word design copywriting samples
TRANSCRIPT
WORDDESIGN Copywriting & creative
Word Design writes mission statements, ads, white papers, video scripts, websites, blogs, social, brochures, billboards, email, speeches, event themes, titles, brand names, headlines, tag lines, story lines, books, guides, manifestos, lightbulb jokes, and more.
We help companies and organizations think about communication from the other end. Customers aren’t interested in your business plan. They just want to know if you have what they need and if they can trust you to give it to them at a fair price. Like all the time.
Basically, we help you say all the right things about your brand, your products, your people and your purpose to your various audiences. We use your voice, but we do it in their language. That’s it. That’s our secret.
We love doing work for ad agencies and design firms. They are such cool places. We understand brand. We get design. We do client meetings, work on or off site, start at the beginning, middle or end of projects, no problem. Aesthetics and craft mean a great deal to us. We like making you look good, too.
We use a blank page as our symbol because it’s where every story begins. We have told a few. Mom is nodding her head. Anyway, you’ll find bits and pieces of those stories scattered across the rest of this deck. Contact info is on the last slide. Thanks for taking a look.
Tom
Samples Copywriting & creative
Consumer Copywriting & creative
Writing for brand refresh
Writing for brand refresh
Product naming
Product naming
PGA tournament sponsorship
Theme writing
Research, title, writing
Research, title, writing
Writing/content marketing
B2B Copywriting & creative
White paper
Research, title, writing
(Data: Harris)
White paper
Research, title, writing
(Data: Harris)
Catalog
Writing
Catalog
Writing
Customer stories
Interview, writing
White paper
Research, writing
Script writing, direction
“Innovation is about challenging assumptions, doing things differently, trying something new. You can’t just box that up and hope to succeed. What you CAN do is make sure it’s pointed in the right directions.” — “We have to know our customers well-enough to understand their pain, and to be there when they begin to ask what can be done. When you’re around for each other, the right problems get solved. And then you change the game.” — “Basically, you have people, equipment, consumable resources and food all interacting together. What’s the best way for that to happen? — “This combi harvests heat from hot drain water and uses it to preheat incoming cool water for steaming or self-cleaning. Less energy, less water.”
Email campaign
Writing
Blog writing
Brand Copywriting & creative
Turning innovation into value ™
Corporate branding
Tagline
Turning innovation into value ™
Since 1969, Electro-Matic has helped transform American industry by supplying automation components and solutions to leading U. S. manufacturers. Today, Electro-Matic continues to leverage the value of emerging technologies by developing practical applications for industrial, commercial and retail markets. As a technology company, we help our customers turn innovation into value. As a one-hundred percent employee-owned business, our customers enjoy the benefit of a supplier partner intently focused on delivering strong value-for-value relationships.
Electro-Matic helped pioneer the application of LED lighting technology in the U. S. Now our long-lasting, energy-saving LED lighting solutions are changing the way America lights its roadways, facilities and industrial/commercial environments. For more information...
Turning innovation into value ™
Corporate branding
Customer-facing summary
Turning innovation into value ™
Corporate branding
Customer-facing summary
Joint venture branding
Design, writing
Writing
Ads Copywriting & creative
Resellers campaign
Writing
Writing
Writing
Writing
Writing
Writing
Story Copywriting & creative
Lao Niu Children’s Discovery Museum of the China National Children’s Center
Story writing
Jim Beam visitor experience 4th Street, Louisville
Naming, story writing
The Macallan Visitor Centre Aberdeenshire Scotland
Story writing (pitch)
Title, introduction, captions for promotional book featuring noted Cincinnati photographer J Miles Wolf. Graphic design by Zender + Associates
