wordcamp philly 2011: gamification for a funtastic user experience
DESCRIPTION
How do you motivate users to contributions to a blog? Gamification applies the best concepts from games to the design of user experience: challenge, achievement and reward. Points, badges, levels, achievements, and leader boards can all dramatically alter users behaviors. Come hear how we are using the Achievements plugin along with the promise (and pitfalls!) of gamification. Note: attendance of the entire session is required to earn a Gamification Experience badge.TRANSCRIPT
Gamification for a Funtastic User
ExperienceSteven L. Johnson
Assistant ProfessorDirector Social Media Programs and Research
Temple University Fox School of Business
Follow me: @StevenLJohnson
xeeme.com/StevenLJohnson
How did I get here?
just one more turn
http://xkcd.com/386/http://mssv.net/2010/08/16/one-more-turn/
gamification
using game elements in other stuff
Example• Temple University MIS3538– Achievements, Points, Badges, Leaderboard, Levels– WordPress Achievements Plug-in– Careful incentive design
http://community.mis.temple.edu/social/
Demonstration
http://community.mis.temple.edu/social/
Does it work?
Spring 2011: Course Blog (10 wks)
Fall 2011: Course Blog (9 wks)
Fall 2011: Student Blog (9 wks)
Does it work? Let’s ask the students...
Benefits
• Fun• Provides focus• Taps multiple motivations– Competition– Recognition and rewards– Social comparison– Feedback
Technology Alternatives
• WordPress– Achievements– cubepoints– BigDoor
• Not WordPress– Bunchball– Badgeville
My review at: http://bit.ly/gamifywp
Conclusions
• Thoughtful gamification can work
• You get what you reward
• Multiple WordPress options
Question and Answer
Steven L. JohnsonAssistant ProfessorDirector Social Media Programs and ResearchTemple University Fox School of Business
Follow me: @StevenLJohnson
Like: Prof. Johnson's Social Media Innovation Course
xeeme.com/StevenLJohnson
Get Your Badge!
http://bit.ly/wcphilly10fun
I attended a funtastic
presentationby Prof. Johnson