wissensmanagement 4.2

Copyright © Siemens AG 2010. Alle Rechte vorbehalten.

Corporate TechnologyCorporate Technology

Dr. Karsten EhmsSiemens AGCorporate TechnologyKnowledge Management

Tagung Onlinekommunikation(Berlin, Quadriga Hochschule 28.10.2010)

WissensManagement 4.2

Quelle Bild: quapan

2010-10-28 © Siemens AG, Corporate TechnologyDr. Karsten Ehms,

Web of (Digital) AnbundanceWeb of (Digital) Abundance

• Information Fragments

• Functional Fractals


SIEMENS is large, decentralized and innovative

Large > 400.000 employees worldwide in 190 countries

Decentralized 15 divisions 600 production sites

Innovative 150 R&D locations in over 30

countries 56.000 patents, 7.000

inventions in 2009 „Global Network of Innovation“

Industry

Divisions Drive Technologies Industry Automation Building

Technologies Mobility Lighting (OSRAM) Industry Solutions

Energy

Divisions Fossil Power

Generation Renewable Energy Oil & Gas Energy Service Power

Transmission Power Distribution

Healthcare

Divisions Imaging & IT Workflow &

Solutions Diagnostics

Cross-Sector Businesses: Siemens IT Solutions and Services, Siemens Financial Services, Corporate Technology

digital work: B. Lindner


Siemens Blogosphere 2005 - dato

2005

2006

2007


Overview

Social Software and “KM 4.2”

Activities and Platforms

Challenges

Consequences


Knowledge Management@SIEMENSImportant Milestones

1997 1999 2001 20051995 200920072003

CT Innovation field “Information & Communication”discovers KM

SIEMENS Employee Portal

personalizedSearch

SIEMENS Enterprise Portal

Community of Practice KM: Initiative of KM Experts

First SIEMENS search engine

ICM / ICN ShareNet

SIEMENS wide Introduction of LiveLink

A&D SharePoint Services

References@BT

SIEMENS Blogosphere

Competence Center„Knowledge Mgmt.“at CT Siemens

Wikisphere

First Innovation Jam

Techno Web 2.0

Reference Process House

Awarded byAPQC 12/2007

Awarded byMAKE 11/2009

Central KM Office (CKM)


Knowledge Management Concepts

(1997)

(1995)

nach Denning, Stevenach Denning, Steve

Networking as s concept is missing! (2/160 in Heisig 2009)


What to do with Social Software?

McKinsey 2008


Minimalist Model for Knowledge Mgmt. (Ehms 2010)


Thesen

Mit der Social Software im Web 2.0 hat sich erstmals in der Geschichte der ICT der organisationale Adoptionspfad umgekehrt.


Umkehr des Adoptions-Pfades

"Die ursprünglich im privaten Bereich eingesetzten neuen Technologien wie Blogs haben den Sprung in dieUnternehmen geschafft - in aller Regel verläuft der Weg in die andere Richtung", betont Bitkom-Präsident August-Wilhelm Scheer. (Scheer, zitiert in Wyllie2008)

http://www.ids-scheer.com/de/Ueber_uns/Presse/Fotos_Unternehmensgruender/160154.html


Implementation – “Rollout”

Offer approach

global provision

communication activities guidelines “cookbook” blog100 expert podcasts FaQ‘s example weblogs

evolutionary approach

courage to experiment http://jeresmith.com/portfolio/images/illus-redcarpet.jpg


Siemens Cases and Platforms

Open Social SoftwarePlatforms inside Siemens


Three Global Platforms – in the order of appearance

Blogosphere Wikisphere TechnoWeb 2.0


Siemens on Social Media

globalwiki/label/en/social+media


Siemens Blogosphere as Global Communication and Networking Platform

Personal Blogs as

„Self Service“

Group/Topic Blogs

Dynamic Dashboards

RSS Feeds

Help & FaQ‘s (Weblog)

Report Abuse

Bugs & Ideas (Weblog)

Link here

Guidelines

Search


Integrated into our Global Intranet


Challenge

(1) Participation Inequality


Participation Inequality –Different Levels of Activities – “90:9:1”

source: useit.com


Levels of Participative Actions Also following a Power Law?

Inte

rnet

/ In

tran

et

read

web

logs

W. k

omm

entie

ren

W. e

inric

hten

W. p

flege

nEhms 2010

33%

50%

66%

15% (3-55)

com

men

t

set u

p a

web

log

cont

inuo

us p

art.

90 : 9 : 1 “rule”


Challenge

(2) Expectations on Growth(Adoption)


Also a Power Law? Be modest when it comes to growth expectations!

Quelle: Kolari, P., Finin, T., Lyons, K., Yesha, Y., Yesha, Y., Perelgut, S. & Hawkins, J. (2007). On theStructure, Properties and Utility of Internal Corporate Blogs. ICWSM, International Conference onWeblogs and Social Media. Boulder, Colorado, USA, 2007.


Challenge

(3) Use Case Variety(VerwendungsOffenheit)


Variety of Use Cases – Weblogs as an Example

Journalism

Expert Blogs

Microblogging

Diaries

Filter Weblogs

Bookmarking

Mass Media

10 Weblogs analyzed in depth

20 Purposes / Benefits

9 after „condensation“


Networking

InformationManagement Communication

( Collaboration )(9) fun (intrinsic motivation) and experimenting with new media

(2) targeted collection of knowledge, sharing of tips

(4) get feedback on ideas

(6) keep and expand contacts (over distance, units, countries)

(7) reach new target groups for special topics or offers

(5) experience acknowledgement as an expert

(8) gain insight into the global organisational context and culture

(3) reflection and structuring of content and experiences

(1) personal, „mobile“collection of knowledge

Social Software Volcano for MotivesWhat Benefits do Bloggers perceive?

> more: see Ehms 2010


Prepare for …

Mixed Motives (=Motivation)


Claim

Potential benefits of Social Software for KnowledgeManagement are driven byfeatures that drive Networking.


I C

N

Resilience Efficiency Flexibility Innovation

cumul. coord.

organisationalgoals

individualgoals

Social Software as an Instrument for Knowledge Management 2.0

share knowledge develop knowledge


Conclusion

More tranparent Networking


Global Networks (based on comments)

Most important Metrics: Cross Coutry and Cross Organizational Networking

Virtual contacts, based on comments were:• cross-country or cross-unit by 77%• cross-country and cross-unit by 52%.

(data from April 2010)


Consequence / Prerequisite

(1) Opennessis a key prerequisite

for the emergence of networks.


Use Patterns andPotential Benefits of Social Software (Functionalities)

accessibility couplingNetworking


Collaboration


Redefining Access RightsDifferent Forms of Opening Content

+ „public“ listing / teasers etc.

+ findable but unlisted (corp. search)

Symbol based (URL, /1234)

Object specific security („holy grail“)



(2) Authenticityseems to be

another prerequisite


Networking


( Collaboration )

The Social Software Volcano for Weblog CasesWhat Real Life Use Cases emerge?

> more: see Ehms 2010

[1] Expert Weblog:Technical Documentation

[2] Filter Weblog:Project Management

[7x] Opinion Weblog:Info Mgmt. / Lotus Notes

[9x] Expert Weblog:Web Techn. / experimental

[6] Topic Weblog:Clima Change / Green [5] Link-Weblog:

Technical Marketing

[4] Manager Weblog (Expat):Information Officer

[8x] Intensive Dialoge (Expat)

[3] Link Weblog:Information Management

[10x] Out linking Blog Tips and Tricks


Authentic Knowledge Weblogs do have more connections

0

20

40

60

80

100

120

140

8x 1w 7w 9w 2w 3w 4_ 10_ 5_ 6_

INComments

OUTComments

A knoweldge weblog is a digital artifact which isprimarily structured in an episodic way and thatmakes personal knowledge observable(Ehms 2010)

Ein Wissensweblog ist ein primär episodisch strukturiertes, digitales Artefakt, welches personales Wissen beobachtbar macht. (Ehms 2010)



(3) Transparent Networkschallenge other forms of

Coordination


Networks

Hierarchy Markets

Forms of Coordination inside organizations


Organic, DriftKnowledge Society

ComplexityNetworks

Selections / Choices

Self Organization- subjectivity- complexity

experiment, fail cheap, fail early

Mechanics, DeterminismIndustrial Society

unambiguousness (panacea trap)

predictable

don’t fail

http://www.cytosim.org/other/princeton/index.html

Shifts in Control, Culture and Coordination


• What are the interactions youseek to create … around whatcontent/objects?

• Why here at this „space“?• How do the „publishing“Interfaces look like?

Key Questions


Thank you for your attention

Siemens Aktiengesellschaft: Chairman of the Supervisory Board: Gerhard Cromme; Managing Board: Peter Loescher, Chairman, President and Chief Executive Officer; Wolfgang Dehen, Brigitte Ederer, Heinrich Hiesinger, Joe Kaeser, Barbara Kux, Hermann Requardt, Siegfried Russwurm, Peter Y. Solmssen; Registered offices: Berlin and Munich, Germany; Commercial registries: Berlin Charlottenburg, HRB 12300, Munich, HRB 6684; WEEE-Reg.-No. DE 23691322

Karsten EhmsDipl.-Psych, Dr. phil.

Siemens AGCorporate Technology, Knowledge Management

Siemens AG, CT T IAT KDSOtto-Hahn-Ring 6D-81730 Munich

[email protected].: +49 (89) 636-55869http://www.ct.siemens.com

Publikationen etc. athttp://www.ehms.net/http://twitter.com/karstenpe/

wissensmanagement 4.2

Devices & Hardware