woking fsb agm presentation on the usp by tim coe
DESCRIPTION
How you choose to describe and talk about your company's products and services to others is the most important business decision you could ever make. If you think that's a bold statement then stop to think for a moment. What else is more important than what your buyers, existing and potential, think of you? This presentation talks about the vital USP concept, your UTTERLY SEDUCTIVE PROPOSAL, and makes a convincing case for it being at the centre of your most vital business activity...YOUR MARKETING. Tim Coe [email protected] www.myusp.biz 01590 672282TRANSCRIPT
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