women 2.0 pitch presentation cathy edwards
TRANSCRIPT
Pivots, Processes, Positioning:
Key Decisions In The First 90 Of Building A New Product
Cathy Edwards
What this talk isn’t about:
legal matters
finding a co-founder
hiring a team
getting distribution
non web/mobile companies
A little about me
CTO and co-founder, Chomp
mix of product, engineering and algorithms
mobile background
Australian
@cathye
The 4 rules of early stage product building
Rule 1
Over-Invest In User Research
Rule 2
Size The Market
“Mobile app downloads are forecast to soar from 10.7 billion in 2010 to 182.7 billion in
2015, according to a new forecast from International Data Corporation.”
15 billion app downloads on Appleʼs App Store
10 billion app downloads on Googleʼs Android Market
Rule 3
Put Just Enough Process In Place
Minimum viable process
Use version control
Set up commit emails
Donʼt track bugs in email
Have a wiki for documentation
Keywords
Version control: git and github, subversion
Task trackers: Pivotal Tracker, Lighthouse, Fogbugz
Wiki: Google Sites
Rule 4
Know What’s Going On Inside The System
Keywords
Monitoring: nagios
Graphing: munin, cacti, ganglia
Bonus Rule
Just Ship
45 simple rules
1.Over-invest in user research2.Size the market3.Put just enough process in place4.Know whatʼs going on inside the system5.Just ship
Thank you