wiseid uefa
DESCRIPTION
WISEID UEFATRANSCRIPT
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Monetizing the Digital IDs of Champions League Fans with WISeKey Technologies
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Soccer the most amazing and popular game in the world, Statistics say soccer is cherished by 3 billion people from all over the world. These Soccer Fans have a mobile phone and a digital WISeID and are a potential Digital Champions League Fan
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UEFA Champions League Ecosystem of fans is the world largest.
The UEFA Champions League is the Most Watched Event…Ever The UEFA Champions League final on May 28th 2011 was the most watched annual sporting event in global television history!
The live broadcast exceeded the grand total of 115 million average viewers worldwide.
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The target is to Monetize the UEFA Champions League WISeID and create a "a new form of mobile advertising designed to deliver the interaction and emotion currently lacking in the mobile space," The UEFA Champions League WISeID is conceived to be a way for users to explore mobile interactions with the 16 clubs.
Why to give the revenue to Facebook if we can retain
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Case Study The WISeID
2011-12 Real Madrid project
Real Madrid is the world's best known football team and has the largest
global fan base with more than 600 million fans worldwide.
WISeID is currently #1 in Utilities and in the top 50 apps in the US. It provides users with a secure and easy to use encrypted place to store all
their personal data, personal identifiable information, usernames, passwords, PINs, credit cards, loyalty cards, social security number, notes
and more.
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Real Madrid signed an exclusive contract with WISeKey for exclusive distribution rights of Real Madrid’s mobile content across China using WISeID to create an ecosystem of 600 million fans.
Photo: Carlos Moreira, Florentino Perez Chairman Real Madrid, Manuel Garcia Founder Real Madrid Planet and Mario Garnero, Chairman BrasilInvest and WISeKey Brazil
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WISeKey is responsible for distributing and marketing Real Madrid’s mobile content via WISeID Fan Community. WISeKey helps Real Madrid generate extra revenue by distributing official mobile content in China, creating a WISeID community of Real Madrid fans worldwide who choose to receive permission-based marketing, and can be offered ticket and merchandise sales via mobile devices using WISeID and WISeKey’s world-leading e-Security technologies
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The value of an average fan member within a sport ecosystem is $136.38, but it can swing to $270.77. This value is based on Syncapse analysis of five factors per fan: product spending, brand loyalty, propensity to recommend, brand affinity, and earned media value, all of which are accessible via the WISeID platform developed by WISeKey. If we multiply the value of an average fan member by the number of Real Madrid fans worldwide we reach very substantial numbers. On average, a Real Madrid fan participates with WISeID Real Madrid over 30 times a year and will make up to 20 recommendations. Value can differ significantly by individual brand. For example, in the case of Coca-Cola, the best case for fan value reaches $316.78, but is $137.84 for an average fan
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Target of 450 million WISeID Real Madrid
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WISeID Real Madrid Overview
WISeKey is the Global Player on Digital Identification and World Leader on providing strong authentication to users.
WISeID’s main objective is to protect your PII, which can be used to identify, contact or locate a person, or even trace them. The personal data collected by WISeID always stays under the user’s control on their mobile phone. The PII is never communicated to third parties and never leaves the user’s control.
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ONE MASTER DIGITAL ID
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How to use WISeID…
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WISeID – Real Madrid
WISeID integrates existing Real madrid Aps on one
Real Madrid ID
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On first use, you have to define a master password.
Use the « generate » button to create a strong
password.
Check and adapt the
password strength indicator
to make sure your password
is strong
Define WISeID Real Madrid Master access
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The next time you access
WISeID, you will have to
enter your master
password.
Define WISeID Real Madrid Master access
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Categories list of data to be stored
Define a URL, a login and a password to be stored securely, so that you never forget your passwords. Store Email and Social
network username and password
Store frequently used loyalty card or membership
numbers
Store bank account numbers, credit card
numbers and associated pin
Notes, Passwords, Things and own created categories are also available
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Create a CertifyID account & register to
get a free secure email certificate &
cloud services in the future release of
WISeID.
Real Madrid Digital ID - Registration
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Access with a Secure RMID
Once “registered” you can get a free secure email certificate
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Web Sites items
Touch the arrow in order to view or modify the
data for that entry
Touch the entry (name) in order to go to that web site’s logon page
The “+” button allows you to add a new item
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Geo Location Services and ads
Touch the asterisk (*) in
order to view the password in the
clear
Provide your log on data so that you can be logged in
automatically
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Access Social Media Fans Sites
Select the site you want to launch
Web site launched with data filled in automatically
Connection done using your data
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WISeID Real Madrid Fans Payments
Create your credit card item
Select it Credit Card Bank
Make Payments Online
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Targeted Advertising
WISeID Targeted advertising is a sophisticated type of advertising whereby advertisements are related to the ID of the users so as to reach consumers based on various traits such as demographics, age, purchase history, geo-localization or observed behavior.
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WISeID Video SMS
WISeID Real Madrid Allow users to
Receive Goal SMS and pay per view
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WISeID Coupons
Targeted Coupons for WISeID Real Madrid Members with Geo
Localization
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online betting and real money gaming.
Use WISeID Real Madrid to associate the digital identification with online betting and real money gaming. Exciting live sports betting odds, online poker, games and casino, etc with full transactional capabilities
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WISeID is Secured by WISekey
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WISeKey SA +41 22 594 30 00
www.wisekey.com www.wiseid.mobi