Media Kit2011

Media Kit2011

Media Kit Q2 2011

With more than 55 million monthly pageviews, is the largest independent news source covering digital culture, social media and technology. Mashable reports on the importance of digital innovation and why it matters.

Media Kit2011

Media Kit2011

Global Syndication Partners

Recognition & Partners

“Founder and CeO Pete Cashmore named a 2011

influencer”

“Winner of three 2010 Webby awards in the business and culture categories,

as well as a People’s Voice award”

“Founder and CeO Pete Cashmore

named a 2011 Young Global Leader”

“Most influentialmedia outlet”

“A must-read site”

Media Kit2011

Media Kit2011

55MM+Monthly Pageviews*

37Median age*

pageviews & visitors age groups

15MM+Unique Visitors*

$76,818Median HHi*

HouseHold income

dual audience

18-24..........................25-34.......................35-44......................45-54......................55+............................

8%33%24%22%13%

55%Male*

45%Female*

*Comscore | **Google Analytics

Our audience

social media

4,000+ StumbleUpon Followers

650,000+ Facebook Fans

23,700+ Mashable Meetups

600,000+ RSS Subscribers

98,500+ digg Followers

130,000+ e-Newsletter Subscribers

2,600,000+ twitter Followers

182,000+Linkedin Connections

100,000+ Foursquare Followers

5,000+ tumblr Followers

Media Kit2011

Social MediaChronicling how key products and services within the social media space are evolving and how users can get the most out of them. Key sections include How-To, Facebook, Twitter, You-Tube and GooglePlus but this channel will cover many other platforms that are having a significant impact on how individuals communicate and share. techProviding news, reviews and forecasts on the hardware, software and services that dictate what’s possible in digital – Apps & Software, Dev & Design, Gadgets and Mobile.

Business Reporting on key companies that are evolving and utilizing social media and technology to advance marketing initiatives, deliver more engaging customer service and create new revenue opportunities. Top areas of focus include Advertising, Marketing, Media, Small Business and Startups.

entertainmentReporting on how technology is changing the way that entertainment-media is created, marketed and consumed across Film, Gaming, Music and TV. US & WorldCommunicating the role that technology is playing in an increasingly connected world, including current events and culture, revolving around Politics, Social Good, US and World.

We give people inspiration about how they can best

use digital platforms, technology and gadgets in their professional and

personal lives.

adam ostrowSenior Vice President of Content and Executive Editor

Our Content

Mashable reports aboutthe intersection of

life and digital.

lance ulanoffEditor-in-Chief

Media Kit2011

Media Kit2011

advertising Opportunities

Display UnitsExposing and reinforcing your marketing message over a period of time is an important ingredient to an effective campaign. Mashable can help deliver your message by offer-ing a range of display options from standard creative units (300x250, 728x90 and 160x600) to more impactful super-sized versions (970x66 and 300x600).

targeting capabilities

Mashable has the ability to apply the following targeting criteria to advertising campaigns:

• Geo Targeting • Browser • OS • Channels

• Content• Keyword • Day & Time• Frequency Caps

a 728 x 90 Banner

b 300 x 250 Banner

c 160 x 600 Banner

Media Kit2011

Supported Content Series Mashable reports on how and why the evolution of the web is important and how it affects society. Marketers can now take advantage of the unique way Mashable covers this evolution by sponsoring a series of content that is aligned to your marketing objectives in a powerful, contextually-relevant environment.

advertising Opportunities

a Header client branding with 728 x 90 Banner and Links to Facebook, Twitter, and Youtube

b Customized Related topics Feed

c Facebook Page Likes Box

d 300 x 250 Banner

e twitter integration

5 Innovative Ways to Teach Your Skills Online

Media Kit2011

Media Kit2011

advertising Opportunities

Custom IntegrationThere are many ways Mashable can partner with clients to build custom campaign opportunities that integrate func-tionality and brand. We would be happy to present you with ideas unique to your goals.

a 782 x 90 Banner

b 230 x 90 Links to Facebook, twitter, and Youtube

c Facebook Page Likes Box

d 300 x 250 Banner

e twitter integration

f Customized Content integration

Media Kit2011

advertising Opportunities

Channel Sponsorship Mashable’s content channels align with audience profiles that fit marketers’ target audiences across many industries. The opportunity to have an exclusive presence across one or several channels to kick off a campaign is an excellent way to launch or to heavy-up a campaign during key events or promotions.

a 970 x 66 Banner

b 728 x 90 Banner

c 230 x 90 Banner

d Client Content, Video, and twitter integration

Media Kit2011

Media Kit2011

advertising Opportunities

Homepage Roadblock Mashable’s homepage roadblock is the site’s most popular marketing opportunity exposing your brand the million of influential readers who come to Mashable every day. An exclusive on this page is a highly visible and impactful way to launch a campaign or promote special events.

a 970 x 418 expanded / 970 x 66 Collapsed

b 728 x 90 Banner (also available 970 x 400 / 970 x 90)

c 300 x 250 Collapsed (also availble 300 x 600)

Media Kit2011

advertising Opportunities

Mobile & AppsMashable readers are constantly consuming content on their mobile devices and tablets. Mashable’s mobile site and apps are great opportunities to align your brand with innovative platforms while adding another touch point with this con-stantly connected audience. Display and sponsorship oppor-tunities are available.

a iPad Banner

b Android Phone Banner

c iPhone Phone Banner

Media Kit2011

Media Kit2011

E-Newsletter & RSS If you follow Mashable, chances are you subscribe to our daily email products or RSS feeds. These are great oppor-tunities for marketers to reach our desirable audience of subscribers in a contextual environment with total share of voice for your message.

advertising Opportunities

a 300 x 250 Banner

Media Kit2011

advertising Opportunities

Events Mashable’s community is as active offline as they are online. Throughout the year, Mashable offers a variety of event spon-sorship opportunities that enable brands to be associated with the Mashable brand and reach a desired audience in a more intimate setting. We look forward to discussing it with you.

Media Kit2011

Media Kit2011

Our advertisers include

Media Kit2011

thank You.