wittmayer. from idea to product pcmn (1)
DESCRIPTION
Jon Wittmayer Product Camp Minnesota 2013TRANSCRIPT
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Moving Past an IdeaExamining some of the factors that help a Product Manager take an idea to product
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So you have an idea…
Now what?
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Idea Product
How do you move from
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Pre-Developme
nt
Developme
nt
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PassionHow strong is your passion
The journey is lengthy and not easy
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What are your strengths/Weaknesses?
Are you Business or Technology?
Need a team or work as an individual?
Do you know what drives you?
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How do you validate your idea?
Talk to anyone you can
This will help you coalesce you idea
Test your assumptions
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Is there a market need?Who will use this?
Will they use this?
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What is the market opportunity?
Do you expect to Commercialize?
Can you size the market?
Will the market pay for it?
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Are there competitors?Can you differentiate?
Unique Value Proposition?
What is their market share?
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How will you fund this?Self funded vs. Debt/Equity
How far will the funding get you?
Cost more than you expect
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PrototypeWireframe
Low Cost
Helps you come up with your MVP (Minimum Viable Product)
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No Go
Go
Decision Time
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Pre-Developme
nt
Developme
nt
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Business Plan
CommunicationCommercialize
Support
Launch
Business
Requirements
Build
Test
Deliver
Tech/Dev
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What Technology should we use?
Does the technology exist?
Do we understand it?
What do we need to make a decision?
Tech/Dev
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Who should build it?Can you do it yourself or
outsource?
Money and Skill to outsource?
Tech/Dev
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Defining requirementsClear understanding of use cases
Can the builder understand what you want
Interactive process with builder
Tech/Dev
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Managing the BuildAre milestones being meet?
Are you on budget?
Scope?
Tech/Dev
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Feedback LoopRelease early and often
Test Test Test (Beta users)
Make changes where necessary
Tech/Dev
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How do you commercialize it?
Determining the business model?
Pricing?
Through what channels will you sell it?
Business
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Spreading the wordWhat to say and when to say it
Effectively use inbound marketing
Business
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BrandingNaming your product
Using Keyword can be very helpful
Catch phrase or slogans
Business
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Intellectual PropertyProtect your investment
Technology and Branding
Business
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SupportHow do you help your customers
Business
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BackofficeHow will you process orders etc.?
How will you process payments?
Tracking sales
Business
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TrainingWill you customers know how to
use your product?
Do you need to create training material or programs?
Business
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OtherProfessional resources
Advisors, peers, others
Business
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Thinking ahead to the futureNext evolution
Continue sales marketing
Scale
Staying one step ahead
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Questions?
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Thank You