WONDERFUL PISTACHIOS SUPER BOWL SPOT

DURING THE SUPER BOWL

Spot in the 2013 Super Bowl

Social media throughout game

SUCCESS METRICS

Jan 9: It was revealed that Wonderful Pistachios would run an ad for the Super Bowl starring PSY.

AFTER SUPER BOWL

Jan 31 on Instagram:“Are you cookie? Or are you creme? Choose your side and come back Sunday to battle it out, Instagram style.”

Commercial during first quarter

Oreo optimized on the blackout by quickly designing this ad, “Dunk in the Dark” and posting to Twitter.

Had artists recreate people’s submitted photos using either the cookies or the creme. Posted throughout the game.

Received a 5.58/10 from Ad Meter (highest score given was 7.76/10.)

10.3 million views on YouTube.

In The 2013 Brand Keys Super Bowl Engagement Survey, Wonderful Pistachios scored a +9 and was considered a “winner.”

TWITTER RESPONSE AFTER SUPER BOWL

No teasers for this ad were revealed before the Super Bowl.

Commercial during third quarter