tWoolworths - LoveBirds

General Statistics (First Week After Launch):

342 conversations discussing Lovebirds

randsom.

Brand momentum: 68.4 mentions a day.

Most discussion was on Twitter: 87.57% of

total.

Large endorsement towards the brand.

350 new followers on Twitter.

Author influence evenly distributed.

Approx. 414 365 impressions to campaign.

Total Online Ad Value Equivalent: R 82 873.

General Insights: Consumer response to Woolworths reaction

widely commended and brand evangelists created.

Reputation crisis successfully averted and converted into opportunity. Opportunity successfully executed.

Woolworths increasingly being seen as a brand which genuinely wants to assist consumers.

Conversation Sources:

Sources Insights: Press conversation from the likes of Biz-

community and Mail & Guardian applauded response.

Woolworths (Enterprise) responded timorously and appropriately to direct the conversation.

Sample Twitter Mentions of High Influence:

Sample Twitter Mentions of High Influence:

Sample Consumer Mentions of High Influence:

Sample Press Mentions of High Influence:

Sample Press Mentions of High Influence:

Sample Press Mentions of High Influence: