WOMEN ENTREPREUNERSHIP BOOTCAMP

BUJUMBURA – BURUNDI NOVEMBER ,2015

KININDO AMERICAN CORNER

Krystal – Bella SHABANI

24 years old

Young entrepreneur

Founder and Fashion designer

Fashion Brand : KRYSBEL

B.A Marketing and Leadership

What is a business idea?

Who am I?• Personal growthPersonal development involves mental, physical, social, emotional, and spiritual growth that allows a person to live a productive and satisfying life within the customs and regulations of their society. This is achieved through the development of life skills.• Dream• Idea• Vision, mission , core values

• Self awareness is the capacity to recognize your own feelings, behaviors and characteristics and understand your cognitive, physical and emotional self.

'Who am I?,' 'What do I want?,' 'What do I think?' and 'How do I feel (physically and emotionally)?'

MASLOW’S HIERARCHY OF

NEEDS

• Business : the activity of making, buying, or selling goods or providing services in exchange for money.

• Business idea : a concept that can be used for financial gain that is usually centered on a product or service that can be offered for money. An idea is the first milestone in the process of building a successful business.

The characteristics of a promising business idea are:• Innovative• Unique• Problem solving• Profitable

• Entrepreneurship The process of creating something new and assuming risks and rewards

• ENTREPRENEURSHIP VS. COMMERCE

Do I really need a business plan and, if so, how can I write a great

one?

1. Executive Summary- 5 w’s and h – what, who, why, when, where and how much- product or services.- Summarize key objectives, marketing strategy, financial analysis.- Describe key success factors.- Competition : differentiation or uniqueness. 2. Introduction and Background- Introduce key products/services.- Provide background information on organization and

people. 3. Products or Services - Describe your current and future organizational products or services.- Explain what differentiates your products or services from the competitors.

4. Market Analysis and Marketing• Target market, segmentation • describe your market, demographics, age,

income, geographical location, race, culture and similar

• Describe market needs• Analyze competitors• the 4 Ps of marketing (product, price, people

and promotion)• sales strategy and the channels of distribution• Describe your promotional material• Define your brand and describe branding

strategy

5. Strategy and operational plan• Describe all strategy and tactics for a three to five

year period• Describe strategic alliances, partnerships and

stakeholders• Develop operational plan in a table format

describing the following: smart objectives, activities, people responsible, timeframes, resources, required budget, indicators of success and monitoring mechanism

• 6. Financial Plan• Describe past, current and future financial

performance• Describe clearly what is required of investors or

funders

7. Management, Leadership and Governance• Provide organizational structure / organogram• Describe ownership structure, leadership and

management team• Provide an overview of HR plan, number of people,

types of positions and salary costs• Describe principles of sound corporate governance• SWOT analysis : strenght,weakness, opportunities

and threats• 8. Conclusion• Summarize key business plan features, strength,

benefits, uniqueness, and profits• Write a powerful and inspiring conclusion that will

make the heart and soul of the reader invest in your business.

Where can I get financing?

1. Boostrapping using your own money, savings2. Friends and Family 3. Angel Investors4. Bank loans

PITCH CORRECTLY YOUR BUSINESS IDEA

What is a business model?

A business model is the collection of assumptions that must be true in order for your startup to generate a consistent profit.

What do I need to know about

my customer and market?

• It is not a product, a technology, a customer, a business plan, a vision, a strong team, investors, or competitive advantage, a vision,

a mission that will lead to success in business but take care on just this single appropriate condition,

Customer / client

Target market

What is guerrilla marketing?

• Guerrilla marketing is an advertisement strategy concept designed for small businesses to promote their products or services in an unconventional way with little budget to spend.

• Social media and use professional pictures• Think outside the box• Survey / questionnaires

What does it really take to

succeed in business ?

• Love what you do/ passion• Take action step by step• Networking• Patience and hard work• Set your goals / To do list • Self awareness / build a team• Learn from others / mentorship• Never give up

Must- have accounts

QUESTIONS / COMMENTS

GROUP DISCUSSION

1. WOMEN ENTREPRENEUR /STRENGHTS2. WOMEN ENTREPRENEUR /CHALLENGES 3. INNOVATION/ CREATIVITY IN WOMEN BUSINESSES4. CHANGING OUR MINDSET 5. DO WE REALLY NEED EDUCATION TO BE SUCCESSFUL?

THANK YOU