women entrepreneurship ppt

7/31/2019 Women Entrepreneurship Ppt

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Women Entrepreneurs

Gauri Pardeshi (0203)Sayali Kher (0221)

Deepti Kolar (0222)Krisha Turakia (0223)

Mausami Wagh (0233)Priya Patel (0245)Irfan Syed (0261)


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Definition Any woman or group of woman who

innovates, initiates, or adopts an economic

activity may be called a womanentrepreneur. (Marshal)

It is an enterprise owned & controlled by

woman or a woman having a minimumfinancial interest of 51% of the capital inthe enterprise. (GOI)


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Context of change Increasing globalization

Impact of technology

Impact of media & other cultures

Impact of Social, Economic & Politicalcross currents of the world.

Unforeseen & unanticipated eventsacross the world


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Context of growing up of Women

Mass Education

Industrialization

Context ofchange

PoliticalIdeology ofGovernance

Social CulturalContext


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Women & Social Role Interface

Self Role

Membership

Daughter

Mother

Community

Parents

Wife

Fig. Women & Social Role Interface


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Journey Women entrepreneurs of the 50s

Women entrepreneurs of the 60s



Women entrepreneurs of the 90s Women entrepreneurs of the 21st century


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Some Facts About Women

Entrepreneurs Demographic characteristics

International implications Strategies

Sources of capital

Motivation


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Problems faced Lack of Confidence

Lack of Working Capital

Male dominant social order & family obligations

Low level management skills especially inmarketing and sales side of business.

Lack of knowledge of alternative source of rawmaterials availability and high negotiation skills.

Low Literacy rate among women.

Difficulty in venturing into new areas.


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Developing Women Entrepreneurs Provision of better educational facilities and

schemes.

Adequate management skills to be imparted tothe women folk.

Encourage women participation in decisionmaking.

Training and counseling to existing womenentrepreneurs to remove psychological causeslike lack of self confidence and fear of success.


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Developing Women Entrepreneurs contd...

Treat women with dignity and respect aspersons in their own right.

More governmental schemes to motivate womenentrepreneurs to engage in small scale andsmall scale business ventures.

Financial institutions should provide moreworking capital assistance to small and largescale ventures.

Set-up of a Women Entrepreneur's Guidance

Cell .


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Few Examples

Indra Nooyi

Dr. Kiran MazumdarShaw

Anu Aga

Sulajja Firodia Motwani

Ekta Kapoor

Vidya Manohar Chhabria

Priya Paul


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Indra Nooyi An Indian born American businesswoman

Former Employers

- Boston Consulting Group

- VP at Asea Brown Boveri

- Motorola Joined PepsiCo in 1994

President and CFO in 2001

Nooyi has directed the company's global strategy for more than decade

- 1997 -> Divestiture of its restaurants into Tricon (Yum! Brands)

- 1998 -> Acquisition of Tropicana & merger with Quaker Oats Company In 2007, she became the 5th CEO of PepsiCo

Currently the Chairperson and Chief Executive Officer (CEO) of PepsiCo

Key Achievements

2007 & 2008 : Wall Street Journals list of 50 women to watch & Times 100Most Influential People in The World

2009 : CEO of the Year by the Global Supply Chain Leaders Group


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Dr. Kiran Mazumdar

Shaw Chairperson & Managing Director of Biocon Ltd Studied at the Bishop Cotton Girls School and Mount Carmel College in

Bangalore. Founded Biocon India with a capital of Rs.10,000 in her garage in

1978 Initial operation was to extract an enzyme from papaya. Application for loans were turned down by banks

biotechnology was then a new word the company lacked assets women entrepreneurs were still a rarity

Today, it is the biggest biopharmaceutical firm in the country In 2004, Biocon went for an IPO and the issue was oversubscribed by

over 30 times PostIPO, Shaw held close to 40% of the stock of thecompany

She was regarded as Indias richest woman with an estimated worthof Rs. 2,100 crore (~U.S. $ 480 million)


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Anu Aga Chairperson of Thermax Engineering

The Companys condition was critical at that time. Its share pricedipped to Rs. 36 from Rs. 400

Anu Aga, the then Director of Human Resource, Thermax, wascompelled to take charge of the company

In order to make the company profitable, she brought a consultantfrom abroad and restructured the company

The strategy worked and the company saw profit again

She stepped down from the post of chairperson in 2004 Now, she spends most of her time in social activities

Bombay Management Association awarded her ManagementWoman Achiever of the Year Award 20022003

After retiring from Thermax, she took to social work, and 2010 was

awarded the Padma Shri (Social Work) by Govt. of India


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EKTA KAPOOR


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Introduction Love her or hate her, but you cannot ignore Ekta Kapoor

Daughter of yesteryear actor Jeetendra

Ekta, known as the Soap Queen of India, though she started herTV career at a tender age of 19.

Her refusal to compromise on quality and her attention todetail contributed greatly to her success.

Her perfectionism seemed to have helped make Balaji TelefilmsLtd. one of the most powerful television software companies of the2000s.

Annual Total Turnover of Balaji Telefilms is 350-500 Crs and

Employee Strength is 351-500.


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Leadership Style On the human resources front, Ekta Kapoor

seemed to be something of an autocrat

Erring or rebellious actors were replaced byothers

Analysts felt that Ekta Kapoor was able tosucceed because of some of the shrewdbusiness decisions she took


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Important Decisions She did not depend on any one channel, but

catered to a wide range of channels

Distributing resources between commissioned andsponsored serials.

The cost of production was kept under control byshooting most of the serials in BTL's own studios.

Hiring laborers on contract reduced cost and gavemore control.


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Achievements In 2001, Ekta was selected by the Confederation of

Indian Industries (CII), to head the committee onentertainment.

Amongst Asia's 50 most Powerful Communicators,fromAsiaWeekmagazine in 2001.

Ernst and Young Entrepreneur of the Year in2001, first women to receive it.

Corporate Excellence award from BharatPetroleum in 2002

Rajiv Gandhi award in 2002


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Ruby Ashraf CEO of precious formals, a $10 million company in the fashionclothing business

Masters from IIM-A

First job in HR department of BHEL

1987: Got married and shifted to America

1990: Launched Precious formals

1997 : The company moved to larger premises

Now : One of the major players in the prom dresses market

Key Achievements

Precious Formals now retail in 2000 stores

It is selling well in Europe and also there is surge of demandfrom Dubai as well.


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Ayesha Thapar Member of famous Thapar Family.

Daughter of Vikram Thapar.

Serves as Director of Indian CityProperties Ltd. (ICPL ).

Has been Director of Waterbase Limitedsince February 1, 2010.

Launched her own jewellery lineSansar.


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Ran Telecom Voice over IP companyTel3.com in U.S. Company grew from10million $ company to 30million $company in less than 2 years.

Involved in various aspects of businessdevelopment and new business venturesfor the KCT Thapar Group.

Renowned model.

Ayesha Thapar (contd)


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Supportive Measures for

Womens Economic Activitiesand Entrepreneurship


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Direct & Indirect

Financial Support Nationalized banks

State finance corporation

State industrial development corporation

District industries centers

Differential rate schemes

Mahila Udyug Needhi scheme

Small Industries Development Bank of India(SIDBI)

State Small Industrial Development Corporations(SSIDCs)


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Yojna & Programmes Nehru Rojgar Yojna

Jawahar Rojgar Yojna

TRYSEM (Training and Rural Youth of Self-Employment)

DWACRA (Development of Women andChildrens in Rural Areas)


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Suggestions Procedure of getting finance should be simple

Effective propagation of programmes and yojna

Linkages between product, services and marketcenters.

Encouragement to technical and professionaleducation.


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LastlyThe role of business Women in economic development isinevitable. Now-a-days women enter not only in selectedprofessions but also in professions like trade, industry

and engineering. Women are also willing to take upbusiness and contribute to the Nation's growth. Thererole is also being recognized and steps are being takento promote women entrepreneurship. Resurgence ofentrepreneurship is the need of the hour. Womenentrepreneurship must be moulded properly withentrepreneurial traits and skills to meet the changes intrends, challenges global markets and also be competentenough to sustain and strive for excellence in the

entrepreneurial arena.


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women entrepreneurship ppt

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