DVD that someones brought or some folks

myself includedoccasionally catch up on

sleep. Everyone looks at how we can make

the most out of the whole experience.

I really enjoy spending time with my

classmates. Every time I talk to someone,

I hear about their experiences and outlook,

which are often quite different from my

own because of their background. Class

discussions are just great, hearing so many

completely different perspectives.

What I tell people interested in this program

is to go for itits going to open up anumber of doors in terms of future career

opportunities. Personally, I feel continuous

education is really importantthere are

always new ways of looking at things and you

always gain insight into other perspectives

when you join a program like this. Thats

a key to growth.

Vijit Jayasheela, MBA 2009

Current Employment:

Senior Staff Engineer/ManagerGlobal Quality & Reliability Engineering

Kohler Company

road warrior twice a week


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Joann Peck has an afnity for the Wisconsin

School of Businessits where she got her

MBA, and where she received her inspiration

to continue her education and earn a PhD in

marketing, which she did at the University of

Minnesota. She has been a member of the

marketing faculty at the Wisconsin School of

Business since 2001. In 2008, she earned acampus-wide Distinguished Teaching Award.

Her research focuses on the role of touch in

consumers purchasing decisions, an emerging

eld. In addition to being an award-winning

teacher and innovative researcher, Peck is an

athlete; last summer she competed in her rst

Ironman triathlon in Madison. She recently

began teaching in the Evening MBA program,

and is truly impressed by the students passion

for learning.

I really like teaching in the Evening MBA

program because with all of the work

experience the students bring, its a fun group

to teach. Theyre very motivated. They share

their work experience and apply everything

that you teach them almost on the spot.

The students have their own community

and they genuinely respect and care for each

other. The collaborative nature of the program

helps because besides the friendliness, there

is this friendly competitiveness. Theres alwaysthis motivation to try to beat the other team

in a friendly way. So theres cooperation

and competition, but its really healthy

competition. You can tell that as a result

people are highly motivated, and they want

to do as well or better than theyve done in

the past.

Someone once told me the rst word every

MBA always says is But. So you get

challenged on a lot of things, but I think thatsgood because it allows for a lot of dynamic

discussion within the classroom. Theyre not

shy about telling me if they disagree with

what I say.

I play off the students enthusiasm. Its

been said teaching is like being a stand-up

performer. Theres something about a really

good group that just gives you energy, and

the Evening MBA students have it in droves.

So they make it fun and I think that makes ahuge difference in terms of the educational

experience.

ironman marketer who believes in the power o touch

Joann Peck, Wisconsin School of Business

Associate Professor, Marketing


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Charles Higley wanted a career with impact

on policy and people. After earning a

degree in urban and regional planning at

the University of Wisconsin-Madison, he

launched a career running renewable energy

programs and lobbying on energy policy both

in Madison and Washington, D.C. Today,

he leads the Madison-based Citizens Utility

Board. There he coordinates the non-prots

efforts to obtain reliable and affordable

electricity and telephone service on behalf

of Wisconsin customers, representing their

interests before regulatory agencies, the

legislature, and the courts.

The organization I work for is always onegrant away from extinction because we rely

on foundation grants and other sources,

but those are the keys that keep us open.

The MBA is a good complement to my

background.

Ive enjoyed the MBA classes a great deal.

Im trying to take advantage of this as an

opportunity to learn one more time. My

favorite experience was our international

study trip to China.

This program denitely provides the

opportunity to further your career while tting

in with the rest of your life. Ive seen my

classmates make it work for them, and I have

been able to as well. I feel whatever career

path you choose to follow, this program can

give you the tools to make a difference.

Charles Higley, MBA 2009

Current Employment:

Executive Director

Citizens Utility Board

lobbying or renewable energy


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Ellen Bartkowiak has always taken pride in

helping people reach their goals. In college

she worked part-time in her schools career

services ofce and had a chance to make a

difference in the career paths of her

classmates. Flash forward through a number

of years and a variety of roles. Today she is a

key partner in the professional development of

current Wisconsin Evening and Executive

MBA students.

The value of a dedicated career center is

that we are able to provide targeted support

and coaching at every level of need. Some

people are looking to advance in their

present organization, some are checking to

see what else is out there, others need help

immediately due to a recent layoff. Trying

to package all of the services to address

everyones situation is challenging, but it is

exciting and very fullling to nd out what

each student needs and help them create their

ideal future.

As part of my own development, I went

through an intensive training program to

become a certied executive coach. When

you go through the training, they ask you:

Who is your dream client? Without knowing

about the job here in the Enterprise MBA

Programs, I said, My dream would be to work

with driven, focused mid-level managers and

senior executives who want to change their

lives. So when I heard about this position,

it was a natural t. Both the caliber and

ambition of our students are impressive. And

these students all share one thing in common:

theyre here to make something happen.

Our program is all about helping leaders

be out in front. The classes students take, the

academic learning that goes on here, is a key

part of that effort. Another important part is

career management. That is my focus: helping

students use the knowledge and connections

gained within this program to create and

follow their dreams.

helping others career

dreams come true

Ellen Bartkowiak, Wisconsin School of Business

Assistant Director, MBA Career Services


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Make Your Move

Weve shared our story. Now its up to you.

Here are steps you can take to discover

whether you are ready to become

a Wisconsin MBA.


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Students in the program

are a diverse group. Each

person in my study team

brings different things to

the table in projects or

cases. I have no business

backgroundmine is

purely technologyand

others are from nance

or from marketing. Its fun

to have that diverse set of

backgrounds. It really

makes for lively

discussion and a great

learning environment.

Manju Muthukumaresan

MBA 2010

Technology Lead

Kohls Department Stores

Photo:BruceFritz


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How we learn about you

When selecting the individuals who will

make up the next class of the Wisconsin

Evening MBA program, we look for

motivated professionals committed to

becoming an MBA.

There are some baseline requirements for

admission:

A bachelors degree from an accredited

institution

A target undergraduate grade point average

of at least 3.00 on a 4.00 scale

A target of at least two years of full-time,

post-baccalaureate work experience

A competitive score on the Graduate

Management Admission Test (GMAT)

For non-native English speakers, an

acceptable score on the Test of English

as a Foreign Language (TOEFL)

Computer literacy

But thats only part of the story. Personal

achievements, motivation, leadership,

diversity, industry representation, and

international experience also play a key role.

We gain this holistic view of you based on

your rsum, admission essays, and letters of

recommendation. If we feel we need more

information to gain a clear picture of what

you would bring to the program, you will be

invited to an admissions interview.

How you can learn more about us

Go to bus.wisc.edu/evemba for:

Detailed curriculum information

Wisconsin Evening MBA FAQs

Dates of upcoming information sessions

Admission requirements and deadlines Online application form

Visit the School

The best way to get a sense of the Wisconsin

Evening MBA program is to experience it in

person. We want to meet you!

You can either:

Attend a Wisconsin MBA informationsession (held monthly in Grainger Hall

during the school year), or

Meet one-on-one with a representative of

the Wisconsin Evening MBA program to

> Tour Grainger Hall

> Visit a class

> Talk to Evening MBA students about

their experiences

Or if youre ready, apply now,bus.wisc.edu/apply.asp

>> Learn More


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Choosing to become a Wisconsin MBA is

an important decision. We welcome the

opportunity to talk with you and help you

decide if its the right choice for you. You can

talk to a member of our admissions staff by

calling 608/263-1169 or send us an email at

[email protected].

and how might

a Wisconsin MBA help

you write the next chapter?

What is your story

>> Contact Us


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