woman board - home - the enterprise · 2016/12/19 · 2016 state of women-owned business report...

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Women in Business The Enterprise p. 15

December 19, 2016

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YOUR WOMAN BOARDFrances JohnsonThe Enterprise

Whetheryourunanot-for-profitorganizationoracorporatefirm,improvingthebottomlineisalwaysfirstandforemost,andnewresearch shows there’s an easy waytoimproveanorganization’sfinances:Appointmorewomentotheboard. AstudyconductedbyCatalyst,aNewYork-basednonprofitthatworksforwomen’sinclusionintheworkforce,andpublishedinthe Harvard Business Review foundthatFortune500companieswiththehighestrepresentationoffemaleboarddirectorsenjoyedmuchhigherfinancialperfor-mance,onaverage,thancompa-nieswiththelowestrepresentationofwomenboarddirectors.

AccordingtotheHarvard Business Review,“Expertsbelievethatcompanieswithwomendirectorsdealmoreeffectivelywithrisk.Notonlydotheybetteraddresstheconcernsofcustomers,employees,shareholdersandthelocalcommunity,butalso,theytendtofocusonlong-termpriori-ties.Womendirectorsarelikelytobemoreintunewithwomen’sneedsthanmen,whichhelpsdevelopsuccessfulproductsandservices.Afterall,womendrive70percentofpurchasedecisionsbyconsumersintheEuropeanUnionand80percentofthemintheUnitedStates.” ToMarinaGomberg,whoisfin-ishingatermaschairpersonoftheEqualityUtahboardofdirectors,thefindingsmakeperfectsense. “Itmakessensetohaveboardsberepresentativeofthepopula-

tionorcommunityyou’retryingtoserve,”shesaid.“Ifweassumethegoalistobesuccessful,whichisasafeassumption,thenwehavetounderstandtheneedtomeetitandweallunderstandourownneedsbetterthananyoneelse.” AccordingtotheCatalyststudy,morewomenservingoncorpo-rateboardsalsopavesthewayformorewomenservingintoplead-ershippositionswithinorganiza-tions,anotherbenefittothebottomline. Thatlong-termgoalofcreat-ingmoreopportunitiesforwomentoadvancetheirpersonalandprofessionalgoalsiswhatmoti-vatesHollyYocom,whoworksasassociatedirectorofcommunityservicesforSaltLakeCounty,to

Hints for successZion Bank's Chantel Chase says that Utah's women-owned businesses have an advantage because of the state's ranking as a top state for suc-cess — and she offers some advice for women entrepreneurs when it comes to seeking new capital from a local lending institution.

Recent research shows that there is one sure way to improve the bottom line: Appoint more women to the board of directors

16 • December 19-25, 2016 • The Enterprise - Utah's Business Journal

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The Enterprise - Utah's Business Journal • December 19-25, 2016 • 17

Fromhome-basedstartupstoexpandinginternationalcompanies,women-ownedbusinessesareontheriseinUtah.Infact,Utahranksamongthe10fastest-growingstatessincetherecessionintermsofcombinedeconomicclout—combininggrowthinthenumber,employmentandrevenuesofwomen-ownedbusinessesoverthepastnineyears—accordingtothe2016StateofWomen-OwnedBusinessReportcommis-sionedbyAmericanExpressOPEN. Since2012,women-ownedbusi-nessesinUtahincreasedby36.3per-centandsalesincreased38.8percent,accordingtothesamereport. Butthisexcitingtrajectoryischeckedbyasoberingstatistic:Menstarttheirbusinesseswithnearlytwiceasmuchcapitalaswomen—andlackofaccesstocapitalisblamedforpre-ventingthegrowthofwomen-ownedsmallbusinesses,accordingtoastudybytheNationalWomen’sBusinessCouncil. Inaddition,thereportfoundthattoomanywomenunderestimatethemselvesandtheirbusiness’growthpotentialeventhoughthedatacon-firmsthattheyaremorelikelythantheirmalecounterpartstoseegrowth. Sohowcanweeducatewomento

givethemboththeconfidenceandthefinancialbackingtheyneedtogrowtheirbusinessandkeepoureconomymovingforward?Fortunately,therearemyriadresourcesinourcommu-

nitythatprovidetangibleandintangibleassistance.Preparationiskey.Thefirststepingainingaccesstocapitalispreparation.Womenneedtoapproachlendersfullypreparedandeducatedontheirgoals,withagenuinebusinessplanthatiswell-researchedandthoroughly

written.Fornewentrepreneursinneedofassistancewiththisstep,awealthofresourcesisavailable. Hereareeightkeystepswomenshouldconsiderwhenpreparingforasmall-businessloan: 1. Have a Vision. Foryourbusi-nesstobesuccessful,youmuststartandoperateitwithaclearunderstand-ingofyourcustomers,yourstrengths,yourcompetitiveenvironmentandyourvisionforthefuture. 2. Take Advantage of Resources. ContactyourlocalU.S.SmallBusinessAdministrationofficetofindoutaboutbusinesscounselingservicesandrelatedprograms.Youcanstartwithwww.sba.gov.TheSaltLakeChamber’sWomen’sBusinessCenteroffersonlinetools,networkingeventsandotherresources.Moreinformation

isavailableatwww.wbcutah.com.YoucanalsofindouthowtotapintotheexpertisefromSCORE(ServiceCorpsofRetiredExecutives)byvisitingSCORE.org. 3. Write a Business Plan. BenFranklinsaiditbest: “Whenyoufailtoplan,youplantofail.”Everybusi-nessneedsawell-writtenplantogrowandsucceed.Agoodbusinessplantellsyourinvestorsandemployeeshowyourrevenuesareturnedintoincome.Byexpendingtheefforttodevelopacomprehensivebusinessplan,youwillhaveapowerfultoolforattractinginvestors.Yourbusinessplanistheroadmapforyourcompany.Everywell-thought-outbusinessplanincludesadescriptionofproductsandservices,acompetitiveanalysis,amar-ketingplan,amanagementplanandafinancialplan.Businessplansarevitalinstrumentsforraisingcapitalfrombanklendersorpotentialinvestors. 4. Remember, Cash is King. Preparingregularcashflowstatementsisessentialforrunningyourbusiness.Withoutcashonhand,you’llhaveadifficulttimekeepingdailyoperationsmoving,especiallysincecashflowisconsideredthelifebloodofanycom-pany.Thecashflowstatementmaybethemostimportantfinancialdocu-mentyouprepare.Ittracestheflowoffundsforworkingcapitalintoandoutofyourbusinessduringanaccounting

period.Forasmallbusiness,acashflowstatementshouldprobablybepre-paredasfrequentlyaspossible,eithermonthlyorquarterlysinceanannualstatementisamustforanybusiness. 5. Find the Right Lender. Chooseasafe,soundlendinginstitutionthathasexpertiseinsmall-businesslend-ing.Then,makesureyourlenderisknowledgeableaboutyourtypeofbusiness. 6. Make a Plan Before You Start. Don’twaituntilyou’redesperateforcapitalbeforeyoustartlookingforalender.Planaheadforallthecapi-talyouwillneedratherthanmakingmultipleloanstocoverunforeseenevents.Evenwhentheeventsareposi-tiveones,yourworkingcapitalshouldcoverthewholeofyourenterprise. 7. Meet Expectations. Beasser-tiveinobtaininginformationfromyoubanker.Askwhendecisionsareexpect-ed,thencallatthedesignatedtimetoavoidunpleasantsurprises. 8. Sell Your Vision. It’syourjobtotellthegreatstoryofyourcompany.Keepacontinuousscorecardofyourbusiness’achievements.Bepreparedtoshowoffyourgameplan,creationsandyourcontactstopotentiallenders.

Chantel Chase is a vice president and busi-ness banker at Zions Bank, based at Zions Bank’s Kaysville Financial Center. She will receive the 2017 Athena Award from the Davis Chamber of Commerce Women in Business Committee in February.

CHANTEL CHASE

Women business owners throughout Utah are succeeding by following simple rules for success. Stephanie Loud, owner of Mountain West Precast in Brigham City, received the 2014 Women-Owned Business of the Year Award from the U.S. Small Business Administration’s Utah District.

Tips for women-owned businesses to continue thriving in Utah



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MotherTeresasaid,“Ialonecan-notchangetheworld,butIcancasta stone across the water to create manyripples.”Howcanwomen“caststones”inordertocreatea“rippleeffect”acrosstheleadershipchallengesof21st-centuryhealthcare,whichneedsadiverseworkforceandinno-vateleadership? Accordingto2012data,womenaccountfor75per-centofthehealthcarework-force.Theycomprise73percentofhealthcaremanag-ers,15percentofexecutiveofficers,19percentofboarddirectorsand18percentofhospitalCEOs.Eventhoughwomenarefewinnumberinseniorleadershiproles,researchsuggeststhatwomenleadersbuildstrongdiverseteamsandhaveapositiveimpactonbusinessresultsoutperformingmale-dominatedcompaniesby26percent.Womenarecreatingarippleeffect! SincetheimplementationoftheAffordableCareAct,theappropri-ateleadershipapproachiscrucialtohealthcaredelivery.Insteadofacommand-and-controlstyle,collabo-ration,inclusion,transparencyandmutualrespectarerequiredtobuildinterdisciplinaryteamswithhighlyskilledprofessionals.Healthcareneedsablame-freeenvironmentwithcom-municationbarriersremovedandanempoweredstaffatalllevels.Womenplayacrucialroleinthisnewleader-shipmodel,whichrequiresatransfor-mationalratherthanatransactionalstyle.Womenhaveatendencytonur-ture,communicate,collaborate,inspireandmotivate—allsoftskillsoftrans-formationalleadershipthatproduceexcellentresults. Avitalskillforall21st-centurytransformationalleadersisemotionalintelligence(EQ),theabilitytobeself-aware,self-manageandbuildrelation-ships.InordertodevelopEQ,leaders

mustbeempatheticandexceptionallisteners.Since21st-centuryleadershavethreegenerationstomanage,theabilitytocommunicateandunderstandindividualneedsiscriticaltobuild-

inghigh-performanceteams.AlongwithEQ,leadersneedtodisplayegalitarianatti-tudestowardtheiremployees.Wherebabyboomerswilllistentowhattheleadersays,GenerationXandmillennialsrequireexplanations,nego-tiationandtransparencytogaincommitment.Ingeneral,

womendemonstrateEQandegalitariancharacteristicsmorenaturally,althoughbothskillscanbelearnedanddevel-opedbymenandwomen. Comparatively,menmaybeperceivedastransactionalleaders,focusingonsupervision,organiza-tion,groupperformanceandconcernwithmovingtheorganizationtowardtheirgoals.Thistransactionalstyleisnotnecessarilysuperiororinferiortotransformationalleadership.Researchshowsthatavarietyofleadershipstylesmakeforadiverseapproachtoproblemsolvingandinnovation,twoessentialsinhealthcare.Thehealthcareleadershipteamshouldnotonlybegenderdiverse,itshouldbediverseinallforms—racial,ethnic,cultural,ageandsocioeconomic—inordertomakesdecisionsthatreflecttheirdiversepatientsandemployees,andultimatelypursuethegoalofcreatinghealthycommunitiesinwhichtheyserve.

Educational Strengths Womenareseekingadvanceddegreestoprepareforleadershiproles.AccordingtotheCenterforEducationStatistics(2010),womenequaledmeninbachelor’sdegrees(50percenteach),outpacedtheminmas-ter’sdegrees(54percent-46percent)andgainedindoctoraldegrees(45percent-55percent).Inseveralareas

ofhealthcare,womenaremakingsig-nificantstrides.Womenpharmacistscurrentlyoutpacemen60percentto40percent.In2014,47percentofdentalgraduateswerewomen,andwhiletheyaccountforonly20percentofU.S.dentists,53percentaresolopractitio-ners.In2015,48percentofgraduatesfrommedicalschoolwerewomen.

Navigating the Obstacles Bothmenandwomenfacechal-lengesingettingintoanexecutiveleadershipposition.However,womenfaceadditionalchallenges.Work-lifebalance,biasesandlackofmentor-shipcancausewomentobestoppedbythe“glassceiling.”Womenaretheprimarycaregiversathome.SherylSandbergsaysinherbookLean In thatwomenhavethreejobsandmenhaveone.Women’scareersareofteninterruptedtospendtimeraisingchil-dren,wheremencancontinuewiththeircareers.SandbergsayswomenwhowanttostayintheworkforceandreachtheC-suite,needtomaketheirhusbandsequalpartnersinchildrear-ingandwithhouseholdchores.Withanequalpartnerathome,theyarethenbetterequippedtohandlethedemandsofhealthcareleadershipthatcurrentlyfacesdwindlinginsurancepaymentswiththeneedtoprovideexemplaryservicetotheirpatients. Therearebiasesintheworkplace,aspeopletendtohirethosewhoarelikethemselves.Biasescanbebasedonpastexperiences,groups,familyupbringingorotherfactors.Althoughthereisahighereducationallevelandparticipationrateofwomenintheworkforce,genderbiasbeginsintherecruitmentprocess.Humanresourcemanagersshoulddevelopneutralper-spectivesbeginningwiththewordingintheirjobdescriptionsandmakeeveryeffortnottoallowgenderbiastoinfluencethehiringorpromotionpro-cess. Sincethereisalackofwomenin

executiveleadershippositions,therearefewerseniorwomenmentors.Withmoremeninseniorleadershipposi-tions,therearemoremalementorswhodevelopprofessionalrelationships.Althoughmenandwomenbenefitfrommentoring,researchstatesthatwomenaremorelikelytodevelopothersthanmen.A2012Catalystreportstates65percentofwomenwhohavebeenmen-toredwill“payitforward,”comparedto56percentofmen.

Tips for Advancement Womenwhowanttoadvanceinhealthcareleadershipcanattendcon-ferences,readjournalsandtakeadvan-tageofnetworkingfunctions.Theycandomorethanwhatisrequiredandseekopportunitiestogrowandlearn. Whatismostimportantforwomen—andmen—istofindtheirpassion.Understandingleader-shipstrengths,intrinsicandextrinsicmotivators,andwhatisimportant,“thecause,”willhelphealthcarelead-ersfindthat“sweetspot”wheretheyarecompletelyengaged,inspiredandconfidentthatanythingispossible.ToquoteSandberg,“Ihopeyoufindtruemeaning,contentmentandpas-sioninyourlife.Ihopeyounavigatethedifficulttimesandcomeoutwithgreaterstrengthandresolve.Ihopeyoufindwhateverbalanceyouseekwithyoureyeswideopen.AndIhopethatyou—yes,you—havetheambi-tiontoleanintoyourcareerandruntheworld.Becausetheworldneedsyoutochangeit.”Womenshould“caststones”andcreatethe“rippleeffect”tobecome21st-centuryleadersinhealth-care.

Deborah Hedderly is an assistant professor teaching healthcare management, organi-zational behavior and human resource man-agement in the MBA program at Roseman University of Health Sciences in Salt Lake City. She earned an MBA and a doctorate in organizational change from Pepperdine University.

DEBORAH HEDDERLY

Women and leadership in healthcare

Twenty-first century progress and challenges



BOARDfrom page 15

makethecommitmentoftimeandenergytoservingonboardsfororganizationsincludingtheSaltLakeCityLibrary,PlannedParenthood,theCentralUtahArtCenterandDiscoveryGateway. “Itishard—especiallythatfamilybalance—butthemorethatwomencansay,‘Ineedtodothisfornot

justmyselfbutformyfam-ily,’themoreitwilldoforgenerationsandgenerationstocome,”Yocomsaid.“Themorethatwomencangetinvolvedandtakeonleader-shiproles,themorenaturalitwillbecome.” BothGombergandYocomagreethatanynumberoffac-torscouldbeatplayinpre-ventingwomenfrompartici-patingonboards,includingopportunity,timeandworry-ingtheydon’thaveanything

uniquetocontribute. “Locallythereisaculturewherewomendon’tholdthehighestlevelsofleadershipandIthinkthatpermeatesintocompaniesandboards,”Gombergsaid.“Assomeonewhohasbeensurprisedthatsomeonewouldbelieveinmeasawoman,Icanseehowotherwomenwouldn’thaveconfidenceintheirabilitytohaveleadershiproles.” Yocomrecommendspeopleseekoutopportunitiesthat

matchtheirpassionsandinterests. “Mybiggestmotivationwouldbethecommunityser-vicethatcomeswithbeingonaboard,”shesaid.“Whetherit’sanonprofit,corporateorgovernmentboard,it’salldif-ferenttypesofservicethatIfindreallyfulfilling.I’mwill-ingtogivemypersonaltimeforthethingsIgetback.” Someopportunitieshavecometoherasaresultofheremploymentorothercommu-

nity connections,Yocomsaid,butothersshehassoughtout.Gombergsaidwomenshouldbeboldinmakingopportuni-tiesforthemselvestoserveandlead. “It’snotthatyouhavetobethisfearlesspersontositonaboard;youjusthavetobecourageous.Becoura-geousandstepintothoserolesanyway,”shesaid. Andpeoplealreadyinleadershiprolesshouldbecourageousinusingtheirplatformtopromotediversityintheirorganizations. “Tohaveonewomanisbetterthannone,buttohaveadiversityofwomenbet-terallowsyoutoservethecommunityyou’reaimingtoserve,”Gombergsaid. Theresearchbacksherup.AccordingtotheCatalyststudy,thepresenceofatleastthreewomenisnecessarytochangeboardroomdynam-ics.Morewomenonboardsalsocreatesabiggerpoolofcandidatesfororganizationstodrawfromforcriticalin-housemanagementandlead-ershiproles. “Clearly,financialmea-suresexcelwherewomenserveoncorporateboards,”saidIleneH.Lang,presidentofCatalyst.“ThisCatalyststudyagaindemonstratestheverystrongcorrelationbetweencorporatefinancialperformanceandgenderdiversity.Weknowthatdiversity,wellmanaged,producesbetterresults.Andsmartcompaniesappreciatethatdiversifyingtheirboardswithwomencanleadtomoreindependence,innovation,andgoodgovernanceandmaximizetheircompany’sperformance.” Theresearchissocompel-lingthatsomepeopleareliterallytakingittothebank.Severalportfoliosnowallowinvestorstoinvestinwom-en’sleadership,includingthePaxEllevateGlobalWomen’sIndexFund,BarclaysWomeninLeadershipTotalReturnIndexandMorganStanley’sParityPortfolio. But,asobviousastheben-efitsare,biasesandculturalbarriersstillneedtobeover-comeandwomenarejustasresponsibletohelpthathap-penasanyoneelse. “Wehavetobeparticipato-ryinchange,”Gombergsaid.“Wecan’texpectittohappenaroundus.”

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CALENDARfrom page 11

Jan. 31, 9-10 a.m. “SBA 8(a) Program: Helping Small Business Secure Government Contracts,” a U.S.Small Business Administration(SBA)event.LocationistheSBA,125S.StateSt.,Room2222,SaltLakeCity. Free. Registration canbecompletedatEventbrite.com.

Jan. 31, 10-10:45 a.m. “The Historically Underutilized Business Zones (HUBZone) Program,” a U.S.Small Business Administration(SBA)event.LocationistheSBA,125S.StateSt.,Room2222,SaltLakeCity. Free. Registration canbecompletedatEventbrite.com.

Jan. 31, 11-11:45 a.m. “Advantages of Service-Disabled and Women-Owned Small Business Set-Asides,” a U.S. Small BusinessAdministration (SBA) event.LocationistheSBA,125S.StateSt., Room 2222, Salt Lake City.Free. Registration can be com-pletedatEventbrite.com.

Feb. 3, 7:30-8:30 a.m. Eggs & Issues, a Murray Area Chamber of Commerceevent. Murray City Police ChiefCraigBurnettwilldiscuss“CrimePrevention in Murray City.”Location is Anna’s Restaurant,4700 S. 900 E., Ivy Place Suite1, Murray. Details are at mur-raychamber.org.

Feb. 3, 8-10 a.m. “First Friday Face to Face,” a Salt Lake County Business toBusiness Networking Groupevent. Location is the MillerCampusofSaltLakeCommunityCollege, 9750 S. 300W., Sandy.Free. Details are at westjordan-chamber.com.

Feb. 3, 8:45-11 a.m. “Networking Without Limits,” a Salt Lake Chamberevent. Jim Woodard of CCIMechanical Services will dis-cuss “Building Better BusinessRelationships.” Location is theSalt Lake Chamber, 175 E. 400S.,Suite600,SaltLakeCity.Costis$15formembers,$20fornon-members. Details are at slcham-ber.com.

Feb. 3, 6-9 p.m. Annual Dinner, an Ogden/Weber Chamber of Commerceevent.Socialstartsat6p.m., fol-lowed by dinner at 7 p.m. Eventincludes awards presentations, asocial hour, formal dinner,musicand guest speakers. Location isOgdenEcclesConferenceCenter,2415 Washington Blvd., Ogden.Details are at ogdenwebercham-ber.com.

Feb. 7, 7:30-9 a.m. “Introduction to Corporate

Boards: The Why and How of Board Membership.” TheWomen’s Leadership Institute,facilitator Natalie Gochnourand panelists Peggy Thompson,Gretchen McClain, Ron Jibsonand Tania Binder will discusswhat you need to know to serveon a corporate board. Locationis the Kem C. Gardner PolicyInstitute, 411 E. South Temple,Salt Lake City. Cost is $75.Detailsareatslchamber.com.

Feb. 9, 5-7 p.m. Legislative Reception, a Salt Lake Chamber event.Location is Utah State Capitol,Hall ofGovernors, 350N. StateSt.,SaltLakeCity.Detailsareatslchamber.com.

Feb. 11, 9-10:30 a.m. Breakfast with Legislators, presented by the Murray AreaChamber of Commerce andIntermountain Medical Center.Open to the public. Location isIntermountain Medical Center,5121 Cottonwood St., Murray.Details are at murraychamber.org.

Feb. 15, 9-10 a.m. “Value Positioning Your Company and Products,”aU.S.Small Business Administration(SBA)event.LocationistheSBA,125S.StateSt.,Room2222,SaltLakeCity.Free.RegistrationcanbecompletedatEventbrite.com.

Feb. 16, 11:30 a.m.-1:30 p.m. Peak Awards Luncheon, a Sandy Area Chamber ofCommerce event. Awards willbe presented for Small BusinessWoman of the Year, SmallBusinessManof theYear,SmallBusinessoftheYear,CommunityService Award, Clark andBarbara Stringham Volunteer oftheYear,AmbassadoroftheYear,President’sExcellenceoftheYearand Chairman’s DistinguishedCorporatePartner.LocationistheSalt Lake Community CollegeMiller Campus, Karen GailMiller Conference Center, 9750S. 300 W., Sandy. Cost is $35for chamber members, $40 fornonmembers. Details are at san-dychamber.com.

Feb. 16, 11:15 a.m.-1 p.m. Athena Award Ceremony and Women in Business/Chamber Luncheon, a DavisChamber of Commerce event.Recipient of the 2017 AthenaAwardisChantelChaseofZionsBank. Location is the DavisConferenceCenter, 1651N. 700W.,Layton.Details are at davis-chamberofcommerce.com.

March 8, 11:30 a.m. Connect 4 Lunch, a SandyArea Chamber of Commerceevent. Location is All StarBowling, 12101 S. State St.,Draper.Costis$20.Detailsareatsandychamber.com.

woman board - home - the enterprise · 2016/12/19 · 2016 state of women-owned business report...

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