CHITKARA UNIVERSETYPresentation on

Marketing Management

Submitted to: Submitted by:Mr. Anoop R Ohri Ankush Singla Harshul Singla Monika Rawat Kanika Dhawan Ashima Gupta

Topic

Our topic is how to enhance the sales of our product(after shave)

INTRODUCTION

Shaving scrapes natural oils off your face, So the next most important item is some sort of saving gel to keep your skin from

becoming too dry and reduce friction from the razor…..

GILLETTE’S After Shave Lotion

•4P’S OF GILLETTE• Product•6 variants in after shave(metallic cylinders)• 3 variants in after shave(Tubes) •4 variants in after shave•Price•30 gm worth rs 30 •210 ml worth Rs 249•210 ml worth rs 225 •Promotion•It has high recognition rate, massive influence, recall and reminder ad.

WOW !!! TAAZAGI BHRAA EHSAAS SHAVE KE BAAD!!!

WOW!!!(after shave ) a product by MAAKH Co. Ltd. This after shave is

purely manufactured on the basis of problems and suggestions provided by consumers during a survey by our team

by going to various categories of people in different areas.

Different types Of WOW!!!

Based on State of After shave:- 1. Lotion 2. Gel Based on different classes of people :- 1. High and Middle class 2. Low class

WOW!!! is available in bottles(lotion) and tubes(gel) of different quantities.

We are providing the same product in small sachets and pouches, so that every one can buy it.

WOW!!!

FEATURES of WOW!!!

No burning sensation No dryness Various fragrances For different skin types Act as antiseptic Also the material used for packing is Bio-

degradable , hence preventing the pollution caused by waste throw of sachet or , tubes etc.

4P’s

PROMOTION For promotion , we are sending our team to various saloons

and making them aware of what we are using and we are also giving them free samples of our product to use them and get customer feedback and send it to us.

We are also publishing advertisement in Newspaper and also internet for every category on various search engines like yahoo and also on networking sites like Facebook , Twitter .

We are approaching Infosys for SEO(search engine optimization). So when people search for any after shave, our product comes on top. We are also using various types of posters and banners to advertise. For advertising on TV we hired Salman Khan as our Brand ambessedor.

PRICE For sachet of 5gm gel , we are charging 6 Rs. For 60 ml we are charging 71 Rs. For 100 ml we are charging only 118 Rs. For 200 ml we are charging only 230 Rs. For 70 + 10 gm gel tubes we are charging 80

Rs. For 140 gm gel we are charging 155 Rs. And you will get a discount on bulk purchase. These prices are reasonable and with so many

choices for individuals.

PRODUCTION We are planning to manufacture our

product on large scale by establishing plant for every 5 nearby states. By this we can provide these products on same price all over India and within very short time it will reach to every state on time of order.

PLACE As we are planning to manufacture

products at large scale and these will be available easily in every city and every village and these will also be available on medical stores instead of only on cosmetics store.

CRM

Customer Relationship Management This means maintaining good relations with

customers and retaining them for a long period or forever.

For this we are providing various schemes such as a SCRATCH coupon which contain free assured gifts Or it may contain a chance to get the customer’s photo to be pasted on the tube or bottle of our product.

We also encourage our customer’s suggestions and there views and there demands.

AIM

To educate consumers on product advancements and improve after shave performance.

MAAKH Co. Ltd.

M:- Monika Rawat A:- Ankush Singla A:- Ashima Gupta K:- Kanika Dhawan H:- Harshul Singla

THANK YOU FOR YOUR KIND CO- OPERATION